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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

BRIDGE ADVISORY LLC

CRD 148282

PASADENA, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e71c2cb4-e55f-e639-44dc-fdfd20f777c6

Data as of Jan 25, 2024 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 5:27 AM UTC and rebuilt at most every 15 minutes.

Relationships: 46
Dated events: 23
On other graphs: 0
Observed: Nov 23, 2011 to Jan 25, 2024
72 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $453MItem 5.F on the latest filing (2024-01-25); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $430M
Private client RAUM: $452MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 18
Advisory employees: 18
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1,331
Individual clients: 332
High net worth clients: 149
Custody, client assets: $3.2M
SEC number: 801-69681
CRD: 148282
Filings on the tape: 72
First filed: Nov 23, 2011
Latest filed: Jan 25, 2024
Organised: Limited Liability Company, California

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
PENNIALL, DAVID, RICKARD	Ceo	E	yes	07/2016	Nov 23, 2011	Jan 25, 2024
PENNIALL, DAVID, RICKARD	President	Na	yes	12/2017	Nov 23, 2011	Jan 25, 2024
PHC, INC.	HOLDING COMPANY	E	yes	07/2016	Aug 25, 2016	Jan 25, 2024
BURNETT, VANESSA, YOUNG	PARTNER, SENIOR WEALTH MANAGER, CEO	A	no	07/2019	Mar 7, 2022	Jan 25, 2024
Colletta, Nicholas, Michael	CHIEF INVESTMENT OFFICER	Na	no	01/2024	Jan 25, 2024	Jan 25, 2024
YEE, WARREN	CHIEF COMPLIANCE OFFICER (01/2022)	Na	no	01/2022	Mar 7, 2022	Jan 25, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
ADDWEALTH ADVISORS, LLC	n/a	n/a	n/a	N	yes	n/a
PENNIALL MANAGEMENT, LLC	n/a	n/a	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
NEWPORT BEACH	CA	United States	3	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Jan 25, 2024	$453M	$430M	18	18	1	n/a	n/a
2022	Jan 19, 2023	$460M	$428M	15	15	0	n/a	n/a
2021	Mar 7, 2022	$506M	$467M	17	13	0	n/a	n/a
2020	Mar 25, 2021	$442M	$408M	17	10	0	n/a	n/a
2019	Mar 31, 2020	$443M	$395M	18	11	3	n/a	n/a
2018	Mar 19, 2019	$421M	$348M	17	10	3	n/a	n/a
2017	Mar 30, 2018	$518M	$329M	20	16	3	n/a	n/a
2016	Feb 16, 2017	$1.0B	$375M	39	20	n/a	n/a	n/a
2015	Feb 3, 2016	$945M	$320M	35	20	n/a	n/a	n/a
2014	Mar 31, 2015	$831M	$328M	35	20	n/a	n/a	n/a
2013	Jan 17, 2014	$852M	$377M	36	20	n/a	n/a	n/a
2012	Jan 29, 2013	$653M	$626M	25	21	n/a	n/a	n/a
2011	Mar 30, 2012	$637M	$609M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$453M	$460M	-1.7%	$442M	0.8%	18	15	1	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
BEACON POINTE ADVISORS, LLC	6	Oct 31, 2024	Oct 30, 2024	PASADENA, CA	Firm absorbed	RIA to RIA	60.0%
AWM CAPITAL, LLC	2	Oct 31, 2024	Jul 7, 2021	PASADENA, CA	Team lift out	RIA to RIA	20.0%
AWM CAPITAL, LLC	2	Jan 31, 2018	May 26, 2017	SCOTTSDALE, AZ	Team lift out	Other	14.3%

Relationships

Controls (2)

← PENNIALL, DAVID, RICKARDOwnerCEO, ownership code E, individual
Nov 23, 2011 to presentfactForm ADV
← PHC, INC.OwnerHOLDING COMPANY, ownership code E, domestic entity
Aug 25, 2016 to presentfactForm ADV

