DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Key Financial, Inc.

Independent wealth managerWest Chester, PennsylvaniaCRD 116240SEC 801-107742website IAPD

Latest filing Jul 17, 2026

First filing on the tape Apr 20, 2016 · 29 filings

SEC status approved since May 5, 2016

RAUM

$2.8B

reported, Item 5.F

Discretionary

90%

of RAUM

Private clients

99%

$2.8B individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$355M

derived; firm RAUM over IAPD count

Employees

10 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

29 filings and snapshots on the tape

RAUM$2.8B as of Jul 17, 2026

Mar 7, 2017$722M then

HNW client RAUM$2.5B as of Jul 17, 2026

Mar 13, 2018$739M then

State-registered IARs (5.B.3)10 as of Jul 17, 2026

Mar 7, 20176 then

Employees (5.A)36 as of Jul 17, 2026

Mar 7, 201718 then

Private funds: no history

RAUM +16% over the last fiscal year+17% a year over threeIARs 10 to 10offices 1 to 0

Practice profile

derived from the filing of Jul 17, 2026; every figure names its basis

Archetypes, each a printed rule

Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)

RAUM per advisor: $355MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 176derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $3.7MderivedHNW RAUM over HNW clients
Average account: $638,298derivedRAUM over accounts (5.F.2.f)
Discretionary: 90%derivedof RAUM
Institutional: 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 4.5derivedItem 5.A over advisors
Advisors per office: 8.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year: +16%derivedbetween the last two annual amendments
Advisor growth, one year: +0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year: -34%derived
Compensation: percentage of assets, fixed fees, commissions, otherreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
Financial planning clients: 1,500reportedItem 5.H
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$2.5B90%
Individuals$267M9.4%
Corporations and businesses$12.9M0.5%
State and municipal entities$7.8M0.3%
Pension and profit-sharing plans$3.0M0.1%

Individual clients: 722reported
HNW clients: 687reported
Pension plan clients: n/areported
Charitable clients: n/areported
Accounts: 4,448reported
Financial planning clients: 1,500reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixed, commissionsreported
Class basis: private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=13.0derived

Advisors registered through the firm

8 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Patricia Clark BrennanCertified Financial Planner	West Chester, Pa	Nov 6, 1997	41 y	0
Richard Bradley EverettCertified Financial Planner, Chartered Financial Analyst	West Chester, Pa	Oct 23, 2013	19 y	0
Eric Ryan FuhrmanCertified Financial Planner	West Chester, Pa	Jun 19, 2014	16 y	0
Michael Patrick BrennanCertified Financial Planner	West Chester, Pa	Oct 1, 2019	14 y	0
Elizabeth Jane Miller	West Chester, Pa	Apr 27, 2022	32 y	0
Diane L KrainikCertified Financial Planner	West Chester, Pa	Apr 27, 2022	10 y	0
Spencer Paul PeetCertified Financial Planner	West Chester, Pa	Apr 27, 2022	11 y	1
Matthew Douglas MainwaringCertified Financial Planner	West Chester, Pa	Apr 27, 2022	22 y	0

Advisor movement

2 left, 0 joined in 12 months

net -2 in 12 months2 left in 90 days0 joined in 90 daysdeparture rate 25% of current headcount3 left over 36 months

Left, latest

Thomas J Belisari to LPL Financial LLC
Jul 17, 2026 · RIA to affiliated broker-dealer or bank
Samuel David Baez to LPL Financial LLC
Jul 17, 2026 · RIA to affiliated broker-dealer or bank
Kristopher Donald Thompson to The Ascent Group, LLC
Feb 1, 2024 · RIA to RIA
Madeline O'Malley Young to Commonwealth Financial Network
Apr 6, 2022 · RIA to affiliated broker-dealer or bank

