DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.
SEC-registered adviser
P•••••• W••••• M•••••••••
Legal name R•• F•••••••• G••••• L••
Latest filing Aug 28, 2026
First filing on the tape Feb 20, 2018 · 19 filings
SEC status approved since Mar 22, 2018
RAUM
$192M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
86%
$165M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$64.0M
derived; firm RAUM over IAPD count
Employees
4
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$192M as of Aug 28, 2026
Mar 28, 2019$148M then
HNW client RAUM$132M as of Aug 28, 2026
Mar 28, 2019$128M then
State-registered IARs (5.B.3)3 as of Aug 28, 2026
Mar 28, 20192 then
Employees (5.A)4 as of Aug 28, 2026
Mar 28, 20193 then
Private funds: no history
RAUM -47% over the last fiscal year-12% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Aug 28, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $64.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 85derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $298,069derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 5.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -47%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -37%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Custody
- $4.4M, 4 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$132M69%
- Individuals$33.9M18%
- Corporations and businesses$16.4M8.5%
- Pension and profit-sharing plans$9.7M5.1%
- Charitable organizations$390,2550.2%
- Individual clients
- 178reported
- HNW clients
- 77reported
- Pension plan clients
- n/areported
- Charitable clients
- 0reported
- Accounts
- 644reported
- Financial planning clients
- 0reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $4.4M for 4 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.86 fund_share=0.0 institutional_share=0.05 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| R••••• F••••••• P••••••Certified Financial Planner | Atlanta, Ga | Apr 16, 2018 | 42 y | 4 |
| W•••••• J•••• G••••••• | Atlanta, Ga | Dec 5, 2025 | 11 y | 0 |
| B•••• A•••••••• C••••• | Atlanta, Ga | Jun 9, 2026 | 12 y | 2 |
Advisor movement
2 left, 0 joined in 12 months
net -2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 67% of current headcount2 left over 36 months
Left, latest
- M•••••• B••• S•••••••• to A••••••• S••••••• N••••••Jan 5, 2026 · RIA to RIA
- C•••••• T••••• A••••• to A••••••• S••••••• N••••••Oct 30, 2025 · RIA to RIA
Joined, latest
- C•••••• T••••• A••••• from A•••• C•••••• P•••••••• L••May 13, 2021 · RIA to RIA
- R••••• F••••••• P•••••• from R•••••• J•••• • A••••••••• I•••Apr 16, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
- B•••• A•••••••• C••••• from R•••••• J•••• • A••••••••• I•••Mar 29, 2018 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from R•••••• J•••• • A••••••••• I•••Mar 27, 2018 · Atlanta, Ga
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- P••••••• R•••••• F••••••• · Managing Member And Ccocontrolsince 02/2017 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Atlanta, Ga · principal | 3 | 2 | 2 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- RAUM down 25 %Change between filings · filing Mar 26, 2026RAUM (Item 5.F) moved from $361,879,757 to $191,956,396 (-47.0%) between the annual amendments of 2025-04-16 and 2026-03-26; the peer median change was +15.0% (4550 comparable advisers, 1.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,550) · 0.7% percentile
- client count collapseChange between filings · filing Mar 26, 2026individual and HNW clients (Item 5.D) moved from 403.0 to 255.0 (-37.0%) between the annual amendments of 2025-04-16 and 2026-03-26; the peer median change was +3.0% (3309 comparable advisers, 3.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,309) · 3.0% percentile
