DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Measured Risk Portfolios
Legal name Measured Risk Portfolios, Inc.
Latest filing Apr 8, 2026
First filing on the tape Apr 5, 2012 · 32 filings
SEC status approved since Aug 14, 2014
RAUM
$597M
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
77%
$458M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$99.5M
derived; firm RAUM over IAPD count
Employees
13
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$597M as of Apr 8, 2026
Apr 5, 2012$33.9M then
HNW client RAUM$259M as of Apr 8, 2026
Mar 30, 2018$74.3M then
State-registered IARs (5.B.3)4 as of Apr 8, 2026
Apr 5, 20120 then
Employees (5.A)13 as of Apr 8, 2026
Mar 27, 20158 then
Private funds: no history
RAUM +49% over the last fiscal year+36% a year over threeIARs 4 to 4offices 0 to 1
Practice profile
derived from the filing of Apr 8, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $99.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 132derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.5MderivedHNW RAUM over HNW clients
- Average account
- $373,020derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 2.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 3.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +49%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +24%derived
- Compensation
- percentage of assets, hourly, performance-basedreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for pooled vehicles, pension consulting, otherreportedItem 5.G
- Custody
- $308M, 819 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- an independent public accountant performs a surprise examination (9.C.1)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$259M43%
- Individuals$199M33%
- Investment companies$124M21%
- Insurance companies$9.4M1.6%
- Pension and profit-sharing plans$2.6M0.4%
- Corporations and businesses$2.1M0.3%
- Charitable organizations$693,5710.1%
- Individual clients
- 625reported
- HNW clients
- 168reported
- Pension plan clients
- 6reported
- Charitable clients
- 2reported
- Accounts
- 1,601reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $308M for 819 clientsreported
- Compensation
- % of AUM, hourly, performancereported
- Class basis
- private_client_share=0.77 fund_share=0.21 institutional_share=0.02 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Lawrence Douglas KriesmerChartered Financial Consultant | San Diego, Ca | Jul 24, 2012 | 35 y | 2 |
| Bernard Aaron Surovsky | San Diego, Ca | Jul 25, 2012 | 30 y | 2 |
| Alexander William FleckerCertified Financial Planner | San Diego, Ca | Feb 19, 2025 | 10 y | 2 |
| Garrett Mancuso | San Diego, Ca | Jan 30, 2026 | 12 y | 1 |
| Andrew M Clayton | Rockville Centre, Ny | Feb 27, 2026 | 16 y | 2 |
| Anthony Salvatore Bileddo | Rockville Center, Ny | Apr 4, 2026 | 23 y | 0 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 17% of current headcount1 left over 36 months
Left, latest
- Larry Novofastovsky to Sofi Wealth LLCJan 14, 2026 · RIA to affiliated broker-dealer or bank
- Michael Craig Waldow to Freedom Family Office, LLCOct 17, 2019 · RIA to RIA
Joined, latest
- Andrew M Clayton from Morgan StanleyFeb 27, 2026 · Wirehouse to independent RIA
- Garrett Mancuso from Ameriprise Financial Services, LLCJan 30, 2026 · Affiliated broker-dealer or bank to independent RIA
- Alexander William Flecker from Morgan StanleyFeb 19, 2025 · Wirehouse to independent RIA
- Michael Craig Waldow from B. Riley Wealth Advisors, Inc.Mar 19, 2019 · Other
- Bernard Aaron Surovsky from Independent Financial Group, LLCJul 25, 2012 · Other
- Lawrence Douglas Kriesmer from Independent Financial Group, LLCJul 24, 2012 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Independent Financial Group, LLCSep 15, 2017 · San Diego, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Douglas Lawrence Kriesmer · President/Chief Compliance Officercontrolsince 09/2002 · owns 50% to 75%
- Aaron Bernard Surovsky · Chief Investment Officercontrolsince 01/2010 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Diego, Ca · principal | 6 | 3 | 1 | ||
