DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
M••••••••• W••••• M••••••••• L••
Latest filing Apr 2, 2026
First filing on the tape Feb 13, 2026 · 2 filings
SEC status approved since Mar 9, 2026
RAUM
$105M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$104M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$52.6M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
2 filings and snapshots on the tape
RAUM$105M as of Apr 2, 2026
Feb 13, 2026$105M then
HNW client RAUM$62.9M as of Apr 2, 2026
Feb 13, 2026$62.9M then
State-registered IARs (5.B.3)2 as of Apr 2, 2026
Feb 13, 20262 then
Employees (5.A)3 as of Apr 2, 2026
Feb 13, 20263 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Apr 2, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $52.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 78derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.1MderivedHNW RAUM over HNW clients
- Average account
- $269,918derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individualsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$62.9M60%
- Individuals$41.3M39%
- Pension and profit-sharing plans$1.1M1.0%
- Individual clients
- 136reported
- HNW clients
- 20reported
- Pension plan clients
- 1reported
- Charitable clients
- n/areported
- Accounts
- 390reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| J•••• L• B••• | Waukesha, Wi | Dec 1, 2023 | 12 y | 3 |
| J•••• A••••• H••••• | Waukesha, Wi | Apr 12, 2024 | 44 y | 4 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- J•••• A••••• H••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Apr 12, 2024 · Affiliated broker-dealer or bank to independent RIA
- J•••• L• B••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Dec 1, 2023 · Affiliated broker-dealer or bank to independent RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Dec 5, 2023 · Waukesha, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••• J••••• L• · Ownercontrolsince 01/2025 · owns 50% to 75%
- H•••••• J••••• A••••• · Owner And Ccocontrolsince 11/2023 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Waukesha, Wi · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
One filing, no change to show.
Signals
1 dated events
- 2 advisors left R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (Waukesha, WI) for M••••••••• W••••• M••••••••• L•• on the same dayDec 5, 2023 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 262-691-0193reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 262-691-0100reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- morgan-aly.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 2626910100reportedpublic record, Form ADV, Apr 2, 2026
- Contact form
- morgan-aly.com/contact.htmlreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- morgan-aly.com/about-us/meet-the-team.htmlreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $52.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026