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RIA / WealthRegistered adviserother adviserSEC registeredRAUM 100m 1b

WEA FINANCIAL ADVISORS, INC.

CRD 144919

MADISON, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0f820ca3-406f-d412-a9ad-8a27b7c33257

Data as of Jul 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:17 PM UTC and rebuilt at most every 15 minutes.

Relationships: 22
Dated events: 15
On other graphs: 0
Observed: Mar 3, 2020 to Jul 6, 2026
18 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: other adviserderivedprivate_client_share=0.13 fund_share=0.0 institutional_share=0.87 related_bd=true related_bank=false bd_reps=4.0
Regulatory AUM: $508MItem 5.F on the latest filing (2026-07-06); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $508M
Private client RAUM: $65.5MderivedItem 5.D individuals plus high net worth individuals
Private client share: 13%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $169Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 4
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 616
Individual clients: 616
SEC number: 801-118359
CRD: 144919
Filings on the tape: 18
First filed: Mar 3, 2020
Latest filed: Jul 6, 2026
Organised: Corporation, WI

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
ANDREA LYNN HARTWIG	n/a	MADISON, WI	9	20	n/a	yes
Anna Kayla Edelstein	Certified Financial Planner	MADISON, WI	5	14	2	yes
Nadia I Brown	n/a	Cottage Grove, WI \| MADISON, WI	0	13	n/a	yes

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BENDER, BOYD, GRISWOLD	CHIEF COMPLIANCE OFFICER	Na	yes	02/2021	Mar 3, 2020	Sep 19, 2024
Brown, Suzanne, Lee	Trustee	Na	yes	09/2017	Mar 3, 2020	Sep 19, 2024
Hoffmann, Mary, Ellen	CHIEF FINANCIAL OFFICER	Na	yes	03/2024	Mar 25, 2024	Sep 19, 2024
KIJEK, DAVID, ROY	Ceo	Na	yes	08/2007	Mar 3, 2020	Sep 19, 2024
Lehmann, Robert, John	Trustee	Na	yes	08/2007	Mar 3, 2020	Sep 19, 2024
Lor, Maiwa	Trustee	Na	yes	06/2023	Mar 25, 2024	Sep 19, 2024
Olsen-Wirtz, Peggy, Lynn	Trustee	Na	yes	06/2022	Mar 30, 2023	Sep 19, 2024
SCHILLER, KRISTINA, RAE	Secretary	Na	yes	01/2022	Mar 30, 2023	Sep 19, 2024
Ugoretz, Nathan, Lake	Trustee	Na	yes	06/2022	Mar 30, 2023	Sep 19, 2024
WEA MEMBER BENEFIT TRUST	PARENT TRUST COMPANY FOR WEA FINANCIAL ADVISORS, INC.	E	yes	08/2007	Mar 3, 2020	Sep 19, 2024
Martinez, Jesse, Andrew	Trustee	Na	no	06/2024	Sep 19, 2024	Sep 19, 2024
Wilcox, Thomas, Jon	Trustee	Na	no	06/2024	Sep 19, 2024	Sep 19, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
WEA INVESTMENT SERVICES, INC.	n/a	n/a	n/a	N	yes	n/a
WEA PROPERTY CASUALTY INSURANCE COMPANY	n/a	n/a	n/a	N	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 6 of 7

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Apr 27, 2026	$508M	$508M	4	4	n/a	n/a
2024	Mar 21, 2025	$554M	$554M	4	3	n/a	n/a
2023	Mar 25, 2024	$472M	$472M	3	3	n/a	n/a
2022	Mar 30, 2023	$400M	$400M	3	3	n/a	n/a
2021	Mar 30, 2022	$446M	$446M	3	3	n/a	n/a
2020	Mar 31, 2021	$328M	$328M	5	3	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	33.3%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$508M	$554M	-8.4%	$400M	8.2%	4	4	0	0

Relationships

Registered with (10)

