DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

W••••••• W••••• C•••••• L••

Independent wealth managerAtlanta, GeorgiaCRD 171822SEC 801-110569websiteIAPD
Latest filing Aug 4, 2026
First filing on the tape May 3, 2017 · 16 filings
SEC status approved since May 19, 2017
RAUM
$433M
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
97%
$418M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$144M
derived; firm RAUM over IAPD count
Employees
4
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$433M as of Aug 4, 2026
Mar 29, 2018$188M then
HNW client RAUM$377M as of Aug 4, 2026
Mar 29, 2018$182M then
State-registered IARs (5.B.3)3 as of Aug 4, 2026
Mar 29, 20182 then
Employees (5.A)4 as of Aug 4, 2026
Mar 29, 20183 then
Private funds: no history
RAUM -35% over the last fiscal year-11% a year over threeIARs 5 to 3
Practice profile
derived from the filing of Aug 4, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$144MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
59derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.2MderivedHNW RAUM over HNW clients
Average account
$814,419derivedRAUM over accounts (5.F.2.f)
Discretionary
96%derivedof RAUM
Institutional
0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+24%derivedbetween the last two annual amendments
Advisor growth, one year
-40%derivedItem 5.B.3 between annual amendments
Client growth, one year
+14%derived
Compensation
percentage of assets, hourly, fixed fees, performance-basedreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$377M89%
  • Individuals$41.1M9.7%
  • Corporations and businesses$2.9M0.7%
  • Charitable organizations$1.3M0.3%
Individual clients
59reported
HNW clients
117reported
Pension plan clients
0reported
Charitable clients
n/areported
Accounts
532reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourly, performancereported
Class basis
private_client_share=0.97 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
M•••••• T••••• W••••Atlanta, GaApr 5, 201619 y5
B•••••• S••••• M•••••Certified Financial PlannerAtlanta, GaApr 5, 201619 y4
Advisor movement
2 left, 0 joined in 12 months
net -2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 67% of current headcount4 left over 36 months
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • M•••••• B••••••• S••••• · Member & Chief Compliance Officercontrol
    since 05/2014 · owns 25% to 50%
  • R•••••••• M••••••• H•••• · Membercontrol
    since 04/2021 · owns 25% to 50%
  • W••••• M••••••• T••••• · Membercontrol
    since 06/2014 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Atlanta, Ga · principal3021
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • very high RAUM per advisorStatic outlier · filing Aug 4, 2026
    RAUM per registered advisor of $144,423,572 against a peer median of $55,731,856 (3254 comparable advisers, 98.0th percentile, 3.1 robust deviations)
    peers: independent wealth managers, $100M to $500M (3,254) · 98% percentile
  • advisor count dropChange between filings · filing Mar 25, 2026
    advisory representatives (Item 5.B.3) moved from 5.0 to 3.0 (-40.0%) between the annual amendments of 2025-03-28 and 2026-03-25; the peer median change was 0.0% (965 comparable advisers, 3.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (965) · 2.6% percentile
What changed
consecutive filings, newest first
  • Accounts · 997 to 532
    Mar 25, 2026 to Aug 4, 2026
  • HNW clients · 154 to 117
    Mar 25, 2026 to Aug 4, 2026
  • Individual clients · 102 to 59
    Mar 25, 2026 to Aug 4, 2026
  • Assets in custody · $320,648 to $320,159
    Mar 25, 2026 to Aug 4, 2026
  • Discretionary RAUM · $803M to $417M
    Mar 25, 2026 to Aug 4, 2026
  • HNW RAUM · $725M to $377M
    Mar 25, 2026 to Aug 4, 2026
  • Individual RAUM · $76.1M to $41.1M
    Mar 25, 2026 to Aug 4, 2026
  • Non-discretionary RAUM · $21.2M to $16.5M
    Mar 25, 2026 to Aug 4, 2026
  • RAUM · $824M to $433M
    Mar 25, 2026 to Aug 4, 2026
  • Accounts · 878 to 997
    Mar 28, 2025 to Mar 25, 2026
  • Advisory employees · 6 to 3
    Mar 28, 2025 to Mar 25, 2026
  • HNW clients · 139 to 154
    Mar 28, 2025 to Mar 25, 2026
