DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S•• F•••••••• A•••••••• L•••

Independent wealth managerSan Francisco, CaliforniaCRD 288015SEC 801-124837websiteIAPD
Latest filing Sep 2, 2026
First filing on the tape Mar 30, 2022 · 12 filings
SEC status approved since May 2, 2022
RAUM
$167M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$167M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$33.4M
derived; firm RAUM over IAPD count
Employees
8
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
12 filings and snapshots on the tape
RAUM$167M as of Mar 20, 2026
Mar 21, 2023$110M then
HNW client RAUM$131M as of Mar 20, 2026
Mar 21, 2023$30.0M then
State-registered IARs (5.B.3)5 as of Mar 20, 2026
Mar 21, 20233 then
Employees (5.A)8 as of Mar 20, 2026
Mar 21, 20234 then
Private funds: no history
RAUM +11% over the last fiscal year+15% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Sep 2, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$33.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
32derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.7MderivedHNW RAUM over HNW clients
Average account
$354,562derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.6derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+11%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-19%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$131M79%
  • Individuals$35.8M21%
  • Corporations and businesses$102,4670.1%
Individual clients
111reported
HNW clients
49reported
Pension plan clients
n/areported
Charitable clients
1reported
Accounts
471reported
Financial planning clients
11-25reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
I•• H••••• F••••••Certified Financial PlannerSan Francisco, CaAug 6, 202525 y4
M•••••• R•••• S•• M••••• L••••San Francisco, CaAug 20, 202511 y2
S•••• N••••• I••••Certified Financial PlannerSan Francisco, Ca Sep 4, 202510 y1
V••••• C••••••••• F••San Francisco, CaDec 15, 202511 y0
E•••••••• M•• P••••••Certified Financial PlannerSan Francisco, CaJan 7, 202612 y0
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • F••••••• I••• H••••• · Managing Membercontrol
    since 10/2003 · owns 75% or more
  • P••••••• E••••••••• M•• · Member/Chief Compliance Officercontrol
    since 12/2017 · owns 10% to 25%
  • S•• M••••• L••••• M••••••• R•••• · Investment Advisor Representative & Member
    since 01/2021 · owns 5% to 10%
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
San Francisco, Ca · principal520
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Financial planning clients · 11-25 to 11-25
    Mar 20, 2026 to Sep 2, 2026
  • Succession · false to unset
    Mar 20, 2026 to Sep 2, 2026
  • Accounts · 576 to 471
    Sep 2, 2025 to Mar 20, 2026
  • Advisory employees · 4 to 5
    Sep 2, 2025 to Mar 20, 2026
  • Charity clients · unset to 1.0
    Sep 2, 2025 to Mar 20, 2026
  • Corporate clients · unset to 1.0
    Sep 2, 2025 to Mar 20, 2026
  • HNW clients · 42 to 49
    Sep 2, 2025 to Mar 20, 2026
  • Individual clients · 156 to 111
    Sep 2, 2025 to Mar 20, 2026
  • Employees · 6 to 8
    Sep 2, 2025 to Mar 20, 2026
  • State-registered IARs · 4 to 5
    Sep 2, 2025 to Mar 20, 2026
  • Discretionary RAUM · $150M to $167M
    Sep 2, 2025 to Mar 20, 2026
  • HNW RAUM · $110M to $131M
    Sep 2, 2025 to Mar 20, 2026
  • Individual RAUM · $39.9M to $35.8M
    Sep 2, 2025 to Mar 20, 2026
  • RAUM · $150M to $167M
    Sep 2, 2025 to Mar 20, 2026
  • Advisory employees · 5 to 4
    Mar 18, 2025 to Sep 2, 2025
  • Employees · 7 to 6
    Mar 18, 2025 to Sep 2, 2025
  • State-registered IARs · 5 to 4
    Mar 18, 2025 to Sep 2, 2025
  • Accounts · 453 to 576
    Sep 3, 2024 to Mar 18, 2025
  • HNW clients · 34 to 42
    Sep 3, 2024 to Mar 18, 2025
  • Individual clients · 300 to 156
    Sep 3, 2024 to Mar 18, 2025
  • Employees · 6 to 7
    Sep 3, 2024 to Mar 18, 2025
  • Financial planning clients · 26-50 to 11-25
    Sep 3, 2024 to Mar 18, 2025
  • Discretionary RAUM · $134M to $150M
    Sep 3, 2024 to Mar 18, 2025
  • HNW RAUM · $75.7M to $110M
    Sep 3, 2024 to Mar 18, 2025
  • Individual RAUM · $58.0M to $39.9M
    Sep 3, 2024 to Mar 18, 2025
  • RAUM · $134M to $150M
    Sep 3, 2024 to Mar 18, 2025
  • Accounts · 434 to 453
    Mar 27, 2024 to Sep 3, 2024
  • Advisory employees · 3 to 5
    Mar 27, 2024 to Sep 3, 2024
  • HNW clients · 32 to 34
    Mar 27, 2024 to Sep 3, 2024
  • Individual clients · 190 to 300
    Mar 27, 2024 to Sep 3, 2024
  • Employees · 5 to 6
    Mar 27, 2024 to Sep 3, 2024
  • Insurance-licensed employees · 0 to 1
    Mar 27, 2024 to Sep 3, 2024
  • State-registered IARs · 3 to 5
    Mar 27, 2024 to Sep 3, 2024
  • Discretionary RAUM · $120M to $134M
    Mar 27, 2024 to Sep 3, 2024
  • HNW RAUM · $70.0M to $75.7M
    Mar 27, 2024 to Sep 3, 2024
  • Individual RAUM · $50.0M to $58.0M
    Mar 27, 2024 to Sep 3, 2024
  • RAUM · $120M to $134M
    Mar 27, 2024 to Sep 3, 2024
  • Accounts · 400 to 434
    Jun 6, 2023 to Mar 25, 2024
  • Advisory employees · 5 to 3
    Jun 6, 2023 to Mar 25, 2024
  • HNW clients · 20 to 32
    Jun 6, 2023 to Mar 25, 2024
Signals
2 dated events
  • F•••• C••••• left S•• F•••••••• A•••••••• L••• for C•••••••• F••••••••• L•• (registered 2023-06-30)
    Jul 5, 2024 · Advisor changed firm · fact
  • S•• F•••••••• A•••••••• L••• filed its initial SEC registration (Form ADV)
    Mar 30, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
ira@sasadvisors.comreportedpublished by the firm, firm site, Sep 16, 2026
Business email
nasira@sasadvisors.comreportedpublished by the firm, firm site, Sep 16, 2026
Business email
zay@sasadvisors.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone
415-277-5955reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
415-340-2559reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
415-617-5985reportedpublished by the firm, firm site, Sep 16, 2026
Website
H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
415-277-5955reportedpublic record, Form ADV, Sep 2, 2026
Team page
sasadvisors.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$33.4Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026