DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Croak Capital
Legal name Croak Asset Management, LLC
Latest filing Apr 23, 2026
First filing on the tape Jul 29, 2022 · 13 filings
SEC status approved since Aug 31, 2022
RAUM
$364M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$344M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$52.0M
derived; firm RAUM over IAPD count
Employees
6
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$364M as of Apr 23, 2026
Mar 28, 2023$143M then
HNW client RAUM$173M as of Apr 23, 2026
Mar 28, 2023$30.8M then
State-registered IARs (5.B.3)6 as of Apr 23, 2026
Mar 28, 20234 then
Employees (5.A)6 as of Apr 23, 2026
Mar 28, 20234 then
Private funds: no history
RAUM +21% over the last fiscal year+37% a year over threeIARs 6 to 6
Practice profile
derived from the filing of Apr 23, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $52.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 111derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.9MderivedHNW RAUM over HNW clients
- Average account
- $175,048derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 2.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.9derivedItem 5.A over advisors
- Advisors per office
- 7.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -5.0%derived
- Compensation
- percentage of assets, hourly, fixed fees, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Wrap fee program
- $316MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$173M48%
- Individuals$171M47%
- Charitable organizations$10.5M2.9%
- Corporations and businesses$9.4M2.6%
- Individual clients
- 690reported
- HNW clients
- 90reported
- Pension plan clients
- 0reported
- Charitable clients
- 3reported
- Accounts
- 2,079reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Eric Timothy CroakCertified Financial Planner | Toledo, Oh | Jul 25, 2018 | 11 y | 1 |
| Timothy Robert CroakChartered Financial Consultant | Toledo, Oh | Jul 25, 2018 | 35 y | 2 |
| James E. Burnor | Toledo, Oh | Aug 7, 2019 | 27 y | 1 |
| Connor M. Hutchison | Toledo, Oh | Oct 28, 2019 | 19 y | 0 |
| Jeremy Alan Hartle | Toledo, Oh | Dec 7, 2021 | 13 y | 1 |
| Frances Kraus | Toledo, Oh | Nov 20, 2024 | 12 y | 0 |
| Jason ConnellCertified Financial Planner | Toledo, Oh | Mar 12, 2026 | 16 y | 5 |
Advisor movement
1 left, 1 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 14% of current headcount1 left over 36 months
Left, latest
- Faith T Kieninger to LPL Financial LLCDec 23, 2025 · RIA to affiliated broker-dealer or bank
- Nicklas E Norvell to Sound Income Strategies, LLCFeb 23, 2023 · RIA to RIA
- Thomas Michael Giovanoli to MML Investors Services, LLCJan 11, 2022 · RIA to affiliated broker-dealer or bank
Joined, latest
- Jason Connell from Ameritas Advisory Services, LLCMar 12, 2026 · Affiliated broker-dealer or bank to independent RIA
- Faith T Kieninger from Voya Financial Advisors, Inc.Jan 2, 2024 · Affiliated broker-dealer or bank to independent RIA
- Jeremy Alan Hartle from Transamerica Financial Advisors, LLCDec 7, 2021 · Affiliated broker-dealer or bank to independent RIA
- James E. Burnor from MML Investors Services, LLCAug 7, 2019 · Affiliated broker-dealer or bank to independent RIA
- Eric Timothy Croak from Ameritas Advisory ServicesJul 25, 2018 · Affiliated broker-dealer or bank to independent RIA
- Timothy Robert Croak from Ameritas Advisory ServicesJul 25, 2018 · Affiliated broker-dealer or bank to independent RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Timothy Eric Croak · Managing Member / Chief Compliance Officercontrolsince 05/2018 · owns less than 5%
- Robert Timothy Croak · Managing Membercontrolsince 05/2018 · owns less than 5%
