DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Hero Investment Planners LLC

Former SEC-registered adviserWest Dundee, IllinoisCRD 311962SEC 801-120069IAPD
Latest filing Sep 28, 2022
First filing on the tape Dec 1, 2020 · 11 filings
RAUM
$2.2M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$2.2M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
5
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$2.2M as of Sep 28, 2022
Dec 1, 2020$0 then
HNW client RAUM$1.9M as of Sep 28, 2022
Mar 23, 2022$1.9M then
State-registered IARs (5.B.3)4 as of Sep 28, 2022
Dec 1, 20203 then
Employees (5.A)5 as of Sep 28, 2022
Dec 1, 20204 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Sep 28, 2022; every figure names its basis
RAUM per advisor
$539,384derivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$179,795derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
2.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Custody
$949,624, 2 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.9M89%
  • Individuals$232,54311%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
12reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$949,624 for 2 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Barton Liro · Co-Foundercontrol
    since 03/2021 · owns less than 5%
  • Barton Liro · Managing Membercontrol
    since 01/2021 · owns 75% or more of Ohana Wealth Management, LLC
  • Michael Sean Hendricks · Chief Compliance Officer
    since 12/2020 · owns less than 5%
Entity owners
  • Ohana Wealth Management, LLC · Owner
    direct · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
  • , 1 employees
What changed
consecutive filings, newest first
  • Accounts · 0 to 12
    Nov 24, 2021 to Mar 23, 2022
  • Advisory employees · 3 to 4
    Nov 24, 2021 to Mar 23, 2022
  • Assets in custody · unset to 949624.0
    Nov 24, 2021 to Mar 23, 2022
  • Custody of client assets · false to true
    Nov 24, 2021 to Mar 23, 2022
  • Insurance-licensed employees · 3 to 4
    Nov 24, 2021 to Mar 23, 2022
  • Financial planning clients · 0 to 1-10
    Nov 24, 2021 to Mar 23, 2022
  • State-registered IARs · 3 to 4
    Nov 24, 2021 to Mar 23, 2022
  • Discretionary RAUM · $0 to $2.2M
    Nov 24, 2021 to Mar 23, 2022
  • HNW RAUM · unset to 1924994.0
    Nov 24, 2021 to Mar 23, 2022
  • Individual RAUM · unset to 232543.0
    Nov 24, 2021 to Mar 23, 2022
  • RAUM · $0 to $2.2M
    Nov 24, 2021 to Mar 23, 2022
  • Advisory activities · 3 to 4
    Feb 18, 2021 to Apr 9, 2021
  • Employees · 4 to 5
    Feb 18, 2021 to Apr 9, 2021
  • Other offices · 0 to 1
    Feb 18, 2021 to Apr 9, 2021
Signals
7 dated events
  • Sean Michael Hendricks no longer registered at Hero Investment Planners Llc; no later IA registration on IAPD
    Mar 23, 2023 · Advisor departure · fact
  • Barton Liro left Hero Investment Planners Llc for Hendricks Wealth And Estate Management (registered 2021-03-05)
    Mar 23, 2023 · Advisor changed firm · fact
  • Gerald James Hendricks (Managing Member) no longer on Schedule A of Hero Investment Planners Llc (listed 2022-03-23, absent 2022-09-28)
    Sep 28, 2022 · Control person left · inference
  • James Gerald Hendricks left Hero Investment Planners Llc for Hendricks Wealth And Estate Management (registered 2026-01-01)
    Aug 31, 2022 · Advisor changed firm · fact
  • Barton Liro (Managing Member) appeared on Schedule A of Hero Investment Planners Llc
    Jan 19, 2021 · Control person joined · fact
  • Barton Liro (Managing Member) no longer on Schedule A of Hero Investment Planners Llc (listed 2020-12-01, absent 2020-12-09)
    Dec 9, 2020 · Control person left · inference
  • Hero Investment Planners Llc filed its initial SEC registration (Form ADV)
    Dec 1, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026