  • Individual clients · 86 to 102
    Mar 28, 2025 to Mar 25, 2026
  • Assets in custody · $274,780 to $320,648
    Mar 28, 2025 to Mar 25, 2026
  • Employees · 6 to 4
    Mar 28, 2025 to Mar 25, 2026
  • State-registered IARs · 5 to 3
    Mar 28, 2025 to Mar 25, 2026
  • Discretionary RAUM · $649M to $803M
    Mar 28, 2025 to Mar 25, 2026
  • HNW RAUM · $602M to $725M
    Mar 28, 2025 to Mar 25, 2026
  • Individual RAUM · $39.4M to $76.1M
    Mar 28, 2025 to Mar 25, 2026
  • Non-discretionary RAUM · $14.7M to $21.2M
    Mar 28, 2025 to Mar 25, 2026
  • RAUM · $664M to $824M
    Mar 28, 2025 to Mar 25, 2026
  • RAUM · $573M to $664M
    Mar 29, 2024 to Mar 28, 2025
  • Accounts · 803 to 878
    Mar 29, 2024 to Mar 28, 2025
  • BD registered reps · 5 to 0
    Mar 29, 2024 to Mar 28, 2025
  • Charity clients · 2.0 to unset
    Mar 29, 2024 to Mar 28, 2025
  • Corporate clients · 2.0 to unset
    Mar 29, 2024 to Mar 28, 2025
  • HNW clients · 131 to 139
    Mar 29, 2024 to Mar 28, 2025
  • Individual clients · 76 to 86
    Mar 29, 2024 to Mar 28, 2025
  • Pension plan clients · unset to 0.0
    Mar 29, 2024 to Mar 28, 2025
  • Assets in custody · $1.5M to $274,780
    Mar 29, 2024 to Mar 28, 2025
  • Insurance-licensed employees · 5 to 0
    Mar 29, 2024 to Mar 28, 2025
  • Financial planning clients · 26-50 to 51-100
    Mar 29, 2024 to Mar 28, 2025
  • Discretionary RAUM · $557M to $649M
    Mar 29, 2024 to Mar 28, 2025
  • HNW RAUM · $528M to $602M
    Mar 29, 2024 to Mar 28, 2025
  • Individual RAUM · $22.3M to $39.4M
    Mar 29, 2024 to Mar 28, 2025
  • Non-discretionary RAUM · $16.1M to $14.7M
    Mar 29, 2024 to Mar 28, 2025
  • Accounts · 724 to 803
    Mar 28, 2023 to Mar 29, 2024
  • Advisory activities · 2 to 3
    Mar 28, 2023 to Mar 29, 2024
  • BD registered reps · 0 to 5
    Mar 28, 2023 to Mar 29, 2024
  • Charity clients · unset to 2.0
    Mar 28, 2023 to Mar 29, 2024
Signals
11 dated events
  • W••••••• W••••• C•••••• L•• reported RAUM $433.3M, down 47% from $824.3M (2026-03-25 to 2026-08-04)
    Aug 4, 2026 · RAUM change · derived
  • D••••• C•••••• H••• left W••••••• W••••• C•••••• L•• for H•••••••• C•••••• P••••••• (registered 2026-01-13)
    Feb 10, 2026 · Advisor changed firm · fact
  • M•••••• H•••• R••••••• left W••••••• W••••• C•••••• L•• for H•••••••• C•••••• P••••••• (registered 2026-01-13)
    Feb 10, 2026 · Advisor changed firm · fact
  • 2 advisors left W••••••• W••••• C•••••• L•• (Atlanta, GA) for H•••••••• C•••••• P••••••• on the same day
    Feb 10, 2026 · Team lift-out · derived
  • T•••••• S••• D••••••• left W••••••• W••••• C•••••• L•• for A••••• I••••••••• M••••••••• L•• (registered 2022-09-15)
    Mar 27, 2025 · Advisor changed firm · fact
  • M•••••• D••••• R•••• left W••••••• W••••• C•••••• L•• for A••••• I••••••••• M••••••••• L•• (registered 2022-09-19)
    Nov 16, 2023 · Advisor changed firm · fact
  • W••••••• W••••• C•••••• L•• reported RAUM $609.3M, down 35% from $943.9M (2022-03-30 to 2023-03-28)
    Mar 28, 2023 · RAUM change · derived
  • W••••••• W••••• C•••••• L•• reported RAUM $943.9M, up 70% from $555.5M (2021-09-20 to 2022-03-30)
    Mar 30, 2022 · RAUM change · derived
  • Hayes Michael Rollauer (Member) appeared on Schedule A of W••••••• W••••• C•••••• L••
    Mar 30, 2022 · Control person joined · fact
  • W••••••• W••••• C•••••• L•• reported RAUM $407.3M, up 117% from $187.8M (2018-03-29 to 2019-03-19)
    Mar 19, 2019 · RAUM change · derived
  • W••••••• W••••• C•••••• L•• filed its initial SEC registration (Form ADV)
    May 3, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
216-920-4800reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
404-502-8177reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
404-731-9870reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/waypoint-wealth-counselreportedpublic record, Form ADV, Sep 18, 2026
Website
H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
404-955-7481reportedpublic record, Form ADV, Aug 4, 2026
Contact form
mai.capital/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$144Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026