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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

DIVERSIFY WEALTH MANAGEMENT LLC

FIRSTPURPOSE WEALTH LLC, CRD 145593

OREM, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f1ddcefa-5e14-9c4f-ba9a-2a70f6736d9d

Data as of Mar 29, 2024 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:41 PM UTC and rebuilt at most every 15 minutes.

Relationships: 41
Dated events: 17
On other graphs: 0
Observed: Mar 28, 2012 to Mar 29, 2024
32 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $540MItem 5.F on the latest filing (2024-03-29); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $531M
Private client RAUM: $540MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 46
Advisory employees: 24
Offices: 2Schedule D 1.F, beyond the principal office
Accounts: 3,416
Individual clients: 1,170
High net worth clients: 209
Custody, client assets: $392M
SEC number: 801-68547
CRD: 145593
Filings on the tape: 32
First filed: Mar 28, 2012
Latest filed: Mar 29, 2024
Organised: Limited Liability Company, Utah

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
CARLSON, SCOTT, MATTHEW	CHIEF COMPLIANCE OFFICER AND OPERATIONS DIRECTOR	Na	yes	07/2022	Jul 12, 2022	Mar 29, 2024
FALCON PARK CAPITAL, LC	LIMIITED LIABILITY COMPANY	E	yes	01/2024	Jan 18, 2024	Mar 29, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
DIVERSIFY ADVISORY SERVICES, LLC	n/a	Bd affiliated wealth	$4.6B	N	yes	n/a
DIVERSIFY WEALTH MANAGEMENT, LLC	n/a	Independent wealth	$4.1B	N	yes	n/a
DFPG INVESTMENTS, LLC	n/a	Former SEC adviser	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Sandy	Ut	United States	2	yes
GRAND JUNCTION	Co	United States	1	yes

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Mar 29, 2024	$540M	$531M	46	24	2	n/a	n/a
2022	Feb 16, 2023	$458M	$458M	46	24	2	n/a	n/a
2021	Feb 23, 2022	$467M	$455M	51	18	2	n/a	n/a
2020	Feb 25, 2021	$353M	$272M	36	16	2	n/a	n/a
2019	Feb 28, 2020	$308M	$297M	19	15	2	n/a	n/a
2018	Feb 27, 2019	$250M	$248M	19	19	1	n/a	n/a
2017	Mar 26, 2018	$250M	$242M	16	16	1	n/a	n/a
2016	Mar 1, 2017	$195M	$188M	16	16	n/a	n/a	n/a
2015	Mar 17, 2016	$158M	$151M	15	15	n/a	n/a	n/a
2014	Mar 17, 2015	$157M	$135M	12	12	n/a	n/a	n/a
2013	Mar 31, 2014	$125M	$49.7M	19	14	n/a	n/a	n/a
2012	Apr 1, 2013	$120M	$22.0M	19	14	n/a	n/a	n/a
2011	Mar 28, 2012	$90.6M	$0	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$540M	$458M	17.9%	$353M	15.2%	46	46	2	2

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
DIVERSIFY WEALTH MANAGEMENT, INC.	2	Jul 17, 2024	Nov 5, 2014	OREM, UT	Team lift out	Other	8.7%
DIVERSIFY ADVISORY SERVICES, LLC	3	Jul 17, 2024	Feb 5, 2024	OREM, UT	Team lift out	RIA to ibd	13.0%
DIVERSIFY WEALTH MANAGEMENT, LLC	18	Jul 17, 2024	Mar 14, 2024	OREM, UT	Firm absorbed	RIA to RIA	78.3%

Relationships

Affiliated with (4)

→ DFPG INVESTMENTS, LLCRegistered adviserother investment adviser, broker-dealer, common control
factForm ADV
→ DIVERSIFY ADVISORY SERVICES, LLCRegistered adviserother investment adviser, common control
factForm ADV
→ DIVERSIFY WEALTH MANAGEMENT, LLCRegistered adviserother investment adviser, common control
factForm ADV
← DFPG INVESTMENTS, LLCRegistered adviserother investment adviser, common control
factForm ADV

