DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Jsf Financial, LLC
Latest filing Jul 14, 2026
First filing on the tape Mar 29, 2012 · 38 filings
SEC status approved since Mar 30, 2010
RAUM
$2.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
85%
$1.7B individuals and HNW
Advisors
11
registered through the firm on IAPD
RAUM per advisor
$179M
derived; firm RAUM over IAPD count
Employees
27
13 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
38 filings and snapshots on the tape
RAUM$2.0B as of Jul 14, 2026
Mar 29, 2012$199M then
HNW client RAUM$1.4B as of Jul 14, 2026
Mar 29, 2018$440M then
State-registered IARs (5.B.3)10 as of Jul 14, 2026
Mar 29, 20120 then
Employees (5.A)27 as of Jul 14, 2026
Mar 28, 201315 then
Private funds: no history
RAUM +14% over the last fiscal year+17% a year over threeIARs 9 to 10
Practice profile
derived from the filing of Jul 14, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $164MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 66derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.0MderivedHNW RAUM over HNW clients
- Average account
- $714,869derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.3derivedItem 5.A over advisors
- Advisors per office
- 12.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +11%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -2.2%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminarsreportedItem 5.G
- Wrap fee program
- $7.9MreportedItem 5.I
- Custody
- $251M, 158 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.4B70%
- Individuals$303M15%
- Corporations and businesses$226M11%
- Charitable organizations$38.7M2.0%
- Pension and profit-sharing plans$33.7M1.7%
- Individual clients
- 445reported
- HNW clients
- 346reported
- Pension plan clients
- 21reported
- Charitable clients
- 5reported
- Accounts
- 2,759reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $251M for 158 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.85 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=12.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Boris GertsenChartered Financial Analyst | Los Angeles, Ca | Mar 25, 2004 | 26 y | 0 |
| Mordechai Leib Fishman | Los Angeles, Ca | Sep 7, 2005 | 22 y | 1 |
| Boris GeyzerChartered Financial Analyst | Los Angeles, Ca | Sep 7, 2005 | 26 y | 0 |
| Olivier Cornet | Los Angeles, Ca | Sep 20, 2010 | 24 y | 3 |
| Zev Jeffrey Fried | Los Angeles, Ca | Sep 30, 2010 | 18 y | 1 |
| Jeffrey Seth Fishman | Los Angeles, Ca | Apr 2, 2012 | 32 y | 4 |
| Seta KeshishianCertified Financial Planner | Los Angeles, Ca | Aug 28, 2018 | 25 y | 0 |
| Jean Elie CalacheCertified Financial Planner | Los Angeles, Ca | Mar 14, 2019 | 11 y | 0 |
| Norma Araceli AbarcaCertified Financial Planner | Los Angeles, Ca | Aug 12, 2021 | 11 y | 1 |
| Nicholas Joseph Gutierrez | Los Angeles, Ca | Sep 7, 2025 | 10 y | 0 |
| Gabriela Arenzano Chagas | Los Angeles, Ca | Feb 1, 2026 | 10 y | 0 |
| Almen Punzal Rule | Los Angeles, Ca | Sep 15, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- Brian Mercado to Private Advisor Group, LLCMar 19, 2025 · RIA to affiliated broker-dealer or bank
- Ronak H Doshi to Three Arch Wealth Management LLCMar 21, 2024 · RIA to a newly registered adviser
- Daniel Kalman Netzer to Iconiq Capital, LLCJul 5, 2023 · Other
Joined, latest
- Daniel Kalman Netzer from Morgan StanleyJul 5, 2022 · Wirehouse to independent RIA
- Norma Araceli Abarca from Churchill Management GroupAug 12, 2021 · RIA to RIA
- Jeffrey Seth Fishman from Mid Atlantic Financial Management, Inc.Apr 2, 2012 · Other
- Zev Jeffrey Fried from Cantella & Co., Inc.Sep 30, 2010 · Other
- Olivier Cornet from Engemann Asset ManagementSep 20, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Seth Jeffrey Fishman · Managing Membercontrolsince 07/1995 · owns less than 5%
- Shari Fishman · Chief Compliance Officercontrolsince 03/2011 · owns less than 5%
- Samuel Sekine · Chief Operations Officercontrolsince 01/2018 · owns less than 5%
- Leib Mordechai Fishman · Managing Directorsince 12/2025 · owns less than 5%
- Shoshana Fishman · Co Trustee Of The M & S Fishman Family Revocable Trustsince 09/2004 · owns 10% to 25%
