DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Creative Planning
Legal name Creative Planning, LLC
Latest filing Jul 10, 2026
First filing on the tape Feb 15, 2012 · 153 filings
SEC status approved since Mar 18, 1983
RAUM
$296B
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
62%
$184B individuals and HNW
Advisors
1,163
registered through the firm on IAPD
RAUM per advisor
$254M
derived; firm RAUM over IAPD count
Employees
1,650
1,538 advisory (5.B.1)
Offices
150
beyond the principal office
Private funds
5
reported on Schedule D
History
153 filings and snapshots on the tape
RAUM$296B as of Jul 10, 2026
Feb 15, 2012$3.0B then
HNW client RAUM$164B as of Jul 10, 2026
Mar 27, 2018$18B then
State-registered IARs (5.B.3)1,079 as of Jul 10, 2026
Feb 7, 201351 then
Employees (5.A)1,650 as of Jul 10, 2026
Feb 7, 201362 then
Private funds5 as of Jul 10, 2026
Feb 2, 20213 then
RAUM +36% over the last fiscal year+31% a year over threeIARs 931 to 1,079offices 102 to 150
Practice profile
derived from the filing of Jul 10, 2026; every figure names its basis
Archetypes, each a printed rule
- Consolidator · three or more firms absorbed (half or more of their registered advisors moved to this adviser within 14 days) in 24 months
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Multi-office growth platform · an independent wealth manager (not a wirehouse, national broker-dealer RIA or broker-dealer affiliated firm) with at least five offices, at least 50 advisors, and RAUM up at least 20 percent over the last annual amendment
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RIA with heavy alternatives · a wealth manager whose private fund gross assets are at least 25 percent of RAUM, or five or more private funds
- RIA with private funds · a wealth manager (private-client share at least 50 percent) that reports at least one private fund on Schedule D 7.B.(1)
- RAUM per advisor
- $253MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 75derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.2MderivedHNW RAUM over HNW clients
- Average account
- $922,721derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 35%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 7.7derived151 offices incl. principal (1.F.5)
- RAUM growth, one year
- +36%derivedbetween the last two annual amendments
- Advisor growth, one year
- +16%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +20%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Financial planning clients
- 32,550reportedItem 5.H
- Custody
- $11B, 24,856 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Firms absorbed, 24 months
- 9derivedhalf or more of a firm's advisors moved here within 14 days
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
- an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$164B56%
- Pension and profit-sharing plans$96B32%
- Individuals$20B6.6%
- Corporations and businesses$7.1B2.4%
- Charitable organizations$4.1B1.4%
- State and municipal entities$3.4B1.1%
- Pooled investment vehicles$922M0.3%
- Individual clients
- 47,540reported
- HNW clients
- 39,511reported
- Pension plan clients
- 10,861reported
- Charitable clients
- 335reported
- Accounts
