DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
C••••• W••••• M•••••••••
Legal name C••••• W••••• M••••••••• L••
Latest filing Aug 17, 2026
First filing on the tape May 2, 2026 · 2 filings
SEC status approved since May 1, 2026
RAUM
$201M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$199M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$67.0M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
2 filings and snapshots on the tape
RAUM$201M as of Aug 17, 2026
May 2, 2026$0 then
HNW client RAUM: $42.5M
State-registered IARs (5.B.3)3 as of Aug 17, 2026
May 2, 20263 then
Employees (5.A)3 as of Aug 17, 2026
May 2, 20263 then
Private funds: no history
Practice profile
derived from the filing of Aug 17, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $67.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 168derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.6MderivedHNW RAUM over HNW clients
- Average account
- $124,060derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$157M78%
- High-net-worth individuals$42.5M21%
- Corporations and businesses$1.6M0.8%
- Individual clients
- 477reported
- HNW clients
- 27reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,620reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| S•••• R•••••• C••••Certified Financial Planner | Plymouth, Mi | May 6, 2026 | 18 y | 6 |
| K••• D••• W•••••• | Plymouth, Mi | May 6, 2026 | 15 y | 3 |
| M•••••• H• W••••• | Plymouth, Mi | May 6, 2026 | 12 y | 3 |
Advisor movement
0 left, 3 joined in 12 months
net +3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- S•••• R•••••• C•••• from A• W••••• M••••••••• L••May 6, 2026 · Affiliated broker-dealer or bank to a newly registered adviser
- K••• D••• W•••••• from A• W••••• M••••••••• L••May 6, 2026 · Affiliated broker-dealer or bank to a newly registered adviser
- M•••••• H• W••••• from A• W••••• M••••••••• L••May 6, 2026 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 3 joined from A• W••••• M••••••••• L••May 12, 2026 · Plymouth, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- W•••••• M••••••• H• · Cco, Ownercontrolsince 03/2026 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Plymouth, Mi · principal | 3 | 3 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- affiliate changedChange between filings · filing Aug 17, 2026insurance affiliate (Item 7.A.10): yes on the filing of 2026-05-02, no on the filing of 2026-08-17peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 0 to 1,620May 2, 2026 to Aug 17, 2026
- HNW clients · unset to 27.0May 2, 2026 to Aug 17, 2026
- Individual clients · unset to 477.0May 2, 2026 to Aug 17, 2026
- Discretionary RAUM · $0 to $201MMay 2, 2026 to Aug 17, 2026
- HNW RAUM · unset to 42515169.0May 2, 2026 to Aug 17, 2026
- Individual RAUM · unset to 156838432.0May 2, 2026 to Aug 17, 2026
- RAUM · $0 to $201MMay 2, 2026 to Aug 17, 2026
- Related insurance company · true to falseMay 2, 2026 to Aug 17, 2026
Signals
1 dated events
- 3 advisors left A• W••••• M••••••••• L•• (Plymouth, MI) for C••••• W••••• M••••••••• on the same dayMay 12, 2026 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 734-844-3400reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- custom-wm.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 734-844-3400reportedpublic record, Form ADV, Aug 17, 2026
- Contact form
- custom-wm.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- custom-wm.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $67.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026