DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

W••••••• I••••••••• M••••••••• L••

Independent wealth managerSanta Monica, CaliforniaCRD 154522SEC 801-71762websiteIAPD
Latest filing Feb 27, 2026
First filing on the tape Dec 21, 2011 · 32 filings
SEC status approved since Aug 30, 2010
RAUM
$889M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
86%
$762M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$127M
derived; firm RAUM over IAPD count
Employees
14
7 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$889M as of Feb 27, 2026
Dec 21, 2011$140M then
HNW client RAUM$663M as of Feb 27, 2026
Mar 28, 2018$318M then
State-registered IARs (5.B.3)7 as of Feb 27, 2026
Dec 21, 20110 then
Employees (5.A)14 as of Feb 27, 2026
Jan 4, 20134 then
Private funds: no history
RAUM +15% over the last fiscal year+20% a year over threeIARs 8 to 7
Practice profile
derived from the filing of Feb 27, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$127MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
120derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.8MderivedHNW RAUM over HNW clients
Average account
$1.2MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
3.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
2.3derived3 offices incl. principal (1.F.5)
RAUM growth, one year
+15%derivedbetween the last two annual amendments
Advisor growth, one year
-13%derivedItem 5.B.3 between annual amendments
Client growth, one year
-23%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
Wrap fee program
participatesreportedItem 5.I
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • controlled by a public reporting company (10.A)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$663M75%
  • Individuals$99.0M11%
  • Corporations and businesses$98.0M11%
  • Pension and profit-sharing plans$25.4M2.9%
  • Charitable organizations$3.3M0.4%
Individual clients
474reported
HNW clients
365reported
Pension plan clients
31reported
Charitable clients
8reported
Accounts
755reported
Financial planning clients
51-100reported
Wrap fee programs
$0 sponsored, $1.6M managedreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.86 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=7.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
V•••• J••••••• R••••Kahului, Hi Aug 31, 201022 y0
M••• L•••••• C••••Santa Monica, CaAug 31, 201035 y3
D•••• T••• C••••Oklahoma City, OkAug 31, 201034 y1
J•••• M•••••• F••••••Chartered Financial ConsultantSanta Monica, CaAug 31, 201029 y1
S•• B•••• R•••••Oklahoma City, Ok Oct 15, 201221 y1
N••• A• C••••••Santa Monica, Ca Jan 16, 201433 y2
S••••• P•••••• Y••••••Kahului, Hi Jan 24, 201427 y3
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • F••••••• J••••• M•••••• · Chief Compliance Officercontrol
    since 06/2010 · owns less than 5%
  • C••••• D••••• T••• · Shareholdercontrol
    since 02/2022 · owns 75% or more of D•• I••••••••• M••••••••• I•••
  • F••••••• J••••• M•••••• · Shareholdercontrol
    since 02/2022 · owns 75% or more of F•••••• C•••••• M••••••••• I•••
Entity owners
  • D•• I••••••••• M••••••••• I••• · Member
    direct · owns 50% to 75%
  • F•••••• C•••••• M••••••••• I••• · Member
    direct · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Santa Monica, Ca · principal600
Oklahoma City, Ok300
Kahului, Hi200
Offices
Schedule D 1.F, the 25 largest
  • Oklahoma City, OK3 employees
  • Wailuku, HI3 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
  • clients down average size upCombination · filing Feb 27, 2026
    private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-m•••et or the departure of small accounts. RAUM $774,187,696 to $888,776,410, advisors 8 to 7, private clients 1093 to 839, offices 2 to 2 (2025-04-25 to 2026-02-27)
    peers: independent wealth managers, $500M to $1B (1,482)
  • account count collapseChange between filings · filing Feb 27, 2026
    accounts (Item 5.F.2.f) moved from 2,339.0 to 755.0 (-68.0%) between the annual amendments of 2025-04-25 and 2026-02-27; the peer median change was +6.0% (1256 comparable advisers, 1.0th percentile of changes)
    peers: independent wealth managers, $500M to $1B (1,256) · 0.6% percentile
  • HNW share shiftChange between filings · filing Feb 27, 2026
    HNW share of RAUM moved from 59.0% to 75.0% between the annual amendments of 2025-04-25 and 2026-02-27
    peers: independent wealth managers, $500M to $1B (1,482)
What changed
consecutive filings, newest first
  • Accounts · 2,339 to 755
    Apr 25, 2025 to Feb 27, 2026
  • Advisory employees · 8 to 7
    Apr 25, 2025 to Feb 27, 2026