- 320,323reported
- Financial planning clients
- 32,550reported
- Wrap fee programs
- noreported
- Custody of client assets
- $11B for 24,856 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.62 fund_share=0.0 institutional_share=0.35 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1,167 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| David Faubion Hokanson | Stilwell, Ks | Jan 15, 2002 | 30 y | 0 |
| Peter Alex Mallouk | Overland Park, Ks | Apr 15, 2002 | 27 y | 2 |
| Todd Benton ShepherdCertified Financial Planner | Overland Park, Ks | Oct 18, 2004 | 24 y | 2 |
| Molly Marie RothoveCertified Financial Planner | Overland Park, Ks | Feb 24, 2005 | 23 y | 1 |
| Jonathan Tyler Upham | Newport Beach, Ca | Oct 17, 2006 | 28 y | 2 |
| Craig Jerome Seiler | Overland Park, Ks | Jan 3, 2008 | 29 y | 0 |
| Brenna Kathleen SaundersCertified Financial Planner | Overland Park, Ks | Feb 7, 2008 | 25 y | 2 |
| Donald Francis Recker | Overland Park, Ks | Apr 15, 2009 | 30 y | 2 |
| Daniel Ronie FosterCertified Financial Planner | Dallas, Tx | Sep 15, 2009 | 26 y | 3 |
| Jacinda Dawn Torre | Overland Park, Ks | Sep 16, 2009 | 26 y | 3 |
| Mark Joseph HenkeCertified Financial Planner | Prairie Village, Ks | Oct 27, 2009 | 17 y | 2 |
| Robert Joseph MccarthyCertified Financial Planner | Overland Park, Ks | Oct 27, 2009 | 17 y | 2 |
| Jessica Ann Culpepper | Overland Park, Ks | Jun 7, 2010 | 16 y | 0 |
| Kristen Yancey Shope | Overland Park, Ks | Jun 7, 2010 | 26 y | 2 |
| Timothy Paul SuttonCertified Financial Planner | Overland Park, Ks | Mar 8, 2011 | 27 y | 1 |
| Elizabeth Marie Hartung | Overland Park, Ks | May 17, 2011 | 28 y | 0 |
| Michael John Rabbitt | Overland Park, Ks | Jun 28, 2011 | 26 y | 2 |
| Peter Edward Boyack | Sammamish, Wa | Sep 20, 2011 | 33 y | 4 |
| Douglas Anthony Webster | Overland Park, Ks | Sep 26, 2011 | 23 y | 6 |
| John Mack MajorsChartered Financial Analyst | Knoxville, Tn | Dec 14, 2011 | 24 y | 6 |
| Brett Thomas Broyles | Overland Park, Ks | Dec 21, 2011 | 32 y | 1 |
| Brien Todd StewartChartered Financial Analyst | Newport Beach, Ca | Jan 3, 2012 | 18 y | 1 |
| Benjamin Mark Polich | Overland Park, Ks | Jan 3, 2012 | 21 y | 4 |
| Michael Scott MoleskiCertified Financial Planner | Oak Brook, Il | Jan 19, 2012 | 27 y | 2 |
| Kaylynn Delaney WattsCertified Financial Planner | Overland Park, Ks | Feb 10, 2012 | 25 y | 1 |
| Joseph Sebastian FazekasCertified Financial Planner | Overland Park, Ks | Feb 21, 2012 | 31 y | 2 |
| Joseph Michael Lussier | Overland Park, Ks | Feb 21, 2012 | 33 y | 1 |
| Christopher Bonner NorthCertified Financial Planner | Fairfield, Ct | Feb 24, 2012 | 32 y | 3 |
| Branden Robert FrazierCertified Financial Planner | San Diego, Ca | Mar 12, 2012 | 19 y | 1 |
| Kenneth A Steeves | Overland Park, Ks | Mar 27, 2012 | 19 y | 2 |
| Jason Robert Guehl | Walnut Creek, Ca | Apr 16, 2012 | 26 y | 2 |
| Bryan Joseph O'Dell | Brookfield, Wi | Apr 23, 2012 | 20 y | 2 |
| Jason Robert Preston | North Richland Hills, Tx | Apr 27, 2012 | 27 y | 0 |
| Darsi Diane Mccarthy | Overland Park, Ks | Aug 15, 2012 | 31 y | 2 |
| Andrew Keith Shearer | Overland Park, Ks | Oct 22, 2012 | 27 y | 2 |