← Nadia I BrownAdvisorregistration: current employment
Jan 14, 2026 to presentfactForm ADV
← Anna Kayla EdelsteinAdvisorregistration: current employment
Nov 17, 2020 to presentfactForm ADV
← ANDREA LYNN HARTWIGAdvisorregistration: current employment
Jun 13, 2017 to presentfactForm ADV
← Clancy CramerAdvisorregistration: previous registration
Sep 11, 2024 to Mar 25, 2026factForm ADV
← PAUL MICHAEL RUSHMANNAdvisorregistration: previous registration
Dec 9, 2019 to Sep 28, 2022factForm ADV
← SCOTT BRADLEY NELSONAdvisorregistration: previous registration
Dec 9, 2019 to Jun 4, 2021factForm ADV
← SUSAN ALICE WINCHESTERAdvisorregistration: previous registration
Dec 7, 2009 to Jul 14, 2020factForm ADV
← Kristian Tait LeeAdvisorregistration: previous registration
Feb 15, 2016 to Jul 14, 2020factForm ADV
← ERIC JAMES SCHWARTZAdvisorregistration: previous registration
Nov 13, 2014 to Feb 23, 2017factForm ADV
← Michelle Arnst SlawnyAdvisorregistration: previous registration
Nov 9, 2007 to Jun 16, 2014factForm ADV

Controls (10)

← BENDER, BOYD, GRISWOLDOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Mar 3, 2020 to Sep 19, 2024factForm ADV
← Hoffmann, Mary, EllenOwnerCHIEF FINANCIAL OFFICER, ownership code NA, individual
Mar 25, 2024 to Sep 19, 2024factForm ADV
← Brown, Suzanne, LeeOwnerTRUSTEE, ownership code NA, individual
Mar 3, 2020 to Sep 19, 2024factForm ADV
← Lehmann, Robert, JohnOwnerTRUSTEE, ownership code NA, individual
Mar 3, 2020 to Sep 19, 2024factForm ADV
← KIJEK, DAVID, ROYOwnerCEO, ownership code NA, individual
Mar 3, 2020 to Sep 19, 2024factForm ADV
← Ugoretz, Nathan, LakeOwnerTRUSTEE, ownership code NA, individual
Mar 30, 2023 to Sep 19, 2024factForm ADV
← Olsen-Wirtz, Peggy, LynnOwnerTRUSTEE, ownership code NA, individual
Mar 30, 2023 to Sep 19, 2024factForm ADV
← SCHILLER, KRISTINA, RAEOwnerSECRETARY, ownership code NA, individual
Mar 30, 2023 to Sep 19, 2024factForm ADV
← Lor, MaiwaOwnerTRUSTEE, ownership code NA, individual
Mar 25, 2024 to Sep 19, 2024factForm ADV
← WEA MEMBER BENEFIT TRUSTOwnerPARENT TRUST COMPANY FOR WEA FINANCIAL ADVISORS, INC., ownership code E, domestic entity
Mar 3, 2020 to Sep 19, 2024factForm ADV

Owns (2)

← Wilcox, Thomas, JonOwnerTRUSTEE, ownership code NA, individual
Sep 19, 2024 to Sep 19, 2024factForm ADV
← Martinez, Jesse, AndrewOwnerTRUSTEE, ownership code NA, individual
Sep 19, 2024 to Sep 19, 2024factForm ADV