Owns (3)

← YEE, WARRENOwnerCHIEF COMPLIANCE OFFICER (01/2022), ownership code NA, individual
Mar 7, 2022 to presentfactForm ADV
← BURNETT, VANESSA, YOUNGOwnerPARTNER, SENIOR WEALTH MANAGER, CEO, ownership code A, individual
Mar 7, 2022 to presentfactForm ADV
← Colletta, Nicholas, MichaelOwnerCHIEF INVESTMENT OFFICER, ownership code NA, individual
Jan 25, 2024 to presentfactForm ADV

Affiliated with (1)

← PENSION ARCHITECTS ADVISORY GROUP, LLCRegistered adviserother investment adviser
factForm ADV

Registered with (35)

← DAVID RICKARD PENNIALLAdvisorregistration: previous registration
Nov 1, 2024 to Dec 31, 2024factForm ADV
← THOMAS HAROLD SMITHAdvisorregistration: previous registration
Oct 15, 2020 to Oct 31, 2024factForm ADV
← DEBRA BETH CURRYAdvisorregistration: previous registration
Jun 27, 2023 to Oct 31, 2024factForm ADV
← VANESSA YOUNG BURNETTAdvisorregistration: previous registration
Oct 16, 2009 to Oct 31, 2024factForm ADV
← DEVON MAXWELL NICKAdvisorregistration: previous registration
Jan 27, 2014 to Oct 31, 2024factForm ADV
← COURTNEY LYN MCCUTCHANAdvisorregistration: previous registration
Apr 21, 2020 to Oct 31, 2024factForm ADV
← Derek Alexander CampbellAdvisorregistration: previous registration
Mar 28, 2022 to Oct 31, 2024factForm ADV
← Nicholas Michael CollettaAdvisorregistration: previous registration
Oct 4, 2023 to Oct 31, 2024factForm ADV
← Steven Delmon ClementAdvisorregistration: previous registration
Feb 2, 2021 to Oct 31, 2024factForm ADV
← Conor Ryan TurleyAdvisorregistration: previous registration
Dec 22, 2023 to Oct 31, 2024factForm ADV
← Jeffry V. NiedermeyerAdvisorregistration: previous registration
Oct 19, 2023 to Jul 1, 2024factForm ADV
← JAIME GWENN HEFNERAdvisorregistration: previous registration
Oct 21, 2008 to Dec 6, 2023factForm ADV
← RICHARD ALEXANDER LEUAdvisorregistration: previous registration
Apr 5, 2016 to Dec 1, 2023factForm ADV
← JUSTIN MICHAEL DYERAdvisorregistration: previous registration
Apr 12, 2019 to Jun 15, 2022factForm ADV
← Mena R HannaAdvisorregistration: previous registration
Jul 23, 2021 to Jun 15, 2022factForm ADV
← Sarah Abigail BraceAdvisorregistration: previous registration
Aug 24, 2009 to Sep 25, 2020factForm ADV
← BRIAN RICHARD TINKERAdvisorregistration: previous registration
Oct 21, 2008 to Sep 25, 2020factForm ADV
← JOSEPH COSMO LONGOAdvisorregistration: previous registration
Feb 24, 2011 to Mar 10, 2020factForm ADV
← TAMMY NGUYEN LEEAdvisorregistration: previous registration
Jan 30, 2015 to Dec 13, 2019factForm ADV
← PHILIP VICTOR BOUCHERAdvisorregistration: previous registration
Mar 8, 2010 to Mar 15, 2019factForm ADV
← Maren CuykendallAdvisorregistration: previous registration
Oct 24, 2013 to Jul 5, 2018factForm ADV
← DENIS J BRUMMAdvisorregistration: previous registration
Oct 21, 2008 to Mar 14, 2018factForm ADV
← ERIK DANIEL AVERILLAdvisorregistration: previous registration
Aug 24, 2010 to Jan 31, 2018factForm ADV
← BRANDON LEE AVERILLAdvisorregistration: previous registration
Aug 24, 2010 to Jan 31, 2018factForm ADV
← STEVEN IRA LEVINAdvisorregistration: previous registration
Aug 20, 2015 to Dec 14, 2017factForm ADV
← CRAIG ROBERT WATANABEAdvisorregistration: previous registration
Oct 21, 2008 to Aug 31, 2017factForm ADV
← Shannon Cheri MainAdvisorregistration: previous registration
Aug 18, 2009 to Jun 5, 2017factForm ADV
← Ronald GrimmAdvisorregistration: previous registration
Jul 22, 2015 to Mar 23, 2017factForm ADV
← Suzan Michelle HallAdvisorregistration: previous registration
Dec 3, 2015 to Feb 8, 2016factForm ADV
← RYAN BYRON MCGUIREAdvisorregistration: previous registration
Jan 27, 2012 to Mar 28, 2014factForm ADV
and 5 more

