DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Kelly Group
Legal name Kelly Financial Group, LLC
Latest filing Mar 31, 2026
First filing on the tape Aug 14, 2020 · 27 filings
SEC status approved since Oct 2, 2020
RAUM
$1.1B
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
93%
$1.0B individuals and HNW
Advisors
15
registered through the firm on IAPD
RAUM per advisor
$75.4M
derived; firm RAUM over IAPD count
Employees
22
13 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$1.1B as of Mar 31, 2026
Mar 24, 2021$586M then
HNW client RAUM$646M as of Mar 31, 2026
Mar 24, 2021$272M then
State-registered IARs (5.B.3)13 as of Mar 31, 2026
Mar 24, 20219 then
Employees (5.A)22 as of Mar 31, 2026
Mar 24, 202117 then
Private funds: no history
RAUM +19% over the last fiscal year+18% a year over threeIARs 14 to 13offices 3 to 2
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $75.4MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 72derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $371,698derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 93%derivedof RAUM
- Institutional
- 6.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 5.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +19%derivedbetween the last two annual amendments
- Advisor growth, one year
- -7.1%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +1.0%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Custody
- $279M, 412 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$646M57%
- Individuals$403M36%
- Pension and profit-sharing plans$72.6M6.4%
- Corporations and businesses$6.4M0.6%
- Charitable organizations$3.5M0.3%
- Individual clients
- 840reported
- HNW clients
- 247reported
- Pension plan clients
- 14reported
- Charitable clients
- 6reported
- Accounts
- 3,043reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- $279M for 412 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.93 fund_share=0.0 institutional_share=0.07 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
15 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Charles Robert WolpoffCertified Financial Planner | Bel Air, Md | Oct 9, 2020 | 25 y | 3 |
| Chad Thomas ArringtonCertified Financial Planner | Bel Air, Md | Oct 16, 2020 | 16 y | 1 |
| Richard Alan FletcherCertified Financial Planner | Bel Air, Md | Oct 21, 2020 | 31 y | 3 |
| Bryan Elliott KellyCertified Financial Planner | Bel Air, Md | Jan 2, 2021 | 33 y | 2 |
| Thomas Joseph CusickCertified Financial Planner | Bel Air, Md | Jan 2, 2021 | 10 y | 1 |
| Zachary Michael SmithCertified Financial Planner | Blacksburg, Va | Oct 15, 2021 | 13 y | 1 |
| Jordan Lee HeapsCertified Financial Planner | Bel Air, Md | Dec 20, 2021 | 10 y | 0 |
| Jacob Peter AdkinsCertified Financial Planner | Bel Air, Md | May 20, 2022 | 12 y | 0 |
| Lauren Madison | Bel Air, Md | Mar 20, 2023 | 12 y | 0 |
| Michael Joseph Bertrand | Bel Air, Md | Jun 6, 2023 | 23 y | 0 |
| Emily C Smith | Bel Air, Md | Dec 13, 2024 | 10 y | 0 |
| Candace Alise Clipper | Bel Air, Md | Jan 11, 2025 | 12 y | 0 |
| Michael Robert Pirolli | Bel Air, Md | Apr 25, 2025 | 12 y | 3 |
| Quinn Charles Sutker | Bel Air, Md | Jul 18, 2025 | 12 y | 0 |
| Isaiah Smith | Bel Air, Md | Nov 3, 2025 | 10 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 6.7% of current headcount2 left over 36 months
Left, latest
- Joseph Patrick Henninger to Q3 Advisors, LLCDec 2, 2025 · Other
- Amir Donte Dreams to Greenspring Advisors, LLCOct 4, 2023 · RIA to RIA
- Amanda Marie Eimers to Town CapitalJan 3, 2022 · RIA to RIA
Joined, latest
- Michael Robert Pirolli from Chesapeake Financial AdvisorsApr 25, 2025 · RIA to RIA
- Zachary Michael Smith from Olio Financial PlanningOct 15, 2021 · RIA to RIA
- Amanda Marie Eimers from Wells Fargo AdvisorsAug 12, 2021 · Wirehouse to independent RIA
- Bryan Elliott Kelly from Cambridge Investment Research Advisors, Inc.Jan 2, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
- Thomas Joseph Cusick from Cambridge Investment Research Advisors, Inc.Jan 2, 2021 · Affiliated broker-dealer or bank to a newly registered adviser
- Richard Alan Fletcher from Cambridge Investment Research Advisors, Inc.Oct 21, 2020 · Affiliated broker-dealer or bank to a newly registered adviser
- Chad Thomas Arrington from Cambridge Investment Research Advisors, Inc.Oct 16, 2020 · Affiliated broker-dealer or bank to a newly registered adviser
- Charles Robert Wolpoff from Cambridge Investment Research Advisors, Inc.Oct 9, 2020 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 3 joined from Cambridge Investment Research Advisors, Inc.Oct 15, 2020 · Bel Air, Md
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Thomas Chad Arrington · Membercontrolsince 01/2018 · owns 10% to 25%
- Joseph Thomas Cusick · Membercontrolsince 01/2023 · owns 5% to 10%
- Simonne Anika Jones · Chief Compliance Officercontrolsince 05/2022 · owns 5% to 10%
- Elliott Bryan Kelly · Managing Membercontrolsince 07/1997 · owns less than 5%
- Elliott Bryan Kelly · Trusteecontrolsince 04/2021 · owns F of The Kelly Family Revocable Trust
- Virginia Katherine Kelly · Trusteecontrolsince 04/2021 · owns F of The Kelly Family Revocable Trust
Entity owners
- The Darlington Company, Inc. · Ownerdirect · owns 75% or more
- The Kelly Family Revocable Trust · Ownerindirect · owns 75% or more of The Darlington Company, Inc.