| Jonathan Andrew HorsmanCertified Financial Planner | Overland Park, Ks | Jan 22, 2013 | 13 y | 0 |
| Anthony David Favela | The Woodlands, Tx | Jan 23, 2013 | 20 y | 5 |
| Daniel James QuirkCertified Financial Planner, Chartered Financial Analyst | Overland Park, Ks | Mar 26, 2013 | 26 y | 1 |
| Aaron Scott Buczek | Overland Park, Ks | Mar 27, 2013 | 29 y | 4 |
| Christopher P KelliherCertified Financial Planner | Overland Park, Ks | Jul 15, 2013 | 22 y | 1 |
Advisor movement
16 left, 136 joined in 12 months
net +120 in 12 months5 left in 90 days17 joined in 90 daysdeparture rate 1.4% of current headcount65 left over 36 months
Left, latest
- Alexandra Payne to SeiaAug 28, 2026 · RIA to affiliated broker-dealer or bank
- Nathan Daniel Bodart to Cliftonlarsonallen Wealth Advisors, LLCAug 14, 2026 · RIA to affiliated broker-dealer or bank
- Taylor Ayres to Schwab Wealth Advisory, Inc.Aug 3, 2026 · Other
- Paul Nathan Deal to Valeo Financial Advisors, LLCJul 14, 2026 · RIA to RIA
- Thomas Henry Itkoff to Matter Family OfficeJul 7, 2026 · RIA to RIA
- Philip James Ricasata to MarinerApr 13, 2026 · RIA to affiliated broker-dealer or bank
- Amanda Hayda Staples to Principal Asset ManagementApr 6, 2026 · Other
- Aaron Matthew Spitzner to LPL Financial LLCApr 3, 2026 · RIA to affiliated broker-dealer or bank
- David M Coen to Sovran Advisors, LLCApr 2, 2026 · RIA to RIA
- Sean Michael Dann to Range Advisory, LLCMar 20, 2026 · RIA to RIA
- Nancy Jean Metzger to Mapt CapitalMar 20, 2026 · RIA to a state-registered adviser
- Matthew Alexander Cosgriff to Apella WealthMar 2, 2026 · RIA to RIA
- Charlotte Anne Morgan to Family FinancialNov 20, 2025 · RIA to RIA
- Brian Alexander Abatemarco to Cedarstream Wealth, LLCNov 7, 2025 · RIA to a state-registered adviser
- Matthew Thomas Eilert to Atwood & Palmer, Inc.Sep 30, 2025 · RIA to RIA
Joined, latest
- Christopher Michael Maas from Empower Advisory Group, LLCSep 16, 2026 · Affiliated broker-dealer or bank to independent RIA
- Heather M Aeschliman from Founders Financial Securities, LLCSep 16, 2026 · RIA to RIA
- John Giannattasio from Sanctuary Advisors, LLCSep 15, 2026 · Affiliated broker-dealer or bank to independent RIA
- Thomas Lawson from Pnc Wealth ManagementSep 14, 2026 · Affiliated broker-dealer or bank to independent RIA
- John Joseph Mohan from Empower Advisory Group, LLCSep 9, 2026 · Affiliated broker-dealer or bank to independent RIA
- Jacob Barbiaux Banish from Merrill Lynch, Pierce, Fenner & Smith IncorporatedSep 8, 2026 · Wirehouse to independent RIA
- Mitchell Todd Lepage from T. Rowe Price Associates, Inc.Sep 3, 2026 · Other
- Brendon Dean Frazier from Empower Advisory Group, LLCSep 2, 2026 · Affiliated broker-dealer or bank to independent RIA
- Thomas A. Meeker from Hogan FinancialSep 2, 2026 · RIA to RIA
- Kyle Samuel Page from Edelman Financial EnginesAug 28, 2026 · RIA to RIA
- Tracey J Breaux from Ernst & Young Investment Advisers LlpAug 20, 2026 · Other
- Ekaterini Roberts from Connecticut Wealth Management, LLCAug 7, 2026 · RIA to RIA
- Benjamin Jack Yerke from Morgan StanleyJul 29, 2026 · Wirehouse to independent RIA
