DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
F•••• F•••••••• C•••••••• I•••
Latest filing May 6, 2026
First filing on the tape Jul 21, 2023 · 14 filings
SEC status approved since Aug 30, 2023
RAUM
$671M
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
98%
$657M individuals and HNW
Advisors
14
registered through the firm on IAPD
RAUM per advisor
$47.9M
derived; firm RAUM over IAPD count
Employees
14
14 advisory (5.B.1)
Offices
8
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$671M as of May 6, 2026
Feb 7, 2024$255M then
HNW client RAUM$370M as of May 6, 2026
Feb 7, 2024$38.1M then
State-registered IARs (5.B.3)14 as of May 6, 2026
Feb 7, 20248 then
Employees (5.A)14 as of May 6, 2026
Feb 7, 20248 then
Private funds: no history
RAUM +140% over the last fiscal yearIARs 10 to 14offices 4 to 8
Practice profile
derived from the filing of May 6, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $47.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 107derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.0MderivedHNW RAUM over HNW clients
- Average account
- $225,276derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 0.0%derivedof RAUM
- Institutional
- 2.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.6derived9 offices incl. principal (1.F.5)
- RAUM growth, one year
- +140%derivedbetween the last two annual amendments
- Advisor growth, one year
- +40%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +71%derived
- Compensation
- fixed fees, otherreportedItem 5.E
- Advisory activities
- selection of other advisers, educational seminars, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$370M55%
- Individuals$288M43%
- Pension and profit-sharing plans$13.2M2.0%
- Individual clients
- 1,314reported
- HNW clients
- 186reported
- Pension plan clients
- 12reported
- Charitable clients
- n/areported
- Accounts
- 2,977reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- fixedreported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
14 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| W•••••• W••••• R••• | Mt. Clemens, Mi | Apr 1, 2010 | 30 y | 1 |
| J•••••• C••••• F•••••Certified Financial Planner | Mt. Clemens, Mi | Apr 1, 2010 | 41 y | 1 |
| J•••• N••••• H••••••••• | Mt. Clemens, Mi | Apr 1, 2010 | 28 y | 1 |
| M•••••• N••••• S••••••• | Mt. Clemens, Mi | Jun 23, 2010 | 28 y | 0 |
| M••• M••••• F••••••• | Mt. Clemens, Mi | Aug 26, 2015 | 16 y | 2 |
| M••••• R••• R••• | Mt. Clemens, Mi | Sep 20, 2024 | 10 y | 0 |
| I•• M••••••• W•••Chartered Financial Consultant | Tullahoma, Tn | Mar 27, 2025 | 40 y | 3 |
| T••••• E• B•••••••••Certified Financial Planner, Chartered Financial Consultant | Mt. Clemens, Mi | May 7, 2025 | 16 y | 2 |
| B•••• L••• W•••••Certified Financial Planner | Mt. Clemens, Mi | Jul 22, 2025 | 35 y | 4 |
| A••• C•••••• S•••••• | Mt. Clemens, Mi | Jul 22, 2025 | 42 y | 2 |
| J•••• L•••• S•••• | Buda, Tx | Jul 22, 2025 | 16 y | 2 |
| J•••• M•••••• B•••••Chartered Financial Consultant | Belfry, Ky | Oct 22, 2025 | 40 y | 1 |
| J••••••• C••••• F••••• | Mt. Clemens, Mi | Oct 31, 2025 | 12 y | 0 |
| F•••• P•••• O•••• | Mt. Clemens, Mi | Aug 17, 2026 | 45 y | 1 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- T••••• E••••• H••••••• to S••••••• W••••• M••••••••• L••Jun 1, 2022 · RIA to a state-registered adviser
- T••••• E••••• H••••••• to S••••••• W••••• M••••••••• L••Jun 1, 2022 · RIA to a state-registered adviser
- G••••• I•••• K••••• to G••••• R••••••••• P••••••• L••Sep 19, 2018 · Other
Joined, latest
- F•••• P•••• O•••• from O•••• F•• I•••Aug 17, 2026 · Other
- J•••• M•••••• B••••• from O•••• F•• I•••Oct 22, 2025 · Affiliated broker-dealer or bank to independent RIA
- B•••• L••• W••••• from O•••• W•••••• I•••Jul 22, 2025 · Affiliated broker-dealer or bank to independent RIA