Joined, latest

Spencer Paul Peet from Florida Financial Advisors, LLC
Apr 27, 2022 · Affiliated broker-dealer or bank to independent RIA
Kristopher Donald Thompson from Osaic Wealth, Inc.
Apr 26, 2022 · Affiliated broker-dealer or bank to independent RIA
Madeline O'Malley Young from Osaic Wealth, Inc.
May 9, 2019 · Affiliated broker-dealer or bank to independent RIA
Samuel David Baez from Edward Jones
Oct 23, 2013 · Other

Every departure Every arrival

Teams: two or more advisors moving together within fourteen days, from one state

2 left for LPL Financial LLC
Jul 17, 2026 · Exton, Pa

Teams out Teams in

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Clark Patricia Brennan · Ceo And Ccocontrol
since 01/1997 · owns 75% or more
Bradley Richard Everett · Chief Investment Officercontrol
since 05/2014 · owns less than 5%
Ryan Eric Fuhrman · Chief Planning Officercontrol
since 05/2014 · owns less than 5%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
West Chester, Pa · principal	8	0	1
Exton, Pa	0	0	1	1

Offices

Schedule D 1.F, the 25 largest

West Chester, PA1 employees

ADV anomalies

2 against comparable advisers; where to look, not conclusions

high employee count relative to advisorsStatic outlier · filing Jul 17, 2026
employees per registered advisor of 4.5 against a peer median of 1.5 (1101 comparable advisers, 99.0th percentile, 6.2 robust deviations)
peers: independent wealth managers, $1B to $5B (1,101) · 99% percentile
clients down average size upCombination · filing Mar 23, 2026
private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $2,457,029,591 to $2,839,149,609, advisors 10 to 10, private clients 2143 to 1409, offices 1 to 1 (2025-03-15 to 2026-03-23)
peers: independent wealth managers, $1B to $5B (1,362)

How anomalies are measured

What changed

consecutive filings, newest first

Other offices · 1 to 0
Mar 23, 2026 to Jul 17, 2026
Accounts · 4,622 to 4,448
Mar 15, 2025 to Mar 23, 2026
BD registered reps · 11 to 13
Mar 15, 2025 to Mar 23, 2026
Corporate clients · 12 to 9
Mar 15, 2025 to Mar 23, 2026
HNW clients · 962 to 687
Mar 15, 2025 to Mar 23, 2026
Individual clients · 1,181 to 722
Mar 15, 2025 to Mar 23, 2026
Employees · 35 to 36
Mar 15, 2025 to Mar 23, 2026
Discretionary RAUM · $2.2B to $2.5B
Mar 15, 2025 to Mar 23, 2026
HNW RAUM · $2.1B to $2.5B
Mar 15, 2025 to Mar 23, 2026
Individual RAUM · $293M to $267M
Mar 15, 2025 to Mar 23, 2026
Non-discretionary RAUM · $288M to $291M
Mar 15, 2025 to Mar 23, 2026
Pension RAUM · $4.3M to $3.0M
Mar 15, 2025 to Mar 23, 2026
RAUM · $2.5B to $2.8B
Mar 15, 2025 to Mar 23, 2026
Accounts · 4,427 to 4,622
Oct 29, 2024 to Mar 15, 2025
Corporate clients · 11 to 12
Oct 29, 2024 to Mar 15, 2025
HNW clients · 871 to 962
Oct 29, 2024 to Mar 15, 2025
Individual clients · 1,193 to 1,181
Oct 29, 2024 to Mar 15, 2025
Employees · 29 to 35
Oct 29, 2024 to Mar 15, 2025
Financial planning clients · More than 500 to More than 500
Oct 29, 2024 to Mar 15, 2025
Discretionary RAUM · $1.9B to $2.2B
Oct 29, 2024 to Mar 15, 2025
HNW RAUM · $1.8B to $2.1B
Oct 29, 2024 to Mar 15, 2025
Individual RAUM · $310M to $293M
Oct 29, 2024 to Mar 15, 2025
Non-discretionary RAUM · $272M to $288M
Oct 29, 2024 to Mar 15, 2025
Pension RAUM · $3.9M to $4.3M
Oct 29, 2024 to Mar 15, 2025
RAUM · $2.2B to $2.5B
Oct 29, 2024 to Mar 15, 2025
Accounts · 4,248 to 4,427
Oct 23, 2023 to Mar 14, 2024
Advisory employees · 12 to 10
Oct 23, 2023 to Mar 14, 2024
BD registered reps · 12 to 11
Oct 23, 2023 to Mar 14, 2024
Corporate clients · unset to 11.0
Oct 23, 2023 to Mar 14, 2024
HNW clients · 479 to 871
Oct 23, 2023 to Mar 14, 2024
Individual clients · 927 to 1,193
Oct 23, 2023 to Mar 14, 2024
Employees · 32 to 29
Oct 23, 2023 to Mar 14, 2024
State-registered IARs · 11 to 10
Oct 23, 2023 to Mar 14, 2024
Discretionary RAUM · $1.5B to $1.9B
Oct 23, 2023 to Mar 14, 2024
HNW RAUM · $1.4B to $1.8B
Oct 23, 2023 to Mar 14, 2024
Individual RAUM · $301M to $310M
Oct 23, 2023 to Mar 14, 2024
Non-discretionary RAUM · $257M to $272M
Oct 23, 2023 to Mar 14, 2024
Pension RAUM · $3.2M to $3.9M
Oct 23, 2023 to Mar 14, 2024
RAUM · $1.8B to $2.2B
Oct 23, 2023 to Mar 14, 2024
Accounts · 3,955 to 4,248
Nov 2, 2022 to Mar 20, 2023

