DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.
SEC-registered adviser
L••• I•••
Latest filing Sep 16, 2026
First filing on the tape Mar 20, 2012 · 48 filings
SEC status approved since May 17, 2006
RAUM
$1.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$1.1B individuals and HNW
Advisors
17
registered through the firm on IAPD
RAUM per advisor
$66.2M
derived; firm RAUM over IAPD count
Employees
24
18 advisory (5.B.1)
Offices
14
beyond the principal office
Private funds
0
reported on Schedule D
History
48 filings and snapshots on the tape
RAUM$1.1B as of Mar 25, 2026
Mar 20, 2012$183M then
HNW client RAUM$257M as of Mar 25, 2026
Mar 23, 2018$62.9M then
State-registered IARs (5.B.3)16 as of Mar 25, 2026
Mar 15, 20131 then
Employees (5.A)24 as of Mar 25, 2026
Mar 15, 201310 then
Private funds: no history
RAUM +16% over the last fiscal year+12% a year over threeIARs 15 to 16
Practice profile
derived from the filing of Sep 16, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $66.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 143derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.0MderivedHNW RAUM over HNW clients
- Average account
- $191,398derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 2.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 1.1derived15 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +6.7%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.1%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $292M, 468 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$829M74%
- High-net-worth individuals$257M23%
- Pension and profit-sharing plans$21.3M1.9%
- Corporations and businesses$15.0M1.3%
- Charitable organizations$2.7M0.2%
- Individual clients
- 2,312reported
- HNW clients
- 126reported
- Pension plan clients
- 14reported
- Charitable clients
- 9reported
- Accounts
- 5,879reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- $292M for 468 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
17 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| R••• J• V•••••••••Certified Financial Planner | Holland, Mi | Sep 27, 2006 | 31 y | 1 |
| N••••• L•••• B••••••Certified Financial Planner | Holland, Mi | Jul 26, 2012 | 19 y | 1 |
| R•••• A•••• W•••Chartered Financial Consultant | Grand Rapids, Mi | Aug 14, 2017 | 39 y | 2 |
| E••• J• S•••Chartered Financial Consultant | Holland, Mi | Dec 27, 2018 | 17 y | 1 |
| R••••• J•••••• S•••••• | Cordele, Ga | Oct 26, 2020 | 21 y | 3 |
| Z•••••• C•••••• P••••••• | Stockbridge, Ga | Jan 25, 2021 | 12 y | 2 |
| M•••••• D•••• H•••••• | Rock Hill, Ny | Jul 19, 2021 | 18 y | 2 |
| M•••••• J•••• B••••••• | Belleair, Fl | Jul 22, 2021 | 11 y | 1 |
| J••••• P••• B••••••• | Wildwood, Mo | Sep 29, 2022 | 35 y | 3 |
| N••••• C••• W•••Certified Financial Planner | Grand Rapids, Mi | Oct 12, 2022 | 10 y | 0 |
| J•••• M•••• E••••••• | Green Lake, Wi | Sep 11, 2023 | 26 y | 2 |
| C••••• K•••• C•••••••• | Friendswood, Tx | Nov 25, 2024 | 11 y | 1 |
| T•••••• L••••• S••••• | Friendswood, Tx | Nov 25, 2024 | 33 y | 3 |
| J•••• M•• D••••••• | Holland, Mi | Jan 1, 2025 | 24 y | 1 |
| J••••• J• B•••••• | Holland, Mi | Feb 3, 2025 | 11 y | 0 |
| J••••• A••••• F•••••• | Holland, Mi | May 12, 2025 | 11 y | 1 |
| W•••••• K•••• H••••••• | Holland, Mi | May 22, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- J••••• A••••• F•••••• from E••••• J••••May 12, 2025 · Affiliated broker-dealer or bank to independent RIA
- J•••• M•• D••••••• from N••• F•••••••• G••••• I•••Jan 1, 2025 · Other
- T•••••• L••••• S••••• from N••• F•••••••• G••••• I•••Nov 25, 2024 · Affiliated broker-dealer or bank to independent RIA
- C••••• K•••• C•••••••• from N••• F•••••••• G••••• I•••Nov 25, 2024 · Affiliated broker-dealer or bank to independent RIA
- J•••• M•••• E••••••• from H•••••• I••••••••• I•••Sep 11, 2023 · RIA to RIA
- J••••• P••• B••••••• from S•••••••• F••••••••• I•••Sep 29, 2022 · Affiliated broker-dealer or bank to independent RIA
- M•••••• J•••• B••••••• from N••• F•••••••• G••••• I•••Jul 22, 2021 · Affiliated broker-dealer or bank to independent RIA
- M•••••• D•••• H•••••• from N••• F•••••••• G••••• I•••Jul 19, 2021 · Affiliated broker-dealer or bank to independent RIA
- Z•••••• C•••••• P••••••• from S••••••••• A•••••• A•••••••• I•••Jan 25, 2021 · Affiliated broker-dealer or bank to independent RIA
- R••••• J•••••• S•••••• from H•••••• I••••••••• I•••Oct 26, 2020 · RIA to RIA
- E••• J• S••• from N••• F•••••••• G••••• I•••Dec 27, 2018 · Other
- R•••• A•••• W••• from H•••••• I••••••••• I•••Aug 14, 2017 · Other
- N••••• L•••• B•••••• from N••• F•••••••• G••••• I•••Jul 26, 2012 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from N••• F•••••••• G••••• I•••Nov 26, 2024 · Friendsw•••, Tx