- A••• C•••••• S•••••• from O•••• W•••••• I•••Jul 22, 2025 · Affiliated broker-dealer or bank to independent RIA
- J•••• L•••• S•••• from O•••• W•••••• I•••Jul 22, 2025 · Affiliated broker-dealer or bank to independent RIA
- T••••• E• B••••••••• from P••••••• S•••• F••••••••• L••May 7, 2025 · Other
- I•• M••••••• W••• from P••• W••••••• I•••Mar 27, 2025 · RIA to RIA
- G••••• I•••• K••••• from E•••• A•••••••• L••Nov 8, 2017 · Other
- M••• M••••• F••••••• from S•••••••• I••••••••• I•••Aug 26, 2015 · Other
- T••••• E••••• H••••••• from O•••• F•• I•••Jun 21, 2010 · Other
- J•••••• C••••• F••••• from O•••• F•• I•••Apr 1, 2010 · Other
- T••••• E••••• H••••••• from O•••• F•• I•••Apr 1, 2010 · Other
- W•••••• W••••• R••• from O•••• F•• I•••Apr 1, 2010 · Other
- J•••• N••••• H••••••••• from O•••• F•• I•••Apr 1, 2010 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for S••••••• W••••• M••••••••• L••Jun 1, 2022 · Addison, Tx
- 3 joined from O•••• W•••••• I•••Jul 25, 2025 · Buda, Tx
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- F•••••• J••••••• C••••• · Chief Compliance Officercontrolsince 09/2009 · owns 50% to 75%
- S•••••••• M••••••• N••••• · Chief Executive Officercontrolsince 05/2010 · owns 50% to 75%
Related persons
Schedule D 7.A
- F••••• F••••• S••••••• I•••real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Mt Clemens, Mi | 14 | 3 | 0 | ||
| Buda, Tx | 3 | 0 | 0 | ||
| Harlingen, Tx | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Harlingen, TX2 employees
- Chicago, IL1 employees
- Southport, NC1 employees
- , 1 employees
ADV anomalies
7 against comparable advisers; where to look, not conclusions
- low discretionary shareStatic outlier · filing May 6, 2026discretionary share of RAUM of 0% against a peer median of 99% (1482 comparable advisers, 0.0th percentile, 33.5 robust deviations)peers: independent wealth managers, $500M to $1B (1,482) · 0.0% percentile
- growth on all axesCombination · filing Mar 23, 2026RAUM, offices and advisors all grew 25 percent or more in one year: a platform in expansion or an acquisition. RAUM $279,664,257 to $670,646,955, advisors 10 to 14, private clients 878 to 1500, offices 4 to 8 (2025-03-27 to 2026-03-23)peers: independent wealth managers, $500M to $1B (1,482)
- discretionary share s••••Change between filings · filing Mar 23, 2026discretionary share of RAUM moved from 100.0% to 0.0% between the annual amendments of 2025-03-27 and 2026-03-23peers: independent wealth managers, $500M to $1B (1,482)
- RAUM up 50 %Change between filings · filing Mar 23, 2026RAUM (Item 5.F) moved from $279,664,257 to $670,646,955 (+140.0%) between the annual amendments of 2025-03-27 and 2026-03-23; the peer median change was +16.0% (1385 comparable advisers, 99.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,385) · 99% percentile
- account count surgeChange between filings · filing Mar 23, 2026accounts (Item 5.F.2.f) moved from 1,877.0 to 2,977.0 (+59.0%) between the annual amendments of 2025-03-27 and 2026-03-23; the peer median change was +6.0% (1256 comparable advisers, 95.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 95% percentile
- client count surgeChange between filings · filing Mar 23, 2026individual and HNW clients (Item 5.D) moved from 878.0 to 1,500.0 (+71.0%) between the annual amendments of 2025-03-27 and 2026-03-23; the peer median change was +5.0% (1216 comparable advisers, 98.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,216) · 98% percentile
- office count surgeChange between filings · filing Mar 23, 2026offices other than the principal office (Item 1.F.5) moved from 4.0 to 8.0 (+100.0%) between the annual amendments of 2025-03-27 and 2026-03-23; the peer median change was 0.0% (233 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $500M to $1B (233) · 97% percentile
What changed
consecutive filings, newest first
