DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Custom Wealth Management

Independent wealth managerPlymouth, MichiganCRD 340956SEC 801-136173websiteIAPD
Legal name Custom Wealth Management, LLC
Latest filing Aug 17, 2026
First filing on the tape May 2, 2026 · 2 filings
SEC status approved since May 1, 2026
RAUM
$201M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$199M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$67.0M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
2 filings and snapshots on the tape
RAUM$201M as of Aug 17, 2026
May 2, 2026$0 then
HNW client RAUM: $42.5M
State-registered IARs (5.B.3)3 as of Aug 17, 2026
May 2, 20263 then
Employees (5.A)3 as of Aug 17, 2026
May 2, 20263 then
Private funds: no history
Practice profile
derived from the filing of Aug 17, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$67.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
168derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.6MderivedHNW RAUM over HNW clients
Average account
$124,060derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$157M78%
  • High-net-worth individuals$42.5M21%
  • Corporations and businesses$1.6M0.8%
Individual clients
477reported
HNW clients
27reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,620reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Scott Richard CartyCertified Financial PlannerPlymouth, MiMay 6, 202618 y6
Kyle Dean WhipplePlymouth, MiMay 6, 202615 y3
Michael H WindlePlymouth, MiMay 6, 202612 y3
Advisor movement
0 left, 3 joined in 12 months
net +3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Teams: two or more advisors moving together within fourteen days, from one state
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • H Michael Windle · Cco, Ownercontrol
        since 03/2026 · owns 75% or more
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Plymouth, Mi · principal330
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      ADV anomalies
      1 against comparable advisers; where to look, not conclusions
      • affiliate changedChange between filings · filing Aug 17, 2026
        insurance affiliate (Item 7.A.10): yes on the filing of 2026-05-02, no on the filing of 2026-08-17
        peers: independent wealth managers, $100M to $500M (5,676)
      What changed
      consecutive filings, newest first
      • Accounts · 0 to 1,620
        May 2, 2026 to Aug 17, 2026
      • HNW clients · unset to 27.0
        May 2, 2026 to Aug 17, 2026
      • Individual clients · unset to 477.0
        May 2, 2026 to Aug 17, 2026
      • Discretionary RAUM · $0 to $201M
        May 2, 2026 to Aug 17, 2026
      • HNW RAUM · unset to 42515169.0
        May 2, 2026 to Aug 17, 2026
      • Individual RAUM · unset to 156838432.0
        May 2, 2026 to Aug 17, 2026
      • RAUM · $0 to $201M
        May 2, 2026 to Aug 17, 2026
      • Related insurance company · true to false
        May 2, 2026 to Aug 17, 2026
      Signals
      1 dated events
      • 3 advisors left AE Wealth Management, LLC (Plymouth, MI) for Custom Wealth Management on the same day
        May 12, 2026 · Team lift-out · derived
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Business phone
      734-844-3400reportedpublished by the firm, firm site, Sep 16, 2026
      Website
      custom-wm.comreportedpublic record, Form ADV, Sep 18, 2026
      Principal office phone
      734-844-3400reportedpublic record, Form ADV, Aug 17, 2026
      Contact form
      custom-wm.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
      Team page
      custom-wm.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $67.0Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026