DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Amplify Etfs
Legal name Amplify Investments LLC
Latest filing Mar 27, 2026
First filing on the tape Dec 1, 2014 · 22 filings
SEC status approved since Jan 2, 2015
RAUM
$18B
reported, Item 5.F
Discretionary
95%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
11
registered through the firm on IAPD
RAUM per advisor
$1.6B
derived; firm RAUM over IAPD count
Employees
42
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
22 filings and snapshots on the tape
RAUM$18B as of Mar 27, 2026
Mar 25, 2016$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 27, 2026
Mar 25, 20160 then
Employees (5.A)42 as of Mar 27, 2026
Mar 25, 20165 then
Private funds: no history
RAUM +75% over the last fiscal year+65% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
- RAUM per advisor
- $1.6BderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $421MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 95%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.8derivedItem 5.A over advisors
- Advisors per office
- 11.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +75%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for pooled vehicles, portfolio management for investment companies, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Investment companies$17B95%
- Pooled investment vehicles$853M4.8%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 42reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=29.0derived
Advisors registered through the firm
11 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Thomas Engwall Aagaard | Lisle, Il | Sep 5, 2018 | 15 y | 3 |
| Hoang Phuong Phan | Lisle, Il | Jul 21, 2026 | 10 y | 3 |
| Carter James Speelman | Lisle, Il | Jul 22, 2026 | 19 y | 0 |
| William Zachary Wax | Lisle, Il | Jul 27, 2026 | 14 y | 0 |
| Derek William Januario | Glastonbury, Ct | Aug 4, 2026 | 22 y | 2 |
| William B Bailey | Lisle, Il | Aug 7, 2026 | 13 y | 2 |
| Dennis Alan Macdonald | Lisle, Il | Aug 10, 2026 | 35 y | 6 |
| Christopher John Jones | Lisle, Il | Aug 10, 2026 | 11 y | 1 |
| Bradford Cole Martin | Lisle, Il | Aug 10, 2026 | 11 y | 0 |
| Scott Andrew Larsen | Lisle, Il | Aug 10, 2026 | 25 y | 2 |
| Peter Johanik | Lisle, Il | Sep 10, 2026 | 11 y | 0 |
Advisor movement
0 left, 6 joined in 12 months
net +6 in 12 months0 left in 90 days6 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Charles Wesley Jarvis to Edward JonesFeb 20, 2019 · Other
Joined, latest
- Scott Andrew Larsen from Guggenheim InvestmentsAug 10, 2026 · Other
- Dennis Alan Macdonald from Advisors Asset Management, Inc.Aug 10, 2026 · Other
- Christopher John Jones from First Trust Advisors LPAug 10, 2026 · Other
- William B Bailey from Stenger Family Office, LLCAug 7, 2026 · Other
- Derek William Januario from Advisors Asset Management, Inc.Aug 4, 2026 · Other
- Hoang Phuong Phan from Precise Investment Management, Inc.Jul 21, 2026 · Other
- Thomas Engwall Aagaard from Destra Capital Advisors LLCSep 5, 2018 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Howell Bradley Bailey · Cfocontrolsince 04/2016 · owns less than 5%
- William Belden · Presidentcontrolsince 11/2018 · owns less than 5%
- William Christian Magoon · Managing Membercontrolsince 11/2014 · owns less than 5%
- Floyd David Wilding · Coocontrolsince 02/2023 · owns less than 5%
- William Christian Magoon · Ceocontrolsince 10/2014 · owns 25% to 50% of Amplify Holding Company LLC
- Hayes Edward Keiley · Ccosince 09/2015 · owns less than 5%
Entity owners
- Amplify Holding Company LLC · Sole Ownerdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Lisle, Il · principal | 11 | 10 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- RAUM up 50 %Change between filings · filing Mar 27, 2026RAUM (Item 5.F) moved from $10,091,060,461 to $17,701,181,602 (+75.0%) between the annual amendments of 2025-03-31 and 2026-03-27; the peer median change was +13.0% (631 comparable advisers, 92.0th percentile of changes)peers: asset managers, $5B to $20B (631) · 92% percentile