Signals

11 dated events

Thomas J Belisari left Key Financial, Inc. for Lpl Financial Llc (registered 2026-07-13)
Jul 17, 2026 · Advisor changed firm · fact
Samuel David Baez left Key Financial, Inc. for Lpl Financial Llc (registered 2026-07-13)
Jul 17, 2026 · Advisor changed firm · fact
2 advisors left Key Financial, Inc. (Exton, PA) for LPL Financial LLC on the same day
Jul 17, 2026 · Team lift-out · derived
Kristopher Donald Thompson left Key Financial, Inc. for The Ascent Group, Llc (registered 2024-04-12)
Feb 1, 2024 · Advisor changed firm · fact
Madeline O'Malley Young left Key Financial, Inc. for Commonwealth Financial Network (registered 2021-08-03)
Apr 6, 2022 · Advisor changed firm · fact
Key Financial, Inc. reported RAUM $1.9B, up 27% from $1.5B (2021-10-05 to 2022-03-25)
Mar 25, 2022 · RAUM change · derived
Key Financial, Inc. reported RAUM $1.2B, up 27% from $970.6M (2019-03-27 to 2020-03-26)
Mar 26, 2020 · RAUM change · derived
Bradley Richard Everett (Chief Investment Officer) appeared on Schedule A of Key Financial, Inc.
Mar 26, 2020 · Control person joined · fact
Ryan Eric Fuhrman (Chief Planning Officer) appeared on Schedule A of Key Financial, Inc.
Mar 26, 2020 · Control person joined · fact
Key Financial, Inc. reported RAUM $960.7M, up 33% from $721.6M (2017-08-22 to 2018-03-13)
Mar 13, 2018 · RAUM change · derived
Key Financial, Inc. filed its initial SEC registration (Form ADV)
Apr 20, 2016 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business phone: 610-429-9050reportedpublished by the firm, firm site, Sep 17, 2026
Business phone: 610-429-9279reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile: linkedin.com/company/key-financial-increportedpublic record, Form ADV, Sep 18, 2026
Website: VITALITYHUB.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone: 610-429-9050reportedpublic record, Form ADV, Jul 17, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $355Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026