DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Lumina Financial Consultants, LLC

Former SEC-registered adviserMill Valley, CaliforniaCRD 163783SEC 801-120910IAPD
Latest filing Apr 17, 2023
First filing on the tape Mar 24, 2021 · 6 filings
RAUM
$134M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
99%
$133M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
6
6 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
6 filings and snapshots on the tape
RAUM$134M as of Apr 17, 2023
Mar 11, 2022$132M then
HNW client RAUM$122M as of Apr 17, 2023
Mar 11, 2022$118M then
State-registered IARs (5.B.3)6 as of Apr 17, 2023
Mar 11, 20226 then
Employees (5.A)6 as of Apr 17, 2023
Mar 11, 20226 then
Private funds: no history
RAUM +1.7% over the last fiscal yearIARs 6 to 6
Practice profile
derived from the filing of Apr 17, 2023; every figure names its basis
RAUM per advisor
$22.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
12derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.6MderivedHNW RAUM over HNW clients
Average account
$662,314derivedRAUM over accounts (5.F.2.f)
Discretionary
98%derivedof RAUM
Institutional
0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.0derived3 offices incl. principal (1.F.5)
RAUM growth, one year
+1.7%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+13%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$122M91%
  • Individuals$11.6M8.7%
  • Pension and profit-sharing plans$541,8570.4%
  • Corporations and businesses$535,5880.4%
Individual clients
25reported
HNW clients
46reported
Pension plan clients
1reported
Charitable clients
n/areported
Accounts
203reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Laurie Fried · Investment Adviser And Partnercontrol
      since 01/2018 · owns 50% to 75%
    • Stassi Harrell Jean Schwarz · Managing Member/Managing Director/Chief Compliance Officercontrol
      since 04/2012 · owns 50% to 75%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    • Rye, NY2 employees
    • Alexandria, VA1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 181 to 203
      Mar 11, 2022 to Apr 17, 2023
    • HNW clients · 39 to 46
      Mar 11, 2022 to Apr 17, 2023
    • Individual clients · 24 to 25
      Mar 11, 2022 to Apr 17, 2023
    • Discretionary RAUM · $130M to $132M
      Mar 11, 2022 to Apr 17, 2023
    • HNW RAUM · $118M to $122M
      Mar 11, 2022 to Apr 17, 2023
    • Individual RAUM · $12.8M to $11.6M
      Mar 11, 2022 to Apr 17, 2023
    • Non-discretionary RAUM · $2.6M to $2.4M
      Mar 11, 2022 to Apr 17, 2023
    • Pension RAUM · $730,281 to $541,857
      Mar 11, 2022 to Apr 17, 2023
    • RAUM · $132M to $134M
      Mar 11, 2022 to Apr 17, 2023
    • Accounts · 150 to 181
      Apr 29, 2021 to Mar 11, 2022
    • Advisory employees · 5 to 6
      Apr 29, 2021 to Mar 11, 2022
    • Corporate clients · unset to 1.0
      Apr 29, 2021 to Mar 11, 2022
    • HNW clients · 35 to 39
      Apr 29, 2021 to Mar 11, 2022
    • Individual clients · 25 to 24
      Apr 29, 2021 to Mar 11, 2022
    • Pension plan clients · unset to 1.0
      Apr 29, 2021 to Mar 11, 2022
    • Employees · 5 to 6
      Apr 29, 2021 to Mar 11, 2022
    • State-registered IARs · 5 to 6
      Apr 29, 2021 to Mar 11, 2022
    • Discretionary RAUM · $94.4M to $130M
      Apr 29, 2021 to Mar 11, 2022
    • HNW RAUM · $85.7M to $118M
      Apr 29, 2021 to Mar 11, 2022
    • Individual RAUM · $15.7M to $12.8M
      Apr 29, 2021 to Mar 11, 2022
    • Non-discretionary RAUM · $7.7M to $2.6M
      Apr 29, 2021 to Mar 11, 2022
    • Pension RAUM · $672,647 to $730,281
      Apr 29, 2021 to Mar 11, 2022
    • RAUM · $102M to $132M
      Apr 29, 2021 to Mar 11, 2022
    Signals
    6 dated events
    • Laurie Fried left Lumina Financial Consultants, Llc for Cerity Partners Llc (registered 2023-07-05)
      Aug 22, 2023 · Advisor changed firm · fact
    • Melissa H Taro left Lumina Financial Consultants, Llc for Cerity Partners Llc (registered 2023-07-05)
      Aug 22, 2023 · Advisor changed firm · fact
    • Colette Marie Kolanko left Lumina Financial Consultants, Llc for Cerity Partners Llc (registered 2023-07-24)
      Aug 22, 2023 · Advisor changed firm · fact
    • Jean Stassi Harrell Schwarz left Lumina Financial Consultants, Llc for Cerity Partners Llc (registered 2023-07-05)
      Aug 22, 2023 · Advisor changed firm · fact
    • Lumina Financial Consultants, LLC's advisors moved to Cerity Partners LLC (Mill Valley, CA): 4 of 4 registered, on the same day
      Aug 22, 2023 · Firm absorbed (people side) · derived
    • Lumina Financial Consultants, Llc filed its initial SEC registration (Form ADV)
      Mar 24, 2021 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026