DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Park Capital Management, LLC

Independent wealth managerMadison, WisconsinCRD 158965SEC 801-115013websiteIAPD
Latest filing Mar 6, 2026
First filing on the tape Mar 15, 2019 · 34 filings
SEC status approved since May 8, 2019
RAUM
$868M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
57%
$492M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$174M
derived; firm RAUM over IAPD count
Employees
9
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
34 filings and snapshots on the tape
RAUM$868M as of Mar 6, 2026
Mar 19, 2020$137M then
HNW client RAUM$305M as of Mar 6, 2026
Mar 19, 2020$30.6M then
State-registered IARs (5.B.3)5 as of Mar 6, 2026
Mar 19, 20200 then
Employees (5.A)9 as of Mar 6, 2026
Mar 19, 20207 then
Private funds: no history
RAUM +18% over the last fiscal year+42% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 6, 2026; every figure names its basis
Archetypes, each a printed rule
  • Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$174MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
111derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.5MderivedHNW RAUM over HNW clients
Average account
$468,422derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
41%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+18%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+6.1%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$335M39%
  • High-net-worth individuals$305M35%
  • Individuals$188M22%
  • Charitable organizations$21.7M2.5%
  • Corporations and businesses$17.4M2.0%
  • Insurance companies$1.4M0.2%
Individual clients
470reported
HNW clients
87reported
Pension plan clients
46reported
Charitable clients
6reported
Accounts
1,853reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.57 fund_share=0.0 institutional_share=0.41 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Clinton Lee BauchCertified Financial PlannerMadison, WiNov 10, 201130 y2
Daniel James SpellmanMadison, WiJan 29, 201427 y1
John Paul FriarCertified Financial PlannerMiddleton, Wi Sep 23, 201418 y2
Cameron T GrayCertified Financial PlannerMadison, WiApr 18, 201813 y2
Alyssa L ThompsonMadison, WiSep 7, 201811 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Lee Clinton Bauch · Member/Ceo/Presidentcontrol
    since 07/2012 · owns 25% to 50%
  • A James Senty · Ownercontrol
    since 12/1983 · owns 75% or more of Park Bancorporation, Inc
  • Paul John Friar · Member
    since 01/2019 · owns less than 5%
  • Gary Christopher Kleine · Chief Compliance Officer
    since 12/2022 · owns less than 5%
Entity owners
  • Hausmann-Johnson Insurance · Member
    direct · owns 25% to 50%
  • The Park Bank, Inc · Member
    direct · owns 25% to 50%
  • Igeniumprime, Inc. · Owner
    indirect · owns 75% or more of Hausmann-Johnson Insurance
  • Park Bancorporation, Inc · Owner
    indirect · owns 75% or more of The Park Bank, Inc
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Madison, Wi · principal500
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 1,338 to 1,853
    Sep 15, 2025 to Mar 6, 2026
  • Charity clients · 7 to 6
    Sep 15, 2025 to Mar 6, 2026
  • Corporate clients · 12 to 15
    Sep 15, 2025 to Mar 6, 2026
  • HNW clients · 80 to 87
    Sep 15, 2025 to Mar 6, 2026
  • Individual clients · 445 to 470
    Sep 15, 2025 to Mar 6, 2026
  • Discretionary RAUM · $720M to $859M
    Sep 15, 2025 to Mar 6, 2026
  • HNW RAUM · $251M to $305M
    Sep 15, 2025 to Mar 6, 2026
  • Individual RAUM · $149M to $188M
    Sep 15, 2025 to Mar 6, 2026
  • Non-discretionary RAUM · $12.4M to $8.9M
    Sep 15, 2025 to Mar 6, 2026
  • Pension RAUM · $296M to $335M
