DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Axiom Asset Management

Independent wealth managerWayne, PennsylvaniaCRD 145186SEC 801-68405websiteIAPD
Legal name Wealthtrust Axiom, LLC
Latest filing Jul 22, 2026
First filing on the tape Mar 30, 2012 · 27 filings
SEC status approved since Oct 4, 2007
RAUM
$900M
reported, Item 5.F
Discretionary
78%
of RAUM
Private clients
99%
$893M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$225M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$900M as of Jul 22, 2026
Mar 30, 2012$453M then
HNW client RAUM$92.5M as of Jul 22, 2026
Mar 28, 2018$347M then
State-registered IARs (5.B.3)5 as of Jul 22, 2026
Mar 30, 20120 then
Employees (5.A)5 as of Jul 22, 2026
Mar 26, 20136 then
Private funds: no history
RAUM +12% over the last fiscal year+11% a year over threeIARs 4 to 5
Practice profile
derived from the filing of Jul 22, 2026; every figure names its basis
Archetypes, each a printed rule
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
RAUM per advisor
$225MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
145derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$410,962derivedHNW RAUM over HNW clients
Average account
$1.5MderivedRAUM over accounts (5.F.2.f)
Discretionary
78%derivedof RAUM
Institutional
0.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+12%derivedbetween the last two annual amendments
Advisor growth, one year
+25%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.5%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$801M89%
  • High-net-worth individuals$92.5M10%
  • Pension and profit-sharing plans$6.3M0.7%
Individual clients
354reported
HNW clients
225reported
Pension plan clients
10reported
Charitable clients
n/areported
Accounts
614reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=true related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Michael Campbell HeabergWayne, PaDec 20, 200743 y2
Craig Alan RoseWayne, PaDec 20, 200729 y1
David Joseph WebsterWayne, PaFeb 26, 201418 y1
Jacob Greer CohenWayne, PaOct 21, 202510 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Campbell Michael Heaberg · Chief Executive Officercontrol
      since 10/2007 · owns 10% to 25%
    • William Robert Loreaux · Executive Vice Presidentcontrol
      since 10/2007 · owns 10% to 25%
    • Chapel Albert Matt · President/Managing Directorcontrol
      since 10/2007 · owns 10% to 25%
    • Alan Craig Rose · Managing Directorcontrol
      since 04/2015 · owns less than 5%
    • Joseph David Webster · Chief Compliance Officercontrol
      since 12/2020 · owns less than 5%
    • Jeremy Daniel Berg · Director Of Finance
      since 03/2019 · owns less than 5%
    • Thomas John Boyle · Title Principal
      since 09/2021 · owns less than 5%
    Entity owners
    • Wealthtrust LLC · Owner
      direct · owns 50% to 75%
    • Hightower Holding LLC · Owner
      indirect · owns 75% or more of Wealthtrust LLC
    • Thl Equity Fund Vii Investors LLC · Owner
      indirect · owns 50% to 75% of Hightower Holding LLC
    Related persons
    Schedule D 7.A
    Advisers that list Axiom Asset Management as a related person
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Wayne, Pa · principal410
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • HNW share shiftChange between filings · filing Mar 30, 2026
      HNW share of RAUM moved from 87.0% to 10.0% between the annual amendments of 2025-03-28 and 2026-03-30
      peers: independent wealth managers, $500M to $1B (1,483)
    What changed
    consecutive filings, newest first
    • Accounts · 598 to 614
      Mar 28, 2025 to Mar 30, 2026
    • Advisory employees · 4 to 5
      Mar 28, 2025 to Mar 30, 2026
    • HNW clients · 192 to 225
      Mar 28, 2025 to Mar 30, 2026
    • Individual clients · 396 to 354