- Charlton Eduardo Gutierrez from Empower Advisory Group, LLCJul 16, 2026 · Affiliated broker-dealer or bank to independent RIA
- William Stephen Taylor from Wells Fargo AdvisorsJul 16, 2026 · Wirehouse to independent RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for Cascade Financial Partners, LLCAug 28, 2023 · San Diego, Ca
- 2 left for Cascade Financial Partners, LLCAug 28, 2023 · Overland Park, Ks
- 2 joined from Private Advisor Group, LLCApr 10, 2026 · Columbia, Md
- 3 joined from Duncan & Haley, Ltd.Mar 30, 2026 · Seattle, Wa · Firm absorbed
- 8 joined from Burt Wealth AdvisorsMar 27, 2026 · North Bethesda, Md · Firm absorbed
- 4 joined from Cetera Investment Advisers LLCJan 21, 2026 · Knoxville, Tn
- 11 joined from The Marshall Financial Group, IncDec 10, 2025 · Doylestown, Pa · Firm absorbed
- 3 joined from Financial Abundance, Inc.Nov 6, 2025 · State College, Pa · Firm absorbed
- 2 joined from Grassi Investment Management, LLCSep 11, 2025 · Santa Clara, Ca
- 4 joined from Mosaic Pacific Investment AdvisorsAug 7, 2025 · Honolulu, Hi · Firm absorbed
Private funds
5 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Cais Private Equity Core I, L.P. | Private Equity Fund | $122M | 303 | Mar 31, 2023 |
| Cais Private Equity Core II, L.P. | Private Equity Fund | $62.3M | 207 | Nov 7, 2023 |
| Lenox Hpe, LLC | Private Equity Fund | $11.2M | 35 | Jan 4, 2016 |
| Lenox Pe Fund I, LLC | Private Equity Fund | $1.7M | 40 | Jan 4, 2016 |
| Lenox Blue Chip, LLC | Private Equity Fund | $224,020 | 38 | Jan 4, 2016 |
Owners and control persons
Schedule A and B, latest filing
- Lewis James Battmer · Chief Investment Officercontrolsince 10/2023 · owns less than 5%
- John David Kaye · Chief Financial Officer Compliance Officercontrolsince 06/2020 · owns less than 5%
- Michael Jonathan Knapp · Chief Operations Officercontrolsince 07/2018 · owns less than 5%
- Alex Peter Mallouk · President And Ceocontrolsince 12/2003 · owns less than 5%
- Babu Ramesh Poola · Co-Chief Investment Officercontrolsince 10/2023 · owns less than 5%
- Richard Kenneth Pyle · Compliance Executivecontrolsince 10/2023 · owns less than 5%
- Lee Richardson · Chief Risk And Chief Compliance Officercontrolsince 07/2021 · owns less than 5%
- Marie Molly Rothove · Vice Presidentcontrolsince 02/2005 · owns less than 5%
- Walker Chatten Scruggs · Chief Technology Officer Officercontrolsince 04/2017 · owns less than 5%
- George Alexander Mallouk · Trusteecontrolsince 01/2014 · owns F of Mjg Irrevocable Cp Trust Dated 01/01/2014
Entity owners
- Cpi Holdco B, LLC · Sole Memberdirect · owns 75% or more
- Cpi Holdco A, LLC · Sole Memberindirect · owns 75% or more of Cpi Holdco B, LLC
- Creative Planning (Cpi) Holdco, Inc. · Memberindirect · owns 75% or more of Creative Planning Holdco, LLC
- Creative Planning Holdco, LLC · Sole Memberindirect · owns 75% or more of Cpi Holdco A, LLC
- Creative Planning Trust Company, LLC · Trusteeindirect · owns F of Mjg Irrevocable Cp Trust Dated 01/01/2014
- Mjg Irrevocable Cp Trust Dated 01/01/2014 · Stockholderindirect · owns 25% to 50% of Creative Planning (Cpi) Holdco, Inc.
- Peter Mallouk Trust Dated 7/17/2002 · Stockholderindirect · owns 50% to 75% of Creative Planning (Cpi) Holdco, Inc.
