DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
H•••••••• W••••• A•••••••• L••
Latest filing Apr 30, 2026
First filing on the tape Jan 18, 2019 · 20 filings
SEC status approved since Feb 21, 2019
RAUM
$1.5B
reported, Item 5.F
Discretionary
91%
of RAUM
Private clients
92%
$1.4B individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$172M
derived; firm RAUM over IAPD count
Employees
13
10 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
20 filings and snapshots on the tape
RAUM$1.5B as of Apr 30, 2026
Mar 24, 2020$751M then
HNW client RAUM$1.4B as of Apr 30, 2026
Mar 24, 2020$690M then
State-registered IARs (5.B.3)10 as of Apr 30, 2026
Mar 24, 20200 then
Employees (5.A)13 as of Apr 30, 2026
Mar 24, 20209 then
Private funds: no history
RAUM +19% over the last fiscal year+16% a year over threeIARs 0 to 10
Practice profile
derived from the filing of Apr 30, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $172MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 63derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $816,346derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 91%derivedof RAUM
- Institutional
- 7.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 9.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +19%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- +5.8%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.4B92%
- Pension and profit-sharing plans$113M7.3%
- Charitable organizations$3.5M0.2%
- Individual clients
- 0reported
- HNW clients
- 566reported
- Pension plan clients
- 6reported
- Charitable clients
- 2reported
- Accounts
- 1,897reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| W••••• B•••• K••••••Certified Financial Planner | Richmond, Va | Jun 6, 2019 | 31 y | 2 |
| T••••• H••••• M•••••• | Richmond, Va | Jun 6, 2019 | 21 y | 2 |
| E•••• S••••• M••••• | Richmond, Va | Jun 6, 2019 | 29 y | 2 |
| S•••••• T•••••• C••••• | Richmond, Va | Jun 6, 2019 | 30 y | 2 |
| B••••••• F••••• G•••••Certified Financial Planner | Richmond, Va | Jun 7, 2019 | 11 y | 1 |
| S•••• F••••••• H••••• | Richmond, Va | Oct 7, 2021 | 24 y | 2 |
| S•••• M•••••••• N•••••••Personal Financial Specialist | Richmond, Va | Jan 11, 2022 | 24 y | 0 |
| B•••• M• C•••Chartered Financial Analyst | Richmond, Va | Sep 16, 2022 | 16 y | 0 |
| K•••••• J•••••••• P••••• | Richmond, Va | Jul 30, 2024 | 21 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- K•••••• J•••••••• P••••• from D•••••••• • C•••••• L••Jul 30, 2024 · Other
- S•••• F••••••• H••••• from W•••••••••Oct 7, 2021 · RIA to RIA
- B••••••• F••••• G••••• from W•••• F•••• A•••••••Jun 7, 2019 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- T••••• H••••• M•••••• from W•••• F•••• A•••••••Jun 6, 2019 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- W••••• B•••• K•••••• from W•••• F•••• A•••••••Jun 6, 2019 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- S•••••• T•••••• C••••• from W•••• F•••• A•••••••Jun 6, 2019 · Wirehouse to a newly registered adviser (no RAUM reported yet)
- E•••• S••••• M••••• from W•••• F•••• A•••••••Jun 6, 2019 · Wirehouse to a newly registered adviser (no RAUM reported yet)
Teams: two or more advisors moving together within fourteen days, from one state
- 5 joined from W•••• F•••• A•••••••Jun 5, 2019 · Richmond, Va
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••• A••••• K••••• · Chief Compliance Officercontrolsince 01/2019 · owns less than 5%
- C•••••• S••••••• T•••••• · Managing Directorcontrolsince 01/2019 · owns less than 5%
- K••••••• W•••••• B•••• · Managing Director/Chief Compliance Officercontrolsince 01/2019 · owns less than 5%
- M•••••• E••••• S••••• · Managing Directorcontrolsince 01/2019 · owns less than 5%
- C•••••• S••••••• T•••••• · Ownercontrolsince 01/2013 · owns 75% or more of S•••••• T• C••••• L••
