DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Windsor Capital Management, LLC

Independent wealth managerPhoenix, ArizonaCRD 116593SEC 801-64200websiteIAPD
Latest filing Jan 16, 2026
First filing on the tape Dec 19, 2011 · 59 filings
SEC status approved since Apr 28, 2005
RAUM
$703M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
89%
$624M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$117M
derived; firm RAUM over IAPD count
Employees
8
5 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
59 filings and snapshots on the tape
RAUM$703M as of Jan 16, 2026
Jan 31, 2012$368M then
HNW client RAUM$374M as of Jan 16, 2026
Feb 27, 2018$270M then
State-registered IARs (5.B.3)5 as of Jan 16, 2026
Feb 4, 20136 then
Employees (5.A)8 as of Jan 16, 2026
Feb 4, 20138 then
Private funds: no history
RAUM +5.8% over the last fiscal year+6.2% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Jan 16, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$117MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
76derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.0MderivedHNW RAUM over HNW clients
Average account
$584,222derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
7.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
1.5derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+5.8%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.3%derived
Compensation
percentage of assets, hourlyreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$374M53%
  • Individuals$250M35%
  • Pension and profit-sharing plans$46.1M6.5%
  • Corporations and businesses$24.4M3.5%
  • Charitable organizations$8.9M1.3%
Individual clients
275reported
HNW clients
183reported
Pension plan clients
66reported
Charitable clients
6reported
Accounts
1,204reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, hourlyreported
Class basis
private_client_share=0.89 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Donald Edward PepplerPhoenix, AzApr 8, 200832 y1
Darren Lane WhitehurstPhoenix, AzJul 21, 200833 y1
Carolin AlaverdianValley Glen, Ca Nov 24, 200828 y3
Frederick Anthony PetrinoPhoenix, AzJul 29, 200936 y2
Lewis Richard CoffeyBloomington, Mn Nov 1, 201315 y0
Jackson Gerald PepplerPhoenix, AzAug 12, 202610 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Edward Donald Peppler · Chief Compliance Officercontrol
    since 02/2008 · owns less than 5%
  • Lane Darren Whitehurst · Chief Managercontrol
    since 01/2000 · owns less than 5%
  • Edward Donald Peppler · Presidentcontrol
    since 01/2008 · owns 75% or more of Peppler Capital Advisors, Inc
  • Lane Darren Whitehurst · Presidentcontrol
    since 02/1999 · owns 75% or more of Whitehurst Financial Services, Inc.
Entity owners
  • Peppler Capital Advisors, Inc · Owner
    direct · owns 25% to 50%
  • Whitehurst Financial Services, Inc. · Owner
    direct · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Phoenix, Az · principal610
Offices
Schedule D 1.F, the 25 largest
  • Greenwood Village, CO1 employees
  • Oak Brook, IL1 employees
  • , 1 employees
What changed
consecutive filings, newest first
  • Accounts · 1,195 to 1,204
    Apr 8, 2025 to Jan 16, 2026
  • Corporate clients · 15 to 13
    Apr 8, 2025 to Jan 16, 2026
  • HNW clients · 188 to 183
    Apr 8, 2025 to Jan 16, 2026
  • Individual clients · 281 to 275
    Apr 8, 2025 to Jan 16, 2026
  • Pension plan clients · 71 to 66
    Apr 8, 2025 to Jan 16, 2026
  • Discretionary RAUM · $665M to $703M
    Apr 8, 2025 to Jan 16, 2026
  • HNW RAUM · $355M to $374M
    Apr 8, 2025 to Jan 16, 2026
  • Individual RAUM · $237M to $250M
    Apr 8, 2025 to Jan 16, 2026
  • Pension RAUM · $43.5M to $46.1M
    Apr 8, 2025 to Jan 16, 2026
  • RAUM · $665M to $703M
    Apr 8, 2025 to Jan 16, 2026
  • Financial planning clients · 1-10 to 1-10
    Feb 3, 2025 to Apr 8, 2025
  • Accounts · 1,200 to 1,195
    Jan 22, 2024 to Feb 3, 2025
  • Corporate clients · 17 to 15
    Jan 22, 2024 to Feb 3, 2025
  • Individual clients · 282 to 281
    Jan 22, 2024 to Feb 3, 2025
  • Pension plan clients · 85 to 71
    Jan 22, 2024 to Feb 3, 2025
  • Other offices · 4 to 3
    Jan 22, 2024 to Feb 3, 2025
  • Discretionary RAUM · $620M to $665M
    Jan 22, 2024 to Feb 3, 2025
  • HNW RAUM · $330M to $355M
    Jan 22, 2024 to Feb 3, 2025
  • Individual RAUM · $220M to $237M
    Jan 22, 2024 to Feb 3, 2025
  • Pension RAUM · $42.4M to $43.5M
    Jan 22, 2024 to Feb 3, 2025
  • RAUM · $620M to $665M
    Jan 22, 2024 to Feb 3, 2025
  • Accounts · 1,207 to 1,200
    Sep 26, 2023 to Jan 22, 2024
  • Corporate clients · 21 to 17
    Sep 26, 2023 to Jan 22, 2024
  • HNW clients · 200 to 188
    Sep 26, 2023 to Jan 22, 2024
  • Individual clients · 298 to 282
    Sep 26, 2023 to Jan 22, 2024
  • Pension plan clients · 81 to 85
    Sep 26, 2023 to Jan 22, 2024
  • Discretionary RAUM · $587M to $620M
    Sep 26, 2023 to Jan 22, 2024
  • HNW RAUM · $311M to $330M
    Sep 26, 2023 to Jan 22, 2024
  • Individual RAUM · $208M to $220M
    Sep 26, 2023 to Jan 22, 2024
  • Pension RAUM · $36.7M to $42.4M
    Sep 26, 2023 to Jan 22, 2024
  • RAUM · $587M to $620M
    Sep 26, 2023 to Jan 22, 2024
  • Accounts · 1,208 to 1,207
    Oct 26, 2022 to Jan 24, 2023
  • Advisory employees · 6 to 5
    Oct 26, 2022 to Jan 24, 2023
  • Charity clients · 4 to 6
    Oct 26, 2022 to Jan 24, 2023
  • Corporate clients · 26 to 21
    Oct 26, 2022 to Jan 24, 2023
  • HNW clients · 199 to 200
    Oct 26, 2022 to Jan 24, 2023
  • Pension plan clients · 82 to 81
    Oct 26, 2022 to Jan 24, 2023
  • State-registered IARs · 6 to 5
    Oct 26, 2022 to Jan 24, 2023
  • Discretionary RAUM · $626M to $587M
    Oct 26, 2022 to Jan 24, 2023
  • HNW RAUM · $331M to $311M
    Oct 26, 2022 to Jan 24, 2023
Signals
1 dated events
  • Ian Michael Freemire left Windsor Capital Management, Llc for Mercer Global Advisors Inc. (registered 2022-04-12)
    Mar 21, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@windcm.comreportedpublished by the firm, firm site, Sep 16, 2026
Business phone
480-515-3514reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
602-357-7457reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
630-515-1810reportedpublished by the firm, firm site, Sep 16, 2026
Website
WINDCM.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
480-515-3514reportedpublic record, Form ADV, Jan 16, 2026
Team page
windsoradvisor.com/teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$117Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026