- Timothy Eric Croak · Ownercontrolsince 09/2023 · owns 50% to 75% of Croak Capital, LLC
- Robert Timothy Croak · Ownercontrolsince 09/2023 · owns 50% to 75% of Croak Capital, LLC
Entity owners
- Croak Capital, LLC · Ownerdirect · owns 75% or more
Related persons
Schedule D 7.A
- Cam Insurance, LLCreal estatey
- Cam Tax, LLCinsurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Toledo, Oh · principal | 7 | 1 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 2,027 to 2,079Sep 22, 2025 to Mar 19, 2026
- Charity clients · 2 to 3Sep 22, 2025 to Mar 19, 2026
- HNW clients · 59 to 90Sep 22, 2025 to Mar 19, 2026
- Individual clients · 762 to 690Sep 22, 2025 to Mar 19, 2026
- Financial planning clients · 0 to 251-500Sep 22, 2025 to Mar 19, 2026
- Discretionary RAUM · $298M to $364MSep 22, 2025 to Mar 19, 2026
- HNW RAUM · $123M to $173MSep 22, 2025 to Mar 19, 2026
- Individual RAUM · $169M to $171MSep 22, 2025 to Mar 19, 2026
- Non-discretionary RAUM · $2.4M to $170,000Sep 22, 2025 to Mar 19, 2026
- RAUM · $300M to $364MSep 22, 2025 to Mar 19, 2026
- Financial planning clients · 0 to 0Mar 27, 2025 to Sep 22, 2025
- Accounts · 1,881 to 2,027Jan 2, 2025 to Mar 27, 2025
- Advisory employees · 7 to 6Jan 2, 2025 to Mar 27, 2025
- Charity clients · 1 to 2Jan 2, 2025 to Mar 27, 2025
- HNW clients · 64 to 59Jan 2, 2025 to Mar 27, 2025
- Individual clients · 735 to 762Jan 2, 2025 to Mar 27, 2025
- Employees · 7 to 6Jan 2, 2025 to Mar 27, 2025
- Financial planning clients · 1-10 to 0Jan 2, 2025 to Mar 27, 2025
- State-registered IARs · 7 to 6Jan 2, 2025 to Mar 27, 2025
- Discretionary RAUM · $213M to $298MJan 2, 2025 to Mar 27, 2025
- HNW RAUM · $103M to $123MJan 2, 2025 to Mar 27, 2025
- Individual RAUM · $104M to $169MJan 2, 2025 to Mar 27, 2025
- Non-discretionary RAUM · $526,508 to $2.4MJan 2, 2025 to Mar 27, 2025
- RAUM · $213M to $300MJan 2, 2025 to Mar 27, 2025
- Business name · CROAK ASSET MANAGEMENT to CROAK CAPITALMar 26, 2024 to Sep 12, 2024
- Accounts · 1,665 to 1,881Dec 6, 2023 to Mar 26, 2024
- Advisory employees · 4 to 7Dec 6, 2023 to Mar 26, 2024
- Charity clients · 0 to 1Dec 6, 2023 to Mar 26, 2024
- Corporate clients · 2 to 1Dec 6, 2023 to Mar 26, 2024
- HNW clients · 23 to 64Dec 6, 2023 to Mar 26, 2024
- Individual clients · 944 to 735Dec 6, 2023 to Mar 26, 2024
- Pension plan clients · 2 to 0Dec 6, 2023 to Mar 26, 2024
- Employees · 4 to 7Dec 6, 2023 to Mar 26, 2024
- State-registered IARs · 4 to 7Dec 6, 2023 to Mar 26, 2024
- Discretionary RAUM · $143M to $213MDec 6, 2023 to Mar 26, 2024
- HNW RAUM · $30.8M to $103MDec 6, 2023 to Mar 26, 2024
- Individual RAUM · $111M to $104MDec 6, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $137,600 to $526,508Dec 6, 2023 to Mar 26, 2024
- Pension RAUM · $137,600 to $0Dec 6, 2023 to Mar 26, 2024
- RAUM · $143M to $213MDec 6, 2023 to Mar 26, 2024
Signals
4 dated events
- Faith T Kieninger left Croak Capital for Lpl Financial Llc (registered 2025-12-15)Dec 23, 2025 · Advisor changed firm · fact
- Nicklas E Norvell left Croak Capital for Sound Income Strategies, Llc (registered 2023-07-19)Feb 23, 2023 · Advisor changed firm · fact
- Croak Asset Management filed its initial SEC registration (Form ADV)Jul 29, 2022 · First SEC registration · fact
- Thomas Michael Giovanoli left Croak Capital for Mml Investors Services, Llc (registered 2022-04-27)Jan 11, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/croakcapitalreportedpublic record, Form ADV, Sep 17, 2026
- Website
- croakcapital.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 419-464-7000reportedpublic record, Form ADV, Apr 23, 2026
- Contact form
- croakcapital.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $52.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026