DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Highland Financial Advisors, LLC
Latest filing Jun 1, 2026
First filing on the tape Mar 15, 2012 · 24 filings
SEC status approved since Jun 23, 2005
RAUM
$640M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
91%
$581M individuals and HNW
Advisors
8
registered through the firm on IAPD
RAUM per advisor
$80.0M
derived; firm RAUM over IAPD count
Employees
12
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$640M as of Jun 1, 2026
Mar 15, 2012$137M then
HNW client RAUM$510M as of Jun 1, 2026
Mar 29, 2018$72.0M then
State-registered IARs (5.B.3)7 as of Jun 1, 2026
Mar 15, 20120 then
Employees (5.A)12 as of Jun 1, 2026
Mar 28, 20136 then
Private funds: no history
RAUM +27% over the last fiscal year+24% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Jun 1, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $80.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 41derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.7MderivedHNW RAUM over HNW clients
- Average account
- $556,001derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 9.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 8.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +27%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +12%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, educational seminarsreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Custody
- $9.7M, 1 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$510M80%
- Individuals$70.7M11%
- Pension and profit-sharing plans$56.0M8.7%
- Charitable organizations$3.2M0.5%
- Individual clients
- 189reported
- HNW clients
- 139reported
- Pension plan clients
- 33reported
- Charitable clients
- n/areported
- Accounts
- 1,151reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- $9.7M for 1 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.91 fund_share=0.0 institutional_share=0.09 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
8 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Reed Charles FraasaCertified Financial Planner | Riverdale, Nj | Apr 24, 2006 | 36 y | 2 |
| Annamarie MockCertified Financial Planner | Wayne, Nj | Dec 20, 2018 | 12 y | 0 |
| Gary Henry HirshCertified Financial Planner | Wayne, Nj | Nov 8, 2021 | 33 y | 3 |
| Joseph Vincent GoldyCertified Financial Planner | Wayne, Nj | Jul 11, 2022 | 21 y | 4 |
| Sean Patrick GallagherCertified Financial Planner | Wayne, Nj | Jul 16, 2025 | 11 y | 0 |
| Joey Kenneth CasolaroCertified Financial Planner | Wayne, Nj | Jul 21, 2025 | 11 y | 0 |
| Edward J LeachCertified Financial Planner | Wayne, Nj | Oct 21, 2025 | 13 y | 2 |
| Lonniece McdonaldCertified Financial Planner | Wayne, Nj | May 27, 2026 | 10 y | 0 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Peter James Mckenna to Modera Wealth Management, LLCMar 15, 2018 · Other
- Michael David Gibney to Modera Wealth Management, LLCMay 12, 2016 · Other
- Edward J Leach to Traphagen Financial GroupMay 28, 2013 · Other
Joined, latest
- Edward J Leach from Traphagen Financial GroupOct 21, 2025 · Other
- Joseph Vincent Goldy from Td Ameritrade, Inc.Jul 11, 2022 · Other
- Gary Henry Hirsh from Atlas Fiduciary Financial, LLCNov 8, 2021 · RIA to RIA
- Michael David Gibney from Raymond James Financial Services, Inc.Apr 24, 2006 · Other
- Reed Charles Fraasa from New England Securities CorporationNov 1, 2004 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Charles Reed Fraasa · Managing Member, Chief Compliance Officercontrolsince 08/1996 · owns 75% or more
