DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Stringer Asset Management, LLC

Former SEC-registered adviserMemphis, TennesseeCRD 166133SEC 801-77536websiteIAPD
Latest filing Mar 31, 2025
First filing on the tape Nov 20, 2012 · 30 filings
SEC status approved since Feb 1, 2013
RAUM
$42.2M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
46%
$19.6M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
6
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$42.2M as of Mar 31, 2025
Feb 27, 2014$125M then
HNW client RAUM$8.0M as of Mar 28, 2024
Mar 23, 2018$5.2M then
State-registered IARs (5.B.3)5 as of Mar 31, 2025
Feb 27, 20144 then
Employees (5.A)6 as of Mar 31, 2025
Feb 27, 20144 then
Private funds: no history
RAUM -12% over the last fiscal year-13% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 31, 2025; every figure names its basis
RAUM per advisor
$8.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$586,322derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.2derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-12%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for investment companiesreportedItem 5.G
Wrap fee program
participatesreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Investment companies$22.6M54%
  • Individuals$19.6M46%
Individual clients
57reported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
72reported
Financial planning clients
reported
Wrap fee programs
$0 sponsored, $18.4M managedreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
4 left, 0 joined in 12 months
net -4 in 12 months0 left in 90 days0 joined in 90 days6 left over 36 months
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Norris Chad Keller · Chief Compliance Officercontrol
      since 02/2013 · owns less than 5%
    • Scott Gary Stringer · President And Chief Investment Officercontrol
      since 02/2013 · owns less than 5%
    Entity owners
    • Laurus Principal Group, LLC · Holding Company / Owner
      direct · owns 75% or more
    • North Channel, Lllp · Member
      indirect · owns 25% to 50% of Laurus Principal Group, LLC
    • Poplar Principal Group, LLC · Member
      indirect · owns 50% to 75% of Laurus Principal Group, LLC
    • Sewickley Georgetowne, LLC · Member
      indirect · owns 25% to 50% of Laurus Principal Group, LLC
    Related persons
    Schedule D 7.A
    No related person reported.
    Advisers that list Stringer Asset Management, LLC as a related person
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Memphis, Tn · principal004
    Gulf Breeze, Fl000
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 80 to 72
      Sep 4, 2024 to Mar 31, 2025
    • Individual clients · 75 to 57
      Sep 4, 2024 to Mar 31, 2025
    • Financial planning clients · unset to
      Sep 4, 2024 to Mar 31, 2025
    • Discretionary RAUM · $47.9M to $42.2M
      Sep 4, 2024 to Mar 31, 2025
    • HNW RAUM · 8045285.0 to unset
      Sep 4, 2024 to Mar 31, 2025
    • Individual RAUM · $16.7M to $19.6M
      Sep 4, 2024 to Mar 31, 2025
    • RAUM · $47.9M to $42.2M
      Sep 4, 2024 to Mar 31, 2025
    • Wrap assets (manager) · $23.8M to $18.4M
      Sep 4, 2024 to Mar 31, 2025
    • Accounts · 45 to 80
      Mar 30, 2023 to Mar 28, 2024
    • Individual clients · 43 to 75
      Mar 30, 2023 to Mar 28, 2024
    • Discretionary RAUM · $43.8M to $47.9M
      Mar 30, 2023 to Mar 28, 2024
    • HNW RAUM · $26.6M to $8.0M
      Mar 30, 2023 to Mar 28, 2024
    • Individual RAUM · $15.7M to $16.7M
      Mar 30, 2023 to Mar 28, 2024
    • RAUM · $43.8M to $47.9M
      Mar 30, 2023 to Mar 28, 2024
    • Related adviser · true to false
      Mar 30, 2023 to Mar 28, 2024
    • Wrap assets (manager) · $17.2M to $23.8M
      Mar 30, 2023 to Mar 28, 2024
    • Accounts · 47 to 45
