DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Paladin Financial
Legal name Paladin Wealth, LLC
Latest filing Jun 24, 2026
First filing on the tape Jun 8, 2023 · 23 filings
SEC status approved since Jul 7, 2023
RAUM
$217M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$217M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$31.0M
derived; firm RAUM over IAPD count
Employees
7
7 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$217M as of Jun 24, 2026
Mar 4, 2024$113M then
HNW client RAUM$99.1M as of Jun 24, 2026
Mar 4, 2024$35.0M then
State-registered IARs (5.B.3)7 as of Jun 24, 2026
Mar 4, 20246 then
Employees (5.A)7 as of Jun 24, 2026
Mar 4, 20247 then
Private funds: no history
RAUM +44% over the last fiscal yearIARs 7 to 7
Practice profile
derived from the filing of Jun 24, 2026; every figure names its basis
- RAUM per advisor
- $31.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 74derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.5MderivedHNW RAUM over HNW clients
- Average account
- $146,864derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 3.5derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +30%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +14%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$118M54%
- High-net-worth individuals$99.1M46%
- Individual clients
- 450reported
- HNW clients
- 68reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,477reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=7.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jeffery James Quick | Arden Hills, Mn | Jan 19, 2021 | 10 y | 1 |
| Eloisa Robison | Arden Hills, Mn | Jul 8, 2022 | 17 y | 3 |
| James Russell Lord | Topeka, Ks | May 12, 2023 | 44 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- Dori Lynn Petroff to Paladin CapitalApr 12, 2024 · RIA to a newly registered adviser
- Jaime Jo Malm to Iron Horse Financial Services LLCOct 27, 2023 · RIA to a state-registered adviser
- Trevor Shane Neufeld to Paladin CapitalMay 23, 2022 · RIA to a newly registered adviser
Joined, latest
- Matthew Aaron Bryant from Gradient Investments, LLCJul 17, 2023 · RIA to RIA
- James Russell Lord from Gradient Advisors, LLCMay 12, 2023 · Other
- Eloisa Robison from Paladin CapitalJul 8, 2022 · Other
- Dori Lynn Petroff from Cetera Advisor Networks LLCJul 23, 2021 · Affiliated broker-dealer or bank to independent RIA
- Jeffery James Quick from Principal Securities, Inc.Jan 19, 2021 · Affiliated broker-dealer or bank to independent RIA
- Trevor Shane Neufeld from Gradient Advisors, LLCJul 21, 2020 · RIA to RIA
- Jaime Jo Malm from Gradient Advisors, LLCFeb 14, 2020 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Allen Jeffrey Foley · Chief Compliance Officer/Managing Membercontrolsince 04/2017 · owns 50% to 75%
- Lynn Nikki Foley · Chief Marketing Officer/Managing Membersince 04/2017 · owns 25% to 50%
Related persons
Schedule D 7.A
- Gradient Securities, LLCbroker-dealern
- Paladin Capitalinvestment advisernRAUM $10.0M
- Paladin Insurance, LLCreal estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Arden Hills, Mn · principal | 7 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Topeka, KS4 employees
What changed
consecutive filings, newest first
- Accounts · 1,369 to 1,477Mar 11, 2026 to May 15, 2026
- HNW clients · 61 to 68Mar 11, 2026 to May 15, 2026
- Individual clients · 433 to 450Mar 11, 2026 to May 15, 2026