- J Edward Leach · Membersince 03/2018 · owns 10% to 25%
- Annamarie Mock · Membersince 08/2023 · owns 5% to 10%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Wayne, Nj · principal | 7 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,036 to 1,151Aug 25, 2025 to Mar 3, 2026
- HNW clients · 126 to 139Aug 25, 2025 to Mar 3, 2026
- Individual clients · 166 to 189Aug 25, 2025 to Mar 3, 2026
- Pension plan clients · 26 to 33Aug 25, 2025 to Mar 3, 2026
- Assets in custody · $9.2M to $9.7MAug 25, 2025 to Mar 3, 2026
- Custody of client assets · false to trueAug 25, 2025 to Mar 3, 2026
- Financial planning clients · 251-500 to More than 500Aug 25, 2025 to Mar 3, 2026
- Discretionary RAUM · $504M to $640MAug 25, 2025 to Mar 3, 2026
- HNW RAUM · $406M to $510MAug 25, 2025 to Mar 3, 2026
- Individual RAUM · $48.8M to $70.7MAug 25, 2025 to Mar 3, 2026
- Pension RAUM · $45.5M to $56.0MAug 25, 2025 to Mar 3, 2026
- RAUM · $504M to $640MAug 25, 2025 to Mar 3, 2026
- Advisory employees · 9 to 7Mar 6, 2025 to Aug 25, 2025
- Advisory activities · 6 to 5Mar 6, 2025 to Aug 25, 2025
- Related insurance company · false to trueMar 6, 2025 to Aug 25, 2025
- Accounts · 905 to 1,036Mar 4, 2024 to Mar 6, 2025
- HNW clients · 91 to 126Mar 4, 2024 to Mar 6, 2025
- Individual clients · 171 to 166Mar 4, 2024 to Mar 6, 2025
- Pension plan clients · 32 to 26Mar 4, 2024 to Mar 6, 2025
- Assets in custody · $8.1M to $9.2MMar 4, 2024 to Mar 6, 2025
- Financial planning clients · 251-500 to 251-500Mar 4, 2024 to Mar 6, 2025
- Discretionary RAUM · $430M to $504MMar 4, 2024 to Mar 6, 2025
- HNW RAUM · $310M to $406MMar 4, 2024 to Mar 6, 2025
- Individual RAUM · $66.4M to $48.8MMar 4, 2024 to Mar 6, 2025
- Pension RAUM · $50.7M to $45.5MMar 4, 2024 to Mar 6, 2025
- RAUM · $430M to $504MMar 4, 2024 to Mar 6, 2025
- Accounts · 896 to 905Mar 27, 2023 to Mar 4, 2024
- HNW clients · 83 to 91Mar 27, 2023 to Mar 4, 2024
- Individual clients · 124 to 171Mar 27, 2023 to Mar 4, 2024
- Pension plan clients · 26 to 32Mar 27, 2023 to Mar 4, 2024
- Assets in custody · $9.3M to $8.1MMar 27, 2023 to Mar 4, 2024
- Custody of client assets · true to falseMar 27, 2023 to Mar 4, 2024
- Employees · 11 to 12Mar 27, 2023 to Mar 4, 2024
- Financial planning clients · 101-250 to 251-500Mar 27, 2023 to Mar 4, 2024
- State-registered IARs · 5 to 7Mar 27, 2023 to Mar 4, 2024
- Discretionary RAUM · $333M to $430MMar 27, 2023 to Mar 4, 2024
- HNW RAUM · $251M to $310MMar 27, 2023 to Mar 4, 2024
- Individual RAUM · $46.1M to $66.4MMar 27, 2023 to Mar 4, 2024
- Pension RAUM · $33.4M to $50.7MMar 27, 2023 to Mar 4, 2024
- RAUM · $333M to $430MMar 27, 2023 to Mar 4, 2024
Signals
2 dated events
- Highland Financial Advisors, Llc reported RAUM $640.0M, up 27% from $503.8M (2025-08-25 to 2026-03-03)Mar 3, 2026 · RAUM change · derived
- Highland Financial Advisors, Llc reported RAUM $363.1M, up 51% from $239.7M (2020-07-21 to 2021-03-03)Mar 3, 2021 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 973-557-2933reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 973-858-0201reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/highland-financial-advisors-llcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- HIGHLANDPLANNING.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 973-557-2933reportedpublic record, Form ADV, Jun 1, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $80.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026