Dated events

Occurred
Mar 25, 2026
Advisor changed firm
Clancy Cramer left Wea Financial Advisors, Inc. for Principal Securities, Inc. (registered 2026-03-03)
Form ADVobserved 5 days ago
Occurred
Sep 19, 2024
Control person left
Carol Elaine Stelter (Trustee) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2024-03-25, absent 2024-09-19)
Form ADVobserved 5 days ago
Occurred
Sep 19, 2024
Control person left
Eugene Ronald Martin (Trustee) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2024-03-25, absent 2024-09-19)
Form ADVobserved 5 days ago
Occurred
Mar 25, 2024
Control person left
John Patrick Mcgrath (Trustee) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2023-06-26, absent 2024-03-25)
Form ADVobserved 5 days ago
Occurred
Mar 25, 2024
Control person left
Marie Rhonda Scheel (Chief Financial Officer) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2023-06-26, absent 2024-03-25)
Form ADVobserved 5 days ago
Occurred
Mar 25, 2024
Control person joined
Ellen Mary Hoffmann (Chief Financial Officer) appeared on Schedule A of Wea Financial Advisors, Inc.
Form ADVobserved 5 days ago
Occurred
Mar 25, 2024
Control person joined
Maiwa Lor (Trustee) appeared on Schedule A of Wea Financial Advisors, Inc.
Form ADVobserved 5 days ago
Occurred
Mar 30, 2023
Control person joined
Kristina Schiller (Secretary) appeared on Schedule A of Wea Financial Advisors, Inc.
Form ADVobserved 5 days ago
Occurred
Mar 30, 2023
Control person left
Merry Bachim (Secretary) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2022-03-30, absent 2023-03-30)
Form ADVobserved 5 days ago
Occurred
Mar 30, 2023
Control person left
Everson Clayton Smits (Trustee) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2022-03-30, absent 2023-03-30)
Form ADVobserved 5 days ago
Occurred
Mar 30, 2023
Control person left
Shirley Janet Huenink (Trustee) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2022-03-30, absent 2023-03-30)
Form ADVobserved 5 days ago
Occurred
Sep 28, 2022
Advisor changed firm
Paul Michael Rushmann left Wea Financial Advisors, Inc. for Efs Advisors (registered 2025-01-02)
Form ADVobserved 5 days ago
Occurred
Mar 30, 2022
Regulatory AUM changed
Wea Financial Advisors, Inc. reported RAUM $446.2M, up 36% from $327.7M (2021-09-29 to 2022-03-30)
Form ADVobserved 5 days ago
$119M
Occurred
Mar 31, 2021
Control person left
Lee Brenda Echeverria (Chief Compliance Officer) no longer on Schedule A of Wea Financial Advisors, Inc. (listed 2020-12-15, absent 2021-03-31)
Form ADVobserved 5 days ago
Occurred
Mar 3, 2020
First Form ADV filing
Wea Financial Advisers, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:0f820ca3-406f-d412-a9ad-8a27b7c33257
First observed: Mar 3, 2020
Last observed: Jul 6, 2026 2 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

WEA FINANCIAL ADVISORS, INC.

CRD 144919

MADISON, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0f820ca3-406f-d412-a9ad-8a27b7c33257

Data as of Jul 6, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:17 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

ANDREA LYNN HARTWIG

n/a

MADISON, WI

n/a

yes

Anna Kayla Edelstein

Certified Financial Planner

MADISON, WI

yes

Nadia I Brown

n/a

Cottage Grove, WI | MADISON, WI

n/a

yes

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BENDER, BOYD, GRISWOLD

CHIEF COMPLIANCE OFFICER

yes

02/2021

Mar 3, 2020

Sep 19, 2024

Brown, Suzanne, Lee

Trustee

yes

09/2017

Mar 3, 2020

Sep 19, 2024

Hoffmann, Mary, Ellen

CHIEF FINANCIAL OFFICER

yes

03/2024

Mar 25, 2024

Sep 19, 2024

KIJEK, DAVID, ROY

Ceo

yes

08/2007

Mar 3, 2020

Sep 19, 2024

Lehmann, Robert, John

Trustee

yes

08/2007

Mar 3, 2020

Sep 19, 2024

Lor, Maiwa

Trustee

yes

06/2023

Mar 25, 2024

Sep 19, 2024

Olsen-Wirtz, Peggy, Lynn

Trustee

yes

06/2022

Mar 30, 2023

Sep 19, 2024

SCHILLER, KRISTINA, RAE

Secretary

yes

01/2022

Mar 30, 2023

Sep 19, 2024

Ugoretz, Nathan, Lake

Trustee

yes

06/2022

Mar 30, 2023

Sep 19, 2024

WEA MEMBER BENEFIT TRUST

PARENT TRUST COMPANY FOR WEA FINANCIAL ADVISORS, INC.

yes

08/2007

Mar 3, 2020

Sep 19, 2024

Martinez, Jesse, Andrew

Trustee

06/2024

Sep 19, 2024

Wilcox, Thomas, Jon

Trustee

06/2024

Sep 19, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

WEA INVESTMENT SERVICES, INC.

n/a

yes

n/a

WEA PROPERTY CASUALTY INSURANCE COMPANY

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 27, 2026

$508M

n/a

2024

Mar 21, 2025

$554M

n/a

2023

Mar 25, 2024

$472M

n/a

2022

Mar 30, 2023

$400M

n/a

2021

Mar 30, 2022

$446M

n/a

2020

Mar 31, 2021

$328M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

33.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$508M

$554M

-8.4%

$400M

8.2%