DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

F••• W••••• A•••••••• L••

Independent wealth managerLake Geneva, WisconsinCRD 326519SEC 801-131059website IAPD

Latest filing Mar 11, 2026

First filing on the tape Aug 6, 2024 · 13 filings

SEC status approved since Sep 25, 2024

RAUM

$1.1B

reported, Item 5.F

Discretionary

95%

of RAUM

Private clients

94%

$997M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$132M

derived; firm RAUM over IAPD count

Employees

8 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

13 filings and snapshots on the tape

RAUM$1.1B as of Mar 11, 2026

Jan 22, 2025$926M then

HNW client RAUM$586M as of Mar 11, 2026

Jan 22, 2025$695M then

State-registered IARs (5.B.3)8 as of Mar 11, 2026

Jan 22, 20257 then

Employees (5.A)16 as of Mar 11, 2026

Jan 22, 202512 then

Private funds: no history

RAUM +13% over the last fiscal yearIARs 8 to 8

Practice profile

derived from the filing of Mar 11, 2026; every figure names its basis

Archetypes, each a printed rule

HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)

RAUM per advisor: $132MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 96derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $4.1MderivedHNW RAUM over HNW clients
Average account: $387,508derivedRAUM over accounts (5.F.2.f)
Discretionary: 95%derivedof RAUM
Institutional: 5.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 2.0derivedItem 5.A over advisors
Advisors per office: 4.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year: +13%derivedbetween the last two annual amendments
Advisor growth, one year: +0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year: +2.5%derived
Compensation: percentage of assets, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, educational seminarsreportedItem 5.G
Financial planning clients: 800reportedItem 5.H
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
compensates persons for client referrals (8.G.1)
compensates non-employees for client referrals (8.G.2)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$586M56%
Individuals$411M39%
Pension and profit-sharing plans$49.8M4.7%
Charitable organizations$8.8M0.8%

Individual clients: 629reported
HNW clients: 142reported
Pension plan clients: 7reported
Charitable clients: 14reported
Accounts: 2,724reported
Financial planning clients: 800reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixedreported
Class basis: private_client_share=0.94 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

8 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
T•••• J•• R••Certified Financial Planner	Lake Geneva, Wi	Jun 1, 2023	28 y	2
L•••• D•••• K•••••••••Certified Financial Planner	Lake Geneva, Wi	Jun 1, 2023	27 y	2
B•••••• C••• Z•••••Certified Financial Planner	Lake Geneva, Wi	Jul 23, 2024	12 y	1
J•••• S••••••Certified Financial Planner	Lake Geneva, Wi	Jul 24, 2024	11 y	1
A••• M•••••• K••••••Certified Financial Planner	Lake Geneva, Wi	Jul 29, 2024	12 y	1
W•••••• R••••• L•••••••••Certified Financial Planner	Middleton, Wi	Aug 1, 2024	13 y	1
T•••• W•••••• R•••	Lake Geneva, Wi	Feb 12, 2025	11 y	0
J•••••• C•••••• B•••	Lake Geneva, Wi	Mar 6, 2026	10 y	0

Advisor movement

0 left, 0 joined in 12 months

net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months

Left, latest

D••••• J••• M••••• to P••••••••• P•••••• W••••• P•••••••• L••
Sep 19, 2023 · RIA to RIA

Joined, latest

W•••••• R••••• L••••••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Aug 1, 2024 · Affiliated broker-dealer or bank to independent RIA
A••• M•••••• K•••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jul 29, 2024 · Affiliated broker-dealer or bank to independent RIA
J•••• S•••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jul 24, 2024 · Affiliated broker-dealer or bank to independent RIA
B•••••• C••• Z••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jul 23, 2024 · Affiliated broker-dealer or bank to independent RIA
T•••• J•• R•• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jun 1, 2023 · Affiliated broker-dealer or bank to independent RIA
L•••• D•••• K••••••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jun 1, 2023 · Affiliated broker-dealer or bank to independent RIA
D••••• J••• M••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Jun 1, 2023 · Affiliated broker-dealer or bank to independent RIA

Every departure Every arrival

Teams: two or more advisors moving together within fourteen days, from one state

6 joined from R•••••• J•••• F•••••••• S••••••• A•••••••• I••
Oct 1, 2024 · Lake Geneva, Wi

Teams out Teams in

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

C••••••••• K•••••••• S•••• · Chief Compliance Officer & Chief Operations Officercontrol
since 07/2024 · owns less than 5%
R••• T••••• J•• · Ceocontrol
since 01/2014 · owns less than 5%
R••• T••••• J•• · Managing Membercontrol
since 07/2024 · owns 75% or more of F••• W••••• H•••••••• L••

Entity owners

F••• W••••• H•••••••• L•• · Member Officer
direct · owns 75% or more
T••• L•• · Owner
direct · owns less than 5%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Lake Geneva, Wi · principal	8	1	0

