DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W•• F•••••••• A•••••••• I•••
Latest filing Jul 6, 2026
First filing on the tape Mar 3, 2020 · 18 filings
SEC status approved since Apr 2, 2020
RAUM
$508M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
13%
$65.5M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$169M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$508M as of Jul 6, 2026
Mar 31, 2021$328M then
HNW client RAUM: no history
State-registered IARs (5.B.3)4 as of Jul 6, 2026
Mar 31, 20215 then
Employees (5.A)4 as of Jul 6, 2026
Mar 31, 20215 then
Private funds: no history
RAUM -8.4% over the last fiscal year+8.2% a year over threeIARs 3 to 4
Practice profile
derived from the filing of Jul 6, 2026; every figure names its basis
Archetypes, each a printed rule
- Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
- p••••••• led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $169MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $824,357derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 87%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -8.4%derivedbetween the last two annual amendments
- Advisor growth, one year
- +33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for pooled vehicles, otherreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$442M87%
- Individuals$65.5M13%
- Individual clients
- 616reported
- HNW clients
- n/areported
- Pension plan clients
- 2reported
- Charitable clients
- n/areported
- Accounts
- 616reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=0.13 fund_share=0.0 institutional_share=0.87 related_bd=true related_bank=false bd_reps=4.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| A••••• L••• H•••••• | Madison, Wi | Jun 13, 2017 | 20 y | 0 |
| A••• K•••• E••••••••Certified Financial Planner | Madison, Wi | Nov 17, 2020 | 14 y | 2 |
| N•••• I• B•••• | Cottage Grove, Wi | Jan 14, 2026 | 13 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount1 left over 36 months
Left, latest
- C••••• C••••• to P•••••••• S••••••••• I•••Mar 25, 2026 · Other
- P••• M•••••• R••••••• to E•• A•••••••Sep 28, 2022 · Other
- S•••• B•••••• N••••• to W••••••••• R••••••••• A•••••••Jun 4, 2021 · Other
- S•••• A•••• W••••••••• to M•••••• W••••• M•••••••••Jul 14, 2020 · RIA to RIA
- K••••••• T••• L•• to E••••• J••••Jul 14, 2020 · RIA to affiliated broker-dealer or bank
- E••• J•••• S••••••• to A••••• A•• P••••••• S•••••••Feb 23, 2017 · Other
- M••••••• A•••• S••••• to A••••• A•• P••••••• S•••••••Jun 16, 2014 · Other
Joined, latest
- C••••• C••••• from T••••••• I••••••••• M••••••••• I•••Sep 11, 2024 · Other
- A••• K•••• E•••••••• from W•••• F•••• A•••••••Nov 17, 2020 · Wirehouse to independent RIA
- S•••• B•••••• N••••• from W•••• I••••••••• M••••••••• L••Dec 9, 2019 · Other
- P••• M•••••• R••••••• from Q•• F•••••••• L••Dec 9, 2019 · Other
- K••••••• T••• L•• from H•••••• I••••••••• I•••Feb 15, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••• B•••• G••••••• · Chief Compliance Officercontrolsince 02/2021 · owns less than 5%
- B••••• S••••••• L•• · Trusteecontrolsince 09/2017 · owns less than 5%
- H•••••••• M•••• E•••• · Chief Financial Officercontrolsince 03/2024 · owns less than 5%
- K••••• D••••• R•• · Ceocontrolsince 08/2007 · owns less than 5%
- L••••••• R•••••• J••• · Trusteecontrolsince 08/2007 · owns less than 5%
- L••• M•••• · Trusteecontrolsince 06/2023 · owns less than 5%
- O••••••••• P••••• L••• · Trusteecontrolsince 06/2022 · owns less than 5%
- S•••••••• K•••••••• R•• · Secretarycontrolsince 01/2022 · owns less than 5%
- U••••••• N•••••• L••• · Trusteecontrolsince 06/2022 · owns less than 5%
- M•••••••• J••••• A••••• · Trusteesince 06/2024 · owns less than 5%
- W•••••• T•••••• J•• · Trusteesince 06/2024 · owns less than 5%
Entity owners
- W•• M••••• B•••••• T•••• · Parent Trust Company For W•• F•••••••• A•••••••• I•••direct · owns 75% or more
Related persons
Schedule D 7.A
- W•• I••••••••• S•••••••• I•••broker-dealern
- W•• P••••••• C••••••• I•••••••• C••••••real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Wi · principal | 3 | 1 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 620 to 616Nov 17, 2025 to Mar 18, 2026
- Advisory employees · 3 to 4Nov 17, 2025 to Mar 18, 2026
- BD registered reps · 3 to 4Nov 17, 2025 to Mar 18, 2026
- Individual clients · 618 to 616Nov 17, 2025 to Mar 18, 2026
- State-registered IARs · 3 to 4Nov 17, 2025 to Mar 18, 2026
- Discretionary RAUM · $554M to $508MNov 17, 2025 to Mar 18, 2026
- Individual RAUM · $56.7M to $65.5MNov 17, 2025 to Mar 18, 2026