Controls (2)

← CARLSON, SCOTT, MATTHEWOwnerCHIEF COMPLIANCE OFFICER AND OPERATIONS DIRECTOR, ownership code NA, individual
Jul 12, 2022 to presentfactForm ADV
← FALCON PARK CAPITAL, LCOwnerLIMIITED LIABILITY COMPANY, ownership code E, domestic entity
Jan 18, 2024 to presentfactForm ADV

Registered with (33)

← ADAM NATHAN TAYLORAdvisorregistration: previous registration
Jan 23, 2008 to Jul 17, 2024factForm ADV
← TIMOTHY KIRKPATRICK WHIPPLEAdvisorregistration: previous registration
Jan 23, 2008 to Jul 17, 2024factForm ADV
← JAMES E SPAINHOWERAdvisorregistration: previous registration
Jan 23, 2008 to Jul 17, 2024factForm ADV
← JASON LEE MCMULLINAdvisorregistration: previous registration
Jan 23, 2008 to Jul 17, 2024factForm ADV
← Bryant ArmstrongAdvisorregistration: previous registration
Jan 22, 2018 to Jul 17, 2024factForm ADV
← KENNETH G. BOWNAdvisorregistration: previous registration
Jan 23, 2008 to Jul 17, 2024factForm ADV
← GREGORY ELMAN CALDWELLAdvisorregistration: previous registration
Sep 17, 2013 to Jul 17, 2024factForm ADV
← SAM DEAVERAdvisorregistration: previous registration
Mar 9, 2015 to Jul 17, 2024factForm ADV
← CHRISTIAN ALLEN WARDAdvisorregistration: previous registration
Nov 14, 2022 to Jul 17, 2024factForm ADV
← ALEXANDER JOSEPH HAVILANDAdvisorregistration: previous registration
Nov 25, 2014 to Jul 17, 2024factForm ADV
← SCOTT MATTHEW CARLSONAdvisorregistration: previous registration
Mar 9, 2015 to Jul 17, 2024factForm ADV
← ALEX CLAYTON LONGAdvisorregistration: previous registration
Mar 2, 2015 to Jul 17, 2024factForm ADV
← LAUREN ELIZABETH LOUCKSAdvisorregistration: previous registration
Jun 2, 2016 to Jul 17, 2024factForm ADV
← Kelby McMullinAdvisorregistration: previous registration
Jun 12, 2017 to Jul 17, 2024factForm ADV
← Scott StrattonAdvisorregistration: previous registration
May 11, 2017 to Jul 17, 2024factForm ADV
← Celeste Perian KennardAdvisorregistration: previous registration
Sep 7, 2021 to Jul 17, 2024factForm ADV
← Taylor Barry OlsenAdvisorregistration: previous registration
Nov 27, 2023 to Jul 17, 2024factForm ADV
← Landon WrayAdvisorregistration: previous registration
Feb 17, 2021 to Jul 17, 2024factForm ADV
← Derek Paul FarleyAdvisorregistration: previous registration
Sep 26, 2022 to Jul 17, 2024factForm ADV
← Ana Lilian JovelAdvisorregistration: previous registration
May 16, 2023 to Jul 17, 2024factForm ADV
← Sarah HindmarshAdvisorregistration: previous registration
Jul 18, 2022 to Jul 17, 2024factForm ADV
← Marc RussellAdvisorregistration: previous registration
Feb 9, 2022 to Jul 17, 2024factForm ADV
← Trevor KuresaAdvisorregistration: previous registration
Jul 25, 2023 to Jul 17, 2024factForm ADV
← Norman Andrew PerkinsAdvisorregistration: previous registration
Aug 26, 2022 to Apr 30, 2024factForm ADV
← Levi Travis PortAdvisorregistration: previous registration
Nov 21, 2022 to Feb 9, 2024factForm ADV
← Cole D Tyler EinersonAdvisorregistration: previous registration
Jan 26, 2022 to Apr 14, 2023factForm ADV
← DEREK EZRA TANUVASAAdvisorregistration: previous registration
May 4, 2021 to Jan 14, 2022factForm ADV
← Nicholas Brian SteckleinAdvisorregistration: previous registration
Feb 27, 2020 to Jul 16, 2021factForm ADV
← RUSSELL BOYD BUTLERAdvisorregistration: previous registration
Jul 5, 2012 to Dec 31, 2015factForm ADV
← DANIEL JAMES LUKEAdvisorregistration: previous registration
Oct 17, 2011 to Oct 6, 2014factForm ADV
and 3 more

