DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Entrust Financial LLC
Latest filing Mar 1, 2026
First filing on the tape Mar 20, 2017 · 18 filings
SEC status approved since Apr 3, 2017
RAUM
$351M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
99%
$349M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$70.2M
derived; firm RAUM over IAPD count
Employees
6
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
18 filings and snapshots on the tape
RAUM$351M as of Mar 1, 2026
Mar 26, 2018$136M then
HNW client RAUM$254M as of Mar 1, 2026
Mar 26, 2018$42.8M then
State-registered IARs (5.B.3)5 as of Mar 1, 2026
Mar 26, 20184 then
Employees (5.A)6 as of Mar 1, 2026
Mar 26, 20184 then
Private funds: no history
RAUM +11% over the last fiscal year+16% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 1, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $70.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 53derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.8MderivedHNW RAUM over HNW clients
- Average account
- $410,453derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.2derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +11%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -26%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Custody
- $6.3M, 5 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$254M72%
- Individuals$95.5M27%
- Charitable organizations$1.6M0.4%
- Corporations and businesses$255,7450.1%
- Individual clients
- 175reported
- HNW clients
- 89reported
- Pension plan clients
- n/areported
- Charitable clients
- 2reported
- Accounts
- 855reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $6.3M for 5 clientsreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Mckenzie Jane FrankelCertified Financial Planner | Wayne, Pa | Mar 12, 2015 | 21 y | 4 |
| Joslyn Gail EwartCertified Financial Planner | Wayne, Pa | Mar 12, 2015 | 30 y | 1 |
| Jennifer Mary BravoCertified Financial Planner | Wayne, Pa | Aug 1, 2017 | 15 y | 1 |
| Joseph MartinezCertified Financial Planner | Wayne, Pa | Jan 12, 2021 | 15 y | 1 |
| Jay Gordon LlewelynChartered Financial Analyst | Wayne, Pa | Aug 24, 2023 | 10 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Kelly Ann Cullen Gentles to New Market Wealth Management, LLCAug 2, 2018 · RIA to RIA
Joined, latest
- Jay Gordon Llewelyn from Mcadam LLCAug 24, 2023 · Other
- Joseph Martinez from Janney Montgomery Scott LLCJan 12, 2021 · Affiliated broker-dealer or bank to independent RIA
- Jennifer Mary Bravo from Securian Financial Services, Inc.Aug 1, 2017 · Other
- Kelly Ann Cullen Gentles from Lincoln InvestmentMar 26, 2015 · Other
- Joslyn Gail Ewart from Lincoln InvestmentMar 12, 2015 · Other
- Mckenzie Jane Frankel from Lincoln InvestmentMar 12, 2015 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 3 joined from Lincoln InvestmentMar 13, 2015 · Wayne, Pa
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Gail Joslyn Ewart · Foundercontrolsince 01/2024 · owns less than 5%
- Jane Mckenzie Frankel · Principalcontrolsince 01/2024 · owns 50% to 75%
- Mary Jennifer Bravo · Principal & Chief Compliance Officersince 01/2024 · owns 25% to 50%
- Gordon Jay Llewelyn · Research Analyst & Portfolio Associate, Shareholdersince 01/2024 · owns 5% to 10%
- Joseph Martinez · Associate Investment Advisor, Shareholdersince 01/2024 · owns 5% to 10%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Wayne, Pa · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 1, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $315,237,225 to $350,937,674, advisors 5 to 5, private clients 355 to 264, offices 0 to 0 (2025-02-19 to 2026-03-01)peers: independent wealth managers, $100M to $500M (5,676)