- account count collapseChange between filings · filing Mar 26, 2026accounts (Item 5.F.2.f) moved from 1,500.0 to 644.0 (-57.0%) between the annual amendments of 2025-04-16 and 2026-03-26; the peer median change was +5.0% (3687 comparable advisers, 2.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 2.4% percentile
What changed
consecutive filings, newest first
- Advisory employees · 2 to 3Mar 26, 2026 to Aug 28, 2026
- Employees · 3 to 4Mar 26, 2026 to Aug 28, 2026
- State-registered IARs · 2 to 3Mar 26, 2026 to Aug 28, 2026
- Accounts · 1,500 to 644Apr 16, 2025 to Mar 26, 2026
- Advisory employees · 3 to 2Apr 16, 2025 to Mar 26, 2026
- Corporate clients · 0 to 5Apr 16, 2025 to Mar 26, 2026
- HNW clients · 132 to 77Apr 16, 2025 to Mar 26, 2026
- Individual clients · 271 to 178Apr 16, 2025 to Mar 26, 2026
- Assets in custody · $14.0M to $4.4MApr 16, 2025 to Mar 26, 2026
- Employees · 5 to 3Apr 16, 2025 to Mar 26, 2026
- State-registered IARs · 3 to 2Apr 16, 2025 to Mar 26, 2026
- Discretionary RAUM · $356M to $192MApr 16, 2025 to Mar 26, 2026
- HNW RAUM · $263M to $132MApr 16, 2025 to Mar 26, 2026
- Individual RAUM · $63.7M to $33.9MApr 16, 2025 to Mar 26, 2026
- Non-discretionary RAUM · $5.6M to $0Apr 16, 2025 to Mar 26, 2026
- Pension RAUM · $19.2M to $9.7MApr 16, 2025 to Mar 26, 2026
- RAUM · $362M to $192MApr 16, 2025 to Mar 26, 2026
- Accounts · 1,053 to 1,500Sep 6, 2024 to Apr 16, 2025
- Corporate clients · 6 to 0Sep 6, 2024 to Apr 16, 2025
- HNW clients · 104 to 132Sep 6, 2024 to Apr 16, 2025
- Individual clients · 243 to 271Sep 6, 2024 to Apr 16, 2025
- Assets in custody · $15.2M to $14.0MSep 6, 2024 to Apr 16, 2025
- Employees · 4 to 5Sep 6, 2024 to Apr 16, 2025
- Financial planning clients · 0 to 0Sep 6, 2024 to Apr 16, 2025
- Discretionary RAUM · $283M to $356MSep 6, 2024 to Apr 16, 2025
- HNW RAUM · $239M to $263MSep 6, 2024 to Apr 16, 2025
- Individual RAUM · $50.1M to $63.7MSep 6, 2024 to Apr 16, 2025
- Non-discretionary RAUM · $23.5M to $5.6MSep 6, 2024 to Apr 16, 2025
- Pension RAUM · $11.0M to $19.2MSep 6, 2024 to Apr 16, 2025
- RAUM · $306M to $362MSep 6, 2024 to Apr 16, 2025
- Accounts · 929 to 1,053Mar 30, 2023 to Mar 26, 2024
- Advisory activities · 2 to 3Mar 30, 2023 to Mar 26, 2024
- Corporate clients · 7 to 6Mar 30, 2023 to Mar 26, 2024
- HNW clients · 110 to 104Mar 30, 2023 to Mar 26, 2024
- Individual clients · 230 to 243Mar 30, 2023 to Mar 26, 2024
- Assets in custody · $59.7M to $15.2MMar 30, 2023 to Mar 26, 2024
- Employees · 3 to 4Mar 30, 2023 to Mar 26, 2024
- Discretionary RAUM · $259M to $283MMar 30, 2023 to Mar 26, 2024
- HNW RAUM · $215M to $239MMar 30, 2023 to Mar 26, 2024
- Individual RAUM · $36.9M to $50.1MMar 30, 2023 to Mar 26, 2024
Signals
4 dated events
- P•••••• W••••• M••••••••• reported RAUM $192.0M, down 47% from $361.9M (2025-04-16 to 2026-03-26)Mar 26, 2026 · RAUM change · derived
- M•••••• B••• S•••••••• left P•••••• W••••• M••••••••• for A••••••• S••••••• N•••••• (registered 2025-12-15)Jan 5, 2026 · Advisor changed firm · fact
- C•••••• T••••• A••••• left P•••••• W••••• M••••••••• for A••••••• S••••••• N•••••• (registered 2025-10-07)Oct 30, 2025 · Advisor changed firm · fact
- P•••••• W••••• filed its initial SEC registration (Form ADV)Feb 20, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@piersonwealth.comreportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 404-233-7272reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- P••••••WEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 404-233-7272reportedpublic record, Form ADV, Aug 28, 2026
- Contact form
- piersonwealth.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $64.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026