DFX Intelligence
RIA Intelligence
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SEC-registered adviser
S•••••••• A•••• M••••••••• L•••
Latest filing Jan 22, 2026
First filing on the tape Jan 28, 2021 · 21 filings
SEC status approved since Feb 26, 2021
RAUM
$218M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$215M individuals and HNW
Advisors
11
registered through the firm on IAPD
RAUM per advisor
$19.8M
derived; firm RAUM over IAPD count
Employees
11
10 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$218M as of Jan 22, 2026
Jan 26, 2022$118M then
HNW client RAUM$132M as of Jan 22, 2026
Jan 26, 2022$71.7M then
State-registered IARs (5.B.3)10 as of Jan 22, 2026
Jan 26, 20227 then
Employees (5.A)11 as of Jan 22, 2026
Jan 26, 20228 then
Private funds: no history
RAUM +75% over the last fiscal year+28% a year over threeIARs 7 to 10offices 2 to 4
Practice profile
derived from the filing of Jan 22, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $19.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 21derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.8MderivedHNW RAUM over HNW clients
- Average account
- $936,733derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.2derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +75%derivedbetween the last two annual amendments
- Advisor growth, one year
- +43%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -34%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$132M61%
- Individuals$83.1M38%
- Charitable organizations$2.9M1.3%
- Corporations and businesses$71,1050.0%
- Individual clients
- 156reported
- HNW clients
- 75reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 233reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| S•••• M••••••• M•••Certified Financial Planner | Rochester, Mn | Oct 5, 2020 | 26 y | 1 |
| D•••• L••••• D••••• | Iowa City, Ia | Oct 27, 2020 | 46 y | 3 |
| M••••• R•• M••• | Iowa City, Ia | Jan 4, 2021 | 11 y | 1 |
| W••• M•••••• J•••••• | Iowa City, Ia | Jan 4, 2021 | 25 y | 6 |
| D•••• J• W••••••••• | East Dundee, Il | Mar 10, 2021 | 22 y | 3 |
| N••••• A••••• L••••Certified Financial Planner | Rochester, Mn | Jul 11, 2023 | 19 y | 3 |
| J••••••• P••• H•••••Chartered Financial Analyst | Minneapolis, Mn | Jul 7, 2025 | 33 y | 2 |
| K•••••• M•••• M•••••• | St. Paul, Mn | Jan 6, 2026 | 18 y | 2 |
| J••• L• S•••••• | Granbury, Tx | Apr 23, 2026 | 24 y | 4 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- J••• L• S•••••• from I••••••••• S•••••••• W••••• M••••••••• L••Apr 23, 2026 · RIA to RIA
- K•••••• M•••• M•••••• from S••••••• F•••••••• L••Jan 6, 2026 · Other
- J••••••• P••• H••••• from M• H••••••• S••••••••• I•••Jul 7, 2025 · Affiliated broker-dealer or bank to independent RIA
- D•••• J• W••••••••• from R•• F•••••••• N••••••Mar 10, 2021 · RIA to RIA
- W••• M•••••• J•••••• from S••• C•••••• I•••Jan 4, 2021 · RIA to RIA
- M••••• R•• M••• from R•• F•••••••• N••••••Jan 4, 2021 · RIA to RIA
- D•••• L••••• D••••• from R•• F•••••••• N••••••Oct 27, 2020 · RIA to RIA
- S•••• M••••••• M••• from R•• F•••••••• N••••••Oct 5, 2020 · RIA to RIA
- N••••• A••••• L•••• from S••• C•••••• I•••Feb 5, 2020 · RIA to RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from R•• F•••••••• N••••••Oct 5, 2020 · Coralville, Ia
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- L••••• N•••••• A••••• · Ccocontrolsince 03/2024 · owns less than 5%
- N•••••• G••••••• B•••• · President And Ownercontrolsince 03/2023 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Iowa City, Ia | 4 | 0 | 0 | ||
| Rochester, Mn · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- East Dundee, IL1 employees
- Iowa City, IA1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Jan 22, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $124,399,526 to $218,258,845, advisors 7 to 10, private clients 351 to 231, offices 2 to 4 (2025-02-28 to 2026-01-22)peers: WEALTH_I•••••••••, $100M to $500M (5,678)