- K••••••• W•••••• B•••• · Ownercontrolsince 01/2013 · owns 75% or more of W••••• B• K•••••• L••
- M•••••• E••••• S••••• · Ownercontrolsince 01/2013 · owns 75% or more of E• S••••• M••••• L••
- G•••••• B•••••••• F••••• · Managing Directorsince 01/2019 · owns 10% to 25%
Entity owners
- E• S••••• M••••• L•• · Ownerdirect · owns 25% to 50%
- S•••••• T• C••••• L•• · Ownerdirect · owns 25% to 50%
- W••••• B• K•••••• L•• · Ownerdirect · owns 10% to 25%
Related persons
Schedule D 7.A
- S•••• M• N•••••••insurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Richmond, Va · principal | 9 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Apr 30, 2026B•••• A••••• K••••• (CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2019-01-18 and 2026-04-30peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 1,709 to 1,897May 20, 2025 to Feb 6, 2026
- Advisory employees · 8 to 10May 20, 2025 to Feb 6, 2026
- Charity clients · 0 to 2May 20, 2025 to Feb 6, 2026
- HNW clients · 535 to 566May 20, 2025 to Feb 6, 2026
- State-registered IARs · 0 to 10May 20, 2025 to Feb 6, 2026
- Discretionary RAUM · $1.2B to $1.4BMay 20, 2025 to Feb 6, 2026
- HNW RAUM · $1.2B to $1.4BMay 20, 2025 to Feb 6, 2026
- Non-discretionary RAUM · $114M to $140MMay 20, 2025 to Feb 6, 2026
- Pension RAUM · $96.5M to $113MMay 20, 2025 to Feb 6, 2026
- RAUM · $1.3B to $1.5BMay 20, 2025 to Feb 6, 2026
- Related insurance company · true to falseMay 20, 2025 to Feb 6, 2026
- Financial planning clients · 101-250 to 101-250Mar 4, 2025 to May 20, 2025
- Accounts · 1,593 to 1,709Feb 29, 2024 to Mar 4, 2025
- Advisory employees · 7 to 8Feb 29, 2024 to Mar 4, 2025
- HNW clients · 522 to 535Feb 29, 2024 to Mar 4, 2025
- Discretionary RAUM · $1.0B to $1.2BFeb 29, 2024 to Mar 4, 2025
- HNW RAUM · $1.0B to $1.2BFeb 29, 2024 to Mar 4, 2025
- Non-discretionary RAUM · $107M to $114MFeb 29, 2024 to Mar 4, 2025
- Pension RAUM · $89.7M to $96.5MFeb 29, 2024 to Mar 4, 2025
- RAUM · $1.1B to $1.3BFeb 29, 2024 to Mar 4, 2025
- Accounts · 1,565 to 1,593Feb 17, 2023 to Feb 29, 2024
- HNW clients · 514 to 522Feb 17, 2023 to Feb 29, 2024
- Discretionary RAUM · $877M to $1.0BFeb 17, 2023 to Feb 29, 2024
- HNW RAUM · $899M to $1.0BFeb 17, 2023 to Feb 29, 2024
- Non-discretionary RAUM · $106M to $107MFeb 17, 2023 to Feb 29, 2024
- Pension RAUM · $81.2M to $89.7MFeb 17, 2023 to Feb 29, 2024
- RAUM · $983M to $1.1BFeb 17, 2023 to Feb 29, 2024
- Accounts · 1,432 to 1,565Nov 28, 2022 to Feb 17, 2023
- Advisory employees · 6 to 7Nov 28, 2022 to Feb 17, 2023
- HNW clients · 472 to 514Nov 28, 2022 to Feb 17, 2023
- Pension plan clients · 5 to 6Nov 28, 2022 to Feb 17, 2023
- Employees · 11 to 13Nov 28, 2022 to Feb 17, 2023
- Discretionary RAUM · $907M to $877MNov 28, 2022 to Feb 17, 2023
- HNW RAUM · $909M to $899MNov 28, 2022 to Feb 17, 2023
- Non-discretionary RAUM · $98.5M to $106MNov 28, 2022 to Feb 17, 2023
- Pension RAUM · $93.3M to $81.2MNov 28, 2022 to Feb 17, 2023
- RAUM · $1.0B to $983MNov 28, 2022 to Feb 17, 2023
- Accounts · 1,309 to 1,432Mar 29, 2021 to Feb 1, 2022
- Advisory employees · 5 to 6Mar 29, 2021 to Feb 1, 2022
- HNW clients · 429 to 472Mar 29, 2021 to Feb 1, 2022
Signals
2 dated events
- H•••••••• W••••• A•••••••• L•• reported 10 state-registered advisory representatives, up from 0 (2025-05-20 to 2026-02-06)Feb 6, 2026 · Advisor headcount change · derived
- H•••••••• W••••• A•••••••• L•• filed its initial SEC registration (Form ADV)Jan 18, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 804-269-8711reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- heartwoodva.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 804-269-8711reportedpublic record, Form ADV, Apr 30, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $172Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026