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Bel Air, Md · principal | 15 | 1 | 0 | ||
| Tampa, Fl | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
- Bel Air, MD
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Mar 31, 2026KELLY, KATHERINE, VIRGINIA (TRUSTEE) left Schedule A between the filings of 2023-02-10 and 2026-03-31peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
- Accounts · 2,936 to 3,043Mar 31, 2025 to Mar 31, 2026
- Advisory employees · 14 to 13Mar 31, 2025 to Mar 31, 2026
- HNW clients · 236 to 247Mar 31, 2025 to Mar 31, 2026
- Pension plan clients · 16 to 14Mar 31, 2025 to Mar 31, 2026
- Assets in custody · $235M to $279MMar 31, 2025 to Mar 31, 2026
- Employees · 23 to 22Mar 31, 2025 to Mar 31, 2026
- State-registered IARs · 14 to 13Mar 31, 2025 to Mar 31, 2026
- Other offices · 3 to 2Mar 31, 2025 to Mar 31, 2026
- Discretionary RAUM · $887M to $1.1BMar 31, 2025 to Mar 31, 2026
- HNW RAUM · $543M to $646MMar 31, 2025 to Mar 31, 2026
- Individual RAUM · $340M to $403MMar 31, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $66.5M to $75.5MMar 31, 2025 to Mar 31, 2026
- Pension RAUM · $63.5M to $72.6MMar 31, 2025 to Mar 31, 2026
- RAUM · $953M to $1.1BMar 31, 2025 to Mar 31, 2026
- Accounts · 2,737 to 2,936Nov 27, 2024 to Mar 31, 2025
- Advisory employees · 13 to 14Nov 27, 2024 to Mar 31, 2025
- Charity clients · 5 to 6Nov 27, 2024 to Mar 31, 2025
- Corporate clients · 5 to 6Nov 27, 2024 to Mar 31, 2025
- HNW clients · 203 to 236Nov 27, 2024 to Mar 31, 2025
- Individual clients · 832 to 840Nov 27, 2024 to Mar 31, 2025
- Pension plan clients · 15 to 16Nov 27, 2024 to Mar 31, 2025
- Assets in custody · $201M to $235MNov 27, 2024 to Mar 31, 2025
- Employees · 20 to 23Nov 27, 2024 to Mar 31, 2025
- Financial planning clients · More than 500 to More than 500Nov 27, 2024 to Mar 31, 2025
- State-registered IARs · 12 to 14Nov 27, 2024 to Mar 31, 2025
- Other offices · 2 to 3Nov 27, 2024 to Mar 31, 2025
- Discretionary RAUM · $747M to $887MNov 27, 2024 to Mar 31, 2025
- HNW RAUM · $446M to $543MNov 27, 2024 to Mar 31, 2025
- Individual RAUM · $295M to $340MNov 27, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $63.5M to $66.5MNov 27, 2024 to Mar 31, 2025
- Pension RAUM · $63.5M to $63.5MNov 27, 2024 to Mar 31, 2025
- RAUM · $811M to $953MNov 27, 2024 to Mar 31, 2025
- Accounts · 1,028 to 2,737Dec 26, 2023 to Mar 28, 2024
- Charity clients · 6 to 5Dec 26, 2023 to Mar 28, 2024
- Corporate clients · 7 to 5Dec 26, 2023 to Mar 28, 2024
- HNW clients · 183 to 203Dec 26, 2023 to Mar 28, 2024
- Individual clients · 817 to 832Dec 26, 2023 to Mar 28, 2024
- Assets in custody · $152M to $201MDec 26, 2023 to Mar 28, 2024
- Employees · 21 to 20Dec 26, 2023 to Mar 28, 2024
- Discretionary RAUM · $631M to $747MDec 26, 2023 to Mar 28, 2024
Signals
10 dated events
- Joseph Patrick Henninger left The Kelly Group for Q3 Advisors, Llc (registered 2026-03-09)Dec 2, 2025 · Advisor changed firm · fact
- Amir Donte Dreams left The Kelly Group for Greenspring Advisors, Llc (registered 2023-09-25)Oct 4, 2023 · Advisor changed firm · fact
- Katherine Kelly (Trustee) appeared on Schedule A of The Kelly GroupSep 30, 2022 · Control person joined · fact
- Anika Jones (Chief Compliance Officer) appeared on Schedule A of The Kelly GroupJun 2, 2022 · Control person joined · fact
- Hope Melanie Mendoza (Chief Compliance Officer) no longer on Schedule A of The Kelly Group (listed 2022-03-31, absent 2022-06-02)Jun 2, 2022 · Control person left · inference
- The Kelly Group reported RAUM $744.4M, up 27% from $586.0M (2021-07-30 to 2022-03-31)Mar 31, 2022 · RAUM change · derived
- Amanda Marie Eimers left The Kelly Group for Town Capital (registered 2024-05-24)Jan 3, 2022 · Advisor changed firm · fact
- Robert Charles Wolpoff (Chief Compliance Officer) no longer on Schedule A of The Kelly Group (listed 2021-03-24, absent 2021-07-30)Jul 30, 2021 · Control person left · inference
- Hope Melanie Mendoza (Chief Compliance Officer) appeared on Schedule A of The Kelly GroupJul 30, 2021 · Control person joined · fact
- The Kelly Group filed its initial SEC registration (Form ADV)Aug 14, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 800-999-8609reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 410-838-3287reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 410-893-0560reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/kelly-limitedreportedpublic record, Form ADV, Sep 17, 2026
- Website
- kellyria.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 410-893-0560reportedpublic record, Form ADV, Mar 31, 2026
- Team page
- kellyria.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $75.4Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026