DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Heisten Wrenn Private Wealth, LLC
Latest filing May 14, 2026
First filing on the tape Jul 6, 2021 · 13 filings
SEC status approved since Aug 6, 2021
RAUM
$232M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
89%
$206M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$116M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$232M as of May 14, 2026
Mar 7, 2022$115M then
HNW client RAUM$169M as of May 14, 2026
Mar 7, 2022$63.1M then
State-registered IARs (5.B.3)2 as of May 14, 2026
Mar 7, 20222 then
Employees (5.A)3 as of May 14, 2026
Mar 7, 20223 then
Private funds: no history
RAUM +37% over the last fiscal year+34% a year over threeIARs 3 to 2
Practice profile
derived from the filing of May 14, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $116MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 108derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $373,247derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 9.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +37%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +35%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $101M, 82 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$169M73%
- Individuals$37.4M16%
- Pension and profit-sharing plans$22.9M9.9%
- Corporations and businesses$2.4M1.1%
- Individual clients
- 153reported
- HNW clients
- 63reported
- Pension plan clients
- 8reported
- Charitable clients
- n/areported
- Accounts
- 621reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $101M for 82 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.89 fund_share=0.0 institutional_share=0.1 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Christopher Lee HeistenCertified Financial Planner | Anchorage, Ak | Nov 11, 2021 | 18 y | 2 |
| William Kenneth Wrenn | Anchorage, Ak | Nov 11, 2021 | 10 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Christopher Lee Heisten from Raymond James Financial Services Advisors, IncNov 11, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
- William Kenneth Wrenn from Raymond James Financial Services Advisors, IncNov 11, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Raymond James Financial Services Advisors, IncDec 3, 2021 · Anchorage, Ak
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lee Christopher Heisten · Managing Principal/Chief Compliance Officercontrolsince 06/2021 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Anchorage, Ak · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- RAUM up 25 %Change between filings · filing Apr 1, 2026RAUM (Item 5.F) moved from $168,715,791 to $231,786,343 (+37.0%) between the annual amendments of 2025-01-16 and 2026-04-01; the peer median change was +15.0% (4551 comparable advisers, 91.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,551) · 91% percentile
What changed
consecutive filings, newest first
- Accounts · 490 to 621Oct 24, 2025 to Jan 13, 2026
- Advisory employees · 3 to 2Oct 24, 2025 to Jan 13, 2026
- Business name · HEISTEN FINANCIAL, LLC to HEISTEN WRENN PRIVATE WEALTH, LLCOct 24, 2025 to Jan 13, 2026
- HNW clients · 93 to 63Oct 24, 2025 to Jan 13, 2026
- Individual clients · 67 to 153Oct 24, 2025 to Jan 13, 2026
- Pension plan clients · 6 to 8Oct 24, 2025 to Jan 13, 2026
- Assets in custody · $29.3M to $101MOct 24, 2025 to Jan 13, 2026
- Employees · 4 to 3Oct 24, 2025 to Jan 13, 2026
- Financial planning clients · 1-10 to 0Oct 24, 2025 to Jan 13, 2026
- State-registered IARs · 3 to 2Oct 24, 2025 to Jan 13, 2026
- Legal name · HEISTEN FINANCIAL, LLC to HEISTEN WRENN PRIVATE WEALTH, LLCOct 24, 2025 to Jan 13, 2026
- Discretionary RAUM · $169M to $232MOct 24, 2025 to Jan 13, 2026
- HNW RAUM · $147M to $169MOct 24, 2025 to Jan 13, 2026
- Individual RAUM · $6.2M to $37.4MOct 24, 2025 to Jan 13, 2026
- Pension RAUM · $15.8M to $22.9MOct 24, 2025 to Jan 13, 2026
- RAUM · $169M to $232MOct 24, 2025 to Jan 13, 2026
- Accounts · 392 to 490Feb 13, 2024 to Jan 16, 2025
- Advisory employees · 2 to 3Feb 13, 2024 to Jan 16, 2025
- HNW clients · 31 to 93Feb 13, 2024 to Jan 16, 2025
- Individual clients · 100 to 67Feb 13, 2024 to Jan 16, 2025
- Pension plan clients · 7 to 6Feb 13, 2024 to Jan 16, 2025
- Assets in custody · $52.4M to $29.3MFeb 13, 2024 to Jan 16, 2025
- Employees · 3 to 4Feb 13, 2024 to Jan 16, 2025
- Financial planning clients · 1-10 to 1-10Feb 13, 2024 to Jan 16, 2025
- State-registered IARs · 2 to 3Feb 13, 2024 to Jan 16, 2025
- Discretionary RAUM · $115M to $169MFeb 13, 2024 to Jan 16, 2025
- HNW RAUM · $82.0M to $147MFeb 13, 2024 to Jan 16, 2025
- Individual RAUM · $32.9M to $6.2MFeb 13, 2024 to Jan 16, 2025
- Non-discretionary RAUM · $9.2M to $0Feb 13, 2024 to Jan 16, 2025
- Pension RAUM · $9.2M to $15.8MFeb 13, 2024 to Jan 16, 2025
- RAUM · $124M to $169MFeb 13, 2024 to Jan 16, 2025
- Accounts · 364 to 392Nov 28, 2023 to Feb 13, 2024
- HNW clients · 26 to 31Nov 28, 2023 to Feb 13, 2024
- Individual clients · 90 to 100Nov 28, 2023 to Feb 13, 2024
- Pension plan clients · 6 to 7Nov 28, 2023 to Feb 13, 2024
- Assets in custody · $6.8M to $52.4MNov 28, 2023 to Feb 13, 2024
- Employees · 2 to 3Nov 28, 2023 to Feb 13, 2024
- Financial planning clients · 0 to 1-10Nov 28, 2023 to Feb 13, 2024
- Discretionary RAUM · $85.4M to $115MNov 28, 2023 to Feb 13, 2024
- HNW RAUM · $59.9M to $82.0MNov 28, 2023 to Feb 13, 2024
Signals
1 dated events
- Heisten Financial, Llc filed its initial SEC registration (Form ADV)Jul 6, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 907-222-6270reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/heisten-financial-llc/aboutreportedpublic record, Form ADV, Sep 17, 2026
- Website
- heistenfinancial.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 907-222-6270reportedpublic record, Form ADV, May 14, 2026
- Contact form
- heistenwrenn.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- heistenwrenn.com/meet-our-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $116Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026