DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Saltmarsh Financial Advisors, LLC

Independent wealth managerPensacola, FloridaCRD 132248SEC 801-110278website IAPD

Latest filing Mar 19, 2026

First filing on the tape Mar 1, 2012 · 22 filings

SEC status approved since Apr 5, 2017

RAUM

$357M

reported, Item 5.F

Discretionary

100%

of RAUM

Private clients

98%

$350M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$59.4M

derived; firm RAUM over IAPD count

Employees

6 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

22 filings and snapshots on the tape

RAUM$357M as of Mar 19, 2026

Mar 1, 2012$54.6M then

HNW client RAUM$278M as of Mar 19, 2026

Mar 29, 2018$107M then

State-registered IARs (5.B.3)6 as of Mar 19, 2026

Mar 1, 20120 then

Employees (5.A)6 as of Mar 19, 2026

Mar 29, 20185 then

Private funds: no history

RAUM +12% over the last fiscal year+13% a year over threeIARs 7 to 6

Practice profile

derived from the filing of Mar 19, 2026; every figure names its basis

Archetypes, each a printed rule

HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent

RAUM per advisor: $59.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 37derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $3.2MderivedHNW RAUM over HNW clients
Average account: $676,510derivedRAUM over accounts (5.F.2.f)
Discretionary: 100%derivedof RAUM
Institutional: 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 1.0derivedItem 5.A over advisors
Advisors per office: 3.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year: +12%derivedbetween the last two annual amendments
Advisor growth, one year: -14%derivedItem 5.B.3 between annual amendments
Client growth, one year: -3.5%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individualsreportedItem 5.G
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$278M78%
Individuals$71.5M20%
Corporations and businesses$5.5M1.5%
Pension and profit-sharing plans$1.3M0.4%

Individual clients: 133reported
HNW clients: 86reported
Pension plan clients: 1reported
Charitable clients: n/areported
Accounts: 527reported
Financial planning clients: 1-10reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

6 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
George Mayhew Peaden	Pensacola, Fl	Jul 12, 2005	25 y	0
Christina Lynn Doss	Pensacola, Fl	Sep 27, 2013	32 y	2
Michael Christopher HallCertified Financial Planner	Pensacola, Fl	Aug 8, 2024	24 y	8
Mark Hunter HembyChartered Financial Analyst	Pensacola, Fl	Jan 1, 2025	16 y	0
Pierce Alan Broscious	Pensacola, Fl	Jan 1, 2025	12 y	0
Sarah Katherine HorneCertified Financial Planner	Pensacola, Fl	Jan 1, 2025	14 y	0

Advisor movement

1 left, 1 joined in 12 months

net 0 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 17% of current headcount2 left over 36 months

Left, latest

Jeffrey Crouse to Charles Schwab & Co., Inc.
Jul 9, 2026 · RIA to affiliated broker-dealer or bank
Charles Christopher Stennett to Savvy
Jul 9, 2025 · RIA to RIA
Justin Tate to Wealthtrust Asset Management, LLC
Apr 20, 2020 · RIA to RIA
Ellison Dewitte Pennewill to Southeastern Financial Planning, LLC
Jan 17, 2007 · Other

Joined, latest

Jeffrey Crouse from Capital Markets Iq, LLC
Mar 17, 2026 · RIA to RIA
Michael Christopher Hall from Td Ameritrade, Inc.
Aug 8, 2024 · Other
Justin Tate from Morgan Keegan & Company, LLC
Dec 23, 2019 · Other
Charles Christopher Stennett from Advice And Planning Services
Apr 10, 2018 · Other
Christina Lynn Doss from Suntrust Investment Services, Inc.
Sep 27, 2013 · Other
Ellison Dewitte Pennewill from Citigroup Global Markets Inc.
Mar 24, 2006 · Other

Every departure Every arrival

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Mayhew George Peaden · Chief Compliance Officer & Operations Managercontrol
since 01/2005 · owns less than 5%
Lee Benjamin Bell · Member
since 01/2005 · owns 10% to 25%
Lynn-Bach Suzanne Cox · Member
since 01/2020 · owns 10% to 25%
Frederick Charles Gund · Member
since 07/2004 · owns 10% to 25%
David Johnny Lister · Member
since 01/2005 · owns 10% to 25%
David William Massey · Member
since 07/2004 · owns 10% to 25%
Rey Stephen Reyes · Member
since 01/2018 · owns 10% to 25%
Michael Francis Riehle · Member
since 01/2019 · owns 10% to 25%
Adam Glenn Scharf · Member
since 01/2006 · owns 10% to 25%
Joelle Kristen Stogniew · Member
since 01/2016 · owns 10% to 25%

Related persons

Schedule D 7.A

Saltmarsh, Cleaveland & Gund, Pa
insurancen

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Pensacola, Fl · principal	6	0	1
Tampa, Fl	0	0	0

Offices

Schedule D 1.F, the 25 largest

Tampa, FL1 employees

ADV anomalies

1 against comparable advisers; where to look, not conclusions

account count surgeChange between filings · filing Mar 19, 2026
accounts (Item 5.F.2.f) moved from 234.0 to 527.0 (+125.0%) between the annual amendments of 2025-03-03 and 2026-03-19; the peer median change was +5.0% (3688 comparable advisers, 98.0th percentile of changes)
peers: independent wealth managers, $100M to $500M (3,688) · 98% percentile