  • BD registered reps · 8 to 7
    Apr 25, 2025 to Feb 27, 2026
  • HNW clients · 348 to 365
    Apr 25, 2025 to Feb 27, 2026
  • Individual clients · 745 to 474
    Apr 25, 2025 to Feb 27, 2026
  • Pension plan clients · 8 to 31
    Apr 25, 2025 to Feb 27, 2026
  • Employees · 17 to 14
    Apr 25, 2025 to Feb 27, 2026
  • Financial planning clients · 101-250 to 51-100
    Apr 25, 2025 to Feb 27, 2026
  • State-registered IARs · 8 to 7
    Apr 25, 2025 to Feb 27, 2026
  • Discretionary RAUM · $774M to $889M
    Apr 25, 2025 to Feb 27, 2026
  • HNW RAUM · $460M to $663M
    Apr 25, 2025 to Feb 27, 2026
  • Individual RAUM · $171M to $99.0M
    Apr 25, 2025 to Feb 27, 2026
  • Pension RAUM · $60.5M to $25.4M
    Apr 25, 2025 to Feb 27, 2026
  • RAUM · $774M to $889M
    Apr 25, 2025 to Feb 27, 2026
  • Wrap assets (manager) · $3.5M to $1.6M
    Apr 25, 2025 to Feb 27, 2026
  • Accounts · 1,153 to 2,339
    Mar 23, 2024 to Apr 25, 2025
  • Charity clients · 13 to 8
    Mar 23, 2024 to Apr 25, 2025
  • Corporate clients · unset to 12.0
    Mar 23, 2024 to Apr 25, 2025
  • HNW clients · 15 to 348
    Mar 23, 2024 to Apr 25, 2025
  • Individual clients · 2,445 to 745
    Mar 23, 2024 to Apr 25, 2025
  • Pension plan clients · 5 to 8
    Mar 23, 2024 to Apr 25, 2025
  • Employees · 15 to 17
    Mar 23, 2024 to Apr 25, 2025
  • Financial planning clients · 101-250 to 101-250
    Mar 23, 2024 to Apr 25, 2025
  • Discretionary RAUM · $659M to $774M
    Mar 23, 2024 to Apr 25, 2025
  • HNW RAUM · $205M to $460M
    Mar 23, 2024 to Apr 25, 2025
  • Individual RAUM · $416M to $171M
    Mar 23, 2024 to Apr 25, 2025
  • Pension RAUM · $36.4M to $60.5M
    Mar 23, 2024 to Apr 25, 2025
  • RAUM · $659M to $774M
    Mar 23, 2024 to Apr 25, 2025
  • Wrap assets (manager) · unset to 3461130.0
    Mar 23, 2024 to Apr 25, 2025
  • Wrap assets (sponsor) · unset to 0.0
    Mar 23, 2024 to Apr 25, 2025
  • Accounts · 967 to 1,153
    Apr 28, 2023 to Mar 22, 2024
  • Advisory activities · 6 to 4
    Apr 28, 2023 to Mar 22, 2024
  • Charity clients · unset to 13.0
    Apr 28, 2023 to Mar 22, 2024
  • HNW clients · 75 to 15
    Apr 28, 2023 to Mar 22, 2024
  • Individual clients · 380 to 2,445
    Apr 28, 2023 to Mar 22, 2024
  • Pension plan clients · 6 to 5
    Apr 28, 2023 to Mar 22, 2024
  • Employees · 12 to 15
    Apr 28, 2023 to Mar 22, 2024
  • Discretionary RAUM · $512M to $659M
    Apr 28, 2023 to Mar 22, 2024
  • HNW RAUM · $183M to $205M
    Apr 28, 2023 to Mar 22, 2024
  • Individual RAUM · $291M to $416M
    Apr 28, 2023 to Mar 22, 2024
Signals
7 dated events
  • W••••••• I••••••••• M••••••••• L•• reported RAUM $659.4M, up 29% from $511.5M (2023-04-28 to 2024-03-22)
    Mar 22, 2024 · RAUM change · derived
  • D•••• S••• left W••••••• I••••••••• M••••••••• L•• for J••• M••••• S••••••••• L•• (registered 2023-01-24)
    Aug 26, 2022 · Advisor changed firm · fact
  • W••••••• I••••••••• M••••••••• L•• reported RAUM $520.8M, down 27% from $716.2M (2022-04-11 to 2022-06-03)
    Jun 3, 2022 · RAUM change · derived
  • W••••••• I••••••••• M••••••••• I••• reported succeeding to the business of Another Adviser (Form ADV Item 4)
    Apr 11, 2022 · Succession (Item 4) · fact
  • W••••••• I••••••••• M••••••••• L•• reported RAUM $626.9M, up 43% from $439.2M (2019-11-26 to 2020-03-09)
    Mar 9, 2020 · RAUM change · derived
  • W••••••• I••••••••• M••••••••• L•• reported 0 state-registered advisory representatives, down from 10 (2018-03-28 to 2019-03-11)
    Mar 11, 2019 · Advisor headcount change · derived
  • A•••••• C•••••• S••••• (Compliance Officer) no longer on Schedule A of W••••••• I••••••••• M••••••••• L•• (listed 2018-03-28, absent 2019-03-11)
    Mar 11, 2019 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
billy@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
becky@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
allison@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
abe@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
madison@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
nicole@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
sky@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
t•••@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
wimoperations@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
chris@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
gena@w•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
310-315-9401reportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$127Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026