DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Former SEC-registered adviser
Prism Financial Concepts
Legal name Prism Investment Management, Inc.
Latest filing Jan 9, 2023
First filing on the tape Dec 9, 2011 · 7 filings
RAUM
$0
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
7 filings and snapshots on the tape
RAUM$0 as of Jan 9, 2023
Dec 9, 2011$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3): 1
Employees (5.A): 2
Private funds: no history
Practice profile
derived from the filing of Jan 9, 2023; every figure names its basis
- RAUM per advisor
- $0derivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- unknownderivedRAUM over accounts (5.F.2.f)
- Discretionary
- unknownderivedof RAUM
- Institutional
- unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 0reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
- David Tyler Heymann to First Allied Advisory Services, Inc.Jun 22, 2022 · Other
- Bryan Hugh Pepper to J.P. Morgan Securities LLCJul 13, 2021 · Other
- William Luhrs to Mount Financial FreedomApr 16, 2021 · Other
- Robinson Powell Crawford to First Allied Advisory Services, Inc.Sep 7, 2016 · Other
- Patricia Ann Lloyd to Ardent Wealth Management Inc.Jan 17, 2014 · Other
Joined, latest
- Bryan Hugh Pepper from Verity Asset ManagementJul 6, 2020 · Other
- Robinson Powell Crawford from Lifetime Investment Management, L.L.C.Jan 26, 2015 · Other
- David Tyler Heymann from Cambridge Investment Research Advisors, Inc.Jan 13, 2012 · Other
- Patricia Ann Lloyd from Cambridge Investment Research Advisors, Inc.Jan 12, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Tyler David Heymann · President And Chief Compliance Officercontrolsince 11/2011 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 210 to 0May 21, 2012 to Jan 9, 2023
- Advisory employees · unset to 1.0May 21, 2012 to Jan 9, 2023
- Advisory activities · 5 to 4May 21, 2012 to Jan 9, 2023
- BD registered reps · unset to 0.0May 21, 2012 to Jan 9, 2023
- Business name · PRISM INVESTMENT MANAGEMENT, INC. to PRISM FINANCIAL CONCEPTSMay 21, 2012 to Jan 9, 2023
- Commission compensation · true to falseMay 21, 2012 to Jan 9, 2023
- Employees · unset to 2.0May 21, 2012 to Jan 9, 2023
- Insurance-licensed employees · 0 to 1May 21, 2012 to Jan 9, 2023
- Financial planning clients · 51-100 to 0May 21, 2012 to Jan 9, 2023
- HQ city · SCOTTSDALE to unsetMay 21, 2012 to Jan 9, 2023
- HQ state · AZ to unsetMay 21, 2012 to Jan 9, 2023
- State-registered IARs · unset to 1.0May 21, 2012 to Jan 9, 2023
- Other offices · unset to 0.0May 21, 2012 to Jan 9, 2023
- Discretionary RAUM · $18.0M to $0May 21, 2012 to Jan 9, 2023
- Non-discretionary RAUM · $2.0M to $0May 21, 2012 to Jan 9, 2023
- RAUM · $20.0M to $0May 21, 2012 to Jan 9, 2023
- Related insurance company · true to falseMay 21, 2012 to Jan 9, 2023
- Accounts · 0 to 210Feb 9, 2012 to Apr 13, 2012
- Commission compensation · false to trueFeb 9, 2012 to Apr 13, 2012
- Financial planning clients · 0 to 51-100Feb 9, 2012 to Apr 13, 2012
- Discretionary RAUM · $0 to $18.0MFeb 9, 2012 to Apr 13, 2012
- Non-discretionary RAUM · $0 to $2.0MFeb 9, 2012 to Apr 13, 2012
- RAUM · $0 to $20.0MFeb 9, 2012 to Apr 13, 2012
- Related insurance company · false to trueFeb 9, 2012 to Apr 13, 2012
- Business name · PRISM FINANCIAL CONCEPTS, PC to PRISM INVESTMENT MANAGEMENT, INC.Dec 9, 2011 to Jan 12, 2012
- Legal name · PRISM FINANCIAL CONCEPTS, PC to PRISM INVESTMENT MANAGEMENT, INC.Dec 9, 2011 to Jan 12, 2012
Signals
3 dated events
- Prism Financial Concepts filed its initial SEC registration (Form ADV)Jan 9, 2023 · First SEC registration · fact
- Ann Patricia Lloyd (Vice President And Chief Compliance Officer) no longer on Schedule A of Prism Financial Concepts (listed 2012-05-21, absent 2023-01-09)Jan 9, 2023 · Control person left · inference
- David Tyler Heymann left Prism Financial Concepts for First Allied Advisory Services, Inc. (registered 2014-02-26)Jun 22, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026