DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Pacific Financial Group, LLC
Legal name Pacific Financial Group,LLC
Latest filing Mar 31, 2026
First filing on the tape Mar 30, 2012 · 53 filings
SEC status approved since Sep 27, 2007
RAUM
$4.7B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$2.3B
derived; firm RAUM over IAPD count
Employees
20
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
53 filings and snapshots on the tape
RAUM$4.7B as of Mar 31, 2026
Mar 30, 2012$249M then
HNW client RAUM: $23.2M
State-registered IARs (5.B.3)2 as of Mar 31, 2026
Mar 27, 20133 then
Employees (5.A)20 as of Mar 31, 2026
Mar 27, 201311 then
Private funds: no history
RAUM +25% over the last fiscal year+22% a year over threeIARs 0 to 2offices 1 to 0
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
- RAUM per advisor
- $2.3BderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $276MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 10.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for investment companiesreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Investment companies$4.7B100%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 17reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- Jason Eric Luhan to ProtoolsMar 8, 2024 · Other
- Jeffrey Kent Olsen to The Pacific Financial Group, Inc.Dec 11, 2023 · Other
- Eric Neufeld to Advice And Planning ServicesAug 17, 2021 · Other
- Richard Craig Olsen to The Pacific Financial Group, Inc.Dec 6, 2019 · Other
- Francesco Giuseppe Maggiora to Assetmark, Inc.Aug 8, 2014 · Other
- Keith David Stempel to Assetmark, Inc.Aug 8, 2014 · Other
- Thomas Giardino to Sierra Investment Management, LLCAug 8, 2014 · Other
Joined, latest
- Eric Neufeld from The Pacific Financial Group, Inc.Dec 9, 2019 · Other
- Jason Eric Luhan from The Pacific Financial Group, Inc.May 30, 2019 · Other
- Francesco Giuseppe Maggiora from Assetmark, Inc.Nov 26, 2013 · Other
- Keith David Stempel from Assetmark, Inc.Dec 5, 2012 · Other
- Jeffrey Kent Olsen from John Hancock Distributors LLCJan 7, 2009 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Jill Yvonne Dildine · Chief Financial Officercontrolsince 01/2017 · owns less than 5%
- Jane Linda Hoard · Chief Compliance Officercontrolsince 03/2024 · owns less than 5%
- Mcclendon Megan Meade · Managing Membercontrolsince 03/2024 · owns less than 5%
- Chris James Mills · Chief Executive Officercontrolsince 03/2024 · owns less than 5%
- Braun Nicholas Scalzo · Managing Membercontrolsince 03/2024 · owns less than 5%
- Mcclendon Megan Meade · Managercontrolsince 09/2017 · owns 50% to 75% of Pacific Holdings, LLC
Entity owners
- Pacific Holdings, LLC · Shareholderdirect · owns 75% or more
Related persons
Schedule D 7.A
- The Pacific Financial Group, Inc.investment advisernRAUM $5.1B
- Protools, LLCinvestment advisern
Advisers that list Pacific Financial Group, LLC as a related person
- 105203 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Nashville, Tn · principal | 2 | 0 | 0 | ||
| Newport Beach, Ca | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Nashville, TN
What changed
consecutive filings, newest first
- Accounts · 18 to 17Dec 19, 2025 to Mar 31, 2026
- Advisory employees · 2 to 7Dec 19, 2025 to Mar 31, 2026
- Employees · 19 to 20Dec 19, 2025 to Mar 31, 2026
- State-registered IARs · 0 to 2Dec 19, 2025 to Mar 31, 2026
- Discretionary RAUM · $3.8B to $4.7BDec 19, 2025 to Mar 31, 2026
- RAUM · $3.8B to $4.7BDec 19, 2025 to Mar 31, 2026
- Advisory activities · 2 to 1Jun 12, 2025 to Nov 12, 2025
- Other offices · 1 to 0Jun 12, 2025 to Nov 12, 2025
- Financial planning clients · unset to Mar 11, 2025 to Jun 12, 2025
- HQ city · BELLEVUE to NASHVILLEMar 11, 2025 to Jun 12, 2025
- HQ state · WA to TNMar 11, 2025 to Jun 12, 2025
- Employees · 20 to 19Oct 25, 2024 to Mar 11, 2025
- State-registered IARs · 3 to 0Oct 25, 2024 to Mar 11, 2025
- Discretionary RAUM · $3.1B to $3.8BOct 25, 2024 to Mar 11, 2025
- RAUM · $3.1B to $3.8BOct 25, 2024 to Mar 11, 2025
- Other offices · 2 to 1Jul 17, 2024 to Oct 25, 2024
- Advisory employees · 0 to 2Apr 4, 2024 to Jul 17, 2024
- Employees · 0 to 20Apr 4, 2024 to Jul 17, 2024
- State-registered IARs · 0 to 3Apr 4, 2024 to Jul 17, 2024
- Accounts · 17 to 18Aug 11, 2023 to Apr 4, 2024
- Advisory employees · 8 to 0Aug 11, 2023 to Apr 4, 2024
- Employees · 13 to 0Aug 11, 2023 to Apr 4, 2024
- Insurance-licensed employees · 4 to 0Aug 11, 2023 to Apr 4, 2024
- State-registered IARs · 4 to 0Aug 11, 2023 to Apr 4, 2024
- Discretionary RAUM · $2.6B to $3.1BAug 11, 2023 to Apr 4, 2024
