DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Friday Financial
Legal name Friday Financial, Inc.
Latest filing Aug 5, 2026
First filing on the tape Jan 10, 2024 · 8 filings
SEC status approved since Feb 9, 2024
RAUM
$409M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
96%
$393M individuals and HNW
Advisors
8
registered through the firm on IAPD
RAUM per advisor
$51.2M
derived; firm RAUM over IAPD count
Employees
9
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
8 filings and snapshots on the tape
RAUM$409M as of Aug 5, 2026
Mar 24, 2025$211M then
HNW client RAUM$333M as of Aug 5, 2026
Mar 24, 2025$163M then
State-registered IARs (5.B.3)6 as of Aug 5, 2026
Mar 24, 20251 then
Employees (5.A)9 as of Aug 5, 2026
Mar 24, 20255 then
Private funds: no history
RAUM +94% over the last fiscal yearIARs 1 to 6
Practice profile
derived from the filing of Aug 5, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $51.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 35derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.8MderivedHNW RAUM over HNW clients
- Average account
- $493,756derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 8.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +94%derivedbetween the last two annual amendments
- Advisor growth, one year
- +500%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +65%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Custody
- $216M, 204 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$333M81%
- Individuals$59.3M14%
- Corporations and businesses$12.7M3.1%
- Charitable organizations$3.9M1.0%
- Individual clients
- 191reported
- HNW clients
- 88reported
- Pension plan clients
- 0reported
- Charitable clients
- 3reported
- Accounts
- 829reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $216M for 204 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.96 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
8 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Nicholas Bert Heiar | Dubuque, Ia | Feb 16, 2024 | 17 y | 1 |
| Ryan Edward Burbach | Dubuque, Ia | Feb 16, 2024 | 10 y | 0 |
| Brian Joseph Griffin | Dubuque, Ia | Feb 16, 2024 | 10 y | 2 |
| Christina Ann HoffmannCertified Financial Planner | Dubuque, Ia | Mar 21, 2024 | 14 y | 2 |
| Jeremy Joseph Gerardy | Dubuque, Ia | Aug 7, 2024 | 12 y | 2 |
| Alexander Timp | Dubuque, Ia | Jun 17, 2025 | 13 y | 0 |
| Matthew Robert Pillard | Dubuque, Ia | Apr 10, 2026 | 15 y | 1 |
| Eric R. Foy | Dubuque, Ia | Jun 29, 2026 | 27 y | 0 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Matthew Robert Pillard from Mid Atlantic Financial Management, Inc.Apr 10, 2026 · Affiliated broker-dealer or bank to independent RIA
- Jeremy Joseph Gerardy from Global Retirement Partners LLCAug 7, 2024 · Other
- Christina Ann Hoffmann from Creative PlanningMar 21, 2024 · RIA to a newly registered adviser
- Nicholas Bert Heiar from Avantax Planning Partners, Inc.Feb 16, 2024 · Affiliated broker-dealer or bank to a newly registered adviser
- Brian Joseph Griffin from Avantax Planning Partners, Inc.Feb 16, 2024 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Avantax Planning Partners, Inc.Jun 15, 2023 · Dubuque, Ia
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Edward Ryan Burbach · Chief Executive Officer, Co-Foundercontrolsince 01/2024 · owns 25% to 50%
- Joseph Brian Griffin · Wealth Manager, Co-Founder, Chief Compliance Officercontrolsince 01/2024 · owns 25% to 50%
- Bert Nicholas Heiar · Wealth Manager, Co-Foundercontrolsince 01/2024 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Dubuque, Ia · principal | 8 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Feb 9, 2026accounts (Item 5.F.2.f) moved from 524.0 to 829.0 (+58.0%) between the annual amendments of 2025-03-24 and 2026-02-09; the peer median change was +5.0% (3688 comparable advisers, 96.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,688) · 96% percentile
