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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

SOUTHERN TRUST FINANCIAL PLANNING

SOUTHERN TRUST FINANCIAL PLANNING, INC., CRD 131377

SARASOTA, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:b95fcea5-015e-d6ca-a9f5-b6789d3e356c

Data as of Mar 31, 2021 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:59 PM UTC and rebuilt at most every 15 minutes.

Relationships: 11
Dated events: 6
On other graphs: 0
Observed: Mar 20, 2012 to Mar 31, 2021
17 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $189MItem 5.F on the latest filing (2021-03-31); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $189M
Private client RAUM: $189MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 7
Advisory employees: 4
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 693
Individual clients: 283
High net worth clients: 68
SEC number: 801-70791
CRD: 131377
Filings on the tape: 17
First filed: Mar 20, 2012
Latest filed: Mar 31, 2021
Organised: Corporation, Florida

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
WOLFF, MARC, STEVEN	PRESIDENT/CHIEF COMPLIANCE OFFICER	E	yes	06/2004	Mar 20, 2012	Mar 31, 2021

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
BONITA SPRINGS	FL	United States	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2020	Mar 31, 2021	$189M	$189M	7	4	1	n/a	n/a
2019	Mar 30, 2020	$146M	$146M	7	4	1	n/a	n/a
2018	Mar 22, 2019	$110M	$110M	7	4	1	n/a	n/a
2017	Mar 28, 2018	$115M	$115M	9	4	1	n/a	n/a
2016	Mar 31, 2017	$95.8M	$95.8M	5	4	n/a	n/a	n/a
2015	Mar 21, 2016	$93.0M	$93.0M	4	4	n/a	n/a	n/a
2014	Mar 25, 2015	$90.7M	$90.7M	4	4	n/a	n/a	n/a
2013	Mar 11, 2014	$91.9M	$91.9M	4	4	n/a	n/a	n/a
2012	Mar 26, 2013	$92.0M	$92.0M	4	4	n/a	n/a	n/a
2011	Mar 20, 2012	$92.0M	$92.0M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2020	$189M	$146M	29.5%	$115M	17.8%	7	7	1	1

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
BEACON POINTE ADVISORS, LLC	2	Mar 1, 2022	Mar 10, 2022	SARASOTA, FL	Team lift out	RIA to RIA	50.0%
MOORS & CABOT, INC	2	Mar 1, 2022	Oct 17, 2007	SARASOTA, FL	Team lift out	RIA to ibd	50.0%

Relationships

Controls (1)

← WOLFF, MARC, STEVENOwnerPRESIDENT/CHIEF COMPLIANCE OFFICER, ownership code E, individual
Mar 20, 2012 to presentfactForm ADV

Moved with (2)

→ BEACON POINTE ADVISORS, LLCRegistered adviser2 advisors, team lift out, same day
Mar 1, 2022 to Mar 10, 2022factForm ADV
→ MOORS & CABOT, INCRegistered adviser2 advisors, team lift out
Mar 1, 2022 to Oct 17, 2007factForm ADV

Registered with (8)

← MARC STEVEN WOLFFAdvisorregistration: previous registration
Aug 16, 2004 to Mar 3, 2022factForm ADV
← JAMES PAUL COOPERAdvisorregistration: previous registration
Aug 16, 2004 to Mar 1, 2022factForm ADV
← GREGORY LEN GIONFRIDDOAdvisorregistration: previous registration
Feb 4, 2019 to Mar 1, 2022factForm ADV
← MARK DEMOSTHENES GENERALESAdvisorregistration: previous registration
Jan 28, 2010 to Mar 1, 2022factForm ADV
← PAUL SCOTT HARRISAdvisorregistration: previous registration
Dec 14, 2009 to Oct 12, 2018factForm ADV
← MICHAEL STEPHEN HODGESAdvisorregistration: previous registration
Dec 21, 2009 to Feb 24, 2012factForm ADV
← DANIEL JAY WOLFFAdvisorregistration: previous registration
Dec 4, 2009 to Dec 4, 2009factForm ADV
← CHRISTOPHER JOHN JUALLAdvisorregistration: previous registration
Aug 13, 2004 to Jan 4, 2007factForm ADV

Dated events

Occurred
Mar 3, 2022
Advisor changed firm
Marc Steven Wolff left Southern Trust Financial Planning for Moors & Cabot, Inc (registered 2007-10-17)
Form ADVobserved 4 days ago
Occurred
Mar 1, 2022
Team lift-out
2 advisors left Southern Trust Financial Planning (Sarasota, FL) for Beacon Pointe Advisors, LLC on the same day
Form ADVobserved 4 days ago
2 advisors
Occurred
Mar 1, 2022
Team lift-out
2 advisors left Southern Trust Financial Planning (Sarasota, FL) for Moors & Cabot, Inc within 2 days
Form ADVobserved 4 days ago
2 advisors
Occurred
Mar 1, 2022
Advisor changed firm
Mark Demosthenes Generales left Southern Trust Financial Planning for Beacon Pointe Advisors, Llc (registered 2022-03-10)
Form ADVobserved 4 days ago
Occurred
Mar 1, 2022
Advisor changed firm
James Paul Cooper left Southern Trust Financial Planning for Moors & Cabot, Inc (registered 2007-10-17)
Form ADVobserved 4 days ago
Occurred
Mar 1, 2022
Advisor changed firm
Gregory Len Gionfriddo left Southern Trust Financial Planning for Beacon Pointe Advisors, Llc (registered 2022-01-13)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:b95fcea5-015e-d6ca-a9f5-b6789d3e356c
First observed: Mar 20, 2012
Last observed: Mar 31, 2021 66 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

SOUTHERN TRUST FINANCIAL PLANNING

SOUTHERN TRUST FINANCIAL PLANNING, INC., CRD 131377

SARASOTA, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:b95fcea5-015e-d6ca-a9f5-b6789d3e356c

Data as of Mar 31, 2021 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:59 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

WOLFF, MARC, STEVEN

PRESIDENT/CHIEF COMPLIANCE OFFICER

yes

06/2004

Mar 20, 2012

Mar 31, 2021

City

State

Country

Employees

Also broker-dealer

BONITA SPRINGS

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2020

Mar 31, 2021

$189M

n/a

2019

Mar 30, 2020

$146M

n/a

2018

Mar 22, 2019

$110M

n/a

2017

Mar 28, 2018

$115M

n/a

2016

Mar 31, 2017

$95.8M

n/a

2015

Mar 21, 2016

$93.0M

n/a

2014

Mar 25, 2015

$90.7M

n/a

2013

Mar 11, 2014

$91.9M

n/a

2012

Mar 26, 2013

$92.0M

n/a

2011

Mar 20, 2012

$92.0M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2020

$189M

$146M

29.5%

$115M

17.8%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

BEACON POINTE ADVISORS, LLC

Mar 1, 2022

Mar 10, 2022

SARASOTA, FL

Team lift out

RIA to RIA

50.0%

MOORS & CABOT, INC

Mar 1, 2022

Oct 17, 2007

SARASOTA, FL

Team lift out

RIA to ibd

50.0%