Offices

Schedule D 1.F, the 25 largest

Middleton, WI3 employees

ADV anomalies

1 against comparable advisers; where to look, not conclusions

control person changedChange between filings · filing Mar 11, 2026
C••••••••• K•••••••• S•••• (CHIEF COMPLIANCE OFFICER & CHIEF OPERATIONS OFFICER) left Schedule A between the filings of 2024-08-06 and 2026-03-11
peers: independent wealth managers, $1B to $5B (1,362)

How anomalies are measured

What changed

consecutive filings, newest first

Accounts · 2,617 to 2,724
Feb 13, 2026 to Mar 11, 2026
Advisory employees · 7 to 8
Feb 13, 2026 to Mar 11, 2026
Charity clients · 13 to 14
Feb 13, 2026 to Mar 11, 2026
Individual clients · 610 to 629
Feb 13, 2026 to Mar 11, 2026
Pension plan clients · 8 to 7
Feb 13, 2026 to Mar 11, 2026
Employees · 15 to 16
Feb 13, 2026 to Mar 11, 2026
State-registered IARs · 7 to 8
Feb 13, 2026 to Mar 11, 2026
Discretionary RAUM · $881M to $1.0B
Feb 13, 2026 to Mar 11, 2026
HNW RAUM · $531M to $586M
Feb 13, 2026 to Mar 11, 2026
Individual RAUM · $343M to $411M
Feb 13, 2026 to Mar 11, 2026
Non-discretionary RAUM · $51.3M to $51.3M
Feb 13, 2026 to Mar 11, 2026
Pension RAUM · $51.3M to $49.8M
Feb 13, 2026 to Mar 11, 2026
RAUM · $932M to $1.1B
Feb 13, 2026 to Mar 11, 2026
Advisory employees · 8 to 7
Mar 12, 2025 to Nov 12, 2025
Corporate clients · unset to 0.0
Mar 12, 2025 to Nov 12, 2025
Pooled vehicle clients · unset to 0.0
Mar 12, 2025 to Nov 12, 2025
Employees · 14 to 15
Mar 12, 2025 to Nov 12, 2025
State-registered IARs · 8 to 7
Mar 12, 2025 to Nov 12, 2025
Pooled vehicle RAUM · unset to 0.0
Mar 12, 2025 to Nov 12, 2025
Accounts · 2,697 to 2,617
Jan 22, 2025 to Mar 12, 2025
Advisory employees · 7 to 8
Jan 22, 2025 to Mar 12, 2025
Advisory activities · 4 to 5
Jan 22, 2025 to Mar 12, 2025
Charity clients · 17 to 13
Jan 22, 2025 to Mar 12, 2025
Corporate clients · 16.0 to unset
Jan 22, 2025 to Mar 12, 2025
HNW clients · 262 to 142
Jan 22, 2025 to Mar 12, 2025
Individual clients · 517 to 610
Jan 22, 2025 to Mar 12, 2025
Pension plan clients · unset to 8.0
Jan 22, 2025 to Mar 12, 2025
Employees · 12 to 14
Jan 22, 2025 to Mar 12, 2025
Financial planning clients · More than 500 to More than 500
Jan 22, 2025 to Mar 12, 2025
State-registered IARs · 7 to 8
Jan 22, 2025 to Mar 12, 2025
Discretionary RAUM · $736M to $881M
Jan 22, 2025 to Mar 12, 2025
HNW RAUM · $695M to $531M
Jan 22, 2025 to Mar 12, 2025
Individual RAUM · $173M to $343M
Jan 22, 2025 to Mar 12, 2025
Non-discretionary RAUM · $190M to $51.3M
Jan 22, 2025 to Mar 12, 2025
Pension RAUM · unset to 51260988.0
Jan 22, 2025 to Mar 12, 2025
RAUM · $926M to $932M
Jan 22, 2025 to Mar 12, 2025
BD registered reps · 7 to 0
Oct 7, 2024 to Jan 22, 2025
Insurance-licensed employees · 7 to 0
Oct 7, 2024 to Jan 22, 2025
Related adviser · true to false
Sep 24, 2024 to Sep 25, 2024
Related broker-dealer · true to false
Sep 24, 2024 to Sep 25, 2024

Signals

3 dated events

6 advisors left R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (Lake Geneva, WI) for F••• W••••• A•••••••• L•• within 2 days
Oct 1, 2024 · Team lift-out · derived
F••• W••••• A•••••••• L•• filed its initial SEC registration (F••• ADV)
Aug 6, 2024 · First SEC registration · fact
D••••• J••• M••••• left F••• W••••• A•••••••• L•• for P••••••••• P•••••• W••••• P•••••••• L•• (registered 2024-02-05)
Sep 19, 2023 · Advisor changed firm · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business email: form@formwealth.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 262-686-3005reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 608-836-5133reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 262-686-3085reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile: linkedin.com/company/form-wealth-advisorsreportedpublic record, Form ADV, Sep 18, 2026
Website: formwealth.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone: 262-686-3005reportedpublic record, Form ADV, Mar 11, 2026
public contact f•••: formwealth.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Team page: formwealth.com/meet-the-teamreportedpublished by the firm, firm site, Sep 15, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $132Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026