Moved with (2)

→ DIVERSIFY WEALTH MANAGEMENT, LLCRegistered adviser18 advisors, firm absorbed, same day
Jul 17, 2024 to Mar 14, 2024factForm ADV
→ DIVERSIFY ADVISORY SERVICES, LLCRegistered adviser3 advisors, team lift out, same day
Jul 17, 2024 to Feb 5, 2024factForm ADV

Dated events

Occurred
Jul 17, 2024
Team lift-out
3 advisors left Diversify Wealth Management LLC (Orem, UT) for Diversify Advisory Services, LLC on the same day
Form ADVobserved 4 days ago
3 advisors
Occurred
Jul 17, 2024
Team lift-out
2 advisors left Diversify Wealth Management LLC (Orem, UT) for Diversify Wealth Management, Inc. on the same day
Form ADVobserved 4 days ago
2 advisors
Occurred
Jul 17, 2024
Firm absorbed
Diversify Wealth Management LLC's advisors moved to Diversify Wealth Management, LLC (Orem, UT): 18 of 23 registered, on the same day
Form ADVobserved 4 days ago
18 advisors
Occurred
Jul 17, 2024
Advisor changed firm
Scott Matthew Carlson left Diversify Wealth Management Llc for Diversify Advisory Services, Llc (registered 2024-02-05)
Form ADVobserved 4 days ago
Occurred
Jul 17, 2024
Advisor changed firm
Kelby Mcmullin left Diversify Wealth Management Llc for Diversify Advisory Services, Llc (registered 2024-02-05)
Form ADVobserved 4 days ago
Occurred
Jul 17, 2024
Advisor changed firm
Timothy Kirkpatrick Whipple left Diversify Wealth Management Llc for Diversify Wealth Management, Inc. (registered 2014-10-13)
Form ADVobserved 4 days ago
Occurred
Jul 17, 2024
Advisor changed firm
Bryant Armstrong left Diversify Wealth Management Llc for Diversify Advisory Services, Llc (registered 2024-02-05)
Form ADVobserved 4 days ago
Occurred
Jul 17, 2024
Advisor changed firm
James E Spainhower left Diversify Wealth Management Llc for Diversify Wealth Management, Inc. (registered 2014-11-05)
Form ADVobserved 4 days ago
Occurred
Mar 29, 2024
Control person left
Bryant Armstrong (Chief Financial Officer) no longer on Schedule A of Diversify Wealth Management Llc (listed 2024-01-25, absent 2024-03-29)
Form ADVobserved 4 days ago
Occurred
Feb 9, 2024
Advisor changed firm
Levi Travis Port left Diversify Wealth Management Llc for Cwm, Llc (registered 2024-02-12)
Form ADVobserved 4 days ago
Occurred
Jan 18, 2024
Control person left
G. Kenneth Bown (Partner) no longer on Schedule A of Diversify Wealth Management Llc (listed 2023-11-07, absent 2024-01-18)
Form ADVobserved 4 days ago
Occurred
Jan 18, 2024
Control person left
Kirkpatrick Timothy Whipple (Partner) no longer on Schedule A of Diversify Wealth Management Llc (listed 2023-11-07, absent 2024-01-18)
Form ADVobserved 4 days ago
Occurred
Apr 14, 2023
Advisor changed firm
Cole D Tyler Einerson left Diversify Wealth Management Llc for Diversify Advisory Services, Llc (registered 2023-09-06)
Form ADVobserved 4 days ago
Occurred
Jul 12, 2022
Control person joined
Matthew Scott Carlson (Chief Compliance Officer And Operations Director) appeared on Schedule A of Diversify Wealth Management Llc
Form ADVobserved 4 days ago
Occurred
Feb 23, 2022
Regulatory AUM changed
Diversify Wealth Management Llc reported RAUM $466.9M, up 32% from $353.4M (2022-01-14 to 2022-02-23)
Form ADVobserved 4 days ago
$114M
Occurred
Jan 14, 2022
Advisor changed firm
Derek Ezra Tanuvasa left Diversify Wealth Management Llc for Fidelity Personal And Workplace Advisors (registered 2022-03-25)
Form ADVobserved 4 days ago
Occurred
Feb 28, 2020
Control person joined
Lee Bryant Armstrong (Chief Financial Officer) appeared on Schedule A of Diversify Wealth Management Llc
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:f1ddcefa-5e14-9c4f-ba9a-2a70f6736d9d
First observed: Mar 28, 2012
Last observed: Mar 29, 2024 30 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

