DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Affinity Wealth LLC
Latest filing Aug 11, 2026
First filing on the tape Oct 28, 2024 · 8 filings
SEC status approved since Nov 29, 2024
RAUM
$218M
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
93%
$203M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$109M
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
8 filings and snapshots on the tape
RAUM$218M as of Aug 11, 2026
Jan 24, 2025$167M then
HNW client RAUM$130M as of Aug 11, 2026
Jan 24, 2025$83.4M then
State-registered IARs (5.B.3)2 as of Aug 11, 2026
Jan 24, 20251 then
Employees (5.A)5 as of Aug 11, 2026
Jan 24, 20256 then
Private funds: no history
RAUM +30% over the last fiscal yearIARs 1 to 2
Practice profile
derived from the filing of Aug 11, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $109MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 154derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.4MderivedHNW RAUM over HNW clients
- Average account
- $192,686derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 93%derivedof RAUM
- Institutional
- 6.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +30%derivedbetween the last two annual amendments
- Advisor growth, one year
- +100%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -34%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$130M60%
- Individuals$73.0M34%
- Pension and profit-sharing plans$14.2M6.5%
- Individual clients
- 217reported
- HNW clients
- 90reported
- Pension plan clients
- 10reported
- Charitable clients
- 0reported
- Accounts
- 1,129reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.93 fund_share=0.0 institutional_share=0.07 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Scott A Lowe | Canton, Oh | Oct 25, 2016 | 19 y | 4 |
| Brandon Michael Clemens | Canton, Oh | Mar 12, 2025 | 13 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Richard Robert Eicheldinger to FacetNov 28, 2020 · RIA to RIA
Joined, latest
- Brandon Michael Clemens from Rfg Advisory, LLCMar 12, 2025 · RIA to RIA
- Richard Robert Eicheldinger from True Wealth Design, LLCMay 21, 2019 · RIA to RIA
- Scott A Lowe from Integrated Wealth Management, Inc.Oct 25, 2016 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Beverlysue Automn Lowe · Chief Compliance Officer & Chief Operations Officercontrolsince 12/2023 · owns less than 5%
- A Scott Lowe · Ownercontrolsince 08/2016 · owns 75% or more
Related persons
Schedule D 7.A
- Affinity Insurance Strategies LLCreal estatey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Canton, Oh · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Jan 30, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $166,970,916 to $217,543,050, advisors 1 to 2, private clients 467 to 307, offices 0 to 0 (2025-03-18 to 2026-01-30)peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 1,516 to 1,129Aug 27, 2025 to Jan 30, 2026
- Advisory employees · 1 to 2Aug 27, 2025 to Jan 30, 2026
- HNW clients · 61 to 90Aug 27, 2025 to Jan 30, 2026
- Individual clients · 406 to 217Aug 27, 2025 to Jan 30, 2026
- Pension plan clients · 16 to 10Aug 27, 2025 to Jan 30, 2026
- Employees · 6 to 5Aug 27, 2025 to Jan 30, 2026
- State-registered IARs · 1 to 2Aug 27, 2025 to Jan 30, 2026
- Discretionary RAUM · $153M to $203MAug 27, 2025 to Jan 30, 2026
- HNW RAUM · $83.4M to $130MAug 27, 2025 to Jan 30, 2026
- Individual RAUM · $69.6M to $73.0MAug 27, 2025 to Jan 30, 2026
- Non-discretionary RAUM · $14.0M to $14.2MAug 27, 2025 to Jan 30, 2026
- Pension RAUM · $14.0M to $14.2MAug 27, 2025 to Jan 30, 2026
- RAUM · $167M to $218MAug 27, 2025 to Jan 30, 2026
- Financial planning clients · 101-250 to 101-250Jan 24, 2025 to Mar 18, 2025
- Accounts · 636 to 1,516Oct 28, 2024 to Jan 24, 2025
- HNW clients · 30 to 61Oct 28, 2024 to Jan 24, 2025
- Individual clients · 606 to 406Oct 28, 2024 to Jan 24, 2025
- Pension plan clients · 0 to 16Oct 28, 2024 to Jan 24, 2025
- Discretionary RAUM · $146M to $153MOct 28, 2024 to Jan 24, 2025
- HNW RAUM · $52.2M to $83.4MOct 28, 2024 to Jan 24, 2025
- Individual RAUM · $103M to $69.6MOct 28, 2024 to Jan 24, 2025
- Non-discretionary RAUM · $9.7M to $14.0MOct 28, 2024 to Jan 24, 2025
- Pension RAUM · $0 to $14.0MOct 28, 2024 to Jan 24, 2025
- RAUM · $155M to $167MOct 28, 2024 to Jan 24, 2025
Signals
1 dated events
- Affinity Wealth Llc filed its initial SEC registration (Form ADV)Oct 28, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- TAGPLANNING.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (330) 526-8412reportedpublic record, Form ADV, Aug 11, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $109Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026