Related persons
Schedule D 7.A
- Cp Strategic Advisors LLCinsurancen
- Creative Planning Business Accounting Services, LLCinsurancen
- Creative Planning Insurance, LLCreal estaten
- Creative Planning Legal, P.A.n
- Creative Planning Payroll, LLCinsurancen
- Creative Planning Risk Management, LLCreal estaten
- Creative Planning Tax, LLCinsurancen
- Creative Planning Tpa, LLCinsurancen
- Creative Planning Trust Company, LLCn
- United Capital Financial Advisorsinvestment advisernRAUM $25B
- United Capital Risk Management, LLCreal estaten
Advisers that list Creative Planning as a related person
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Overland Park, Ks · principal | 1,167 | 234 | 9 | ||
| Mclean, Va | 29 | 2 | 0 | ||
| Bloomington, Mn | 28 | 1 | 0 | ||
| Atlanta, Ga | 25 | 5 | 0 | ||
| San Diego, Ca | 24 | 2 | 0 | ||
| Chicago, Il | 22 | 5 | 0 | ||
| Oak Brook, Il | 19 | 6 | 0 | ||
| Austin, Tx | 18 | 1 | 0 | ||
| Irvine, Ca | 17 | 8 | 0 | ||
| Dallas, Tx | 17 | 3 | 0 | ||
| Brookfield, Wi | 16 | 3 | 0 | ||
| Denver, Co | 13 | 2 | 1 | ||
| Madison, Wi | 13 | 1 | 1 | ||
| Knoxville, Tn | 12 | 12 | 0 | ||
| Omaha, Ne | 12 | 1 | 0 | ||
| Charlotte, Nc | 12 | 1 | 0 | ||
| Gilbert, Az | 10 | 1 | 0 | ||
| New York, Ny | 10 | 0 | 0 | ||
| Doylestown, Pa | 10 | 10 | 1 | ||
| Montgomery, Oh | 9 | 0 | 0 |
Post-acquisition retention
advisors of absorbed firms still registered here after the move
- Firms absorbed
- 26 since 2015, 9 in 24 monthsderived
- Advisors acquired
- 178derived
- Still registered after 90 days
- 92% of 178derived
- After 180 days
- 89% of 167derived
- After 365 days
- 89% of 153derived
- After 730 days
- 83% of 128derived
- Team lift-outs after
- 12derivedteams that left this firm within two years of an absorption
Lower bound: a person who left the industry is on neither side of the tape, and a re-registration to an affiliated CRD of the same group counts as a departure.
Offices
Schedule D 1.F, the 25 largest
- Overland Park, KS40 employees
- Overland Park, KS36 employees
- Mclean, VA29 employees
- Gilbert, AZ19 employees
- Le Mesa, CA17 employees
- Austin, TX17 employees
- Memphis, TN16 employees
- Berwyn, PA16 employees
- Atlanta, GA14 employees
- Des Peres, MO14 employees
- Montgomery, OH12 employees
- San Diego, CA12 employees
- Omaha, NE11 employees
- Denver, CO11 employees
- Irving, CA10 employees
- Wilmington, DE10 employees
- Indianapolis, IN10 employees
- Milwaukee, WI9 employees
- Addison, TX9 employees
- Oak Brook, IL8 employees
- Bloomington, MN8 employees
- Chicago, IL7 employees
- Alpharetta, GA7 employees
- Burlingame, CA7 employees
- Bloomington, MN7 employees
ADV anomalies
4 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Jul 10, 2026PYLE, KENNETH, RICHARD (COMPLIANCE EXECUTIVE) left Schedule A between the filings of 2024-11-27 and 2026-07-10peers: independent wealth managers, $20B and over (84)
- control person changedChange between filings · filing Jul 10, 2026MALLOUK, ALEXANDER, GEORGE (TRUSTEE) left Schedule A between the filings of 2024-11-27 and 2026-07-10peers: independent wealth managers, $20B and over (84)
- control person changedChange between filings · filing Jul 10, 2026RICHARDSON, LEE (CHIEF RISK AND CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2024-11-27 and 2026-07-10peers: independent wealth managers, $20B and over (84)
- control person changedChange between filings · filing Jul 10, 2026Poola, Ramesh, Babu (CO-CHIEF INVESTMENT OFFICER) left Schedule A between the filings of 2024-11-27 and 2026-07-10peers: independent wealth managers, $20B and over (84)
What changed
consecutive filings, newest first
- Accounts · 269,686 to 320,323Dec 26, 2025 to Mar 31, 2026
- Advisory employees · 1,319 to 1,538Dec 26, 2025 to Mar 31, 2026