How anomalies are measured

What changed

consecutive filings, newest first

Accounts · 234 to 527
Nov 17, 2025 to Mar 19, 2026
HNW clients · 81 to 86
Nov 17, 2025 to Mar 19, 2026
Individual clients · 146 to 133
Nov 17, 2025 to Mar 19, 2026
Pension plan clients · 3 to 1
Nov 17, 2025 to Mar 19, 2026
Employees · 8 to 6
Nov 17, 2025 to Mar 19, 2026
Discretionary RAUM · $318M to $357M
Nov 17, 2025 to Mar 19, 2026
HNW RAUM · $232M to $278M
Nov 17, 2025 to Mar 19, 2026
Individual RAUM · $76.5M to $71.5M
Nov 17, 2025 to Mar 19, 2026
Pension RAUM · $4.7M to $1.3M
Nov 17, 2025 to Mar 19, 2026
RAUM · $318M to $357M
Nov 17, 2025 to Mar 19, 2026
Advisory employees · 7 to 6
Mar 3, 2025 to Nov 17, 2025
Business name · SALTMARSH FINANCIAL ADVISORS, L.L.C. to SALTMARSH FINANCIAL ADVISORS, LLC
Mar 3, 2025 to Nov 17, 2025
Employees · 7 to 8
Mar 3, 2025 to Nov 17, 2025
State-registered IARs · 7 to 6
Mar 3, 2025 to Nov 17, 2025
Legal name · SALTMARSH FINANCIAL ADVISORS, L.L.C. to SALTMARSH FINANCIAL ADVISORS, LLC
Mar 3, 2025 to Nov 17, 2025
Accounts · 523 to 234
Jul 19, 2024 to Mar 3, 2025
Advisory employees · 6 to 7
Jul 19, 2024 to Mar 3, 2025
Corporate clients · 3 to 4
Jul 19, 2024 to Mar 3, 2025
HNW clients · 70 to 81
Jul 19, 2024 to Mar 3, 2025
Pension plan clients · 2 to 3
Jul 19, 2024 to Mar 3, 2025
Employees · 6 to 7
Jul 19, 2024 to Mar 3, 2025
Financial planning clients · 1-10 to 1-10
Jul 19, 2024 to Mar 3, 2025
State-registered IARs · 6 to 7
Jul 19, 2024 to Mar 3, 2025
Discretionary RAUM · $279M to $318M
Jul 19, 2024 to Mar 3, 2025
HNW RAUM · $198M to $232M
Jul 19, 2024 to Mar 3, 2025
Individual RAUM · $72.3M to $76.5M
Jul 19, 2024 to Mar 3, 2025
Pension RAUM · $4.4M to $4.7M
Jul 19, 2024 to Mar 3, 2025
RAUM · $279M to $318M
Jul 19, 2024 to Mar 3, 2025
Accounts · 520 to 523
Mar 13, 2023 to Mar 6, 2024
HNW clients · 57 to 70
Mar 13, 2023 to Mar 6, 2024
Individual clients · 172 to 146
Mar 13, 2023 to Mar 6, 2024
Discretionary RAUM · $247M to $279M
Mar 13, 2023 to Mar 6, 2024
HNW RAUM · $158M to $198M
Mar 13, 2023 to Mar 6, 2024
Individual RAUM · $81.5M to $72.3M
Mar 13, 2023 to Mar 6, 2024
Pension RAUM · $3.6M to $4.4M
Mar 13, 2023 to Mar 6, 2024
RAUM · $247M to $279M
Mar 13, 2023 to Mar 6, 2024
Accounts · 468 to 520
Apr 28, 2022 to Mar 13, 2023
HNW clients · 69 to 57
Apr 28, 2022 to Mar 13, 2023
Individual clients · 140 to 172
Apr 28, 2022 to Mar 13, 2023
Pension plan clients · 3 to 2
Apr 28, 2022 to Mar 13, 2023

Signals

4 dated events

Jeffrey Crouse left Saltmarsh Financial Advisors, Llc for Charles Schwab & Co., Inc. (registered 2026-07-22)
Jul 9, 2026 · Advisor changed firm · fact
Charles Christopher Stennett left Saltmarsh Financial Advisors, Llc for Savvy (registered 2025-09-04)
Jul 9, 2025 · Advisor changed firm · fact
Gregg William Noble (Member) no longer on Schedule A of Saltmarsh Financial Advisors, Llc (listed 2021-03-01, absent 2021-03-13)
Mar 13, 2021 · Control person left · inference
Saltmarsh Financial Advisors, L.L.C. filed its initial SEC registration (Form ADV)
Mar 27, 2017 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business email: info@saltmarshfa.comreportedpublished by the firm, firm site, Sep 17, 2026
Business email: investmentinfo@saltmarshfa.comreportedpublished by the firm, firm site, Sep 17, 2026
Business phone: 800-477-7458reportedpublished by the firm, firm site, Sep 17, 2026
Business phone: 813-207-0201reportedpublished by the firm, firm site, Sep 17, 2026
Business phone: 813-287-1111reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile: linkedin.com/company/saltmarshfareportedpublic record, Form ADV, Sep 17, 2026
Website: saltmarshfa.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone: 850-435-8300reportedpublic record, Form ADV, Mar 19, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $59.4Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026