- Accounts · 1,877 to 2,977Dec 18, 2025 to Mar 23, 2026
- Advisory employees · 10 to 14Dec 18, 2025 to Mar 23, 2026
- BD registered reps · 0 to 2Dec 18, 2025 to Mar 23, 2026
- HNW clients · 66 to 186Dec 18, 2025 to Mar 23, 2026
- Individual clients · 812 to 1,314Dec 18, 2025 to Mar 23, 2026
- Pension plan clients · unset to 12.0Dec 18, 2025 to Mar 23, 2026
- Employees · 10 to 14Dec 18, 2025 to Mar 23, 2026
- Financial planning clients · 0 to 1-10Dec 18, 2025 to Mar 23, 2026
- State-registered IARs · 10 to 14Dec 18, 2025 to Mar 23, 2026
- Other offices · 4 to 8Dec 18, 2025 to Mar 23, 2026
- Discretionary RAUM · $280M to $0Dec 18, 2025 to Mar 23, 2026
- HNW RAUM · $117M to $370MDec 18, 2025 to Mar 23, 2026
- Individual RAUM · $151M to $288MDec 18, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $0 to $671MDec 18, 2025 to Mar 23, 2026
- Pension RAUM · $11.9M to $13.2MDec 18, 2025 to Mar 23, 2026
- RAUM · $280M to $671MDec 18, 2025 to Mar 23, 2026
- Financial planning clients · 0 to 0Mar 27, 2025 to Nov 3, 2025
- Accounts · 1,832 to 1,877Dec 26, 2024 to Feb 27, 2025
- Advisory employees · 8 to 10Dec 26, 2024 to Feb 27, 2025
- HNW clients · 20 to 66Dec 26, 2024 to Feb 27, 2025
- Individual clients · 835 to 812Dec 26, 2024 to Feb 27, 2025
- Employees · 8 to 10Dec 26, 2024 to Feb 27, 2025
- Financial planning clients · 1-10 to 0Dec 26, 2024 to Feb 27, 2025
- State-registered IARs · 8 to 10Dec 26, 2024 to Feb 27, 2025
- Discretionary RAUM · $0 to $280MDec 26, 2024 to Feb 27, 2025
- HNW RAUM · $38.1M to $117MDec 26, 2024 to Feb 27, 2025
- Individual RAUM · $205M to $151MDec 26, 2024 to Feb 27, 2025
- Non-discretionary RAUM · $255M to $0Dec 26, 2024 to Feb 27, 2025
- Pension RAUM · $11.1M to $11.9MDec 26, 2024 to Feb 27, 2025
- RAUM · $255M to $280MDec 26, 2024 to Feb 27, 2025
- Accounts · 1,567 to 1,832Oct 6, 2023 to Feb 7, 2024
- Individual clients · 1,536 to 835Oct 6, 2023 to Feb 7, 2024
- Financial planning clients · unset to 1-10Oct 6, 2023 to Feb 7, 2024
- Other offices · 3 to 4Oct 6, 2023 to Feb 7, 2024
- HNW RAUM · $38.4M to $38.1MOct 6, 2023 to Feb 7, 2024
- Individual RAUM · $191M to $205MOct 6, 2023 to Feb 7, 2024
- Non-discretionary RAUM · $232M to $255MOct 6, 2023 to Feb 7, 2024
- Pension RAUM · $1.9M to $11.1MOct 6, 2023 to Feb 7, 2024
- RAUM · $232M to $255MOct 6, 2023 to Feb 7, 2024
Signals
6 dated events
- F•••• F•••••••• C•••••••• I••• reported RAUM $670.6M, up 140% from $279.7M (2025-12-18 to 2026-03-23)Mar 23, 2026 · RAUM change · derived
- 3 advisors left O•••• W•••••• I••• (Buda, TX) for F•••• F•••••••• C•••••••• I••• on the same dayJul 25, 2025 · Team lift-out · derived
- F•••• F•••••••• C•••••••• I••• filed its initial SEC registration (Form ADV)Jul 21, 2023 · ria f•••• adv filing · fact
- T••••• E••••• H••••••• left F•••• F•••••••• C•••••••• I••• for S••••••• W••••• M••••••••• L•• (registered 2022-05-29)Jun 1, 2022 · Advisor changed firm · fact
- T••••• E••••• H••••••• left F•••• F•••••••• C•••••••• I••• for S••••••• W••••• M••••••••• L•• (registered 2022-05-29)Jun 1, 2022 · Advisor changed firm · fact
- 2 advisors left F•••• F•••••••• C•••••••• I••• (Addison, TX) for S••••••• W••••• M••••••••• L•• on the same dayJun 1, 2022 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 312-236-6076reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 512-608-6621reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 586-463-1880reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/first-financial-services-of-michigan/abreportedpublic record, Form ADV, Sep 18, 2026
- Website
- H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 586-463-1880reportedpublic record, Form ADV, May 6, 2026
- Contact form
- FIRSTFINANCIALCOACH.COM/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $47.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026