Related persons
Schedule D 7.A
- Fishman Capital Corporationreal estatey
- Jeffrey Fishman, Of Counseln
Advisers that list Jsf Financial, LLC as a related person
- 128621 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Los Angeles, Ca · principal | 12 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Charity clients · 4 to 5Nov 25, 2025 to Mar 30, 2026
- Accounts · 2,633 to 2,759Nov 25, 2025 to Mar 30, 2026
- Corporate clients · 5 to 4Nov 25, 2025 to Mar 30, 2026
- HNW clients · 331 to 346Nov 25, 2025 to Mar 30, 2026
- Individual clients · 478 to 445Nov 25, 2025 to Mar 30, 2026
- Pension plan clients · 25 to 21Nov 25, 2025 to Mar 30, 2026
- Assets in custody · $205M to $251MNov 25, 2025 to Mar 30, 2026
- Employees · 26 to 27Nov 25, 2025 to Mar 30, 2026
- State-registered IARs · 9 to 10Nov 25, 2025 to Mar 30, 2026
- Discretionary RAUM · $1.7B to $2.0BNov 25, 2025 to Mar 30, 2026
- HNW RAUM · $1.2B to $1.4BNov 25, 2025 to Mar 30, 2026
- Individual RAUM · $264M to $303MNov 25, 2025 to Mar 30, 2026
- Pension RAUM · $34.9M to $33.7MNov 25, 2025 to Mar 30, 2026
- RAUM · $1.7B to $2.0BNov 25, 2025 to Mar 30, 2026
- Financial planning clients · 101-250 to 101-250Apr 2, 2025 to Jun 17, 2025
- Accounts · 2,400 to 2,633Dec 16, 2024 to Apr 2, 2025
- Advisory employees · 14 to 13Dec 16, 2024 to Apr 2, 2025
- BD registered reps · 11 to 12Dec 16, 2024 to Apr 2, 2025
- Charity clients · 5 to 4Dec 16, 2024 to Apr 2, 2025
- HNW clients · 317 to 331Dec 16, 2024 to Apr 2, 2025
- Individual clients · 458 to 478Dec 16, 2024 to Apr 2, 2025
- Pension plan clients · 22 to 25Dec 16, 2024 to Apr 2, 2025
- Assets in custody · $176M to $205MDec 16, 2024 to Apr 2, 2025
- Employees · 23 to 26Dec 16, 2024 to Apr 2, 2025
- State-registered IARs · 10 to 9Dec 16, 2024 to Apr 2, 2025
- Discretionary RAUM · $1.5B to $1.7BDec 16, 2024 to Apr 2, 2025
- HNW RAUM · $1.0B to $1.2BDec 16, 2024 to Apr 2, 2025
- Individual RAUM · $219M to $264MDec 16, 2024 to Apr 2, 2025
- Pension RAUM · $28.1M to $34.9MDec 16, 2024 to Apr 2, 2025
- RAUM · $1.5B to $1.7BDec 16, 2024 to Apr 2, 2025
- Accounts · 2,260 to 2,400Jul 13, 2023 to Mar 28, 2024
- Advisory activities · 4 to 5Jul 13, 2023 to Mar 28, 2024
- BD registered reps · 13 to 11Jul 13, 2023 to Mar 28, 2024
- Corporate clients · unset to 5.0Jul 13, 2023 to Mar 28, 2024
- HNW clients · 312 to 317Jul 13, 2023 to Mar 28, 2024
- Individual clients · 441 to 458Jul 13, 2023 to Mar 28, 2024
- Pension plan clients · 23 to 22Jul 13, 2023 to Mar 28, 2024
- Commission compensation · true to falseJul 13, 2023 to Mar 28, 2024
- Assets in custody · $232M to $176MJul 13, 2023 to Mar 28, 2024
- Employees · 24 to 23Jul 13, 2023 to Mar 28, 2024
Signals
6 dated events
- Almen Punzal Rule registered as an investment adviser representative at Jsf Financial, LlcSep 15, 2026 · Advisor registered · fact
- Brian Mercado left Jsf Financial, Llc for Private Advisor Group, Llc (registered 2025-11-07)Mar 19, 2025 · Advisor changed firm · fact
- Ronak H Doshi left Jsf Financial, Llc for Three Arch Wealth Management Llc (registered 2025-01-08)Mar 21, 2024 · Advisor changed firm · fact
- Daniel Kalman Netzer left Jsf Financial, Llc for Iconiq Capital, Llc (registered 2025-03-20)Jul 5, 2023 · Advisor changed firm · fact
- Jsf Financial, Llc reported RAUM $742.2M, up 30% from $569.2M (2019-12-03 to 2020-03-30)Mar 30, 2020 · RAUM change · derived
- Samuel Sekine (Chief Operations Officer) appeared on Schedule A of Jsf Financial, LlcMar 29, 2019 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
- JSF Financial, LLC · Private Equityshared crd · intermediary
How to reach
public business contact points only, each with its source
- Business phone
- 323-866-0833reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/jsf-financial-llcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- JSFFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 323-866-0833reportedpublic record, Form ADV, Jul 14, 2026
- Contact form
- jsffinancial.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $179Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026