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NICOLET ADVISORY SERVICES, LLC, CRD 283940
GREEN BAY, WI
Data as of (this record's last observation) from federal regulator filings. Page built and rebuilt at most every 15 minutes.
This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.
| Advisor | Designations | Branch | Years here | In industry | Prior firms | Dual registered |
|---|---|---|---|---|---|---|
| DARREN LEE GRAYSON | n/a | Wausau, WI | GREEN BAY, WI | 10 | 18 | 6 | yes |
| ANTHONY T WILHELMS | Chartered Financial Analyst | Appleton, WI | GREEN BAY, WI | 10 | 17 | 1 | no |
| JASON DANIEL JOHNSON | n/a | GREEN BAY, WI | 10 | 15 | 1 | yes |
| KYLE EDWARD BRUNETTE | n/a | GREEN BAY, WI | 9 | 20 | 2 | yes |
| PATRICK JOSEPH MADSON | Certified Financial Planner | GREEN BAY, WI | 8 | 24 | 1 | yes |
| Jason Eric Smerchek | n/a | MARINETTE, WI | 8 | 20 | n/a | no |
| Jacob Dinkel | Certified Financial Planner | GREEN BAY, WI | Appleton, WI | 7 | 12 | n/a | yes |
| ANDREW JOHN MAERTZ | n/a | GREEN BAY, WI | 7 | 13 | 3 | yes |
| ADAM E LONGLAIS | Chartered Financial Analyst | GREEN BAY, WI | 7 | 23 | 1 | no |
| SONIA L WASNIAK-BOHN | Certified Financial Planner | GREEN BAY, WI | Oshkosh, WI | 7 | 21 | 1 | yes |
| Nathan Wayne Ongemach | n/a | GREEN BAY, WI | 5 | 12 | n/a | no |
| JUSTIN JAMES REGNIER | Chartered Financial Analyst | Stevens Point, WI | GREEN BAY, WI | 5 | 13 | 1 | no |
| Samuel Scheer | n/a | GREEN BAY, WI | 4 | 10 | n/a | yes |
| Tucker Lee Paschen | Certified Financial Planner | Appleton, WI | GREEN BAY, WI | 4 | 12 | n/a | yes |
| Jordyn Herzog | Certified Financial Planner | GREEN BAY, WI | 4 | 10 | n/a | no |
| ERIC R MARTZAHL | Certified Financial Planner | GREEN BAY, WI | 3 | 12 | 2 | yes |
| BARRY JOSEPH MARTZAHL | Certified Financial Planner | GREEN BAY, WI | 3 | 41 | 2 | yes |
| Dalton James Guyette | n/a | GREEN BAY, WI | 3 | 12 | n/a | no |
| Thomas A Hart | n/a | GREEN BAY, WI | 3 | 10 | n/a | no |
| Dana Michelle McVey | Chartered Financial Consultant | GREEN BAY, WI | 3 | 14 | 2 | yes |
| HENRY C PFEIFER | n/a | GREEN BAY, WI | Petoskey, MI | 3 | 10 | 1 | yes |
| Jared Davis Lawatsch | n/a | GREEN BAY, WI | 2 | 11 | n/a | no |
| Rachel Ann Patterson | Certified Financial Planner | GREEN BAY, WI | 2 | 14 | n/a | yes |
| Bridgett A Starr | n/a | Sister Bay, WI | GREEN BAY, WI | 2 | 11 | 1 | yes |
| APRIL MARLENE KIEHNAU MOELLER | n/a | Sturgeon Bay, WI | GREEN BAY, WI | 2 | 27 | n/a | yes |
| Owner | Title | Ownership code | Control person | Acquired | First seen | Last seen |
|---|---|---|---|---|---|---|
| HUFFORD, JOSHUA, M | CHIEF COMPLIANCE OFFICER | Na | yes | 01/2022 | Mar 31, 2022 | Mar 29, 2024 |
| LONGLAIS, ADAM, E | CHIEF INVESTMENT OFFICER | Na | yes | 01/2020 | Mar 13, 2020 | Mar 29, 2024 |
| MADSON, PATRICK, JOSEPH | President | Na | yes | 03/2016 | Jun 16, 2016 | Mar 29, 2024 |
| Moore, H., Phillip | CHIEF FINANCIAL OFFICER | Na | yes | 05/2021 | Apr 14, 2023 | Mar 29, 2024 |