- Charity clients · 396 to 335Dec 26, 2025 to Mar 31, 2026
- Corporate clients · 1,744 to 1,847Dec 26, 2025 to Mar 31, 2026
- HNW clients · 30,632 to 39,511Dec 26, 2025 to Mar 31, 2026
- Individual clients · 41,774 to 47,540Dec 26, 2025 to Mar 31, 2026
- Pension plan clients · 10,133 to 10,861Dec 26, 2025 to Mar 31, 2026
- Pooled vehicle clients · 2 to 5Dec 26, 2025 to Mar 31, 2026
- Assets in custody · $12B to $11BDec 26, 2025 to Mar 31, 2026
- Employees · 1,428 to 1,650Dec 26, 2025 to Mar 31, 2026
- Insurance-licensed employees · 2 to 24Dec 26, 2025 to Mar 31, 2026
- State-registered IARs · 931 to 1,079Dec 26, 2025 to Mar 31, 2026
- Other offices · 102 to 150Dec 26, 2025 to Mar 31, 2026
- Discretionary RAUM · $215B to $292BDec 26, 2025 to Mar 31, 2026
- HNW RAUM · $118B to $164BDec 26, 2025 to Mar 31, 2026
- Individual RAUM · $17B to $20BDec 26, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $2.8B to $3.6BDec 26, 2025 to Mar 31, 2026
- Pension RAUM · $71B to $96BDec 26, 2025 to Mar 31, 2026
- Pooled vehicle RAUM · $92.5M to $922MDec 26, 2025 to Mar 31, 2026
- RAUM · $217B to $296BDec 26, 2025 to Mar 31, 2026
- Financial planning clients · More than 500 to More than 500Mar 24, 2025 to May 22, 2025
- Accounts · 234,298 to 269,686Nov 27, 2024 to Mar 5, 2025
- Advisory employees · 1,210 to 1,319Nov 27, 2024 to Mar 5, 2025
- Charity clients · 312 to 396Nov 27, 2024 to Mar 5, 2025
- Corporate clients · 1,835 to 1,744Nov 27, 2024 to Mar 5, 2025
- HNW clients · 25,502 to 30,632Nov 27, 2024 to Mar 5, 2025
- Individual clients · 38,791 to 41,774Nov 27, 2024 to Mar 5, 2025
- Pension plan clients · 9,471 to 10,133Nov 27, 2024 to Mar 5, 2025
- Assets in custody · $73.3M to $12BNov 27, 2024 to Mar 5, 2025
- Employees · 1,319 to 1,428Nov 27, 2024 to Mar 5, 2025
- Insurance-licensed employees · 5 to 2Nov 27, 2024 to Mar 5, 2025
- State-registered IARs · 879 to 931Nov 27, 2024 to Mar 5, 2025
- Other offices · 79 to 102Nov 27, 2024 to Mar 5, 2025
- Discretionary RAUM · $172B to $215BNov 27, 2024 to Mar 5, 2025
- HNW RAUM · $94B to $118BNov 27, 2024 to Mar 5, 2025
- Individual RAUM · $16B to $17BNov 27, 2024 to Mar 5, 2025
- Non-discretionary RAUM · $3.0B to $2.8BNov 27, 2024 to Mar 5, 2025
- Pension RAUM · $57B to $71BNov 27, 2024 to Mar 5, 2025
- Pooled vehicle RAUM · $12.8M to $92.5MNov 27, 2024 to Mar 5, 2025
- RAUM · $175B to $217BNov 27, 2024 to Mar 5, 2025
Signals
60 dated events
- Heather M Aeschliman registered as an investment adviser representative at Creative PlanningSep 16, 2026 · Advisor registered · fact
- Christopher Michael Maas registered as an investment adviser representative at Creative PlanningSep 16, 2026 · Advisor registered · fact
- John Giannattasio registered as an investment adviser representative at Creative PlanningSep 15, 2026 · Advisor registered · fact
- Thomas Lawson registered as an investment adviser representative at Creative PlanningSep 14, 2026 · Advisor registered · fact
- Alexandra Payne left Creative Planning for Seia (registered 2026-08-31)Aug 28, 2026 · Advisor changed firm · fact
- Nathan Daniel Bodart left Creative Planning for Cliftonlarsonallen Wealth Advisors, Llc (registered 2026-08-13)Aug 14, 2026 · Advisor changed firm · fact
- Taylor Ayres left Creative Planning for Schwab Wealth Advisory, Inc. (registered 2026-08-21)Aug 3, 2026 · Advisor changed firm · fact
- Paul Nathan Deal left Creative Planning for Valeo Financial Advisors, Llc (registered 2026-08-31)Jul 14, 2026 · Advisor changed firm · fact
- Thomas Henry Itkoff left Creative Planning for Matter Family Office (registered 2026-07-17)Jul 7, 2026 · Advisor changed firm · fact
- Philip James Ricasata left Creative Planning for Mariner (registered 2026-04-10)Apr 13, 2026 · Advisor changed firm · fact