What changed
consecutive filings, newest first
- Accounts · 32 to 42Jan 14, 2026 to Mar 27, 2026
- Advisory employees · 28 to 5Jan 14, 2026 to Mar 27, 2026
- BD registered reps · 24 to 29Jan 14, 2026 to Mar 27, 2026
- Business name · AMPLIFY INVESTMENTS LLC to AMPLIFY ETFSJan 14, 2026 to Mar 27, 2026
- Pooled vehicle clients · 2 to 5Jan 14, 2026 to Mar 27, 2026
- Employees · 30 to 42Jan 14, 2026 to Mar 27, 2026
- Discretionary RAUM · $10.0B to $17BJan 14, 2026 to Mar 27, 2026
- Non-discretionary RAUM · $112M to $817MJan 14, 2026 to Mar 27, 2026
- Pooled vehicle RAUM · $112M to $853MJan 14, 2026 to Mar 27, 2026
- RAUM · $10B to $18BJan 14, 2026 to Mar 27, 2026
- Accounts · 19 to 32Mar 22, 2024 to Mar 31, 2025
- Advisory employees · 22 to 28Mar 22, 2024 to Mar 31, 2025
- BD registered reps · 14 to 24Mar 22, 2024 to Mar 31, 2025
- Employees · 22 to 30Mar 22, 2024 to Mar 31, 2025
- Financial planning clients · 0 to 0Mar 22, 2024 to Mar 31, 2025
- Discretionary RAUM · $5.3B to $10.0BMar 22, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $46.7M to $112MMar 22, 2024 to Mar 31, 2025
- Pooled vehicle RAUM · $46.7M to $112MMar 22, 2024 to Mar 31, 2025
- RAUM · $5.3B to $10BMar 22, 2024 to Mar 31, 2025
- Accounts · 17 to 19Mar 30, 2023 to Mar 22, 2024
- Advisory employees · 17 to 22Mar 30, 2023 to Mar 22, 2024
- BD registered reps · 10 to 14Mar 30, 2023 to Mar 22, 2024
- Employees · 17 to 22Mar 30, 2023 to Mar 22, 2024
- Discretionary RAUM · $3.9B to $5.3BMar 30, 2023 to Mar 22, 2024
- Non-discretionary RAUM · $34.4M to $46.7MMar 30, 2023 to Mar 22, 2024
- Pooled vehicle RAUM · $34.4M to $46.7MMar 30, 2023 to Mar 22, 2024
- RAUM · $3.9B to $5.3BMar 30, 2023 to Mar 22, 2024
- Advisory employees · 13 to 17Sep 6, 2022 to Mar 30, 2023
- BD registered reps · 7 to 10Sep 6, 2022 to Mar 30, 2023
- Pooled vehicle clients · 1 to 2Sep 6, 2022 to Mar 30, 2023
- Employees · 15 to 17Sep 6, 2022 to Mar 30, 2023
- HQ city · WHEATON to LISLESep 6, 2022 to Mar 30, 2023
- Discretionary RAUM · $3.5B to $3.9BSep 6, 2022 to Mar 30, 2023
- Non-discretionary RAUM · $12.4M to $34.4MSep 6, 2022 to Mar 30, 2023
- Pooled vehicle RAUM · $12.4M to $34.4MSep 6, 2022 to Mar 30, 2023
- RAUM · $3.6B to $3.9BSep 6, 2022 to Mar 30, 2023
- Accounts · 14 to 17Jul 20, 2022 to Sep 6, 2022
- Advisory activities · 2 to 3Jul 20, 2022 to Sep 6, 2022
- BD registered reps · 6 to 7Jul 20, 2022 to Sep 6, 2022
- Pooled vehicle clients · unset to 1.0Jul 20, 2022 to Sep 6, 2022
Signals
10 dated events
- Amplify Etfs reported RAUM $17.7B, up 75% from $10.1B (2026-01-14 to 2026-03-27)Mar 27, 2026 · RAUM change · derived
- Amplify Etfs reported RAUM $10.1B, up 89% from $5.3B (2024-03-22 to 2025-03-31)Mar 31, 2025 · RAUM change · derived
- Amplify Etfs reported RAUM $5.3B, up 36% from $3.9B (2023-03-30 to 2024-03-22)Mar 22, 2024 · RAUM change · derived
- Floyd David Wilding (Coo) appeared on Schedule A of Amplify EtfsMar 22, 2024 · Control person joined · fact
- Amplify Etfs reported RAUM $4.4B, up 42% from $3.1B (2021-03-30 to 2022-03-31)Mar 31, 2022 · RAUM change · derived
- Amplify Etfs reported RAUM $3.1B, up 288% from $801.6M (2020-03-31 to 2021-03-30)Mar 30, 2021 · RAUM change · derived
- Amplify Etfs reported RAUM $650.4M, up 66% from $391.8M (2018-03-31 to 2019-03-29)Mar 29, 2019 · RAUM change · derived
- Hinchliffe William Belden (President) appeared on Schedule A of Amplify EtfsMar 29, 2019 · Control person joined · fact
- Amplify Etfs reported RAUM $391.8M, up 205% from $128.4M (2017-03-31 to 2018-03-31)Mar 31, 2018 · RAUM change · derived
- Amplify Investments Llc filed its initial SEC registration (Form ADV)Dec 1, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/amplify-etfsreportedpublic record, Form ADV, Sep 17, 2026
- Website
- amplifyetfs.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (630) 487-2530reportedpublic record, Form ADV, Mar 27, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- $1.6Bderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026