DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Geneva Capital Management LLC
Latest filing Mar 25, 2026
First filing on the tape Mar 1, 2012 · 36 filings
SEC status approved since Dec 4, 1986
RAUM
$5.6B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
8.2%
$458M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$1.9B
derived; firm RAUM over IAPD count
Employees
20
9 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
36 filings and snapshots on the tape
RAUM$5.6B as of Mar 25, 2026
Mar 1, 2012$2.6B then
HNW client RAUM$424M as of Mar 25, 2026
Mar 28, 2018$345M then
State-registered IARs (5.B.3)3 as of Mar 25, 2026
Mar 1, 20120 then
Employees (5.A)20 as of Mar 25, 2026
Mar 26, 201323 then
Private funds: no history
RAUM -9.6% over the last fiscal year+3.7% a year over threeIARs 4 to 3
Practice profile
derived from the filing of Mar 25, 2026; every figure names its basis
Archetypes, each a printed rule
- PE backed · a Schedule A entity owner at 25 percent or more whose exact legal name is a PE fund vehicle or a classified PE sponsor on the DFX private equity graph
- RAUM per advisor
- $1.9BderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.5MderivedHNW RAUM over HNW clients
- Average account
- $1.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 28%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 6.7derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -9.6%derivedbetween the last two annual amendments
- Advisor growth, one year
- -25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.9%derived
- Compensation
- percentage of assets, performance-based, otherreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, portfolio management for investment companies, otherreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Ownership
- a PE fund or sponsor is a 25 percent or greater owner on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Investment companies$1.7B37%
- State and municipal entities$803M17%
- Corporations and businesses$641M14%
- Pension and profit-sharing plans$596M13%
- High-net-worth individuals$424M9.0%
- Pooled investment vehicles$291M6.2%
- Charitable organizations$174M3.7%
- Individuals$34.4M0.7%
- Individual clients
- 59reported
- HNW clients
- 95reported
- Pension plan clients
- 17reported
- Charitable clients
- 23reported
- Accounts
- 4,049reported
- Financial planning clients
- reported
- Wrap fee programs
- $0 sponsored, $939M managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.08 fund_share=0.36 institutional_share=0.28 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| William S Priebe | Milwaukee, Wi | Oct 7, 2004 | 22 y | 0 |
| Jose Manuel Munoz QuirogaChartered Financial Analyst | Milwaukee, Wi | Oct 26, 2017 | 14 y | 0 |
| Matthew Paul Pistorio | Milwaukee, Wi | Jan 22, 2026 | 19 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Derek Joseph Pawlak to Oarsman Capital, IncAug 2, 2022 · RIA to RIA
- Nicholas Charles Bauer to Janus Henderson InvestorsJan 24, 2017 · Other
- John Joseph O'Hare to J.P. Morgan Securities LLCMay 26, 2009 · Other
- Suey Shek Wong to Robert W. Baird & Co. IncorporatedNov 11, 2008 · Other
Joined, latest
- Matthew Paul Pistorio from Janus Henderson InvestorsMar 17, 2015 · Other
- Nicholas Charles Bauer from Johnson Wealth Inc.Jun 3, 2010 · Other
- Derek Joseph Pawlak from Ziegler Capital Management, LLCSep 11, 2007 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Marie Katrina Ellenberg · Principal And Head Of Operationscontrolsince 04/2017 · owns less than 5%
- Manuel Jose Munoz Quiroga · Managing Principalcontrolsince 03/2020 · owns less than 5%
- Paul Matthew Pistorio · Principal And Client Portfolio Managercontrolsince 03/2020 · owns less than 5%
- S William Priebe · Managing Principalcontrolsince 01/2008 · owns less than 5%
- James Stephen Shenkenberg · Principal, General Counsel, Chief Compliance Officer & Secretarycontrolsince 01/2018 · owns less than 5%
- Manuel Jose Munoz Quiroga · Managercontrolsince 02/2020 · owns 25% to 50% of Geneva Management, LLC
- S William Priebe · Managercontrolsince 02/2020 · owns 25% to 50% of Geneva Management, LLC
Entity owners
- Gcm Purchaser, LLC · Sole Memberdirect · owns 75% or more
- Ecp II Gcm Aggregator, LLC · Memberindirect · owns 25% to 50% of Gcm Holdco, LLC
- Estancia Capital Partners Fund II, L.P. · Sole Memberindirect · owns 75% or more of Ecp II Gcm Aggregator, LLC
- Gcm Holdco, LLC · Sole Memberindirect · owns 75% or more of Gcm Purchaser, LLC
- Geneva Management, LLC · Memberindirect · owns 50% to 75% of Gcm Holdco, LLC
Related persons
Schedule D 7.A
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Milwaukee, Wi · principal | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- compensation changedChange between filings · filing Mar 25, 2026performance-based compensation (Item 5.E.6): no on the filing of 2025-03-27, yes on the filing of 2026-03-25peers: other advisers, $5B to $20B (134)
