DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
N•• I••••••••• A•••••••
Legal name N••••• P•••• • F••••• L••
Latest filing Mar 27, 2026
First filing on the tape Nov 14, 2011 · 35 filings
SEC status approved since Jan 30, 1984
RAUM
$2.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
88%
$2.4B individuals and HNW
Advisors
13
registered through the firm on IAPD
RAUM per advisor
$207M
derived; firm RAUM over IAPD count
Employees
18
13 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
35 filings and snapshots on the tape
RAUM$2.7B as of Mar 27, 2026
Feb 3, 2012$879M then
HNW client RAUM$2.2B as of Mar 27, 2026
Mar 29, 2018$1.1B then
State-registered IARs (5.B.3)13 as of Mar 27, 2026
Feb 5, 20136 then
Employees (5.A)18 as of Mar 27, 2026
Feb 5, 20139 then
Private funds: no history
RAUM +6.6% over the last fiscal year+10% a year over threeIARs 8 to 13
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $207MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 72derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.1MderivedHNW RAUM over HNW clients
- Average account
- $832,393derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 6.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 13.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- +63%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.6%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, otherreportedItem 5.G
- Custody
- $1.3B, 500 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$2.2B82%
- Individuals$155M5.8%
- Corporations and businesses$143M5.3%
- Charitable organizations$136M5.1%
- Pension and profit-sharing plans$37.8M1.4%
- Individual clients
- 401reported
- HNW clients
- 537reported
- Pension plan clients
- 6reported
- Charitable clients
- 28reported
- Accounts
- 3,233reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $1.3B for 500 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.88 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
13 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| K••• M••••• A•••••••Chartered Financial Analyst | Grand Rapids, Mi | Mar 4, 2010 | 38 y | 0 |
| C•••••• L•••• D••••••Chartered Financial Analyst | Grand Rapids, Mi | Apr 21, 2010 | 19 y | 0 |
| G•••• P•••••• H•••••Chartered Financial Analyst | Grand Rapids, Mi | Dec 2, 2016 | 27 y | 0 |
| D•••• S••••• H••••Certified Financial Planner, Chartered Financial Analyst | Grand Rapids, Mi | Sep 13, 2018 | 22 y | 1 |
| D•••• T•••••• D•••••Chartered Financial Analyst | Grand Rapids, Mi | Apr 15, 2021 | 10 y | 1 |
| D••••• P••• M•••••• | Grand Rapids, Mi | Aug 16, 2023 | 10 y | 3 |
| T•••• J•• B•••••••Chartered Financial Analyst | Grand Rapids, Mi | Jan 10, 2025 | 12 y | 0 |
| D••••• J•••• L•••Chartered Financial Analyst | Grand Rapids, Mi | Jan 22, 2025 | 13 y | 0 |
| M•••• K•• K•••••Chartered Financial Analyst | Grand Rapids, Mi | May 22, 2025 | 10 y | 1 |
| L•••• L••••••• | Grand Rapids, Mi | Jun 25, 2025 | 23 y | 0 |
| L••••• M• B•••••• | Grand Rapids, Mi | Aug 4, 2025 | 11 y | 1 |
| P•••• G•••• | Grand Rapids, Mi | Aug 22, 2025 | 11 y | 0 |
| H•••••• E•••Certified Financial Planner | Grand Rapids, Mi | Sep 10, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- M•••••• K•••••• B•••• to L••• R••• I••••••••• C••••••• L••Apr 12, 2022 · RIA to RIA
- R••••• C•••••• B••••• to R••••• C•••••• C•••••• M•••••••••Jul 25, 2014 · Other
Joined, latest
- L••••• M• B•••••• from W•••• F•••• A•••••••Aug 4, 2025 · Wirehouse to independent RIA
- M•••• K•• K••••• from S•••••• N••••••• • C••••••• I•••••••••May 22, 2025 · Affiliated broker-dealer or bank to independent RIA
- D••••• P••• M•••••• from L•• F•••••••• L••Aug 16, 2023 · Affiliated broker-dealer or bank to independent RIA
- D•••• T•••••• D••••• from U•• F•••••••• S••••••••• L••Apr 15, 2021 · RIA to RIA
- D•••• S••••• H•••• from G••••• C•••••• M•••••••••Sep 13, 2018 · Other
- M•••••• K•••••• B•••• from A•••••• I••••••••• M••••••••• C•••Nov 9, 2015 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A•••••••• K•••• M••••• · Limited Partnercontrolsince 01/2002 · owns 25% to 50%
- B•••••••• T••••• J•• · Limited Partnercontrolsince 01/2023 · owns 10% to 25%
- D••••••• C••••••• L•••• · Limited Partnercontrolsince 07/2014 · owns 25% to 50%
- H••••• D••••• S••••• · Chief Compliance Officer/Limited Partnercontrolsince 01/2020 · owns 10% to 25%