    Sep 15, 2025 to Mar 6, 2026
  • RAUM · $733M to $868M
    Sep 15, 2025 to Mar 6, 2026
  • Financial planning clients · 251-500 to 251-500
    Mar 6, 2025 to Jun 12, 2025
  • Accounts · 1,290 to 1,338
    Mar 6, 2024 to Mar 6, 2025
  • Charity clients · 11 to 7
    Mar 6, 2024 to Mar 6, 2025
  • Corporate clients · 11 to 12
    Mar 6, 2024 to Mar 6, 2025
  • HNW clients · 66 to 80
    Mar 6, 2024 to Mar 6, 2025
  • Individual clients · 431 to 445
    Mar 6, 2024 to Mar 6, 2025
  • Pension plan clients · 0 to 46
    Mar 6, 2024 to Mar 6, 2025
  • Discretionary RAUM · $368M to $720M
    Mar 6, 2024 to Mar 6, 2025
  • HNW RAUM · $194M to $251M
    Mar 6, 2024 to Mar 6, 2025
  • Individual RAUM · $113M to $149M
    Mar 6, 2024 to Mar 6, 2025
  • Non-discretionary RAUM · $9.0M to $12.4M
    Mar 6, 2024 to Mar 6, 2025
  • Pension RAUM · $0 to $296M
    Mar 6, 2024 to Mar 6, 2025
  • RAUM · $377M to $733M
    Mar 6, 2024 to Mar 6, 2025
  • Accounts · 1,022 to 1,290
    Sep 18, 2023 to Mar 6, 2024
  • Advisory employees · 4 to 5
    Sep 18, 2023 to Mar 6, 2024
  • Charity clients · 3 to 11
    Sep 18, 2023 to Mar 6, 2024
  • Corporate clients · 4 to 11
    Sep 18, 2023 to Mar 6, 2024
  • HNW clients · 71 to 66
    Sep 18, 2023 to Mar 6, 2024
  • Individual clients · 358 to 431
    Sep 18, 2023 to Mar 6, 2024
  • Assets in custody · 60855445.0 to unset
    Sep 18, 2023 to Mar 6, 2024
  • Custody of client assets · true to false
    Sep 18, 2023 to Mar 6, 2024
  • Employees · 8 to 9
    Sep 18, 2023 to Mar 6, 2024
  • State-registered IARs · 4 to 5
    Sep 18, 2023 to Mar 6, 2024
  • Discretionary RAUM · $299M to $368M
    Sep 18, 2023 to Mar 6, 2024
  • HNW RAUM · $129M to $194M
    Sep 18, 2023 to Mar 6, 2024
  • Individual RAUM · $95.7M to $113M
    Sep 18, 2023 to Mar 6, 2024
  • Non-discretionary RAUM · $6.3M to $9.0M
    Sep 18, 2023 to Mar 6, 2024
  • RAUM · $306M to $377M
    Sep 18, 2023 to Mar 6, 2024
  • Advisory employees · 5 to 4
    Apr 14, 2023 to Aug 9, 2023
Signals
5 dated events
  • Park Capital Management, Llc reported RAUM $732.8M, up 94% from $377.1M (2024-03-06 to 2025-03-06)
    Mar 6, 2025 · RAUM change · derived
  • Emma Willemarijn Mueller left Park Capital Management, Llc for Wealth Enhancement Advisory Services, Llc (registered 2023-02-07)
    Dec 31, 2022 · Advisor changed firm · fact
  • Park Capital Management, Llc reported RAUM $303.5M, up 72% from $176.5M (2021-12-07 to 2022-02-07)
    Feb 7, 2022 · RAUM change · derived
  • A James Senty (Owner) appeared on Schedule A of Park Capital Management, Llc
    Apr 8, 2019 · Control person joined · fact
  • Park Capital Management, Llc filed its initial SEC registration (Form ADV)
    Mar 15, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@parkcapitalmgt.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
mblodgett@parkcapitalmgt.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
ryee@parkcapitalmgt.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
ckleine@parkcapitalmgt.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
ktrapp@parkcapitalmgt.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
608-218-5597reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
608-218-5609reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
608-218-5567reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/parkcapitalmgt.comreportedpublic record, Form ADV, Sep 18, 2026
Website
PARKCAPITALMGT.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
608-440-8608reportedpublic record, Form ADV, Mar 6, 2026
Contact form
parkcapitalmgt.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$174Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026