- client count surgeChange between filings · filing Feb 9, 2026individual and HNW clients (Item 5.D) moved from 169.0 to 279.0 (+65.0%) between the annual amendments of 2025-03-24 and 2026-02-09; the peer median change was +3.0% (3310 comparable advisers, 98.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,310) · 98% percentile
- RAUM up 50 %Change between filings · filing Feb 9, 2026RAUM (Item 5.F) moved from $210,503,367 to $409,324,015 (+94.0%) between the annual amendments of 2025-03-24 and 2026-02-09; the peer median change was +15.0% (4551 comparable advisers, 99.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,551) · 99% percentile
What changed
consecutive filings, newest first
- Accounts · 524 to 829Jul 8, 2025 to Feb 9, 2026
- Advisory employees · 5 to 6Jul 8, 2025 to Feb 9, 2026
- Charity clients · 2 to 3Jul 8, 2025 to Feb 9, 2026
- Corporate clients · 4 to 7Jul 8, 2025 to Feb 9, 2026
- HNW clients · 52 to 88Jul 8, 2025 to Feb 9, 2026
- Individual clients · 117 to 191Jul 8, 2025 to Feb 9, 2026
- Assets in custody · $98.2M to $216MJul 8, 2025 to Feb 9, 2026
- Employees · 5 to 9Jul 8, 2025 to Feb 9, 2026
- Financial planning clients · 0 to 251-500Jul 8, 2025 to Feb 9, 2026
- State-registered IARs · 5 to 6Jul 8, 2025 to Feb 9, 2026
- Discretionary RAUM · $211M to $409MJul 8, 2025 to Feb 9, 2026
- HNW RAUM · $163M to $333MJul 8, 2025 to Feb 9, 2026
- Individual RAUM · $36.4M to $59.3MJul 8, 2025 to Feb 9, 2026
- Non-discretionary RAUM · $0 to $619,332Jul 8, 2025 to Feb 9, 2026
- RAUM · $211M to $409MJul 8, 2025 to Feb 9, 2026
- Financial planning clients · 0 to 0Mar 24, 2025 to Jul 8, 2025
- State-registered IARs · 1 to 5Mar 24, 2025 to Jul 8, 2025
- Accounts · 287 to 524Aug 5, 2024 to Mar 24, 2025
- Advisory employees · 4 to 5Aug 5, 2024 to Mar 24, 2025
- Charity clients · 1 to 2Aug 5, 2024 to Mar 24, 2025
- HNW clients · 27 to 52Aug 5, 2024 to Mar 24, 2025
- Individual clients · 44 to 117Aug 5, 2024 to Mar 24, 2025
- Assets in custody · $44.0M to $98.2MAug 5, 2024 to Mar 24, 2025
- State-registered IARs · 4 to 1Aug 5, 2024 to Mar 24, 2025
- Discretionary RAUM · $129M to $211MAug 5, 2024 to Mar 24, 2025
- HNW RAUM · $102M to $163MAug 5, 2024 to Mar 24, 2025
- Individual RAUM · $18.1M to $36.4MAug 5, 2024 to Mar 24, 2025
- RAUM · $129M to $211MAug 5, 2024 to Mar 24, 2025
- Accounts · 0 to 287Jan 10, 2024 to May 28, 2024
- Advisory employees · 3 to 4Jan 10, 2024 to May 28, 2024
- Charity clients · 0 to 1Jan 10, 2024 to May 28, 2024
- Corporate clients · 0 to 4Jan 10, 2024 to May 28, 2024
- HNW clients · 0 to 27Jan 10, 2024 to May 28, 2024
- Individual clients · 0 to 44Jan 10, 2024 to May 28, 2024
- Assets in custody · unset to 43966526.0Jan 10, 2024 to May 28, 2024
- Custody of client assets · false to trueJan 10, 2024 to May 28, 2024
- Employees · 3 to 5Jan 10, 2024 to May 28, 2024
- State-registered IARs · 0 to 4Jan 10, 2024 to May 28, 2024
- Discretionary RAUM · $0 to $129MJan 10, 2024 to May 28, 2024
- HNW RAUM · $0 to $102MJan 10, 2024 to May 28, 2024
Signals
3 dated events
- Friday Financial reported RAUM $409.3M, up 94% from $210.5M (2025-07-08 to 2026-02-09)Feb 9, 2026 · RAUM change · derived
- Friday Financial filed its initial SEC registration (Form ADV)Jan 10, 2024 · First SEC registration · fact
- 2 advisors left Avantax Planning Partners, Inc. (Dubuque, IA) for Friday Financial within 12 daysJun 15, 2023 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@fridayfi.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 563-552-7526reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/friday-financial-increportedpublic record, Form ADV, Sep 17, 2026
- Website
- fridayfi.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (563) 552-7526reportedpublic record, Form ADV, Aug 5, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $51.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026