What changed
consecutive filings, newest first
- Accounts · 4,141 to 4,049Mar 27, 2025 to Mar 25, 2026
- Charity clients · 14 to 23Mar 27, 2025 to Mar 25, 2026
- Corporate clients · 17 to 15Mar 27, 2025 to Mar 25, 2026
- HNW clients · 104 to 95Mar 27, 2025 to Mar 25, 2026
- Individual clients · 58 to 59Mar 27, 2025 to Mar 25, 2026
- Pension plan clients · 23 to 17Mar 27, 2025 to Mar 25, 2026
- Pooled vehicle clients · 2 to 3Mar 27, 2025 to Mar 25, 2026
- Employees · 21 to 20Mar 27, 2025 to Mar 25, 2026
- State-registered IARs · 4 to 3Mar 27, 2025 to Mar 25, 2026
- Discretionary RAUM · $6.2B to $5.6BMar 27, 2025 to Mar 25, 2026
- HNW RAUM · $472M to $424MMar 27, 2025 to Mar 25, 2026
- Individual RAUM · $32.4M to $34.4MMar 27, 2025 to Mar 25, 2026
- Pension RAUM · $664M to $596MMar 27, 2025 to Mar 25, 2026
- Pooled vehicle RAUM · $214M to $291MMar 27, 2025 to Mar 25, 2026
- RAUM · $6.2B to $5.6BMar 27, 2025 to Mar 25, 2026
- Wrap assets (manager) · $1.1B to $939MMar 27, 2025 to Mar 25, 2026
- Accounts · 3,835 to 4,141Mar 27, 2024 to Mar 27, 2025
- Charity clients · 18 to 14Mar 27, 2024 to Mar 27, 2025
- Corporate clients · 20 to 17Mar 27, 2024 to Mar 27, 2025
- HNW clients · 99 to 104Mar 27, 2024 to Mar 27, 2025
- Individual clients · 62 to 58Mar 27, 2024 to Mar 27, 2025
- Pension plan clients · 26 to 23Mar 27, 2024 to Mar 27, 2025
- Financial planning clients · unset to Mar 27, 2024 to Mar 27, 2025
- Discretionary RAUM · $5.8B to $6.2BMar 27, 2024 to Mar 27, 2025
- HNW RAUM · $441M to $472MMar 27, 2024 to Mar 27, 2025
- Individual RAUM · $35.1M to $32.4MMar 27, 2024 to Mar 27, 2025
- Pension RAUM · $617M to $664MMar 27, 2024 to Mar 27, 2025
- Pooled vehicle RAUM · $94.8M to $214MMar 27, 2024 to Mar 27, 2025
- RAUM · $5.8B to $6.2BMar 27, 2024 to Mar 27, 2025
- Wrap assets (manager) · $1.1B to $1.1BMar 27, 2024 to Mar 27, 2025
- Accounts · 3,618 to 3,835Mar 31, 2023 to Mar 27, 2024
- Charity clients · 174 to 18Mar 31, 2023 to Mar 27, 2024
- Corporate clients · 135 to 20Mar 31, 2023 to Mar 27, 2024
- HNW clients · 137 to 99Mar 31, 2023 to Mar 27, 2024
- Individual clients · 3,037 to 62Mar 31, 2023 to Mar 27, 2024
- Pension plan clients · 111 to 26Mar 31, 2023 to Mar 27, 2024
- Employees · 20 to 21Mar 31, 2023 to Mar 27, 2024
- Discretionary RAUM · $5.0B to $5.8BMar 31, 2023 to Mar 27, 2024
- HNW RAUM · $530M to $441MMar 31, 2023 to Mar 27, 2024
- Individual RAUM · $428M to $35.1MMar 31, 2023 to Mar 27, 2024
Signals
12 dated events
- Geneva Capital Management Llc reported RAUM $5.0B, down 28% from $7.0B (2022-03-30 to 2023-03-31)Mar 31, 2023 · RAUM change · derived
- Derek Joseph Pawlak left Geneva Capital Management Llc for Oarsman Capital, Inc (registered 2022-09-21)Aug 2, 2022 · Advisor changed firm · fact
- Geneva Capital Management Llc reported RAUM $6.7B, up 27% from $5.3B (2020-06-29 to 2021-03-30)Mar 30, 2021 · RAUM change · derived
- A William Priebe (Managing Director) no longer on Schedule A of Geneva Capital Management Llc (listed 2019-03-28, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Lewis Bruce Koepfgen (President And Director) no longer on Schedule A of Geneva Capital Management Llc (listed 2019-03-28, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Drew Michael Elder (Senior Vice President, Head Of North America Distribution) no longer on Schedule A of Geneva Capital Management Llc (listed 2019-03-28, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Allen Brennan Hughes (Senior Vice President, Treasurer And Director) no longer on Schedule A of Geneva Capital Management Llc (listed 2019-03-28, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Jo Amy Stefonick (Secretary) no longer on Schedule A of Geneva Capital Management Llc (listed 2019-03-28, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
- Manuel Jose Munoz Quiroga (Managing Principal) appeared on Schedule A of Geneva Capital Management LlcMar 30, 2020 · Control person joined · fact
- Paul Matthew Pistorio (Principal And Client Portfolio Manager) appeared on Schedule A of Geneva Capital Management LlcMar 30, 2020 · Control person joined · fact
- S. Amy Croen (Executive Officer) no longer on Schedule A of Geneva Capital Management Llc (listed 2018-03-28, absent 2019-03-28)Mar 28, 2019 · Control person left · inference
- Geneva Capital Management Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)Oct 10, 2014 · Succession (Item 4) · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/geneva-capital-management-llcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- GENEVACAP.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 414-224-6002reportedpublic record, Form ADV, Mar 25, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $1.9Bderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026