DIVERSIFY WEALTH MANAGEMENT LLC

FIRSTPURPOSE WEALTH LLC, CRD 145593

OREM, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f1ddcefa-5e14-9c4f-ba9a-2a70f6736d9d

Data as of Mar 29, 2024 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:41 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

CARLSON, SCOTT, MATTHEW

CHIEF COMPLIANCE OFFICER AND OPERATIONS DIRECTOR

yes

07/2022

Jul 12, 2022

Mar 29, 2024

FALCON PARK CAPITAL, LC

LIMIITED LIABILITY COMPANY

yes

01/2024

Jan 18, 2024

Mar 29, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

DIVERSIFY ADVISORY SERVICES, LLC

n/a

Bd affiliated wealth

$4.6B

yes

n/a

DIVERSIFY WEALTH MANAGEMENT, LLC

n/a

Independent wealth

$4.1B

yes

n/a

DFPG INVESTMENTS, LLC

n/a

Former SEC adviser

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Sandy

United States

yes

GRAND JUNCTION

United States

yes

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Mar 29, 2024

$540M

$531M

n/a

2022

Feb 16, 2023

$458M

n/a

2021

Feb 23, 2022

$467M

$455M

n/a

2020

Feb 25, 2021

$353M

$272M

n/a

2019

Feb 28, 2020

$308M

$297M

n/a

2018

Feb 27, 2019

$250M

$248M

n/a

2017

Mar 26, 2018

$250M

$242M

n/a

2016

Mar 1, 2017

$195M

$188M

n/a

2015

Mar 17, 2016

$158M

$151M

n/a

2014

Mar 17, 2015

$157M

$135M

n/a

2013

Mar 31, 2014

$125M

$49.7M

n/a

2012

Apr 1, 2013

$120M

$22.0M

n/a

2011

Mar 28, 2012

$90.6M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$540M

$458M

17.9%

$353M

15.2%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

DIVERSIFY WEALTH MANAGEMENT, INC.

Jul 17, 2024

Nov 5, 2014

OREM, UT

Team lift out

Other

8.7%

DIVERSIFY ADVISORY SERVICES, LLC

Jul 17, 2024

Feb 5, 2024

OREM, UT

Team lift out

RIA to ibd

13.0%

DIVERSIFY WEALTH MANAGEMENT, LLC

Jul 17, 2024

Mar 14, 2024

OREM, UT

Firm absorbed

RIA to RIA

78.3%