| Rockville Centre, Ny | 2 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- client mix shiftChange between filings · filing Apr 8, 2026private-client share of RAUM moved from 94.0% to 77.0% between the annual amendments of 2025-03-31 and 2026-04-08peers: independent wealth managers, $500M to $1B (1,483)
- RAUM up 25 %Change between filings · filing Apr 8, 2026RAUM (Item 5.F) moved from $399,968,279 to $597,205,588 (+49.0%) between the annual amendments of 2025-03-31 and 2026-04-08; the peer median change was +16.0% (1386 comparable advisers, 94.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,386) · 94% percentile
What changed
consecutive filings, newest first
- Accounts · 1,456 to 1,601Mar 31, 2025 to Mar 25, 2026
- Advisory employees · 3 to 4Mar 31, 2025 to Mar 25, 2026
- Advisory activities · 4 to 5Mar 31, 2025 to Mar 25, 2026
- Charity clients · 15 to 2Mar 31, 2025 to Mar 25, 2026
- HNW clients · 119 to 168Mar 31, 2025 to Mar 25, 2026
- Individual clients · 523 to 625Mar 31, 2025 to Mar 25, 2026
- Pension plan clients · 5 to 6Mar 31, 2025 to Mar 25, 2026
- Assets in custody · $227M to $308MMar 31, 2025 to Mar 25, 2026
- Employees · 10 to 13Mar 31, 2025 to Mar 25, 2026
- Financial planning clients · 0 to 101-250Mar 31, 2025 to Mar 25, 2026
- Other offices · 0 to 1Mar 31, 2025 to Mar 25, 2026
- Discretionary RAUM · $366M to $571MMar 31, 2025 to Mar 25, 2026
- HNW RAUM · $194M to $259MMar 31, 2025 to Mar 25, 2026
- Individual RAUM · $182M to $199MMar 31, 2025 to Mar 25, 2026
- Non-discretionary RAUM · $34.0M to $26.3MMar 31, 2025 to Mar 25, 2026
- Pension RAUM · $2.6M to $2.6MMar 31, 2025 to Mar 25, 2026
- RAUM · $400M to $597MMar 31, 2025 to Mar 25, 2026
- Accounts · 1,276 to 1,456Sep 13, 2024 to Mar 31, 2025
- Advisory employees · 2 to 3Sep 13, 2024 to Mar 31, 2025
- Charity clients · 1 to 15Sep 13, 2024 to Mar 31, 2025
- Corporate clients · 6 to 8Sep 13, 2024 to Mar 31, 2025
- HNW clients · 94 to 119Sep 13, 2024 to Mar 31, 2025
- Individual clients · 453 to 523Sep 13, 2024 to Mar 31, 2025
- Pension plan clients · 20 to 5Sep 13, 2024 to Mar 31, 2025
- Employees · 8 to 10Sep 13, 2024 to Mar 31, 2025
- Financial planning clients · 101-250 to 0Sep 13, 2024 to Mar 31, 2025
- Discretionary RAUM · $275M to $366MSep 13, 2024 to Mar 31, 2025
- HNW RAUM · $138M to $194MSep 13, 2024 to Mar 31, 2025
- Individual RAUM · $141M to $182MSep 13, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $22.7M to $34.0MSep 13, 2024 to Mar 31, 2025
- Pension RAUM · $9.1M to $2.6MSep 13, 2024 to Mar 31, 2025
- RAUM · $298M to $400MSep 13, 2024 to Mar 31, 2025
- Accounts · 1,059 to 1,276Sep 6, 2023 to Mar 27, 2024
- Corporate clients · 9 to 6Sep 6, 2023 to Mar 27, 2024
- HNW clients · 226 to 94Sep 6, 2023 to Mar 27, 2024
- Individual clients · 793 to 453Sep 6, 2023 to Mar 27, 2024
- Pension plan clients · 19 to 20Sep 6, 2023 to Mar 27, 2024
- Assets in custody · $49.8M to $227MSep 6, 2023 to Mar 27, 2024
- Employees · 6 to 8Sep 6, 2023 to Mar 27, 2024
- Financial planning clients · 0 to 101-250Sep 6, 2023 to Mar 27, 2024
Signals
4 dated events
- Measured Risk Portfolios reported RAUM $597.2M, up 49% from $400.0M (2025-03-31 to 2026-03-25)Mar 25, 2026 · RAUM change · derived
- Larry Novofastovsky left Measured Risk Portfolios for Sofi Wealth Llc (registered 2026-01-20)Jan 14, 2026 · Advisor changed firm · fact
- Measured Risk Portfolios reported RAUM $400.0M, up 34% from $297.8M (2024-09-13 to 2025-03-31)Mar 31, 2025 · RAUM change · derived
- Kingsroad Financial Insurance Services, Inc. filed its initial SEC registration (Form ADV)Jul 21, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 844-874-7383reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 858-935-1125reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 866-580-5464reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/measured-risk-portfoliosreportedpublic record, Form ADV, Sep 17, 2026
- Website
- synthequityetf.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 858-935-1125reportedpublic record, Form ADV, Apr 8, 2026
- Contact form
- synthequityfunds.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $99.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026