DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Whalen Capital, Inc.

Former SEC-registered adviserWausau, WisconsinCRD 130016SEC 801-129615websiteIAPD
Latest filing Mar 12, 2026
First filing on the tape Feb 1, 2024 · 4 filings
SEC status approved since Mar 8, 2024
RAUM
$75.1M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$74.4M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$75.1M as of Mar 12, 2026
Jan 31, 2025$152M then
HNW client RAUM$30.2M as of Mar 12, 2026
Jan 31, 2025$49.2M then
State-registered IARs (5.B.3)4 as of Mar 12, 2026
Jan 31, 20254 then
Employees (5.A)4 as of Mar 12, 2026
Jan 31, 20254 then
Private funds: no history
RAUM -51% over the last fiscal yearIARs 4 to 4
Practice profile
derived from the filing of Mar 12, 2026; every figure names its basis
RAUM per advisor
$18.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
59derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.3MderivedHNW RAUM over HNW clients
Average account
$272,117derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-51%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-44%derived
Compensation
percentage of assets, hourlyreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$44.3M59%
  • High-net-worth individuals$30.2M40%
  • Charitable organizations$576,6950.8%
  • Corporations and businesses$92,1540.1%
Individual clients
210reported
HNW clients
24reported
Pension plan clients
0reported
Charitable clients
1reported
Accounts
276reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
4 left, 0 joined in 12 months
net -4 in 12 months0 left in 90 days0 joined in 90 days4 left over 36 months
Left, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Richard Kerry Whalen · President/Chief Compliance Officercontrol
      since 04/2013 · owns 75% or more
    Related persons
    Schedule D 7.A
    • Corporate Retirement Solutions LLC
      LP sponsorn
    • On Investment Management Co
      investment advisern
    • The O.N. Equity Sales Company
      broker-dealern
    • Whalen Financial Group, Inc
      real estaten
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Wausau, Wi · principal004
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 577 to 276
      Jan 31, 2025 to Mar 12, 2026
    • Individual clients · 393 to 210
      Jan 31, 2025 to Mar 12, 2026
    • Discretionary RAUM · $152M to $75.1M
      Jan 31, 2025 to Mar 12, 2026
    • HNW RAUM · $49.2M to $30.2M
      Jan 31, 2025 to Mar 12, 2026
    • Individual RAUM · $102M to $44.3M
      Jan 31, 2025 to Mar 12, 2026
    • RAUM · $152M to $75.1M
      Jan 31, 2025 to Mar 12, 2026
    • Accounts · 390 to 577
      Apr 10, 2024 to Jan 31, 2025
    • HNW clients · 44 to 24
      Apr 10, 2024 to Jan 31, 2025
    • Individual clients · 343 to 393
      Apr 10, 2024 to Jan 31, 2025
    • Financial planning clients · 1-10 to 1-10
      Apr 10, 2024 to Jan 31, 2025
    • Discretionary RAUM · $133M to $152M
      Apr 10, 2024 to Jan 31, 2025
    • HNW RAUM · $54.8M to $49.2M
      Apr 10, 2024 to Jan 31, 2025
    • Individual RAUM · $77.2M to $102M
      Apr 10, 2024 to Jan 31, 2025
    • RAUM · $133M to $152M
      Apr 10, 2024 to Jan 31, 2025
    Signals
    7 dated events
    • Whalen Capital, Inc. no longer on the SEC adviser roster (last listed 2026-06-01, RAUM $75.1M)
      Jul 1, 2026 · Left the SEC roster · derived
    • Jared William Elijah Kiepke left Whalen Capital, Inc. for On Investment Management Co (registered 2025-10-02)
      Jun 1, 2026 · Advisor changed firm · fact
    • Jake Whalen left Whalen Capital, Inc. for On Investment Management Co (registered 2024-04-24)
      Jun 1, 2026 · Advisor changed firm · fact
    • Kerry Richard Whalen left Whalen Capital, Inc. for Steele Capital Management, Inc. (registered 2004-03-03)
      Jun 1, 2026 · Advisor changed firm · fact
    • Virginia Renee Vanderwaal left Whalen Capital, Inc. for On Investment Management Co (registered 2025-10-02)
      May 18, 2026 · Advisor changed firm · fact
    • Whalen Capital, Inc.'s advisors moved to ON Investment Management CO (Wausau, WI): 3 of 4 registered, within 14 days
      May 18, 2026 · Firm absorbed (people side) · derived
    • Whalen Capital, Inc. filed its initial SEC registration (Form ADV)
      Feb 1, 2024 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026