DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Wealthcare Advisors, LLC

Former SEC-registered adviserBloomfield Hills, MichiganCRD 159835SEC 801-73086IAPD
Latest filing Mar 17, 2017
First filing on the tape Jan 24, 2012 · 7 filings
RAUM
$40.4M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
n/a
beyond the principal office
Private funds
0
reported on Schedule D
History
7 filings and snapshots on the tape
RAUM$40.4M as of Mar 17, 2017
Mar 27, 2013$7.0M then
HNW client RAUM: no history
State-registered IARs (5.B.3)4 as of Mar 17, 2017
Mar 27, 20134 then
Employees (5.A)4 as of Mar 17, 2017
Mar 27, 20134 then
Private funds: no history
RAUM +6.1% over the last fiscal year+13% a year over threeIARs 5 to 4
Practice profile
derived from the filing of Mar 17, 2017; every figure names its basis
RAUM per advisor
$10.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$577,814derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+6.1%derivedbetween the last two annual amendments
Advisor growth, one year
-20%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
70reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Mark Nathan Mersereau · President & Treasurercontrol
    since 05/2013 · owns 75% or more of Planning Alternatives, Ltd.
  • Eugene Daniel Cook · Elected Manager & Cco
    since 11/2011 · owns less than 5%
  • John Benjamin Louagie · Elected Manager
    since 11/2011 · owns less than 5%
  • Walter Shearer Lauchlin Macgregor · Elected Manager & Cfo
    since 11/2011 · owns less than 5%
  • Mark Nathan Mersereau · Elected Manager & Ceo
    since 11/2011 · owns less than 5%
  • Peter Larry Schwartz · Elected Manager
    since 11/2011 · owns less than 5%
Entity owners
  • Physician Holding Company · Member
    direct · owns 50% to 75%
  • Planning Alternatives Ltd · Member
    direct · owns 50% to 75%
  • Michigan State Medical Society · Shareholder
    indirect · owns 75% or more of Physician Holding Company
Related persons
Schedule D 7.A
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 71 to 70
    Mar 29, 2016 to Mar 17, 2017
  • Advisory employees · 5 to 4
    Mar 29, 2016 to Mar 17, 2017
  • Employees · 5 to 4
    Mar 29, 2016 to Mar 17, 2017
  • Insurance-licensed employees · 5 to 4
    Mar 29, 2016 to Mar 17, 2017
  • State-registered IARs · 5 to 4
    Mar 29, 2016 to Mar 17, 2017
  • Discretionary RAUM · $38.1M to $40.4M
    Mar 29, 2016 to Mar 17, 2017
  • RAUM · $38.1M to $40.4M
    Mar 29, 2016 to Mar 17, 2017
  • Accounts · 58 to 71
    Mar 25, 2015 to Mar 29, 2016
  • Discretionary RAUM · $36.3M to $38.1M
    Mar 25, 2015 to Mar 29, 2016
  • RAUM · $36.3M to $38.1M
    Mar 25, 2015 to Mar 29, 2016
  • Accounts · 47 to 58
    Mar 24, 2014 to Mar 25, 2015
  • Advisory employees · 3 to 5
    Mar 24, 2014 to Mar 25, 2015
  • Employees · 3 to 5
    Mar 24, 2014 to Mar 25, 2015
  • Insurance-licensed employees · 3 to 5
    Mar 24, 2014 to Mar 25, 2015
  • State-registered IARs · 3 to 5
    Mar 24, 2014 to Mar 25, 2015
  • Discretionary RAUM · $28.4M to $36.3M
    Mar 24, 2014 to Mar 25, 2015
  • RAUM · $28.4M to $36.3M
    Mar 24, 2014 to Mar 25, 2015
  • Accounts · 14 to 47
    Mar 27, 2013 to Mar 24, 2014
  • Advisory employees · 4 to 3
    Mar 27, 2013 to Mar 24, 2014
  • Employees · 4 to 3
    Mar 27, 2013 to Mar 24, 2014
  • Insurance-licensed employees · 4 to 3
    Mar 27, 2013 to Mar 24, 2014
  • State-registered IARs · 4 to 3
    Mar 27, 2013 to Mar 24, 2014
  • Discretionary RAUM · $7.0M to $28.4M
    Mar 27, 2013 to Mar 24, 2014
  • RAUM · $7.0M to $28.4M
    Mar 27, 2013 to Mar 24, 2014
  • Accounts · 0 to 14
    Jan 26, 2012 to Mar 27, 2013
  • Advisory employees · unset to 4.0
    Jan 26, 2012 to Mar 27, 2013
  • BD registered reps · unset to 0.0
    Jan 26, 2012 to Mar 27, 2013
  • Employees · unset to 4.0
    Jan 26, 2012 to Mar 27, 2013
  • Insurance-licensed employees · 2 to 4
    Jan 26, 2012 to Mar 27, 2013
  • Financial planning clients · 0 to 1-10
    Jan 26, 2012 to Mar 27, 2013
  • State-registered IARs · unset to 4.0
    Jan 26, 2012 to Mar 27, 2013
  • Discretionary RAUM · $0 to $7.0M
    Jan 26, 2012 to Mar 27, 2013
  • RAUM · $0 to $7.0M
    Jan 26, 2012 to Mar 27, 2013
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026