- 2 joined from N••• F•••••••• G••••• I•••Mar 3, 2017 · Holland, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B••••••• N•••••• L•••• · Vice Presidentcontrolsince 01/2011 · owns 25% to 50%
- V••••••••• R•••• J• · President/Chief Compliance Officercontrolsince 01/2000 · owns 50% to 75%
Related persons
Schedule D 7.A
- L•• C•••••••••insurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Holland, Mi · principal | 7 | 1 | 0 | ||
| Belleair, Fl | 2 | 0 | 0 | ||
| Friendsw•••, Tx | 2 | 0 | 0 | ||
| Grand Rapids, Mi | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Friendsw•••, TX2 employees
- Okemos, MI2 employees
- Clarkesville, GA1 employees
- Columbus, OH1 employees
- Cordele, GA1 employees
- Grand Rapids, MI1 employees
- Litchfield, MI1 employees
- Stockbridge, GA1 employees
- Ann Arbor, MI1 employees
- , 1 employees
- Belleair, FL1 employees
What changed
consecutive filings, newest first
- Financial planning clients · 1-10 to 1-10Mar 25, 2026 to Sep 16, 2026
- Succession · false to unsetMar 25, 2026 to Sep 16, 2026
- Accounts · 5,242 to 5,879Jan 2, 2026 to Mar 25, 2026
- Advisory employees · 22 to 18Jan 2, 2026 to Mar 25, 2026
- Corporate clients · 13 to 12Jan 2, 2026 to Mar 25, 2026
- HNW clients · 121 to 126Jan 2, 2026 to Mar 25, 2026
- Individual clients · 2,244 to 2,312Jan 2, 2026 to Mar 25, 2026
- Pension plan clients · unset to 14.0Jan 2, 2026 to Mar 25, 2026
- Assets in custody · $226M to $292MJan 2, 2026 to Mar 25, 2026
- Employees · 25 to 24Jan 2, 2026 to Mar 25, 2026
- State-registered IARs · 15 to 16Jan 2, 2026 to Mar 25, 2026
- Discretionary RAUM · $969M to $1.1BJan 2, 2026 to Mar 25, 2026
- HNW RAUM · $223M to $257MJan 2, 2026 to Mar 25, 2026
- Individual RAUM · $733M to $829MJan 2, 2026 to Mar 25, 2026
- Pension RAUM · unset to 21258027.0Jan 2, 2026 to Mar 25, 2026
- RAUM · $969M to $1.1BJan 2, 2026 to Mar 25, 2026
- Accounts · 5,075 to 5,242Nov 27, 2024 to Mar 26, 2025
- Advisory employees · 20 to 22Nov 27, 2024 to Mar 26, 2025
- Charity clients · 7 to 9Nov 27, 2024 to Mar 26, 2025
- Corporate clients · 10 to 13Nov 27, 2024 to Mar 26, 2025
- Individual clients · 2,277 to 2,244Nov 27, 2024 to Mar 26, 2025
- Assets in custody · $222M to $226MNov 27, 2024 to Mar 26, 2025
- Financial planning clients · 1-10 to 1-10Nov 27, 2024 to Mar 26, 2025
- Discretionary RAUM · $853M to $969MNov 27, 2024 to Mar 26, 2025
- HNW RAUM · $185M to $223MNov 27, 2024 to Mar 26, 2025
- Individual RAUM · $668M to $733MNov 27, 2024 to Mar 26, 2025
- Non-discretionary RAUM · $21.2M to $0Nov 27, 2024 to Mar 26, 2025
- Pension RAUM · 452000.0 to unsetNov 27, 2024 to Mar 26, 2025
- RAUM · $875M to $969MNov 27, 2024 to Mar 26, 2025
- Advisory employees · 18 to 20May 28, 2024 to Nov 27, 2024
- Employees · 23 to 25May 28, 2024 to Nov 27, 2024
- State-registered IARs · 14 to 15May 28, 2024 to Nov 27, 2024
- Accounts · 5,192 to 5,075Nov 10, 2023 to Feb 29, 2024
- Advisory employees · 20 to 18Nov 10, 2023 to Feb 29, 2024
- Charity clients · unset to 7.0Nov 10, 2023 to Feb 29, 2024
- Corporate clients · 9 to 10Nov 10, 2023 to Feb 29, 2024
- HNW clients · 124 to 121Nov 10, 2023 to Feb 29, 2024
- Individual clients · 2,389 to 2,277Nov 10, 2023 to Feb 29, 2024
- Assets in custody · $75.5M to $222MNov 10, 2023 to Feb 29, 2024
- Employees · 25 to 23Nov 10, 2023 to Feb 29, 2024
Signals
5 dated events
- 2 advisors left N••• F•••••••• G••••• I••• (Friendswood, TX) for L••• I••• on the same dayNov 26, 2024 · Team lift-out · derived
- L••• I••• reported 8 offices beyond its principal office, up from 0 (2021-12-22 to 2022-03-31)Mar 31, 2022 · Office count change · derived
- L••• I••• reported RAUM $662.2M, up 30% from $509.9M (2020-01-17 to 2020-03-27)Mar 27, 2020 · RAUM change · derived
- Phillip James Lorence (President) no longer on Schedule A of L••• I••• (listed 2019-08-20, absent 2020-01-17)Jan 17, 2020 · Control person left · inference
- L••• I••• reported RAUM $523.2M, up 25% from $417.6M (2017-03-30 to 2018-03-23)Mar 23, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@lvzinc.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- compliance@lvzinc.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 616-394-4994reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 616-394-5986reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 800-851-7214reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/lvzfinancialplanningreportedpublic record, Form ADV, Sep 18, 2026
- Firm profile
- linkedin.com/company/lvzinvestmentmanagementreportedpublic record, Form ADV, Sep 18, 2026
- Website
- lvzinc.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 616-394-4994reportedpublic record, Form ADV, Sep 16, 2026
- Contact form
- lvzinc.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- lvzinc.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $66.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026