Moved with (2)

→ BEACON POINTE ADVISORS, LLCRegistered adviser6 advisors, firm absorbed, same day
Oct 31, 2024 to Oct 30, 2024factForm ADV
→ AWM CAPITAL, LLCRegistered adviser2 advisors, team lift out, same day
Oct 31, 2024 to Jul 7, 2021factForm ADV

Dated events

Occurred
Dec 31, 2024
Advisor departed, no destination yet
David Rickard Penniall no longer registered at Bridge Advisory Llc; no later IA registration on IAPD
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Team lift-out
2 advisors left Bridge Advisory LLC (Pasadena, CA) for Awm Capital, LLC on the same day
Form ADVobserved 3 days ago
2 advisors
Occurred
Oct 31, 2024
Firm absorbed
Bridge Advisory LLC's advisors moved to Beacon Pointe Advisors, LLC (Pasadena, CA): 6 of 10 registered, on the same day
Form ADVobserved 3 days ago
6 advisors
Occurred
Oct 31, 2024
Advisor changed firm
Steven Delmon Clement left Bridge Advisory Llc for Axxcess Wealth Management, Llc (registered 2023-11-13)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Nicholas Michael Colletta left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-25)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Derek Alexander Campbell left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-21)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Thomas Harold Smith left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-21)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Vanessa Young Burnett left Bridge Advisory Llc for Pension Architects Advisory Group, Llc (registered 2011-06-24)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Conor Ryan Turley left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-16)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
David Rickard Penniall left Bridge Advisory Llc for Awm Capital, Llc (registered 2017-05-26)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Courtney Lyn Mccutchan left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-16)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Debra Beth Curry left Bridge Advisory Llc for Beacon Pointe Advisors, Llc (registered 2024-10-30)
Form ADVobserved 4 days ago
Occurred
Oct 31, 2024
Advisor changed firm
Devon Maxwell Nick left Bridge Advisory Llc for Awm Capital, Llc (registered 2021-07-07)
Form ADVobserved 4 days ago
Occurred
Jul 1, 2024
Advisor changed firm
Jeffry V. Niedermeyer left Bridge Advisory Llc for Rvw Wealth Llc (registered 2024-11-15)
Form ADVobserved 4 days ago
Occurred
Dec 6, 2023
Advisor changed firm
Jaime Gwenn Hefner left Bridge Advisory Llc for Pension Architects Advisory Group, Llc (registered 2011-06-24)
Form ADVobserved 4 days ago
Occurred
Dec 1, 2023
Advisor changed firm
Richard Alexander Leu left Bridge Advisory Llc for Axxcess Wealth Management, Llc (registered 2023-08-09)
Form ADVobserved 4 days ago
Occurred
Jun 15, 2022
Advisor changed firm
Justin Michael Dyer left Bridge Advisory Llc for Retirement Wellness Group (registered 2019-04-12)
Form ADVobserved 4 days ago
Occurred
Jun 15, 2022
Advisor changed firm
Mena R Hanna left Bridge Advisory Llc for Awm Capital, Llc (registered 2024-11-08)
Form ADVobserved 4 days ago
Occurred
Mar 7, 2022
Control person joined
Warren Yee (Chief Compliance Officer (01/2022)) appeared on Schedule A of Bridge Advisory Llc
Form ADVobserved 4 days ago
Occurred
Mar 7, 2022
Control person left
Michael Justin Dyer (Chief Operating Officer, Chief Compliance Officer (6/29/2020)) no longer on Schedule A of Bridge Advisory Llc (listed 2021-11-18, absent 2022-03-07)
Form ADVobserved 4 days ago
Occurred
Dec 17, 2018
Regulatory AUM changed
Bridge Advisory Llc reported RAUM $351.7M, down 32% from $518.1M (2018-10-03 to 2018-12-17)
Form ADVobserved 4 days ago
$-166M
Occurred
Mar 30, 2018
Regulatory AUM changed
Bridge Advisory Llc reported RAUM $518.1M, down 50% from $1.0B (2018-01-31 to 2018-03-30)
Form ADVobserved 4 days ago
$-522M
Occurred
Aug 25, 2016
Succession filed (Item 4)
Penniall & Associates reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:e71c2cb4-e55f-e639-44dc-fdfd20f777c6
First observed: Nov 23, 2011
Last observed: Jan 25, 2024 32 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