- business activity changedChange between filings · filing Mar 1, 2026pension consulting (Item 5.G.6): no on the filing of 2025-02-19, yes on the filing of 2026-03-01peers: independent wealth managers, $100M to $500M (5,676)
- compensation changedChange between filings · filing Mar 1, 2026hourly charges (Item 5.E.2): no on the filing of 2025-02-19, yes on the filing of 2026-03-01peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 850 to 855Feb 19, 2025 to Mar 1, 2026
- Advisory activities · 3 to 4Feb 19, 2025 to Mar 1, 2026
- Charity clients · 3 to 2Feb 19, 2025 to Mar 1, 2026
- HNW clients · 98 to 89Feb 19, 2025 to Mar 1, 2026
- Individual clients · 257 to 175Feb 19, 2025 to Mar 1, 2026
- Assets in custody · $7.3M to $6.3MFeb 19, 2025 to Mar 1, 2026
- Discretionary RAUM · $313M to $348MFeb 19, 2025 to Mar 1, 2026
- HNW RAUM · $224M to $254MFeb 19, 2025 to Mar 1, 2026
- Individual RAUM · $89.0M to $95.5MFeb 19, 2025 to Mar 1, 2026
- Non-discretionary RAUM · $2.7M to $3.0MFeb 19, 2025 to Mar 1, 2026
- RAUM · $315M to $351MFeb 19, 2025 to Mar 1, 2026
- Accounts · 806 to 850Mar 4, 2024 to Feb 19, 2025
- Advisory activities · 5 to 3Mar 4, 2024 to Feb 19, 2025
- Charity clients · 2 to 3Mar 4, 2024 to Feb 19, 2025
- HNW clients · 81 to 98Mar 4, 2024 to Feb 19, 2025
- Individual clients · 262 to 257Mar 4, 2024 to Feb 19, 2025
- Assets in custody · $5.3M to $7.3MMar 4, 2024 to Feb 19, 2025
- Employees · 5 to 6Mar 4, 2024 to Feb 19, 2025
- Financial planning clients · 251-500 to 251-500Mar 4, 2024 to Feb 19, 2025
- Discretionary RAUM · $264M to $313MMar 4, 2024 to Feb 19, 2025
- HNW RAUM · $173M to $224MMar 4, 2024 to Feb 19, 2025
- Individual RAUM · $90.6M to $89.0MMar 4, 2024 to Feb 19, 2025
- Non-discretionary RAUM · $2.2M to $2.7MMar 4, 2024 to Feb 19, 2025
- RAUM · $266M to $315MMar 4, 2024 to Feb 19, 2025
- Accounts · 785 to 806Jul 6, 2023 to Feb 29, 2024
- Advisory employees · 4 to 5Jul 6, 2023 to Feb 29, 2024
- HNW clients · 68 to 81Jul 6, 2023 to Feb 29, 2024
- Individual clients · 277 to 262Jul 6, 2023 to Feb 29, 2024
- Pension plan clients · 22.0 to unsetJul 6, 2023 to Feb 29, 2024
- Assets in custody · $4.0M to $5.3MJul 6, 2023 to Feb 29, 2024
- Financial planning clients · 0 to 251-500Jul 6, 2023 to Feb 29, 2024
- State-registered IARs · 4 to 5Jul 6, 2023 to Feb 29, 2024
- Discretionary RAUM · $223M to $264MJul 6, 2023 to Feb 29, 2024
- HNW RAUM · $135M to $173MJul 6, 2023 to Feb 29, 2024
- Individual RAUM · $87.0M to $90.6MJul 6, 2023 to Feb 29, 2024
- Non-discretionary RAUM · $2.0M to $2.2MJul 6, 2023 to Feb 29, 2024
- RAUM · $225M to $266MJul 6, 2023 to Feb 29, 2024
- Accounts · 898 to 785Mar 27, 2022 to Mar 9, 2023
- Corporate clients · 3 to 2Mar 27, 2022 to Mar 9, 2023
- HNW clients · 94 to 68Mar 27, 2022 to Mar 9, 2023
Signals
1 dated events
- Entrust Financial, Llc filed its initial SEC registration (Form ADV)Mar 20, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 610-687-3515reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 610-687-3595reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/entrust-financialreportedpublic record, Form ADV, Sep 17, 2026
- Website
- ENTRUSTFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 610-687-3515reportedpublic record, Form ADV, Mar 1, 2026
- Contact form
- entrustfinancial.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $70.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026