      Mar 28, 2025 to Mar 30, 2026
    • Employees · 4 to 5
      Mar 28, 2025 to Mar 30, 2026
    • State-registered IARs · 4 to 5
      Mar 28, 2025 to Mar 30, 2026
    • Discretionary RAUM · $644M to $698M
      Mar 28, 2025 to Mar 30, 2026
    • HNW RAUM · $702M to $92.5M
      Mar 28, 2025 to Mar 30, 2026
    • Individual RAUM · $91.2M to $801M
      Mar 28, 2025 to Mar 30, 2026
    • Non-discretionary RAUM · $159M to $202M
      Mar 28, 2025 to Mar 30, 2026
    • Pension RAUM · $9.7M to $6.3M
      Mar 28, 2025 to Mar 30, 2026
    • RAUM · $803M to $900M
      Mar 28, 2025 to Mar 30, 2026
    • Accounts · 612 to 598
      Mar 27, 2024 to Mar 28, 2025
    • Advisory employees · 5 to 4
      Mar 27, 2024 to Mar 28, 2025
    • BD registered reps · 2 to 0
      Mar 27, 2024 to Mar 28, 2025
    • HNW clients · 181 to 192
      Mar 27, 2024 to Mar 28, 2025
    • Individual clients · 422 to 396
      Mar 27, 2024 to Mar 28, 2025
    • Pension plan clients · 9 to 10
      Mar 27, 2024 to Mar 28, 2025
    • Employees · 5 to 4
      Mar 27, 2024 to Mar 28, 2025
    • Financial planning clients · 51-100 to 51-100
      Mar 27, 2024 to Mar 28, 2025
    • State-registered IARs · 5 to 4
      Mar 27, 2024 to Mar 28, 2025
    • Discretionary RAUM · $582M to $644M
      Mar 27, 2024 to Mar 28, 2025
    • HNW RAUM · $621M to $702M
      Mar 27, 2024 to Mar 28, 2025
    • Individual RAUM · $98.7M to $91.2M
      Mar 27, 2024 to Mar 28, 2025
    • Non-discretionary RAUM · $147M to $159M
      Mar 27, 2024 to Mar 28, 2025
    • Pension RAUM · $8.0M to $9.7M
      Mar 27, 2024 to Mar 28, 2025
    • RAUM · $728M to $803M
      Mar 27, 2024 to Mar 28, 2025
    • Related insurance company · false to true
      Mar 27, 2024 to Mar 28, 2025
    • Accounts · 1,357 to 612
      Mar 30, 2023 to Mar 27, 2024
    • Advisory activities · 3 to 4
      Mar 30, 2023 to Mar 27, 2024
    • HNW clients · 120 to 181
      Mar 30, 2023 to Mar 27, 2024
    • Individual clients · 491 to 422
      Mar 30, 2023 to Mar 27, 2024
    • Pension plan clients · 10 to 9
      Mar 30, 2023 to Mar 27, 2024
    • Financial planning clients · unset to 51-100
      Mar 30, 2023 to Mar 27, 2024
    • Discretionary RAUM · $518M to $582M
      Mar 30, 2023 to Mar 27, 2024
    • HNW RAUM · $486M to $621M
      Mar 30, 2023 to Mar 27, 2024
    • Individual RAUM · $162M to $98.7M
      Mar 30, 2023 to Mar 27, 2024
    • Non-discretionary RAUM · $138M to $147M
      Mar 30, 2023 to Mar 27, 2024
    • Pension RAUM · $8.0M to $8.0M
      Mar 30, 2023 to Mar 27, 2024
    • RAUM · $656M to $728M
      Mar 30, 2023 to Mar 27, 2024
    Signals
    3 dated events
    • Marie Michelle Thetford (Principal) no longer on Schedule A of Axiom Asset Management (listed 2022-03-31, absent 2023-03-30)
      Mar 30, 2023 · Control person left · inference
    • Joseph David Webster (Chief Compliance Officer) appeared on Schedule A of Axiom Asset Management
      Mar 31, 2021 · Control person joined · fact
    • Marie Michelle Thetford (Principal) appeared on Schedule A of Axiom Asset Management
      Mar 16, 2020 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    axiom@axiomasset.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    610-688-0050reportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    610-688-0075reportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    877-294-6699reportedpublished by the firm, firm site, Sep 15, 2026
    Website
    AXIOMASSET.COMreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    610-688-0050reportedpublic record, Form ADV, Jul 22, 2026
    Team page
    axiomasset.com/our-team.htmlreportedpublished by the firm, firm site, Sep 15, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $225Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026