DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Affinity Wealth Management LLC

Former SEC-registered adviserWilmington, DelawareCRD 105840SEC 801-20503IAPD
Latest filing Dec 20, 2017
First filing on the tape Mar 28, 2012 · 12 filings
RAUM
$330M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
75%
$246M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
10
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
12 filings and snapshots on the tape
RAUM$330M as of Mar 28, 2017
Mar 28, 2012$213M then
HNW client RAUM: no history
State-registered IARs (5.B.3)7 as of Mar 28, 2017
Mar 25, 20133 then
Employees (5.A)10 as of Mar 28, 2017
Mar 25, 20138 then
Private funds: no history
RAUM +4.2% over the last fiscal year+5.1% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Dec 20, 2017; every figure names its basis
RAUM per advisor
$47.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
67derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$656,122derivedHNW RAUM over HNW clients
Average account
$256,687derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
13%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
7.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+4.2%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$164M50%
  • High-net-worth individuals$82.0M25%
  • Pension and profit-sharing plans$41.0M12%
  • Corporations and businesses$41.0M12%
  • Charitable organizations$1.0M0.3%
  • State and municipal entities$1.0M0.3%
Individual clients
341reported
HNW clients
125reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,286reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Edwin James Hall · Chief Executive Officercontrol
      since 11/2017 · owns 75% or more of Affinity Wealth Management, Inc.
    • Joseph Michael Sicuranza · Presidentcontrol
      since 11/2017 · owns 75% or more of The Wealth Design Group, Inc.
    • Michele Victoria Alexitch · Chief Operating Officer And Chief Compliance Officer
      since 08/2005 · owns less than 5%
    Entity owners
    • Affinity Wealth Management, Inc. · Member
      direct · owns 50% to 75%
    • The Wealth Design Group, Inc. · Member
      direct · owns 25% to 50%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • HNW clients · unset to 125.0
      Sep 18, 2017 to Nov 29, 2017
    • Individual clients · unset to 341.0
      Sep 18, 2017 to Nov 29, 2017
    • Other offices · unset to 0.0
      Sep 18, 2017 to Nov 29, 2017
    • Organization form · Corporation to Limited Liability Company
      Sep 18, 2017 to Nov 29, 2017
    • HNW RAUM · unset to 82015235.0
      Sep 18, 2017 to Nov 29, 2017
    • Individual RAUM · unset to 164030470.0
      Sep 18, 2017 to Nov 29, 2017
    • Pension RAUM · unset to 41007618.0
      Sep 18, 2017 to Nov 29, 2017
    • Succession · false to true
      Sep 18, 2017 to Nov 29, 2017
    • Business name · AFFINITY WEALTH MANAGEMENT, INC. to AFFINITY WEALTH MANAGEMENT LLC
      Nov 29, 2017 to Nov 29, 2017
    • Legal name · AFFINITY WEALTH MANAGEMENT, INC. to AFFINITY WEALTH MANAGEMENT LLC
      Nov 29, 2017 to Nov 29, 2017
    • Succession · true to false
      Nov 29, 2017 to Nov 29, 2017
    • Advisory activities · 5 to 3
      Mar 28, 2017 to Sep 18, 2017
    • Accounts · 1,317 to 1,286
      Mar 30, 2016 to Mar 28, 2017
    • Discretionary RAUM · $315M to $328M
      Mar 30, 2016 to Mar 28, 2017
    • Non-discretionary RAUM · $2.0M to $2.0M
      Mar 30, 2016 to Mar 28, 2017
    • RAUM · $317M to $330M
      Mar 30, 2016 to Mar 28, 2017
    • Accounts · 1,245 to 1,317
      Mar 24, 2015 to Mar 30, 2016
    • BD registered reps · 4 to 3
      Mar 24, 2015 to Mar 30, 2016
    • Discretionary RAUM · $323M to $315M
      Mar 24, 2015 to Mar 30, 2016
    • Non-discretionary RAUM · $2.8M to $2.0M
      Mar 24, 2015 to Mar 30, 2016
    • RAUM · $326M to $317M
      Mar 24, 2015 to Mar 30, 2016
    • Accounts · 1,138 to 1,245
      Mar 28, 2014 to Mar 24, 2015
    • Advisory employees · 8 to 7
      Mar 28, 2014 to Mar 24, 2015
    • Employees · 11 to 10
      Mar 28, 2014 to Mar 24, 2015
    • State-registered IARs · 6 to 7
      Mar 28, 2014 to Mar 24, 2015
    • Discretionary RAUM · $281M to $323M
      Mar 28, 2014 to Mar 24, 2015
    • Non-discretionary RAUM · $3.4M to $2.8M
      Mar 28, 2014 to Mar 24, 2015
    • RAUM · $284M to $326M
      Mar 28, 2014 to Mar 24, 2015
    • Accounts · 1,062 to 1,138
      Mar 25, 2013 to Mar 28, 2014
    • Advisory employees · 7 to 8
      Mar 25, 2013 to Mar 28, 2014
    • BD registered reps · 5 to 4
      Mar 25, 2013 to Mar 28, 2014
    • Employees · 8 to 11
      Mar 25, 2013 to Mar 28, 2014
    • Financial planning clients · 101-250 to 251-500
      Mar 25, 2013 to Mar 28, 2014
    • State-registered IARs · 3 to 6
      Mar 25, 2013 to Mar 28, 2014
    • Discretionary RAUM · $231M to $281M
      Mar 25, 2013 to Mar 28, 2014
    • Non-discretionary RAUM · $1.9M to $3.4M
      Mar 25, 2013 to Mar 28, 2014
    • RAUM · $233M to $284M
      Mar 25, 2013 to Mar 28, 2014
    • Accounts · 1,610 to 1,062
      Oct 15, 2012 to Mar 25, 2013
    • Advisory employees · unset to 7.0
      Oct 15, 2012 to Mar 25, 2013
    • BD registered reps · unset to 5.0
      Oct 15, 2012 to Mar 25, 2013
    Signals
    1 dated events
    • Affinity Wealth Management, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Nov 29, 2017 · Succession (Item 4) · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026