DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
M••••• A••••••• S•••••••• I•••
Latest filing May 28, 2026
First filing on the tape Mar 2, 2012 · 31 filings
SEC status approved since Mar 5, 2004
RAUM
$292M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
92%
$269M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$146M
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$292M as of May 28, 2026
Mar 2, 2012$190M then
HNW client RAUM$204M as of May 28, 2026
Mar 13, 2018$192M then
State-registered IARs (5.B.3)2 as of May 28, 2026
Mar 2, 20120 then
Employees (5.A)5 as of May 28, 2026
Feb 21, 20134 then
Private funds: no history
RAUM +13% over the last fiscal year+18% a year over threeIARs 2 to 2
Practice profile
derived from the filing of May 28, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $146MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 166derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $344,758derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +11%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$204M70%
- Individuals$65.2M22%
- Corporations and businesses$21.6M7.4%
- Charitable organizations$902,9610.3%
- Individual clients
- 209reported
- HNW clients
- 122reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 846reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.92 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| M•••••• L•••• E••••Certified Financial Planner | Jacksonville, Fl | Jul 12, 2019 | 11 y | 1 |
| B••••••• L••• S•••••Certified Financial Planner | Jacksonville, Fl | Apr 14, 2021 | 16 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- C••• M•••••• S•••••• to B•••• C•••• W••••• M••••••••• L••Mar 12, 2021 · RIA to a state-registered adviser
- M••••••• L••• B••••• to A••••••• S••••••• N••••••Jun 28, 2019 · RIA to RIA
- B•••• M• H••••• to A••••••• S••••••• N••••••Jun 28, 2019 · RIA to RIA
- J••• E••••••• S••••• to N••• F•••••• I••••••••• S•••••••• L••Mar 24, 2017 · Other
- S••••• H••••• V•• W•• to S•••••• W••••• P••••••• L••Jan 7, 2015 · Other
- M•••••• R• H••••• to M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Nov 23, 2009 · Other
Joined, latest
- B••••••• L••• S••••• from M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Apr 14, 2021 · Wirehouse to independent RIA
- C••• M•••••• S•••••• from T• A••••••••• I••••••••• M••••••••• L••Jul 19, 2019 · RIA to RIA
- M•••••• L•••• E•••• from M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Jul 12, 2019 · Wirehouse to independent RIA
- J••• E••••••• S••••• from A••••• A•• P••••••• S•••••••Feb 10, 2017 · Other
- B•••• M• H••••• from M•••••• L••••• P•••••• F••••• • S•••• I•••••••••Mar 24, 2014 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for A••••••• S••••••• N••••••Jun 28, 2019 · Jacksonville, Fl
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- E••••• M••••••• L•••• · Ceo/Chief Compliance Officer/Presidentcontrolsince 07/2020 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Jacksonville, Fl · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 781 to 846May 16, 2025 to Mar 18, 2026
- HNW clients · 106 to 122May 16, 2025 to Mar 18, 2026
- Individual clients · 193 to 209May 16, 2025 to Mar 18, 2026
- Financial planning clients · 26-50 to 51-100May 16, 2025 to Mar 18, 2026
- Discretionary RAUM · $258M to $292MMay 16, 2025 to Mar 18, 2026
- HNW RAUM · $177M to $204MMay 16, 2025 to Mar 18, 2026
- Individual RAUM · $61.4M to $65.2MMay 16, 2025 to Mar 18, 2026
- RAUM · $258M to $292MMay 16, 2025 to Mar 18, 2026
- Financial planning clients · 26-50 to 26-50Mar 5, 2025 to May 16, 2025
- Accounts · 744 to 781Apr 11, 2024 to Mar 5, 2025
- Corporate clients · 2 to 3Apr 11, 2024 to Mar 5, 2025
- HNW clients · 90 to 106Apr 11, 2024 to Mar 5, 2025
- Individual clients · 199 to 193Apr 11, 2024 to Mar 5, 2025
- Discretionary RAUM · $223M to $258MApr 11, 2024 to Mar 5, 2025
- HNW RAUM · $146M to $177MApr 11, 2024 to Mar 5, 2025
- Individual RAUM · $60.8M to $61.4MApr 11, 2024 to Mar 5, 2025
- RAUM · $223M to $258MApr 11, 2024 to Mar 5, 2025
- Accounts · 673 to 744Aug 8, 2023 to Feb 23, 2024
- HNW clients · 68 to 90Aug 8, 2023 to Feb 23, 2024
- Individual clients · 208 to 199Aug 8, 2023 to Feb 23, 2024
- Discretionary RAUM · $178M to $223MAug 8, 2023 to Feb 23, 2024
- HNW RAUM · $106M to $146MAug 8, 2023 to Feb 23, 2024
- Individual RAUM · $56.4M to $60.8MAug 8, 2023 to Feb 23, 2024
- RAUM · $178M to $223MAug 8, 2023 to Feb 23, 2024
- Accounts · 599 to 673Nov 2, 2022 to Feb 23, 2023
- HNW clients · 78 to 68Nov 2, 2022 to Feb 23, 2023
- Individual clients · 162 to 208Nov 2, 2022 to Feb 23, 2023
- Discretionary RAUM · $189M to $178MNov 2, 2022 to Feb 23, 2023
- HNW RAUM · $125M to $106MNov 2, 2022 to Feb 23, 2023
- Individual RAUM · $49.2M to $56.4MNov 2, 2022 to Feb 23, 2023
- RAUM · $189M to $178MNov 2, 2022 to Feb 23, 2023
- Accounts · 584 to 599Aug 11, 2021 to Mar 16, 2022
- HNW clients · 68 to 78Aug 11, 2021 to Mar 16, 2022
- Individual clients · 172 to 162Aug 11, 2021 to Mar 16, 2022
- Financial planning clients · 11-25 to 26-50Aug 11, 2021 to Mar 16, 2022
- Discretionary RAUM · $159M to $189MAug 11, 2021 to Mar 16, 2022
- HNW RAUM · $96.0M to $125MAug 11, 2021 to Mar 16, 2022
- Individual RAUM · $49.3M to $49.2MAug 11, 2021 to Mar 16, 2022
- RAUM · $159M to $189MAug 11, 2021 to Mar 16, 2022
- Accounts · 523 to 584Aug 5, 2020 to Mar 4, 2021
Signals
2 dated events
- Goodwin Harry Madden (Ceo/Chief Compliance Officer/President) no longer on Schedule A of M••••• A••••••• S•••••••• I••• (listed 2020-06-25, absent 2020-08-05)Aug 5, 2020 · Control person left · inference
- Louis Michael Ellis (Ceo/Chief Compliance Officer/President) appeared on Schedule A of M••••• A••••••• S•••••••• I•••Aug 5, 2020 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- a.baine@maddenadvisory.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business email
- b.delucia@maddenadvisory.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business email
- g.harden@maddenadvisory.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business email
- smartmoney@maddenadvisory.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 904-296-1127reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/M•••••-ADVISORY-SERVICES-INC-reportedpublic record, Form ADV, Sep 19, 2026
- Website
- M•••••ADVISORY.COMreportedpublic record, Form ADV, Sep 19, 2026
- Principal office phone
- 904-296-1127reportedpublic record, Form ADV, May 28, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $146Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026