DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Wisconsin Capital Management, LLC

Independent wealth managerMadison, WisconsinCRD 110394SEC 801-53829websiteIAPD
Latest filing Aug 28, 2026
First filing on the tape Dec 6, 2011 · 34 filings
SEC status approved since Jan 29, 1997
RAUM
$294M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
52%
$154M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$147M
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
34 filings and snapshots on the tape
RAUM$294M as of Aug 28, 2026
Aug 21, 2012$469M then
HNW client RAUM$145M as of Aug 28, 2026
Aug 31, 2018$29.2M then
State-registered IARs (5.B.3)2 as of Aug 28, 2026
Aug 21, 20120 then
Employees (5.A)5 as of Aug 28, 2026
Aug 23, 201311 then
Private funds: no history
RAUM +32% over the last fiscal year-4.8% a year over threeIARs 2 to 2offices 1 to 0
Practice profile
derived from the filing of Aug 28, 2026; every figure names its basis
Archetypes, each a printed rule
  • Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$147MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
34derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.0MderivedHNW RAUM over HNW clients
Average account
$2.3MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
5.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.5derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+20%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+61%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for investment companiesreportedItem 5.G
Wrap fee program
participatesreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$145M50%
  • Investment companies$101M34%
  • Corporations and businesses$23.8M8.1%
  • Charitable organizations$14.9M5.1%
  • Individuals$8.6M2.9%
Individual clients
39reported
HNW clients
29reported
Pension plan clients
n/areported
Charitable clients
1reported
Accounts
125reported
Financial planning clients
1-10reported
Wrap fee programs
$0 sponsored, $1.2M managedreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
private_client_share=0.52 fund_share=0.34 institutional_share=0.05 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Thomas Gerald PlumbMadison, WiMay 31, 200242 y2
Nathan Marek PlumbMadison, WiAug 25, 202323 y6
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Gerald Thomas Plumb · President, Managing Membercontrol
    since 02/2011 · owns less than 5%
  • Michelle Bonnie Romani · Chief Compliance Officercontrol
    since 08/2020 · owns less than 5%
  • Gerald Thomas Plumb · Sole Shareholdercontrol
    since 01/2005 · owns 75% or more of Tgp, Inc.
Entity owners
  • Tgp, Inc. · Sole Owner
    direct · owns 75% or more
  • Tgp, Inc. · Sole Owner
    indirect · owns 75% or more of Wisconsin Capital Management, LLC
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Madison, Wi · principal200
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 99 to 125
    Aug 31, 2025 to Aug 28, 2026
  • Charity clients · unset to 1.0
    Aug 31, 2025 to Aug 28, 2026
  • Corporate clients · 2 to 3
    Aug 31, 2025 to Aug 28, 2026
  • HNW clients · 38 to 29
    Aug 31, 2025 to Aug 28, 2026
  • Individual clients · 36 to 39
    Aug 31, 2025 to Aug 28, 2026
  • Discretionary RAUM · $257M to $294M
    Aug 31, 2025 to Aug 28, 2026
  • HNW RAUM · $113M to $145M
    Aug 31, 2025 to Aug 28, 2026
  • Individual RAUM · $7.5M to $8.6M
    Aug 31, 2025 to Aug 28, 2026
  • RAUM · $257M to $294M
    Aug 31, 2025 to Aug 28, 2026
  • Wrap assets (manager) · $2.4M to $1.2M
    Aug 31, 2025 to Aug 28, 2026
  • Accounts · 80 to 99
    Aug 29, 2024 to Aug 31, 2025
  • Advisory activities · 2 to 3
    Aug 29, 2024 to Aug 31, 2025
  • Corporate clients · 1 to 2
    Aug 29, 2024 to Aug 31, 2025
  • HNW clients · 40 to 38
    Aug 29, 2024 to Aug 31, 2025
  • Individual clients · 21 to 36
    Aug 29, 2024 to Aug 31, 2025
  • Employees · 4 to 5
    Aug 29, 2024 to Aug 31, 2025
  • Financial planning clients · 0 to 1-10
    Aug 29, 2024 to Aug 31, 2025
  • Discretionary RAUM · $266M to $257M
    Aug 29, 2024 to Aug 31, 2025
  • HNW RAUM · $161M to $113M
    Aug 29, 2024 to Aug 31, 2025
  • Individual RAUM · $3.7M to $7.5M
    Aug 29, 2024 to Aug 31, 2025
  • RAUM · $266M to $257M
    Aug 29, 2024 to Aug 31, 2025
  • Wrap assets (manager) · $2.5M to $2.4M
    Aug 29, 2024 to Aug 31, 2025
  • Accounts · 62 to 80
    Aug 29, 2023 to Aug 29, 2024
  • Corporate clients · unset to 1.0
    Aug 29, 2023 to Aug 29, 2024
  • HNW clients · 21 to 40
    Aug 29, 2023 to Aug 29, 2024
  • Individual clients · 17 to 21
    Aug 29, 2023 to Aug 29, 2024
  • Other offices · 1 to 0
    Aug 29, 2023 to Aug 29, 2024
  • Discretionary RAUM · $222M to $266M
    Aug 29, 2023 to Aug 29, 2024
  • HNW RAUM · $128M to $161M
    Aug 29, 2023 to Aug 29, 2024
  • Individual RAUM · $3.6M to $3.7M
    Aug 29, 2023 to Aug 29, 2024
  • RAUM · $222M to $266M
    Aug 29, 2023 to Aug 29, 2024
  • Wrap assets (manager) · $2.2M to $2.5M
    Aug 29, 2023 to Aug 29, 2024
  • Accounts · 66 to 62
    Aug 30, 2022 to Aug 29, 2023
  • Advisory employees · 1 to 2
    Aug 30, 2022 to Aug 29, 2023
  • HNW clients · 22 to 21
    Aug 30, 2022 to Aug 29, 2023
  • Individual clients · 15 to 17
    Aug 30, 2022 to Aug 29, 2023
  • State-registered IARs · 1 to 2
    Aug 30, 2022 to Aug 29, 2023
  • Discretionary RAUM · $214M to $222M
    Aug 30, 2022 to Aug 29, 2023
  • HNW RAUM · $120M to $128M
    Aug 30, 2022 to Aug 29, 2023
  • Individual RAUM · $3.0M to $3.6M
    Aug 30, 2022 to Aug 29, 2023
Signals
4 dated events
  • Wisconsin Capital Management, Llc reported RAUM $213.8M, down 37% from $340.8M (2022-01-10 to 2022-08-30)
    Aug 30, 2022 · RAUM change · derived
  • Michelle Bonnie Romani (Chief Compliance Officer) appeared on Schedule A of Wisconsin Capital Management, Llc
    Aug 28, 2020 · Control person joined · fact
  • Wisconsin Capital Management, Llc reported RAUM $258.3M, up 110% from $123.0M (2019-01-11 to 2019-08-27)
    Aug 27, 2019 · RAUM change · derived
  • Marek Nathan Plumb (Chief Financial Officer) no longer on Schedule A of Wisconsin Capital Management, Llc (listed 2019-01-11, absent 2019-08-27)
    Aug 27, 2019 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
608-960-4616reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile
linkedin.com/company/wisconsin-capital-managementreportedpublic record, Form ADV, Sep 17, 2026
Website
wiscap.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
608-960-4616reportedpublic record, Form ADV, Aug 28, 2026
Contact form
wiscap.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$147Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026