- Discretionary RAUM · $196M to $217MMar 11, 2026 to May 15, 2026
- HNW RAUM · $84.5M to $99.1MMar 11, 2026 to May 15, 2026
- Individual RAUM · $112M to $118MMar 11, 2026 to May 15, 2026
- RAUM · $196M to $217MMar 11, 2026 to May 15, 2026
- Accounts · 1,268 to 1,369Dec 2, 2025 to Mar 11, 2026
- HNW clients · 44 to 61Dec 2, 2025 to Mar 11, 2026
- Individual clients · 416 to 433Dec 2, 2025 to Mar 11, 2026
- Financial planning clients · 26-50 to 11-25Dec 2, 2025 to Mar 11, 2026
- Discretionary RAUM · $181M to $196MDec 2, 2025 to Mar 11, 2026
- HNW RAUM · $76.3M to $84.5MDec 2, 2025 to Mar 11, 2026
- Individual RAUM · $106M to $112MDec 2, 2025 to Mar 11, 2026
- Non-discretionary RAUM · $1.7M to $0Dec 2, 2025 to Mar 11, 2026
- RAUM · $183M to $196MDec 2, 2025 to Mar 11, 2026
- Accounts · 1,176 to 1,268Mar 18, 2025 to Oct 14, 2025
- HNW clients · 38 to 44Mar 18, 2025 to Oct 14, 2025
- Individual clients · 396 to 416Mar 18, 2025 to Oct 14, 2025
- Discretionary RAUM · $150M to $181MMar 18, 2025 to Oct 14, 2025
- HNW RAUM · $59.4M to $76.3MMar 18, 2025 to Oct 14, 2025
- Individual RAUM · $91.7M to $106MMar 18, 2025 to Oct 14, 2025
- Non-discretionary RAUM · $575,455 to $1.7MMar 18, 2025 to Oct 14, 2025
- RAUM · $151M to $183MMar 18, 2025 to Oct 14, 2025
- Financial planning clients · 26-50 to 26-50Jan 29, 2025 to Mar 18, 2025
- Accounts · 1,122 to 1,176Oct 11, 2024 to Jan 29, 2025
- Advisory employees · 6 to 7Oct 11, 2024 to Jan 29, 2025
- HNW clients · 35 to 38Oct 11, 2024 to Jan 29, 2025
- Individual clients · 386 to 396Oct 11, 2024 to Jan 29, 2025
- Insurance-licensed employees · 3 to 4Oct 11, 2024 to Jan 29, 2025
- State-registered IARs · 6 to 7Oct 11, 2024 to Jan 29, 2025
- Discretionary RAUM · $140M to $150MOct 11, 2024 to Jan 29, 2025
- HNW RAUM · $53.9M to $59.4MOct 11, 2024 to Jan 29, 2025
- Individual RAUM · $88.5M to $91.7MOct 11, 2024 to Jan 29, 2025
- Non-discretionary RAUM · $2.0M to $575,455Oct 11, 2024 to Jan 29, 2025
- RAUM · $142M to $151MOct 11, 2024 to Jan 29, 2025
- Accounts · 965 to 1,122Aug 14, 2024 to Oct 11, 2024
- Advisory employees · 5 to 6Aug 14, 2024 to Oct 11, 2024
- BD registered reps · 6 to 7Aug 14, 2024 to Oct 11, 2024
- HNW clients · 23 to 35Aug 14, 2024 to Oct 11, 2024
Signals
4 dated events
- Dori Lynn Petroff left Paladin Financial for Paladin Capital (registered 2021-07-23)Apr 12, 2024 · Advisor changed firm · fact
- Jaime Jo Malm left Paladin Financial for Iron Horse Financial Services Llc (registered 2023-08-30)Oct 27, 2023 · Advisor changed firm · fact
- Paladin Financial filed its initial SEC registration (Form ADV)Jun 8, 2023 · First SEC registration · fact
- Trevor Shane Neufeld left Paladin Financial for Paladin Capital (registered 2020-07-22)May 23, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 651-842-8406reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 877-219-3199reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/paladinfinancialreportedpublic record, Form ADV, Sep 17, 2026
- Website
- paladingivesback.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 651-842-8406reportedpublic record, Form ADV, Jun 24, 2026
- Contact form
- paladinfinancial.com/contact/index.htmlreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- paladinfinancial.com/about-us/who-we-are/index.htmlreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $31.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026