- RAUM · $2.6B to $3.1BAug 11, 2023 to Apr 4, 2024
- HQ city · NEWPORT BEACH to BELLEVUEMar 22, 2023 to Aug 11, 2023
- HQ state · CA to WAMar 22, 2023 to Aug 11, 2023
- Accounts · 11 to 17Aug 12, 2022 to Mar 22, 2023
- Discretionary RAUM · $2.7B to $2.6BAug 12, 2022 to Mar 22, 2023
- RAUM · $2.7B to $2.6BAug 12, 2022 to Mar 22, 2023
- Accounts · 12 to 11Jun 13, 2022 to Aug 2, 2022
- Advisory employees · 9 to 8Jun 13, 2022 to Aug 2, 2022
- Employees · 14 to 13Jun 13, 2022 to Aug 2, 2022
- Insurance-licensed employees · 5 to 4Jun 13, 2022 to Aug 2, 2022
- State-registered IARs · 5 to 4Jun 13, 2022 to Aug 2, 2022
- Discretionary RAUM · $2.6B to $2.7BJun 13, 2022 to Aug 2, 2022
- RAUM · $2.6B to $2.7BJun 13, 2022 to Aug 2, 2022
- Accounts · 13 to 12Aug 12, 2021 to Mar 31, 2022
- Advisory employees · 5 to 9Aug 12, 2021 to Mar 31, 2022
Signals
21 dated events
- Eric Jason Luhan (Chief Compliance Officer) no longer on Schedule A of Pacific Financial Group, Llc (listed 2023-08-11, absent 2024-04-04)Apr 4, 2024 · Control person left · inference
- Reid Richard Lavin (Chief Legal Officer) no longer on Schedule A of Pacific Financial Group, Llc (listed 2023-08-11, absent 2024-04-04)Apr 4, 2024 · Control person left · inference
- R James Molloy (Chief Administrative Officer) no longer on Schedule A of Pacific Financial Group, Llc (listed 2023-08-11, absent 2024-04-04)Apr 4, 2024 · Control person left · inference
- Jane Linda Hoard (Chief Compliance Officer) appeared on Schedule A of Pacific Financial Group, LlcApr 4, 2024 · Control person joined · fact
- Chris James Mills (Chief Executive Officer) appeared on Schedule A of Pacific Financial Group, LlcApr 4, 2024 · Control person joined · fact
- Braun Nicholas Scalzo (Managing Member) appeared on Schedule A of Pacific Financial Group, LlcApr 4, 2024 · Control person joined · fact
- Jason Eric Luhan left Pacific Financial Group, Llc for Protools (registered 2022-10-07)Mar 8, 2024 · Advisor changed firm · fact
- Jeffrey Kent Olsen left Pacific Financial Group, Llc for The Pacific Financial Group, Inc. (registered 2019-12-13)Dec 11, 2023 · Advisor changed firm · fact
- Braun Nicholas Scalzo (Co-Ceo) no longer on Schedule A of Pacific Financial Group, Llc (listed 2022-08-12, absent 2023-03-22)Mar 22, 2023 · Control person left · inference
- Carmichael James Mcclendon (Managing Member) no longer on Schedule A of Pacific Financial Group, Llc (listed 2022-08-12, absent 2023-03-22)Mar 22, 2023 · Control person left · inference
- Bruce Frederick Scalzo (Manager) no longer on Schedule A of Pacific Financial Group, Llc (listed 2022-08-12, absent 2023-03-22)Mar 22, 2023 · Control person left · inference
- Thomas Gaetan Scalzo (Managing Member) no longer on Schedule A of Pacific Financial Group, Llc (listed 2021-03-30, absent 2021-08-02)Aug 2, 2021 · Control person left · inference
- Bruce Frederick Scalzo (Managing Member) appeared on Schedule A of Pacific Financial Group, LlcAug 2, 2021 · Control person joined · fact
- Pacific Financial Group, Llc reported RAUM $2.5B, up 28% from $2.0B (2020-03-31 to 2021-03-30)Mar 30, 2021 · RAUM change · derived
- Pacific Financial Group, Llc reported 10 state-registered advisory representatives, down from 26 (2019-03-29 to 2020-03-31)Mar 31, 2020 · Advisor headcount change · derived
- Pacific Financial Group, Llc reported 26 state-registered advisory representatives, up from 4 (2018-05-16 to 2019-03-29)Mar 29, 2019 · Advisor headcount change · derived
- Kent Jeffrey Olsen (Chief Operations Officer) no longer on Schedule A of Pacific Financial Group, Llc (listed 2018-05-16, absent 2019-03-29)Mar 29, 2019 · Control person left · inference
- Eric Jason Luhan (Chief Compliance Officer) appeared on Schedule A of Pacific Financial Group, LlcMar 29, 2019 · Control person joined · fact
- Reid Richard Lavin (Chief Legal Officer) appeared on Schedule A of Pacific Financial Group, LlcMar 29, 2019 · Control person joined · fact
- James Molloy (Chief Administrative Officer) appeared on Schedule A of Pacific Financial Group, LlcMar 29, 2019 · Control person joined · fact
- Pacific Financial Group, Llc reported RAUM $2.0B, up 638% from $267.1M (2017-09-29 to 2018-03-20)Mar 20, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/the-pacific-financial-group-inc-reportedpublic record, Form ADV, Sep 17, 2026
- Website
- tpfg.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 425-451-7722reportedpublic record, Form ADV, Mar 31, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- $2.3Bderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026