BRIDGE ADVISORY LLC

CRD 148282

PASADENA, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e71c2cb4-e55f-e639-44dc-fdfd20f777c6

Data as of Jan 25, 2024 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 5:27 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

PENNIALL, DAVID, RICKARD

Ceo

yes

07/2016

Nov 23, 2011

Jan 25, 2024

PENNIALL, DAVID, RICKARD

President

yes

12/2017

Nov 23, 2011

Jan 25, 2024

PHC, INC.

HOLDING COMPANY

yes

07/2016

Aug 25, 2016

Jan 25, 2024

BURNETT, VANESSA, YOUNG

PARTNER, SENIOR WEALTH MANAGER, CEO

07/2019

Mar 7, 2022

Jan 25, 2024

Colletta, Nicholas, Michael

CHIEF INVESTMENT OFFICER

01/2024

Jan 25, 2024

YEE, WARREN

CHIEF COMPLIANCE OFFICER (01/2022)

01/2022

Mar 7, 2022

Jan 25, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

ADDWEALTH ADVISORS, LLC

n/a

yes

n/a

PENNIALL MANAGEMENT, LLC

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

NEWPORT BEACH

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Jan 25, 2024

$453M

$430M

n/a

2022

Jan 19, 2023

$460M

$428M

n/a

2021

Mar 7, 2022

$506M

$467M

n/a

2020

Mar 25, 2021

$442M

$408M

n/a

2019

Mar 31, 2020

$443M

$395M

n/a

2018

Mar 19, 2019

$421M

$348M

n/a

2017

Mar 30, 2018

$518M

$329M

n/a

2016

Feb 16, 2017

$1.0B

$375M

n/a

2015

Feb 3, 2016

$945M

$320M

n/a

2014

Mar 31, 2015

$831M

$328M

n/a

2013

Jan 17, 2014

$852M

$377M

n/a

2012

Jan 29, 2013

$653M

$626M

n/a

2011

Mar 30, 2012

$637M

$609M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$453M

$460M

-1.7%

$442M

0.8%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

BEACON POINTE ADVISORS, LLC

Oct 31, 2024

Oct 30, 2024

PASADENA, CA

Firm absorbed

RIA to RIA

60.0%

AWM CAPITAL, LLC

Oct 31, 2024

Jul 7, 2021

PASADENA, CA

Team lift out

RIA to RIA

20.0%

AWM CAPITAL, LLC

Jan 31, 2018

May 26, 2017

SCOTTSDALE, AZ

Team lift out

Other

14.3%