      Mar 31, 2022 to Mar 30, 2023
    • BD registered reps · 8 to 6
      Mar 31, 2022 to Mar 30, 2023
    • Individual clients · 45 to 43
      Mar 31, 2022 to Mar 30, 2023
    • Employees · 8 to 6
      Mar 31, 2022 to Mar 30, 2023
    • State-registered IARs · 7 to 5
      Mar 31, 2022 to Mar 30, 2023
    • Discretionary RAUM · $64.4M to $43.8M
      Mar 31, 2022 to Mar 30, 2023
    • HNW RAUM · $2.6M to $26.6M
      Mar 31, 2022 to Mar 30, 2023
    • Individual RAUM · $19.4M to $15.7M
      Mar 31, 2022 to Mar 30, 2023
    • RAUM · $64.4M to $43.8M
      Mar 31, 2022 to Mar 30, 2023
    • Wrap assets (manager) · $21.4M to $17.2M
      Mar 31, 2022 to Mar 30, 2023
    • Accounts · 301 to 47
      Feb 1, 2022 to Mar 31, 2022
    • BD registered reps · 6 to 8
      Feb 1, 2022 to Mar 31, 2022
    • Individual clients · 299 to 45
      Feb 1, 2022 to Mar 31, 2022
    • Employees · 6 to 8
      Feb 1, 2022 to Mar 31, 2022
    • State-registered IARs · 5 to 7
      Feb 1, 2022 to Mar 31, 2022
    • Discretionary RAUM · $98.2M to $64.4M
      Feb 1, 2022 to Mar 31, 2022
    • HNW RAUM · $2.9M to $2.6M
      Feb 1, 2022 to Mar 31, 2022
    • Individual RAUM · $65.6M to $19.4M
      Feb 1, 2022 to Mar 31, 2022
    • RAUM · $98.2M to $64.4M
      Feb 1, 2022 to Mar 31, 2022
    • Wrap assets (manager) · $68.4M to $21.4M
      Feb 1, 2022 to Mar 31, 2022
    • Accounts · 298 to 301
      Jun 29, 2020 to Mar 31, 2021
    • Individual clients · 295 to 299
      Jun 29, 2020 to Mar 31, 2021
    • Discretionary RAUM · $96.1M to $98.2M
      Jun 29, 2020 to Mar 31, 2021
    • HNW RAUM · $5.5M to $2.9M
      Jun 29, 2020 to Mar 31, 2021
    Signals
    12 dated events
    • Stringer Asset Management, Llc no longer on the SEC adviser roster (last listed 2026-03-02, RAUM $42.2M)
      Apr 1, 2026 · Left the SEC roster · derived
    • Gary Scott Stringer left Stringer Asset Management, Llc for Shelton Capital Management (registered 2026-02-23)
      Mar 30, 2026 · Advisor changed firm · fact
    • Kimberly Faust Escue left Stringer Asset Management, Llc for Shelton Capital Management (registered 2026-02-23)
      Mar 30, 2026 · Advisor changed firm · fact
    • Jonathan Ira Bernstein left Stringer Asset Management, Llc for Shelton Capital Management (registered 2026-02-18)
      Mar 30, 2026 · Advisor changed firm · fact
    • Chad Norris Keller left Stringer Asset Management, Llc for Shelton Capital Management (registered 2026-02-23)
      Mar 30, 2026 · Advisor changed firm · fact
    • Stringer Asset Management, LLC's advisors moved to Shelton Capital Management (Memphis, TN): 4 of 4 registered, on the same day
      Mar 30, 2026 · Firm absorbed (people side) · derived
    • Regan Wall left Stringer Asset Management, Llc for Capital Wealth Planning, Llc (registered 2025-01-21)
      Mar 31, 2025 · Advisor changed firm · fact
    • Thomas John Farrell left Stringer Asset Management, Llc for New York Life Investment Management Llc (registered 2024-04-23)
      Apr 16, 2024 · Advisor changed firm · fact
    • Richard Snow (Sole Shareholder) no longer on Schedule A of Stringer Asset Management, Llc (listed 2023-03-30, absent 2024-03-28)
      Mar 28, 2024 · Control person left · inference
    • Philip Jack Buchanan (General Partner) no longer on Schedule A of Stringer Asset Management, Llc (listed 2023-03-30, absent 2024-03-28)
      Mar 28, 2024 · Control person left · inference
    • Shane Michael Oneill (General Partner) no longer on Schedule A of Stringer Asset Management, Llc (listed 2023-03-30, absent 2024-03-28)
      Mar 28, 2024 · Control person left · inference
    • Stringer Asset Management, Llc filed its initial SEC registration (Form ADV)
      Nov 20, 2012 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026