DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

B•••• S•••••••• L••

No RAUM reportedNew York, New YorkCRD 149326SEC 801-116875websiteIAPD
Latest filing Jul 15, 2026
First filing on the tape May 30, 2019 · 11 filings
SEC status approved since Jun 28, 2019
RAUM
$0
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
50
15 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$0 as of Jul 15, 2026
Mar 31, 2025$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3)6 as of Jul 15, 2026
Mar 30, 202013 then
Employees (5.A)50 as of Jul 15, 2026
Mar 30, 202049 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 6 to 6
Practice profile
derived from the filing of Jul 15, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
RAUM per advisor
$0derivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
unknownderivedRAUM over accounts (5.F.2.f)
Discretionary
unknownderivedof RAUM
Institutional
unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
16.7derivedItem 5.A over advisors
Advisors per office
1.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
fixed fees, otherreportedItem 5.E
Advisory activities
otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • buys or sells securities as principal to or from clients (8.A.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
6reported
Charitable clients
7reported
Accounts
0reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
fixedreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=true bd_reps=49.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
G••••• H••••••••New York, NyFeb 18, 202123 y1
R•••••• L••••New York, NyApr 11, 202511 y1
M•••••• P• H•••••New York, NyNov 21, 202524 y6
Advisor movement
0 left, 1 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • B•••••••• N••••••• G•••••• · President / Coocontrol
    since 09/2008 · owns less than 5%
  • B••••• S••••• G•••••• · Directorcontrol
    since 01/2018 · owns less than 5%
  • L••••••••• J•• A• · Directorcontrol
    since 01/2018 · owns less than 5%
  • T•••••••• J•••• R•••••• · Chairman / Ceocontrol
    since 09/2008 · owns less than 5%
  • G••••• E••••• M••••••• · Chief Compliance Officer
    since 11/2010 · owns less than 5%
  • G•••••••• M••• D•••• · Finop / Cfo
    since 12/2009 · owns less than 5%
  • R••••••••• D••••• J•••• · Vice Chairman / Principal
    since 09/2008 · owns less than 5%
  • T•••••• M•••••• A• · Chief Technology Officer
    since 09/2008 · owns less than 5%
Entity owners
  • B•••• F•••••••• C••••••••• · Shareholder
    direct · owns 75% or more
  • B•••• F•••••••• G••••• I•• · Shareholder
    indirect · owns 75% or more of B•••• F•••••••• C•••••••••
Related persons
Schedule D 7.A
Advisers that list B•••• S•••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
New York, Ny · principal310
Offices
Schedule D 1.F, the 25 largest
  • Washington, DC3 employees
What changed
consecutive filings, newest first
  • Business name · S•••••••• S••••••••• L•• D•• S•••••••• R••••••• P••••••• to B•••• S•••••••• L••
    Mar 31, 2026 to Jul 15, 2026
  • Legal name · S•••••••• S••••••••• L•• to B•••• S•••••••• L••
    Mar 31, 2026 to Jul 15, 2026
  • BD registered reps · 41 to 49
    Oct 21, 2025 to Mar 31, 2026
  • Charity clients · 5 to 7
    Oct 21, 2025 to Mar 31, 2026
  • Pooled vehicle clients · 18 to 19
    Oct 21, 2025 to Mar 31, 2026
  • Employees · 47 to 50
    Oct 21, 2025 to Mar 31, 2026
  • Insurance-licensed employees · 4 to 3
    Oct 21, 2025 to Mar 31, 2026
  • Financial planning clients · 0 to 0
    Mar 31, 2025 to Oct 21, 2025
  • Accounts · unset to 0.0
    Mar 27, 2024 to Mar 31, 2025
  • BD registered reps · 43 to 41
    Mar 27, 2024 to Mar 31, 2025
  • Charity clients · 6 to 5
    Mar 27, 2024 to Mar 31, 2025
  • Corporate clients · 2 to 1
    Mar 27, 2024 to Mar 31, 2025
  • Pension plan clients · 7 to 6
    Mar 27, 2024 to Mar 31, 2025
  • Employees · 44 to 47
    Mar 27, 2024 to Mar 31, 2025
  • State-registered IARs · 2 to 6
    Mar 27, 2024 to Mar 31, 2025
  • Discretionary RAUM · unset to 0.0
    Mar 27, 2024 to Mar 31, 2025
  • Non-discretionary RAUM · unset to 0.0
    Mar 27, 2024 to Mar 31, 2025
  • RAUM · unset to 0.0
    Mar 27, 2024 to Mar 31, 2025
  • Advisory employees · 14 to 15
    Mar 31, 2023 to Mar 27, 2024
  • BD registered reps · 42 to 43
    Mar 31, 2023 to Mar 27, 2024
  • Advisory employees · 29 to 14
    Mar 31, 2022 to Mar 31, 2023
  • Charity clients · 8 to 6
    Mar 31, 2022 to Mar 31, 2023
  • Corporate clients · 3 to 2
    Mar 31, 2022 to Mar 31, 2023
  • Pension plan clients · 6 to 7
    Mar 31, 2022 to Mar 31, 2023
  • Pooled vehicle clients · 22 to 18
    Mar 31, 2022 to Mar 31, 2023
  • Employees · 48 to 44
    Mar 31, 2022 to Mar 31, 2023
  • Insurance-licensed employees · 3 to 4
    Mar 31, 2022 to Mar 31, 2023
  • Financial planning clients · unset to 0
    Mar 31, 2022 to Mar 31, 2023
  • State-registered IARs · 0 to 2
    Mar 31, 2022 to Mar 31, 2023
  • Advisory employees · 30 to 29
    Mar 29, 2021 to Mar 31, 2022
  • BD registered reps · 44 to 42
    Mar 29, 2021 to Mar 31, 2022
  • Corporate clients · 1 to 3
    Mar 29, 2021 to Mar 31, 2022
  • Pension plan clients · 4 to 6
    Mar 29, 2021 to Mar 31, 2022
  • Pooled vehicle clients · 19 to 22
    Mar 29, 2021 to Mar 31, 2022
  • Employees · 49 to 48
    Mar 29, 2021 to Mar 31, 2022
  • Insurance-licensed employees · 0 to 3
    Mar 29, 2021 to Mar 31, 2022
  • Advisory employees · 31 to 30
    Apr 22, 2020 to Mar 29, 2021
  • Charity clients · 7 to 8
    Apr 22, 2020 to Mar 29, 2021
  • Corporate clients · 0 to 1
    Apr 22, 2020 to Mar 29, 2021
  • Pension plan clients · 3 to 4
    Apr 22, 2020 to Mar 29, 2021
Signals
4 dated events
  • J••••••• M•••• left B•••• S•••••••• L•• for C•••••• S••••• • C••• I••• (registered 2025-01-14)
    Dec 9, 2024 · Advisor changed firm · fact
  • B•••• S•••••••• L•• reported 0 state-registered advisory representatives, down from 13 (2020-04-22 to 2021-03-29)
    Mar 29, 2021 · Advisor headcount change · derived
  • Paul Edward Purcell (Director) no longer on Schedule A of B•••• S•••••••• L•• (listed 2020-03-30, absent 2020-04-22)
    Apr 22, 2020 · Control person left · inference
  • S•••••••• S••••••••• L•• D•• S•••••••• R••••••• P••••••• filed its initial SEC registration (Form ADV)
    May 30, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
bairdstrategas.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
212-906-0130reportedpublic record, Form ADV, Jul 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
No RAUM reportedderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026