DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Powell Wealth

Independent wealth managerCornelius, North CarolinaCRD 144230SEC 801-88185websiteIAPD
Legal name Powell Financial, Inc.
Latest filing Feb 13, 2026
First filing on the tape Dec 21, 2011 · 32 filings
SEC status approved since Apr 28, 2015
RAUM
$229M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$228M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$115M
derived; firm RAUM over IAPD count
Employees
3
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$229M as of Feb 13, 2026
Feb 2, 2016$110M then
HNW client RAUM$211M as of Feb 13, 2026
Mar 9, 2018$76.7M then
State-registered IARs (5.B.3)2 as of Feb 13, 2026
Feb 2, 20161 then
Employees (5.A)3 as of Feb 13, 2026
Feb 2, 20162 then
Private funds: no history
RAUM +13% over the last fiscal year+15% a year over threeIARs 3 to 2
Practice profile
derived from the filing of Feb 13, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$115MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
49derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.9MderivedHNW RAUM over HNW clients
Average account
$842,648derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+13%derivedbetween the last two annual amendments
Advisor growth, one year
-33%derivedItem 5.B.3 between annual amendments
Client growth, one year
+14%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Custody
$312,615, 2 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$211M92%
  • Individuals$17.8M7.8%
  • Corporations and businesses$872,2080.4%
Individual clients
55reported
HNW clients
43reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
272reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
$312,615 for 2 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
David Lemal PowellChartered Financial ConsultantCornelius, NcOct 15, 200731 y2
Charles Guyler PowellCornelius, NcMar 8, 202212 y0
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 50% of current headcount1 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Lemal David Powell · President / Chief Compliance Officercontrol
    since 10/2007 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Cornelius, Nc · principal201
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 251 to 272
    Jul 1, 2025 to Feb 13, 2026
  • Advisory employees · 3 to 2
    Jul 1, 2025 to Feb 13, 2026
  • HNW clients · 40 to 43
    Jul 1, 2025 to Feb 13, 2026
  • Individual clients · 46 to 55
    Jul 1, 2025 to Feb 13, 2026
  • Assets in custody · $296,381 to $312,615
    Jul 1, 2025 to Feb 13, 2026
  • Employees · 4 to 3
    Jul 1, 2025 to Feb 13, 2026
  • State-registered IARs · 3 to 2
    Jul 1, 2025 to Feb 13, 2026
  • Discretionary RAUM · $203M to $229M
    Jul 1, 2025 to Feb 13, 2026
  • HNW RAUM · $188M to $211M
    Jul 1, 2025 to Feb 13, 2026
  • Individual RAUM · $13.9M to $17.8M
    Jul 1, 2025 to Feb 13, 2026
  • RAUM · $203M to $229M
    Jul 1, 2025 to Feb 13, 2026
  • Financial planning clients · 26-50 to 26-50
    Feb 14, 2025 to Jul 1, 2025
  • Accounts · 265 to 251
    Jan 24, 2024 to Feb 14, 2025
  • Advisory employees · 2 to 3
    Jan 24, 2024 to Feb 14, 2025
  • Corporate clients · 9 to 10
    Jan 24, 2024 to Feb 14, 2025
  • HNW clients · 41 to 40
    Jan 24, 2024 to Feb 14, 2025
  • Individual clients · 55 to 46
    Jan 24, 2024 to Feb 14, 2025
  • Assets in custody · $1.1M to $296,381
    Jan 24, 2024 to Feb 14, 2025
  • Employees · 3 to 4
    Jan 24, 2024 to Feb 14, 2025
  • State-registered IARs · 2 to 3
    Jan 24, 2024 to Feb 14, 2025
  • Discretionary RAUM · $180M to $203M
    Jan 24, 2024 to Feb 14, 2025
  • HNW RAUM · $162M to $188M
    Jan 24, 2024 to Feb 14, 2025
  • Individual RAUM · $17.6M to $13.9M
    Jan 24, 2024 to Feb 14, 2025
  • RAUM · $180M to $203M
    Jan 24, 2024 to Feb 14, 2025
  • Accounts · 268 to 265
    Feb 24, 2023 to Jan 24, 2024
  • Corporate clients · 10 to 9
    Feb 24, 2023 to Jan 24, 2024
  • HNW clients · 36 to 41
    Feb 24, 2023 to Jan 24, 2024
  • Individual clients · 53 to 55
    Feb 24, 2023 to Jan 24, 2024
  • Assets in custody · $907,335 to $1.1M
    Feb 24, 2023 to Jan 24, 2024
  • Discretionary RAUM · $152M to $180M
    Feb 24, 2023 to Jan 24, 2024
  • HNW RAUM · $135M to $162M
    Feb 24, 2023 to Jan 24, 2024
  • Individual RAUM · $16.5M to $17.6M
    Feb 24, 2023 to Jan 24, 2024
  • RAUM · $152M to $180M
    Feb 24, 2023 to Jan 24, 2024
  • Accounts · 283 to 268
    Mar 16, 2022 to Feb 24, 2023
  • Advisory employees · 1 to 2
    Mar 16, 2022 to Feb 24, 2023
  • Corporate clients · 11 to 10
    Mar 16, 2022 to Feb 24, 2023
  • HNW clients · 42 to 36
    Mar 16, 2022 to Feb 24, 2023
  • Individual clients · 60 to 53
    Mar 16, 2022 to Feb 24, 2023
  • Assets in custody · $3.0M to $907,335
    Mar 16, 2022 to Feb 24, 2023
  • State-registered IARs · 1 to 2
    Mar 16, 2022 to Feb 24, 2023
Signals
2 dated events
  • Madison Alayna Dunn left Powell Wealth for Transamerica Retirement Advisors, Llc (registered 2026-03-04)
    Oct 27, 2025 · Advisor changed firm · fact
  • Powell Financial, Inc. filed its initial SEC registration (Form ADV)
    Mar 31, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
704-439-0027reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
704-439-0058reportedpublished by the firm, firm site, Sep 16, 2026
Firm profile
linkedin.com/company/powellwealthreportedpublic record, Form ADV, Sep 17, 2026
Website
POWELLWEALTH.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
(704) 439-0027reportedpublic record, Form ADV, Feb 13, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$115Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026