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SEC-registered adviser

S••••• M••••• W••••• M••••••••• L••

Independent wealth managerSan Diego, CaliforniaCRD 295339SEC 801-113331websiteIAPD
Latest filing Feb 3, 2026
First filing on the tape Apr 30, 2018 · 17 filings
SEC status approved since Jun 1, 2018
RAUM
$283M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
96%
$272M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$142M
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$283M as of Feb 3, 2026
Mar 1, 2019$143M then
HNW client RAUM$247M as of Feb 3, 2026
Mar 1, 2019$113M then
State-registered IARs (5.B.3)2 as of Feb 3, 2026
Mar 1, 20192 then
Employees (5.A)2 as of Feb 3, 2026
Mar 1, 20193 then
Private funds: no history
RAUM +9.7% over the last fiscal year+9.3% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Feb 3, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$142MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
55derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.2MderivedHNW RAUM over HNW clients
Average account
$793,922derivedRAUM over accounts (5.F.2.f)
Discretionary
98%derivedof RAUM
Institutional
4.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+9.7%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-5.2%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Custody
$2.7M, 48 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • an independent public accountant performs a surprise examination (9.C.1)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$247M87%
  • Individuals$25.0M8.8%
  • Charitable organizations$10.5M3.7%
  • Pension and profit-sharing plans$850,2840.3%
  • Corporations and businesses$9,9530.0%
Individual clients
51reported
HNW clients
59reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
357reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
$2.7M for 48 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.96 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
B•••••• G•••• S•••••Certified Financial PlannerSan Diego, CaJun 4, 201813 y1
W•••••• G•••••• M•••••Certified Financial PlannerSan Diego, CaOct 1, 201837 y3
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Teams: two or more advisors moving together within fourteen days, from one state
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • M•••••• W••••••• G•••••• · Managing Partnercontrol
        since 04/2018 · owns 50% to 75%
      • S•••••• B••••••• G•••• · Managing Partner And Chief Compliance Officercontrol
        since 04/2018 · owns 50% to 75%
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      San Diego, Ca · principal200
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Accounts · 363 to 357
        Sep 15, 2025 to Feb 3, 2026
      • HNW clients · 60 to 59
        Sep 15, 2025 to Feb 3, 2026
      • Individual clients · 56 to 51
        Sep 15, 2025 to Feb 3, 2026
      • Assets in custody · $5.6M to $2.7M
        Sep 15, 2025 to Feb 3, 2026
      • Discretionary RAUM · $254M to $279M
        Sep 15, 2025 to Feb 3, 2026
      • HNW RAUM · $220M to $247M
        Sep 15, 2025 to Feb 3, 2026
      • Individual RAUM · $26.6M to $25.0M
        Sep 15, 2025 to Feb 3, 2026
      • Non-discretionary RAUM · $4.6M to $4.6M
        Sep 15, 2025 to Feb 3, 2026
      • Pension RAUM · $2.4M to $850,284
        Sep 15, 2025 to Feb 3, 2026
      • RAUM · $258M to $283M
        Sep 15, 2025 to Feb 3, 2026
      • Accounts · 344 to 363
        Feb 15, 2024 to Feb 26, 2025
      • HNW clients · 55 to 60
        Feb 15, 2024 to Feb 26, 2025
      • Individual clients · 54 to 56
        Feb 15, 2024 to Feb 26, 2025
      • Assets in custody · $3.9M to $5.6M
        Feb 15, 2024 to Feb 26, 2025
      • Employees · 3 to 2
        Feb 15, 2024 to Feb 26, 2025
      • Financial planning clients · 51-100 to 51-100
        Feb 15, 2024 to Feb 26, 2025
      • Discretionary RAUM · $225M to $254M
        Feb 15, 2024 to Feb 26, 2025
      • HNW RAUM · $191M to $220M
        Feb 15, 2024 to Feb 26, 2025
      • Individual RAUM · $28.4M to $26.6M
        Feb 15, 2024 to Feb 26, 2025
      • Non-discretionary RAUM · $2.5M to $4.6M
        Feb 15, 2024 to Feb 26, 2025
      • Pension RAUM · $2.5M to $2.4M
        Feb 15, 2024 to Feb 26, 2025
      • RAUM · $228M to $258M
        Feb 15, 2024 to Feb 26, 2025
      • Accounts · 334 to 344
        Aug 24, 2023 to Feb 15, 2024
      • Individual clients · 53 to 54
        Aug 24, 2023 to Feb 15, 2024
      • Assets in custody · $1.4M to $3.9M
        Aug 24, 2023 to Feb 15, 2024
      • Discretionary RAUM · $215M to $225M
        Aug 24, 2023 to Feb 15, 2024
      • HNW RAUM · $188M to $191M
        Aug 24, 2023 to Feb 15, 2024
      • Individual RAUM · $20.6M to $28.4M
        Aug 24, 2023 to Feb 15, 2024
      • Non-discretionary RAUM · $2.1M to $2.5M
        Aug 24, 2023 to Feb 15, 2024
      • Pension RAUM · $2.3M to $2.5M
        Aug 24, 2023 to Feb 15, 2024
      • RAUM · $217M to $228M
        Aug 24, 2023 to Feb 15, 2024
      • Accounts · 339 to 334
        Jun 13, 2022 to Feb 23, 2023
      • BD registered reps · 1 to 0
        Jun 13, 2022 to Feb 23, 2023
      • Charity clients · 3.0 to unset
        Jun 13, 2022 to Feb 23, 2023
      • Corporate clients · 1.0 to unset
        Jun 13, 2022 to Feb 23, 2023
      • HNW clients · 59 to 55
        Jun 13, 2022 to Feb 23, 2023
      • Individual clients · 51 to 53
        Jun 13, 2022 to Feb 23, 2023
      • Pension plan clients · 2.0 to unset
        Jun 13, 2022 to Feb 23, 2023
      • Assets in custody · $3.3M to $1.4M
        Jun 13, 2022 to Feb 23, 2023
      • Discretionary RAUM · $233M to $215M
        Jun 13, 2022 to Feb 23, 2023
      Signals
      1 dated events
      • ••• Locked
        Apr 30, 2018 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Firm profile
      LINKEDIN.COM/COMPANY/S•••••-M•••••-WEALTH-MANAGEMENT/?VIEWASreportedpublic record, Form ADV, Feb 3, 2026
      Website
      S•••••M•••••.COMreportedpublic record, Form ADV, Feb 3, 2026
      Principal office phone
      (619) 637-9920reportedpublic record, Form ADV, Feb 3, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $142Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026