- Pension RAUM · $498M to $442MNov 17, 2025 to Mar 18, 2026
- RAUM · $554M to $508MNov 17, 2025 to Mar 18, 2026
- Financial planning clients · More than 500 to More than 500Mar 21, 2025 to Jun 25, 2025
- Accounts · 587 to 620Sep 19, 2024 to Mar 21, 2025
- Individual clients · 585 to 618Sep 19, 2024 to Mar 21, 2025
- Employees · 3 to 4Sep 19, 2024 to Mar 21, 2025
- Discretionary RAUM · $472M to $554MSep 19, 2024 to Mar 21, 2025
- Individual RAUM · $50.1M to $56.7MSep 19, 2024 to Mar 21, 2025
- Pension RAUM · $422M to $498MSep 19, 2024 to Mar 21, 2025
- RAUM · $472M to $554MSep 19, 2024 to Mar 21, 2025
- Accounts · 666 to 587Jun 26, 2023 to Mar 25, 2024
- Individual clients · 664 to 585Jun 26, 2023 to Mar 25, 2024
- Discretionary RAUM · $400M to $472MJun 26, 2023 to Mar 25, 2024
- Individual RAUM · $41.3M to $50.1MJun 26, 2023 to Mar 25, 2024
- Pension RAUM · $359M to $422MJun 26, 2023 to Mar 25, 2024
- RAUM · $400M to $472MJun 26, 2023 to Mar 25, 2024
- Accounts · 587 to 666Mar 30, 2022 to Mar 30, 2023
- Individual clients · 585 to 664Mar 30, 2022 to Mar 30, 2023
- Discretionary RAUM · $446M to $400MMar 30, 2022 to Mar 30, 2023
- Individual RAUM · $45.6M to $41.3MMar 30, 2022 to Mar 30, 2023
- Pension RAUM · $401M to $359MMar 30, 2022 to Mar 30, 2023
- RAUM · $446M to $400MMar 30, 2022 to Mar 30, 2023
- Accounts · 360 to 587Sep 29, 2021 to Mar 30, 2022
- BD registered reps · 5 to 3Sep 29, 2021 to Mar 30, 2022
- Individual clients · 358 to 585Sep 29, 2021 to Mar 30, 2022
- Employees · 5 to 3Sep 29, 2021 to Mar 30, 2022
- State-registered IARs · 5 to 3Sep 29, 2021 to Mar 30, 2022
- Discretionary RAUM · $328M to $446MSep 29, 2021 to Mar 30, 2022
- Individual RAUM · $23.3M to $45.6MSep 29, 2021 to Mar 30, 2022
- Pension RAUM · $304M to $401MSep 29, 2021 to Mar 30, 2022
- RAUM · $328M to $446MSep 29, 2021 to Mar 30, 2022
- Accounts · 2,883 to 360Dec 15, 2020 to Mar 31, 2021
- Advisory activities · 3 to 4Dec 15, 2020 to Mar 31, 2021
Signals
15 dated events
- C••••• C••••• left W•• F•••••••• A•••••••• I••• for P•••••••• S••••••••• I••• (registered 2026-03-03)Mar 25, 2026 · Advisor changed firm · fact
- C•••• E••••• S•••••• (Trustee) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2024-03-25, absent 2024-09-19)Sep 19, 2024 · Control person left · inference
- E••••• R••••• M••••• (Trustee) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2024-03-25, absent 2024-09-19)Sep 19, 2024 · Control person left · inference
- J••• Patrick Mcgrath (Trustee) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2023-06-26, absent 2024-03-25)Mar 25, 2024 · Control person left · inference
- Marie Rhonda Scheel (Chief Financial Officer) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2023-06-26, absent 2024-03-25)Mar 25, 2024 · Control person left · inference
- E•••• M••• H••••••• (Chief Financial Officer) appeared on Schedule A of W•• F•••••••• A•••••••• I•••Mar 25, 2024 · Control person joined · fact
- M•••• Lor (Trustee) appeared on Schedule A of W•• F•••••••• A•••••••• I•••Mar 25, 2024 · Control person joined · fact
- K••••••• S••••••• (Secretary) appeared on Schedule A of W•• F•••••••• A•••••••• I•••Mar 30, 2023 · Control person joined · fact
- Merry Bachim (Secretary) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2022-03-30, absent 2023-03-30)Mar 30, 2023 · Control person left · inference
- Everson Clayton Smits (Trustee) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2022-03-30, absent 2023-03-30)Mar 30, 2023 · Control person left · inference
- Shirley Janet Huenink (Trustee) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2022-03-30, absent 2023-03-30)Mar 30, 2023 · Control person left · inference
- P••• M•••••• R••••••• left W•• F•••••••• A•••••••• I••• for E•• A••••••• (registered 2025-01-02)Sep 28, 2022 · Advisor changed firm · fact
- W•• F•••••••• A•••••••• I••• reported RAUM $446.2M, up 36% from $327.7M (2021-09-29 to 2022-03-30)Mar 30, 2022 · RAUM change · derived
- Lee Brenda Echeverria (Chief Compliance Officer) no longer on Schedule A of W•• F•••••••• A•••••••• I••• (listed 2020-12-15, absent 2021-03-31)Mar 31, 2021 · Control person left · inference
- W•• F•••••••• A•••••••• I••• filed its initial SEC registration (Form ADV)Mar 3, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/wea-trust-member-benefitsreportedpublic record, Form ADV, Sep 18, 2026
- Website
- WEAB••••••S.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 800-279-4030reportedpublic record, Form ADV, Jul 6, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $169Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026