| NICOLET BANKSHARES, INC. | SOLE MEMBER | E | yes | 03/2016 | Jun 16, 2016 | Mar 29, 2024 |
| THORSON, JOHN, MICHAEL | CHIEF OPERATIONS OFFICER | Na | yes | 09/2023 | Mar 29, 2024 | Mar 29, 2024 |
| Related person | Type | Class on the graph | Its RAUM | Control | Common control | State |
|---|---|---|---|---|---|---|
| NICOLET NATIONAL BANK | n/a | n/a | n/a | N | yes | n/a |
| City | State | Country | Employees | Also broker-dealer |
|---|---|---|---|---|
| Appleton | Wi | United States | 4 | yes |
| EAU CLAIRE | Wi | United States | 2 | yes |
| STURGEON BAY | Wi | United States | 2 | yes |
| Marquette | Mi | United States | 1 | yes |
| Petoskey | Mi | United States | 1 | yes |
| Marinette | Wi | United States | 1 | no |
| Oshkosh | Wi | United States | 1 | yes |
| STEVENS POINT | Wi | United States | 1 | no |
| Wausau | Wi | United States | 1 | yes |
| Fiscal year | Filed | RAUM | Discretionary | Employees | Advisory staff | Offices | Private funds | Fund GAV |
|---|---|---|---|---|---|---|---|---|
| 2025 | Mar 31, 2026 | $4.3B | $4.3B | 75 | 45 | 13 | n/a | n/a |
| 2024 | Mar 28, 2025 | $3.8B | $3.8B | 70 | 34 | 10 | n/a | n/a |
| 2023 | Mar 29, 2024 | $3.7B | $3.7B | 60 | 30 | 9 | n/a | n/a |
| 2022 | Mar 31, 2023 | $2.9B | $2.9B | 58 | 32 | 8 | n/a | n/a |
| 2021 | Mar 31, 2022 | $1.5B | $1.5B | 47 | 25 | 6 | n/a | n/a |
| 2020 | Mar 31, 2021 | $1.2B | $1.2B | 34 | 14 | 7 | n/a | n/a |
| 2019 | Mar 13, 2020 | $1.0B | $1.0B | 26 | 26 | 7 | n/a | n/a |
| 2018 | Mar 27, 2019 | $695M | $695M | 25 | 23 | 7 | n/a | n/a |
| 2017 | Mar 28, 2018 | $548M | $548M | 25 | 25 | 6 | n/a | n/a |
| 2016 | Mar 28, 2017 | $140M | $140M | 22 | 22 | n/a | n/a | n/a |
| Joined, 12m | Left, 12m | Net, 12m | Departure rate, 12m | Joined, 90d | Left, 90d | Left, no destination yet | Joined, 36m | Left, 36m |
|---|---|---|---|---|---|---|---|---|
| 10 | 3 | 7 | 6.5% | 1 | 1 | 0 | 15 | 16 |
| Latest fiscal year | RAUM | A year earlier | 1y change | Three years earlier | 3y CAGR | Employees | A year earlier | Offices | A year earlier |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $4.3B | $3.8B | 11.6% | $2.9B | 13.6% | 75 | 70 | 13 | 10 |
| Other firm | Advisors | First left | Last joined | From | Kind | Move type | Share of firm |
|---|---|---|---|---|---|---|---|
| EDWARD JONES | 2 | Jul 1, 2024 | Jul 12, 2024 | NEENAH, WI | Team lift out | RIA to ibd | 6.3% |
| ROBERT W. BAIRD & CO. INCORPORATED | 2 | Nov 13, 2023 | Nov 9, 2023 | GREEN BAY, WI | Team lift out | RIA to RIA | 6.3% |
| RBC CAPITAL MARKETS, LLC | 2 | Mar 9, 2021 | Feb 22, 2021 | GREEN BAY, WI | Team lift out | RIA to ibd | 9.5% |
| Other firm | Advisors | First left | Last joined | From | Kind | Move type | Share of firm |
|---|---|---|---|---|---|---|---|
| LPL FINANCIAL LLC | 4 | Apr 24, 2026 | Apr 17, 2026 | FORT MADISON, IA | Team lift out | Ibd to RIA | 0.0% |
| SII INVESTMENTS, INC. | 15 | Dec 31, 2017 | Sep 24, 2018 | GREEN BAY, WI | Team lift out | Other | 6.8% |