- L•••• D•••••• J•••• · Limited Partnercontrolsince 01/2019 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Grand Rapids, Mi · principal | 13 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- advisor count surgeChange between filings · filing Mar 27, 2026advisory representatives (Item 5.B.3) moved from 8.0 to 13.0 (+63.0%) between the annual amendments of 2025-03-24 and 2026-03-27; the peer median change was 0.0% (999 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $1B to $5B (999) · 97% percentile
What changed
consecutive filings, newest first
- Accounts · 2,831 to 3,233Mar 24, 2025 to Mar 27, 2026
- Advisory employees · 9 to 13Mar 24, 2025 to Mar 27, 2026
- Charity clients · 29 to 28Mar 24, 2025 to Mar 27, 2026
- HNW clients · 511 to 537Mar 24, 2025 to Mar 27, 2026
- Individual clients · 369 to 401Mar 24, 2025 to Mar 27, 2026
- Pension plan clients · 7 to 6Mar 24, 2025 to Mar 27, 2026
- Assets in custody · $895M to $1.3BMar 24, 2025 to Mar 27, 2026
- Employees · 9 to 18Mar 24, 2025 to Mar 27, 2026
- Financial planning clients · 51-100 to 101-250Mar 24, 2025 to Mar 27, 2026
- State-registered IARs · 8 to 13Mar 24, 2025 to Mar 27, 2026
- Discretionary RAUM · $2.5B to $2.7BMar 24, 2025 to Mar 27, 2026
- HNW RAUM · $2.1B to $2.2BMar 24, 2025 to Mar 27, 2026
- Individual RAUM · $144M to $155MMar 24, 2025 to Mar 27, 2026
- Pension RAUM · $37.0M to $37.8MMar 24, 2025 to Mar 27, 2026
- RAUM · $2.5B to $2.7BMar 24, 2025 to Mar 27, 2026
- Accounts · 2,599 to 2,831Mar 25, 2024 to Mar 24, 2025
- Corporate clients · 18 to 21Mar 25, 2024 to Mar 24, 2025
- HNW clients · 474 to 511Mar 25, 2024 to Mar 24, 2025
- Individual clients · 329 to 369Mar 25, 2024 to Mar 24, 2025
- Pension plan clients · 8 to 7Mar 25, 2024 to Mar 24, 2025
- Assets in custody · $1.1B to $895MMar 25, 2024 to Mar 24, 2025
- Employees · 15 to 9Mar 25, 2024 to Mar 24, 2025
- Financial planning clients · 101-250 to 51-100Mar 25, 2024 to Mar 24, 2025
- State-registered IARs · 9 to 8Mar 25, 2024 to Mar 24, 2025
- Discretionary RAUM · $2.4B to $2.5BMar 25, 2024 to Mar 24, 2025
- HNW RAUM · $1.9B to $2.1BMar 25, 2024 to Mar 24, 2025
- Individual RAUM · $134M to $144MMar 25, 2024 to Mar 24, 2025
- Pension RAUM · $38.1M to $37.0MMar 25, 2024 to Mar 24, 2025
- RAUM · $2.4B to $2.5BMar 25, 2024 to Mar 24, 2025
- Accounts · 2,373 to 2,599Mar 27, 2023 to Mar 25, 2024
- Advisory employees · 8 to 9Mar 27, 2023 to Mar 25, 2024
- Corporate clients · 13 to 18Mar 27, 2023 to Mar 25, 2024
- HNW clients · 419 to 474Mar 27, 2023 to Mar 25, 2024
- Individual clients · 331 to 329Mar 27, 2023 to Mar 25, 2024
- Assets in custody · $878M to $1.1BMar 27, 2023 to Mar 25, 2024
- Employees · 11 to 15Mar 27, 2023 to Mar 25, 2024
- State-registered IARs · 7 to 9Mar 27, 2023 to Mar 25, 2024
- Discretionary RAUM · $2.0B to $2.4BMar 27, 2023 to Mar 25, 2024
- HNW RAUM · $1.6B to $1.9BMar 27, 2023 to Mar 25, 2024
- Individual RAUM · $130M to $134MMar 27, 2023 to Mar 25, 2024
Signals
7 dated events
- Francis John Wisentaner (Limited Partner) no longer on Schedule A of N•• I••••••••• A••••••• (listed 2023-03-27, absent 2024-03-25)Mar 25, 2024 · Control person left · inference
- Jay Tyler Bosgraaf (Limited Partner) appeared on Schedule A of N•• I••••••••• A•••••••Mar 27, 2023 · Control person joined · fact
- M•••••• K•••••• B•••• left N•• I••••••••• A••••••• for L••• R••• I••••••••• C••••••• L•• (registered 2025-02-24)Apr 12, 2022 · Advisor changed firm · fact
- Kristen Marilee Bartl (Equity Partner) no longer on Schedule A of N•• I••••••••• A••••••• (listed 2021-03-23, absent 2022-03-25)Mar 25, 2022 · Control person left · inference
- Steven David Hodge (Chief Compliance Officer) appeared on Schedule A of N•• I••••••••• A•••••••Mar 27, 2020 · Control person joined · fact
- Kristen Marilee Bartl (Equity Partner) appeared on Schedule A of N•• I••••••••• A•••••••Mar 26, 2019 · Control person joined · fact
- Jason Daniel Lupo (Equity Partner) appeared on Schedule A of N•• I••••••••• A•••••••Mar 26, 2019 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/norris-perne-&-french-llpreportedpublic record, Form ADV, Sep 18, 2026
- Website
- NPFINVEST.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 616-459-3421reportedpublic record, Form ADV, Mar 27, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $207Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026