- 2 advisors left Private Advisor Group, LLC (Columbia, MD) for Creative Planning on the same dayApr 10, 2026 · Team lift-out · derived
- Amanda Hayda Staples left Creative Planning for Principal Asset Management (registered 2026-05-01)Apr 6, 2026 · Advisor changed firm · fact
- Aaron Matthew Spitzner left Creative Planning for Lpl Financial Llc (registered 2026-04-02)Apr 3, 2026 · Advisor changed firm · fact
- David M Coen left Creative Planning for Sovran Advisors, Llc (registered 2026-03-30)Apr 2, 2026 · Advisor changed firm · fact
- Creative Planning reported 150 offices beyond its principal office, up from 102 (2025-12-26 to 2026-03-31)Mar 31, 2026 · Office count change · derived
- Creative Planning reported RAUM $295.6B, up 36% from $217.4B (2025-12-26 to 2026-03-31)Mar 31, 2026 · RAUM change · derived
- Duncan & Haley, LTD.'s advisors moved to Creative Planning (Seattle, WA): 3 of 3 registered, on the same dayMar 30, 2026 · Firm absorbed (people side) · derived
- Burt Wealth Advisors's advisors moved to Creative Planning (North Bethesda, MD): 8 of 8 registered, on the same dayMar 27, 2026 · Firm absorbed (people side) · derived
- Sean Michael Dann left Creative Planning for Range Advisory, Llc (registered 2026-03-19)Mar 20, 2026 · Advisor changed firm · fact
- Nancy Jean Metzger left Creative Planning for Mapt Capital (registered 2026-05-04)Mar 20, 2026 · Advisor changed firm · fact
- Matthew Alexander Cosgriff left Creative Planning for Apella Wealth (registered 2026-07-16)Mar 2, 2026 · Advisor changed firm · fact
- 4 advisors left Cetera Investment Advisers LLC (Knoxville, TN) for Creative Planning within 9 daysJan 21, 2026 · Team lift-out · derived
- The Marshall Financial Group, Inc's advisors moved to Creative Planning (Doylestown, PA): 11 of 11 registered, on the same dayDec 10, 2025 · Firm absorbed (people side) · derived
- Charlotte Anne Morgan left Creative Planning for Family Financial (registered 2026-08-19)Nov 20, 2025 · Advisor changed firm · fact
- Brian Alexander Abatemarco left Creative Planning for Cedarstream Wealth, Llc (registered 2026-09-03)Nov 7, 2025 · Advisor changed firm · fact
- Financial Abundance, Inc.'s advisors moved to Creative Planning (State College, PA): 3 of 3 registered, on the same dayNov 6, 2025 · Firm absorbed (people side) · derived
- Matthew Thomas Eilert left Creative Planning for Atwood & Palmer, Inc. (registered 2025-10-23)Sep 30, 2025 · Advisor changed firm · fact
- Francisco Xavier Aguilar Puyol left Creative Planning for Mapt Capital (registered 2026-05-04)Sep 24, 2025 · Advisor changed firm · fact
- 2 advisors left Grassi Investment Management, LLC (Santa Clara, CA) for Creative Planning on the same daySep 11, 2025 · Team lift-out · derived
- Carly Frances Prentice Bell left Creative Planning for Gallagher Fiduciary Advisors, Llc (registered 2026-07-16)Sep 8, 2025 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
- Creative Planning · Independent Sponsorsshared crd · capital_provider
- Creative Planning · Private Equityshared crd · organization
How to reach
public business contact points only, each with its source
- Business phone
- 866-273-2848reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 866-427-4015reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 833-416-4702reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/jbjinvestreportedpublic record, Form ADV, Sep 17, 2026
- Firm profile
- linkedin.com/company/90848reportedpublic record, Form ADV, Sep 17, 2026
- Website
- creativeplanning.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (866) 909-5148reportedpublic record, Form ADV, Jul 10, 2026
- Contact form
- creativeplanning.com/contact-usreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $254Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026