DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

New Market Wealth Management, LLC

Former SEC-registered adviserIrvine, CaliforniaCRD 171031SEC 801-110574IAPD
Latest filing Feb 3, 2022
First filing on the tape May 4, 2017 · 10 filings
RAUM
$240M
reported, Item 5.F
Discretionary
91%
of RAUM
Private clients
78%
$188M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$240M as of Mar 10, 2021
Mar 28, 2018$148M then
HNW client RAUM$180M as of Mar 10, 2021
Mar 28, 2018$127M then
State-registered IARs (5.B.3)0 as of Mar 10, 2021
Mar 28, 20185 then
Employees (5.A)6 as of Mar 10, 2021
Mar 28, 20188 then
Private funds: no history
RAUM +15% over the last fiscal year+17% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Feb 3, 2022; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.7MderivedHNW RAUM over HNW clients
Average account
$667,385derivedRAUM over accounts (5.F.2.f)
Discretionary
91%derivedof RAUM
Institutional
12%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
+15%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
+16%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Custody
$77.7M, 55 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$180M76%
  • Pension and profit-sharing plans$29.4M12%
  • Corporations and businesses$21.0M8.8%
  • Individuals$7.5M3.2%
  • Charitable organizations$239,5960.1%
Individual clients
18reported
HNW clients
49reported
Pension plan clients
3reported
Charitable clients
0reported
Accounts
359reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$77.7M for 55 clientsreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Lee Daryl Deke · President, Managercontrol
      since 01/2014 · owns less than 5%
    • Delaney Sherry Deke · Chief Financial Officer And Chief Compliance Officercontrol
      since 01/2014 · owns less than 5%
    • Kay Kathleen Barchick · Membercontrol
      since 06/2004 · owns 25% to 50% of Cliffwater, LLC
    • Lee Daryl Deke · Co-Trusteecontrol
      since 01/2014 · owns 75% or more of The Deke Family Trust
    • Delaney Sherry Deke · Co-Trusteecontrol
      since 01/2014 · owns 75% or more of The Deke Family Trust
    • Lane Stephen Nesbitt · Membercontrol
      since 06/2004 · owns 50% to 75% of Cliffwater, LLC
    • Paul Edward Sweeney · Member
      since 01/2019 · owns less than 5%
    • Scott Kelly Woolwine · Trustee
      since 01/2014 · owns 75% or more of Kswhokie LLC
    • Ernest Richard Woolwine · Trustee
      since 01/2014 · owns 75% or more of Rewiii LLC
    Entity owners
    • The Deke Family Trust · Member
      direct · owns 50% to 75%
    • Cliffwater LLC · Member
      direct · owns 10% to 25%
    • Kswhokie LLC · Member
      direct · owns 5% to 10%
    • Rewiii LLC · Member
      direct · owns 5% to 10%
    Related persons
    Schedule D 7.A
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Related adviser · false to true
      Mar 10, 2021 to Feb 3, 2022
    • Related broker-dealer · false to true
      Mar 10, 2021 to Feb 3, 2022
    • Accounts · 349 to 359
      Jun 26, 2020 to Mar 10, 2021
    • Charity clients · 1 to 0
      Jun 26, 2020 to Mar 10, 2021
    • Corporate clients · 8 to 4
      Jun 26, 2020 to Mar 10, 2021
    • HNW clients · 45 to 49
      Jun 26, 2020 to Mar 10, 2021
    • Individual clients · 13 to 18
      Jun 26, 2020 to Mar 10, 2021
    • Pension plan clients · 9 to 3
      Jun 26, 2020 to Mar 10, 2021
    • Assets in custody · $68.6M to $77.7M
      Jun 26, 2020 to Mar 10, 2021
    • Discretionary RAUM · $193M to $218M
      Jun 26, 2020 to Mar 10, 2021
    • HNW RAUM · $154M to $180M
      Jun 26, 2020 to Mar 10, 2021
    • Individual RAUM · $7.7M to $7.5M
      Jun 26, 2020 to Mar 10, 2021
    • Non-discretionary RAUM · $16.0M to $21.6M
      Jun 26, 2020 to Mar 10, 2021
    • Pension RAUM · $22.2M to $29.4M
      Jun 26, 2020 to Mar 10, 2021
    • RAUM · $209M to $240M
      Jun 26, 2020 to Mar 10, 2021
    • Accounts · 320 to 349
      Jan 30, 2020 to Mar 18, 2020
    • Advisory activities · 4 to 6
      Jan 30, 2020 to Mar 18, 2020
    • Charity clients · unset to 1.0
      Jan 30, 2020 to Mar 18, 2020
    • HNW clients · 42 to 45
      Jan 30, 2020 to Mar 18, 2020
    • Individual clients · 19 to 13
      Jan 30, 2020 to Mar 18, 2020
    • Pension plan clients · unset to 9.0
      Jan 30, 2020 to Mar 18, 2020
    • Assets in custody · $53.7M to $68.6M
      Jan 30, 2020 to Mar 18, 2020
    • Financial planning clients · 11-25 to 0
      Jan 30, 2020 to Mar 18, 2020
    • State-registered IARs · 4 to 0
      Jan 30, 2020 to Mar 18, 2020
    • Discretionary RAUM · $160M to $193M
      Jan 30, 2020 to Mar 18, 2020
    • HNW RAUM · $148M to $154M
      Jan 30, 2020 to Mar 18, 2020
    • Individual RAUM · $11.8M to $7.7M
      Jan 30, 2020 to Mar 18, 2020
    • Non-discretionary RAUM · $8.5M to $16.0M
      Jan 30, 2020 to Mar 18, 2020
    • Pension RAUM · $1.2M to $22.2M
      Jan 30, 2020 to Mar 18, 2020
    • Pooled vehicle RAUM · unset to 0.0
      Jan 30, 2020 to Mar 18, 2020
    • RAUM · $169M to $209M
      Jan 30, 2020 to Mar 18, 2020
    • HQ city · COSTA MESA to IRVINE
      Mar 13, 2019 to Jan 30, 2020
    • Accounts · 249 to 320
      Oct 22, 2018 to Mar 13, 2019
    • Advisory employees · 6 to 4
      Oct 22, 2018 to Mar 13, 2019
    • Corporate clients · 6 to 8
      Oct 22, 2018 to Mar 13, 2019
    • HNW clients · 44 to 42
      Oct 22, 2018 to Mar 13, 2019
    • Individual clients · 24 to 19
      Oct 22, 2018 to Mar 13, 2019
    • Assets in custody · $21.0M to $53.7M
      Oct 22, 2018 to Mar 13, 2019
    • Employees · 8 to 6
      Oct 22, 2018 to Mar 13, 2019
    • Financial planning clients · 0 to 11-25
      Oct 22, 2018 to Mar 13, 2019
    Signals
    4 dated events
    • Kelly Ann Cullen Gentles left New Market Wealth Management, Llc for Captrust (registered 2023-01-03)
      Mar 28, 2022 · Advisor changed firm · fact
    • Daryl Lee Deke left New Market Wealth Management, Llc for Captrust (registered 2022-01-06)
      Mar 28, 2022 · Advisor changed firm · fact
    • 2 advisors left New Market Wealth Management, LLC (Irvine, CA) for Captrust on the same day
      Mar 28, 2022 · Team lift-out · derived
    • New Market Wealth Management, Llc filed its initial SEC registration (Form ADV)
      May 4, 2017 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026