- account count collapseChange between filings · filing Jan 22, 2026accounts (Item 5.F.2.f) moved from 633.0 to 233.0 (-63.0%) between the annual amendments of 2025-02-28 and 2026-01-22; the peer median change was +5.0% (3685 comparable advisers, 2.0th percentile of changes)peers: WEALTH_I•••••••••, $100M to $500M (3,685) · 1.7% percentile
- RAUM up 50 %Change between filings · filing Jan 22, 2026RAUM (Item 5.F) moved from $124,399,526 to $218,258,845 (+75.0%) between the annual amendments of 2025-02-28 and 2026-01-22; the peer median change was +15.0% (4548 comparable advisers, 98.0th percentile of changes)peers: WEALTH_I•••••••••, $100M to $500M (4,548) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 633 to 233Feb 28, 2025 to Jan 22, 2026
- Advisory employees · 7 to 10Feb 28, 2025 to Jan 22, 2026
- BD registered reps · 3 to 1Feb 28, 2025 to Jan 22, 2026
- HNW clients · 43 to 75Feb 28, 2025 to Jan 22, 2026
- Individual clients · 308 to 156Feb 28, 2025 to Jan 22, 2026
- Employees · 7 to 11Feb 28, 2025 to Jan 22, 2026
- State-registered IARs · 7 to 10Feb 28, 2025 to Jan 22, 2026
- Other offices · 2 to 4Feb 28, 2025 to Jan 22, 2026
- Discretionary RAUM · $124M to $218MFeb 28, 2025 to Jan 22, 2026
- HNW RAUM · $71.1M to $132MFeb 28, 2025 to Jan 22, 2026
- Individual RAUM · $50.1M to $83.1MFeb 28, 2025 to Jan 22, 2026
- RAUM · $124M to $218MFeb 28, 2025 to Jan 22, 2026
- Accounts · 566 to 633Sep 26, 2024 to Feb 28, 2025
- Advisory employees · 6 to 7Sep 26, 2024 to Feb 28, 2025
- BD registered reps · 1 to 3Sep 26, 2024 to Feb 28, 2025
- HNW clients · 49 to 43Sep 26, 2024 to Feb 28, 2025
- Individual clients · 226 to 308Sep 26, 2024 to Feb 28, 2025
- Insurance-licensed employees · 1 to 2Sep 26, 2024 to Feb 28, 2025
- Financial planning clients · 0 to 0Sep 26, 2024 to Feb 28, 2025
- State-registered IARs · 6 to 7Sep 26, 2024 to Feb 28, 2025
- Discretionary RAUM · $118M to $124MSep 26, 2024 to Feb 28, 2025
- HNW RAUM · $77.3M to $71.1MSep 26, 2024 to Feb 28, 2025
- Individual RAUM · $37.6M to $50.1MSep 26, 2024 to Feb 28, 2025
- RAUM · $118M to $124MSep 26, 2024 to Feb 28, 2025
- Accounts · 576 to 566Nov 1, 2023 to Feb 23, 2024
- HNW clients · 45 to 49Nov 1, 2023 to Feb 23, 2024
- Individual clients · 221 to 226Nov 1, 2023 to Feb 23, 2024
- Discretionary RAUM · $104M to $118MNov 1, 2023 to Feb 23, 2024
- HNW RAUM · $69.4M to $77.3MNov 1, 2023 to Feb 23, 2024
- Individual RAUM · $34.2M to $37.6MNov 1, 2023 to Feb 23, 2024
- RAUM · $104M to $118MNov 1, 2023 to Feb 23, 2024
- Accounts · 532 to 576Nov 22, 2022 to Jan 23, 2023
- Advisory employees · 7 to 6Nov 22, 2022 to Jan 23, 2023
- BD registered reps · 2 to 1Nov 22, 2022 to Jan 23, 2023
- HNW clients · 79 to 45Nov 22, 2022 to Jan 23, 2023
- Individual clients · 452 to 221Nov 22, 2022 to Jan 23, 2023
- Employees · 8 to 7Nov 22, 2022 to Jan 23, 2023
- State-registered IARs · 7 to 6Nov 22, 2022 to Jan 23, 2023
- Other offices · 3 to 2Nov 22, 2022 to Jan 23, 2023
- Discretionary RAUM · $118M to $104MNov 22, 2022 to Jan 23, 2023
Signals
5 dated events
- Andrew Nathan Lovik (Cco) appeared on Schedule A of S•••••••• A•••• M••••••••• L•••Apr 19, 2024 · Control person joined · fact
- Rebecca Baedke (Chief Compliance Officer) no longer on Schedule A of S•••••••• A•••• M••••••••• L••• (listed 2024-04-19, absent 2024-04-19)Apr 19, 2024 · Control person left · inference
- Andrew Nathan Lovik (Managing Member) no longer on Schedule A of S•••••••• A•••• M••••••••• L••• (listed 2023-01-23, absent 2023-02-15)Feb 15, 2023 · Control person left · inference
- Brian Gregory Nelson (President And Owner) appeared on Schedule A of S•••••••• A•••• M••••••••• L•••Feb 15, 2023 · Control person joined · fact
- S•••••••• A•••• M••••••••• L••• filed its initial SEC registration (Form ADV)Jan 28, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 507-536-9154reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 888-526-8755reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- s•••••••••.comreportedpublic record, Form ADV, Sep 21, 2026
- Principal office phone
- 888-526-8755reportedpublic record, Form ADV, Jan 22, 2026
- Contact form
- s•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $19.8Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026